The Big Beverage Company

What The Big Beverage Company does

The Big Beverage Company (operating as Big Beverages and Big Beverages Contract Manufacturing) is a privately held, family-owned contract beverage manufacturer headquartered in Huntersville, North Carolina. The company was founded by Tim Goff—a 25-year Coca-Cola veteran who retired as Senior Vice President—initially as a consulting agency for small beverage businesses, before evolving into a full-service canned beverage co-packer serving clients ranging from national corporations to small emerging beverage brands in the Mid-Atlantic region. It positions itself as a partner of choice for health-conscious brands seeking regional manufacturing proximity.

The company operates a single production facility equipped with industry-standard canning infrastructure: a Crown Cork and Seal 72 Valve Can Filler/Capper capable of 1,200 cans per minute, a Krones-Sander Hansen Double Decker Tunnel Pasteurizer, HEUFT fill level and leak detection systems, and two 10,000-gallon mixing/batching tanks supporting batch sizes between 5,000 and 20,000 gallons. Production capabilities span cold-fill, carbonated, and tunnel-pasteurized formats for both 12oz Sleek and 16oz Aluminum cans with a 202 end. Big Beverages supplements its manufacturing core with consulting services covering product development, marketing, and sales/distribution support, and maintains a network of national and regional distributors to deliver client products into major retailers.

Revenue is generated primarily through contract manufacturing fees on a quote-based, volume-driven pricing model, supplemented by professional consulting engagements. The company employs 1–10 people, is family-controlled (the Goff family) with no institutional investors or public funding rounds, and operates from a single Huntersville/Charlotte facility whose central location enables one-day ground shipping to roughly 70% of the U.S. population. Leadership transitioned to second-generation CEO Ryan Goff in 2020 following Tim Goff's death.

Name

The Big Beverage Company

Legal name

Big Beverages

Website

https://bigbeverages.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

The Big Beverage Company is a privately held, family-owned contract beverage manufacturer in Huntersville, North Carolina that provides canned beverage co-packing and consulting services to beverage brands in the Mid-Atlantic region.

Ownership category

akta.pro rank

Product category

Contract Beverage Manufacturing

NAICS

Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211), Bottled Water Manufacturing (312112)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Carbonated Beverage Contract Manufacturing (CSD, Seltzer, Sparkling) (AFAFAIAK)

akta.pro secondary industry

Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB)

Keywords

• Contract beverage manufacturing
• Canned beverage co-packing
• Beverage formulation consulting
• Carbonated can filling
• Beverage distribution consulting

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing / Co-packing Services: Big Beverages operates as a contract manufacturer providing comprehensive canned beverage manufacturing services. They produce beverages for other brands using their equipment and facility, charging for manufacturing services based on production volume and requirements.
2. Consulting Services: Professional consulting services including product development (packaging design, formulation, market research, trademarking, certifications), marketing (branding, advertising, social media), and sales & distribution support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

The Big Beverage Company is a contract beverage manufacturer that produces canned beverages on behalf of other brands at its Huntersville, NC facility. Its core service is co-packing into 12oz Sleek and 16oz Aluminum cans using cold-fill, carbonated, and tunnel pasteurization processes on a 1200 CPM high-speed can line. The company supplements manufacturing with paid consulting across product development (formulation, packaging, market research, trademarking, certifications), marketing (branding, digital, social, PR), and sales and distribution support.

Product overview

Big Beverages operates as a contract beverage manufacturing company providing a unified suite of canned beverage production services. The core offering is canned beverage manufacturing/co-packing for 12oz Sleek and 16oz Aluminum cans with cold-fill, carbonated, and tunnel pasteurized processing options. This is complemented by consulting services including Product Development (packaging design, formulation, market research, trademarking, certifications), Marketing (branding, advertising, social media, PR), and Sales & Distribution (retail placement, warehousing, freight). The company serves clients ranging from national corporations to small businesses in the Mid-Atlantic region.

Differentiator

Problem solved

Functional benefit

Products and services

• Canned Beverage Contract Manufacturing / Co-Packing Full-service contract manufacturing of canned beverages on a 1200 cans-per-minute high-speed line, producing pre-printed or pre-labeled 12oz Sleek and 16oz Aluminum cans with 202 end using cold-fill, carbonated, and tunnel pasteurized processes. Targeted at growing beverage brands from small businesses to national corporations that lack in-house canning capacity.
• Product Development Consulting Consulting service covering the full product development phase from start to finish, including packaging design, formulation, market research and analysis, trademarking, and product certifications for emerging beverage brands.
• Marketing Consulting Marketing and advertising consulting service covering branding, print marketing, internet advertising, social media marketing, endorsements, sampling, customer reviews, and public relations to help beverage brands reach consumers.
• Sales and Distribution Support Sales and distribution support service leveraging 70+ years of beverage industry experience to help brands secure placement in major retailers nationwide, backed by a national and regional distributor network providing warehousing, inventory management, and transportation/freight services.

Quantifiable outcome

• Ship product to 70% of the U.S. population in just one day
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Cuipo WaterminorOEM/ Whitelabel/ Licensing PartnerLicensing deal with Cuipo Water, as evidenced by product image on the consulting page. This represents a branding/licensing relationship where Big Beverages produces beverages under the Cuipo Water brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crystal Geyser Water Company: Crystal Geyser is a privately held U.S. bottler of spring water, sparkling water, and CSDs with significant contract and private-label manufacturing capability. Comparable to Big Beverages on canned beverage contract manufacturing (including carbonated and water products) and relevant to the same emerging-brand and licensed-brand co-packing pipeline.
• Refresco: Refresco is the world's largest independent bottler and contract beverage manufacturer, operating dozens of plants globally across CSD, juices, water, and alcoholic RTD. It is the dominant scale incumbent that Big Beverages competes against for national beverage co-packing contracts, with broadly overlapping capabilities (carbonation, canning, pasteurization, blending).
• Keurig Dr Pepper: Keurig Dr Pepper is a major North American beverage conglomerate that manufactures and co-packs branded and private-label beverages across multiple categories. While far larger, it overlaps with Big Beverages in canned beverage production and represents both a competitor for large co-packing RFPs and a potential customer (licensing/contract manufacturing counterpart).
• Primo Brands: Primo Brands (formed from the Cott Corporation and Primo Water merger) is a major North American beverage manufacturer and contract bottler with significant water, flavored, and CSD capability. It competes with Big Beverages for co-packing and private-label beverage work, with much broader geographic reach and brand portfolios.

Regional players

• Nor-Cal Beverage Co. Nor-Cal Beverage is a West Coast multi-format beverage contract manufacturer offering canning, bottling, and aseptic packaging for CSD, energy, and specialty beverages. It is the most direct peer to Big Beverages in terms of business model (regional co-packer for emerging brands), differing primarily in geography and additional packaging formats.
• DrinkPak: DrinkPak is a Santa Barbara-based contract beverage manufacturer specializing in high-speed can filling of energy drinks, CSDs, and functional beverages. It mirrors Big Beverages' small-team, high-output canned beverage focus, but serves West Coast brands and competes for the same emerging-brand co-packing pipeline.

Emerging players

• BevSource: BevSource is a beverage solutions firm offering product development, sourcing, and co-packing matchmaking services to emerging beverage brands. It is comparable to Big Beverages' consulting arm and overlaps in the co-packing selection process, though it operates without its own manufacturing facility.

Others

• Crown Holdings: Crown Holdings is one of the world's largest metal packaging manufacturers (beverage cans, ends, closures). It supplies the very can-filler equipment used by Big Beverages and is an enabling/adjacent participant in the contract canning ecosystem, not a direct co-packing competitor but a critical supplier relationship.

Direct peers

• White Rock Beverages: White Rock Beverages is a Texas-based independent contract beverage manufacturer offering canning and bottling of CSDs, specialty drinks, and beverages for emerging and established brands. It is a direct competitor to Big Beverages in the regional canned co-packing space with comparable size and capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Big Beverage Company