Mix Buffet

What Mix Buffet does

Mix Buffet is a privately held French food manufacturer founded in 1998 by Henri and Patrice Le Hir, headquartered in Guer, Brittany, and structured as a Société par actions simplifiée (SAS) with a registered share capital of €5,157,150. The company produces a multi-category range of chilled and frozen self-service foods — salads and bowls, pizzas, sandwiches and wraps, ready meals, appetizers, hot starters, crêpes/galettes, and desserts — sold under the MIX Créateur de Goût consumer brand (launched 2013) plus newer sub-brands including Salad'Bar (2019), Crazy Cheezy (October 2025), and Rolls Gourmands (November 2025). Manufacturing relies on traditional French culinary expertise: hand-shaped 24-hour leavened Napoli pizza dough cooked over beech and oak wood fire, in-house sauces (Caesar, Béchamel, pesto), and choux/puff pastry craftsmanship, executed across 7 production sites in France certified to IFS FOOD Version 8 and BRCGS Issue 9 standards.

Mix Buffet operates a hybrid go-to-market model. On the consumer side, it distributes packaged SKUs through French supermarket and hypermarket self-service aisles, complemented by in-store tasting campaigns (including a national MEALS operation with Coca-Cola Europacific Partners in April 2025), social media activity on Instagram (10K+ followers), Facebook, and LinkedIn, and influencer partnerships such as the Kelly Flandrin collaboration. On the B2B side, it deploys the modular Salad'Bar turnkey concept — offered as assisted-service or self-service — to retail partners, with 90+ points of sale in Auvergne-Rhône-Alpes alone. Internationally, products are exported to distributors across 4 continents, primarily French bakery and pastry SKUs. Mix Buffet is family-controlled, with Patrice Le Hir serving as Président and no disclosed external institutional investors, and reports 1,001–5,000 employees per firmographics with a dedicated recruitment site. The company's strategic agenda in 2025 has centered on extending into frozen products (April 2025), building branded sub-ranges (Crazy Cheezy, Rolls Gourmands), formalizing ESG credentials through Ecovadis (55/100 in April 2025) and OpenClimat membership, and expanding branded co-marketing with major CPG partners.

Name

Mix Buffet

Legal name

MIX'BUFFET

Website

https://mixbuffet.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mix Buffet is a French food manufacturer founded in 1998, producing chilled and frozen salads, pizzas, sandwiches, wraps, and ready meals for retail consumers via supermarket chains and its Salad'Bar turnkey concept across France and 4 continents.

Ownership category

akta.pro rank

Product category

Prepared Food Manufacturing

NAICS

Other Snack Food Manufacturing (311919), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Baked Goods Retailers (445291)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

akta.pro secondary industries

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE), Made-to-Order Counters (Deli/Grill/Bowl/Custom Stations) (CRAHAKAK)

Keywords

• Fresh self-service salads
• Chilled ready meals
• Frozen snack products
• Retail food manufacturing
• Turnkey salad bars

Headquarters

HQ city

Guer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food Products: Mix Buffet generates revenue through manufacturing and selling food products to retail chains and supermarkets. Products include salads, pizzas, sandwiches, wraps, ready meals, frozen products (appetizers, snacks, rolls), and desserts. Distribution occurs through self-service supermarket aisles and the Salad'Bar concept deployed in partner retail locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mix Buffet manufactures and distributes chilled and frozen ready-to-eat food products (salads, bowls, pizzas, sandwiches, wraps, ready meals, appetizers, hot starters, crêpes, galettes and desserts) under the MIX Créateur de Goût consumer brand, sold through French retail supermarkets and partner retail outlets. The company also operates a Salad'Bar turnkey concept providing modular self-service or assisted-service salad bars to retail partners, along with international export of French bakery and pastry products. Products are produced at 7 IFS FOOD and BRCGS certified sites in France.

Differentiator

Problem solved

Functional benefit

Brands

• MIX Créateur de Goût: Consumer-facing brand for self-service products including salads, sandwiches, pizzas, and frozen items, launched in 2013.
• Crazy Cheezy
• Rolls Gourmands
• Salad'Bar

Products and services

• Salad'Bar Concept Modular turnkey salad bar offered to French retail partners in assisted-service or self-service formats, enabling consumers to compose personalized fresh, balanced salads with seasonal ingredients, fresh sauces and varied toppings. Includes the in-store equipment and the supply of Mix Buffet products and dressings.
• MIX Salads and Bowls Pre-made salads and bowls sold in chilled self-service aisles of French retail supermarkets under the MIX Créateur de Goût brand, offering varied recipes finished with in-house sauces (including Caesar and Italian).
• MIX Pizzas (chilled self-service) Pizzas distributed in chilled self-service supermarket aisles under the MIX Créateur de Goût brand, made with hand-shaped Napoli dough leavened for 24 hours and cooked with beech and oak wood fire for authentic texture and taste.
• MIX Sandwiches and Wraps Ready-to-eat sandwiches and wraps sold in chilled self-service sections of French retail supermarkets under the MIX Créateur de Goût brand for snacking occasions.
• MIX Ready Meals (Plats Cuisinés) Ready-to-eat prepared meals sold under the MIX Créateur de Goût brand in chilled and frozen formats across French retail distribution, ranging from complete dishes to convenient meal solutions.
• MIX Appetizers (Apéritifs) and Hot Starters (Entrées Chaudes) Chilled and frozen appetizers and hot starters (entrées chaudes) sold under the MIX Créateur de Goût brand, leveraging the company's expertise in choux and puff pastry for entertaining and snacking occasions.
• MIX Crêpes and Galettes Crêpes and galettes (buckwheat and wheat pancakes) sold under the MIX Créateur de Goût brand in self-service and frozen formats across French retail.
• MIX Desserts Desserts and mini-desserts sold under the MIX Créateur de Goût brand in chilled and frozen self-service format, including portions produced from the company's French pastry expertise for export and domestic retail.
• Crazy Cheezy Pizza Range Frozen and chilled pizza sub-brand featuring cheese-stuffed Napoli dough cooked with beech and oak wood fire, marketed under a street-food inspired identity targeting younger consumers in the self-service pizza segment.
• Rolls Gourmands Frozen sweet pastry roll range made with butter puff pastry and indulgent molten centers, sold in the frozen section of French supermarkets in Cacao Noisettes and Pistache varieties.
• French Bakery and Pastry Export Range French bakery and pastry product range (choux pastry, puff pastry, brioche, mini desserts) exported to distributors and retailers across 4 continents, meeting international industrial food-safety standards.

Quantifiable outcome

• 90 points of sale in Auvergne-Rhône-Alpes region alone for Salad'Bar concept
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Kelly FlandrinminorGTM or Marketing Partner · 16 October 2025Food influencer Kelly Flandrin partnered with Mix Buffet for the Crazy Cheezy range launch. The collaboration included an Instagram contest where participants followed both @mixcreateurdegout and @candyricepasta accounts and tagged a friend. Prize included an XGIMI video projector worth €679 plus 50 tasting vouchers.
• PATPLO56minorOthers · 1 October 2025PATPLO56 is an association providing comfort care to cancer patients and their families in the Ploërmel area (Morbihan). Mix Buffet supported the association during Breast Cancer Awareness Month (Octobre Rose) 2025, with team members meeting association president Laurence Caillaud and member Patricia Lasnier.
• Coca-Cola Europacific PartnerscoreGTM or Marketing Partner · 28 April 2025Coca-Cola Europacific Partners invited Mix Buffet to participate in the MEALS operation, a national in-store tasting campaign deployed across French hypermarkets and supermarkets. Mix Buffet products (Caesar and Italian salads, 4 Cheeses and Goat Honey pizzas) were featured at classic and premium tasting stations every Friday and Saturday through April 2025.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fleury Michon: French prepared-meals and sandwich manufacturer with retailer-brand and own-brand chilled and ambient products, directly comparable to Mix Buffet's ready-meal, sandwich and wrap portfolio sold through French retail.
• Bonduelle: Major French prepared-vegetable, salad and ready-meal producer with both retail and foodservice channels; overlaps directly with Mix Buffet's salad, bowl and prepared-vegetable offerings.
• Les Crudettes (Agrial): French prepared-salad specialist supplying chilled salads and vegetable bowls to French retail, the closest direct competitor to Mix Buffet's chilled salad self-service range.
• Picard Surgelés: France's leading frozen-food retailer selling branded frozen meals, pizzas and pastries; comparable given Mix Buffet's April 2025 entry into frozen products and the Rolls Gourmands frozen range.
• Creno (Salad & Co): French self-service salad-bar chain that, like Mix Buffet's Salad'Bar concept, sells customizable salads through retail-adjacent and standalone locations, representing the consumer-facing equivalent of Mix Buffet's B2B salad format.
• Toupargel: French home-delivery frozen food specialist; directly comparable as a frozen-food go-to-market channel for prepared meals and snacks in France.

Broad incumbents

• McCain Foods: Global frozen potato and prepared-food incumbent with significant French retail presence, comparable to Mix Buffet's frozen pizza and snack ambitions at much larger scale.
• Sodexo: Global food services and facility management major with extensive French and international reach; comparable as a broad food-and-meal-solutions incumbent, though operating on a service rather than product model.

Regional players

• Brake France (Sysco): French foodservice distributor supplying restaurants and caterers; comparable to Mix Buffet's wholesale/export arm serving distributors and out-of-home customers on 4 continents.

Emerging players

• Findus France: European frozen prepared-food brand active in France, comparable to Mix Buffet's newly launched frozen categories in the same shelf and channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mixcreateurdegout
• LinkedInlinkedin.com/company/mix-buffet
• Instagraminstagram.com/mixcreateurdegout

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mix Buffet