FOX6Now
FOX6Now is the digital and broadcast brand for WITI, Milwaukee's Fox-affiliated TV station serving southeastern Wisconsin with local news, weather, and sports content across broadcast, cable, streaming, and mobile platforms.
- Company typePrivate
- Founded1956
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FOX6Now does
FOX6Now is the digital and broadcast brand for WITI, the Fox-affiliated television station serving the Milwaukee metropolitan area and southeastern Wisconsin. The station operates as a duopoly-market CBS/NBC affiliate under the Fox Television Stations group, a subsidiary of Fox Corporation (NASDAQ: FOXA), and delivers local news, weather, and sports content across over-the-air broadcast, cable/satellite (DirecTV, Dish Network), and connected TV platforms (Roku, Apple TV, Fire TV). Its content portfolio includes multi-platform news programming, the FOX6 Storm Center weather app, the FOX LOCAL mobile app, the Contact 6 consumer advocacy franchise, the FOX6 Investigators reporting unit, the Open Record podcast, and FOX6 WakeUp morning show, with FOX Weather integration providing additional national weather content syndication.
The business model centers on broadcast television advertising and digital advertising revenue, monetizing audience reach across linear TV and digital streaming channels. The station serves a mass consumer audience in DMA market #35 (Milwaukee) and sells advertising primarily to local and regional businesses seeking access to the market. Digital expansion through streaming apps, podcasts, and mobile weather/news products represents the primary growth lever, supplementing the mature broadcast advertising core. Leadership is headed by Chuck Steinmetz, President and General Manager, with station-level staff estimated at 11-50 employees per firmographic data.
FOX6Now firmographics
Firmographics- Name
- FOX6Now
- Legal name
- Fox Television Stations, Inc.
- Website
- https://fox6now.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FOX6Now is the digital and broadcast brand for WITI, Milwaukee's Fox-affiliated TV station serving southeastern Wisconsin with local news, weather, and sports content across broadcast, cable, streaming, and mobile platforms.
- Ownership category
- akta.pro rank
FOX6Now industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- International Broadcast Networks (Operating Domestic Feeds) (MPABAAAN)
- akta.pro secondary industries
- Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD), Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)
Keywords
Where FOX6Now is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FOX6Now business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Broadcast Television Advertising: Revenue generated from television commercial advertising sold to local and regional businesses targeting the Milwaukee metropolitan area and southeastern Wisconsin viewers.
- Digital/Online Advertising: Revenue from digital advertising on fox6now.com including display ads, video ads, sponsored content, and programmatic advertising.
Distribution channels4 records
Marketing channels4 records
FOX6Now product offering
Product offeringCore offering
FOX6Now (WITI) is a Fox-affiliated local television station producing and broadcasting local news, weather forecasts, sports coverage, and investigative journalism for the Milwaukee metropolitan area and southeastern Wisconsin. The station distributes content via over-the-air broadcast, cable/satellite, streaming platforms, mobile applications, and social media, monetizing its audience through broadcast and digital advertising.
Product overview
FOX6Now (WITI) is a local television news station serving the Milwaukee metropolitan area in southeastern Wisconsin. The station operates as part of the FOX Television Stations network and delivers its core product through traditional broadcast, live streaming, and mobile platforms. The station's product portfolio includes its flagship news broadcast, the FOX6 Storm Center weather app, the Contact 6 consumer advocacy program, the FOX6 Investigators unit, and the Open Record podcast. Content distribution extends across streaming platforms (Roku, Apple TV, Amazon Fire TV), social media channels, and dedicated mobile applications, with weather services powered by the broader FOX Weather platform.
Differentiator
Problem solved
Functional benefit
Brands
- Contact 6: Consumer advocacy investigative team that helps viewers resolve issues and expose scams
- FOX6 Investigators
- FOX6 Cents
- FOX6 WakeUp
- Open Record
Products and services
- FOX6 News Milwaukee Primary local television news broadcast delivering local Milwaukee news, breaking news coverage, and investigative journalism to viewers in southeastern Wisconsin.
- FOX6 Storm Center App
Companies that use FOX6Now
Customer profileSegments2 records
Ideal customer profiles2 records
FOX6Now technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
FOX6Now partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FOX Television StationscoreFOX6Now (WITI) is owned and operated by FOX Television Stations, part of the FOX Corporation media network. This affiliation provides national news content, sports programming (including NFL and MLB through FOX Sports), entertainment shows, and operational support.
Recent moves6 records
Expansion highlights5 records
FOX6Now competitors and assessment
Company assessmentDirect peers
- WVTV: CW affiliate operating in the Milwaukee DMA, offering local news and syndicated programming that overlaps with FOX6Now's content mix.
- WTMJ-TV: NBC affiliate in the Milwaukee market, competing head-to-head with FOX6Now for local news viewership, weather coverage, and regional advertising spend.
- WDJT-TV CBS 58: CBS affiliate in the Milwaukee DMA, offering overlapping local news, weather, and sports coverage that competes directly with FOX6Now for audience and advertising share.
- WISN 12: ABC network affiliate serving the Milwaukee DMA; directly competes with FOX6Now for the same local news audience and advertising budgets in Milwaukee and southeastern Wisconsin.
- WMLW-TV: MyNetworkTV affiliate in the Milwaukee market, also producing local news content and competing for a portion of the same Milwaukee-area audience and advertising pool.
Regional players
- WBAY-TV: ABC affiliate in Green Bay, Wisconsin operating in an adjacent Wisconsin DMA; comparable in scale and local news business model though not directly competing in the Milwaukee market.
- WKOW: ABC affiliate in Madison, Wisconsin, operating in the Madison DMA adjacent to Milwaukee; comparable as a mid-size Wisconsin local broadcaster with similar content and revenue model.
Broad incumbents
- Fox 32 Chicago: Sister Fox Television Stations property in the larger Chicago market; comparable business model as a Fox-owned local broadcaster, providing scale and operational benchmarking.
- Fox 9 Minneapolis: Fox-owned local broadcast station in the Minneapolis-St. Paul market, providing a relevant comparable for upper-Midwest local TV station economics and content strategy.
- Fox 2 Detroit: Fox-owned O&O station in Detroit, comparable in operating model, content portfolio, and digital distribution approach to FOX6Now.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
FOX6Now social profiles
Digital presenceFOX6Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
FOX6Now leadership team
Management profileNumber of profiles
Profiles1 record
FOX6Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FOX6Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FOX6Now
What does FOX6Now do?
FOX6Now (WITI) is a Fox-affiliated local television station producing and broadcasting local news, weather forecasts, sports coverage, and investigative journalism for the Milwaukee metropolitan area and southeastern Wisconsin. The station distributes content via over-the-air broadcast, cable/satellite, streaming platforms, mobile applications, and social media, monetizing its audience through broadcast and digital advertising.
Is FOX6Now a public or private company?
FOX6Now is a private company. It is classified as corporate owned and is currently operating.
When was FOX6Now founded?
FOX6Now was founded in 1956. It employs 11 to 50 people.
Where is FOX6Now based?
FOX6Now is headquartered in Milwaukee, United States, in the North America region.
How does FOX6Now make money?
Two revenue lines are on record. Broadcast Television Advertising is the primary driver. The others are digital/Online Advertising.
Who are FOX6Now's main competitors?
Direct peers on record are WVTV, WTMJ-TV, WDJT-TV CBS 58, WISN 12 and WMLW-TV. Regional players are WBAY-TV and WKOW. Broad incumbents are Fox 32 Chicago, Fox 9 Minneapolis and Fox 2 Detroit.
Does FOX6Now have an API?
No public API is recorded for FOX6Now.
What industry is FOX6Now in?
FOX6Now's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABAAAN, International Broadcast Networks (Operating Domestic Feeds), with a secondary code of MPAHAKAD, Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber). Its NAICS code is 51612 and its SIC code is 4833.