What Star Snacks does

Star Snacks Co. LLC is a privately held, third-generation family-owned manufacturer and distributor of branded and private label nuts, trail mixes, and dried fruits, headquartered at 105 Harbor Drive, Jersey City, New Jersey, with roots in the 1950s and formal incorporation of the current business in 1992. The company operates several hundred thousand square feet of processing, packaging, and warehousing capacity across the United States, anchored by an East Coast warehouse in Bayonne, New Jersey and a West Coast facility in Commerce, California, with a Southeast facility in Macon Bibb, Georgia announced as forthcoming. Its product portfolio spans six consumer brands — Star Snacks, Imperial Nuts, Platinum, Harbor View, Medallion, and Southern Farms — alongside an extensive range of nuts (almonds, cashews, macadamia, pistachios, pecans, walnuts) and dried fruits (apricots, banana chips, dried berries, mango, pineapple, raisins), all Kosher OU certified and produced under SQF 2000 Level 2 food safety protocols.

The company's business model rests on three complementary revenue streams: branded product sales through its own label portfolio, private label and OEM manufacturing for brand-name retailers (custom mix/blends, flavor profile development, and custom packaging), and bulk wholesale distribution to retailers, distributors, and food service operators. Go-to-market is sales-led and direct to retailers, with dedicated email channels for sales, private label, bulk, and regional inquiries (including a separate West Coast address), and no public pricing. Customer segments span chain drug stores, supermarkets, national distributors, club stores, deep discount stores, and the food service industry. Geographic reach includes the United States, Canada, the Caribbean, South America, and Asia via international distribution partnerships, and procurement is supported by volume purchasing and active monitoring of commodity prices to reduce client exposure to volatile nut and dried fruit costs. The competitive position is grounded in scale, manufacturing certifications, multi-brand portfolio breadth, and a distributed warehouse footprint proximate to major U.S. transportation and port infrastructure.

Name

Star Snacks

Legal name

Star Snacks Co. LLC.

Website

https://starsnacks.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Star Snacks Co. LLC is a third-generation, family-owned U.S. manufacturer and distributor of branded and private label nuts, trail mixes, and dried fruits, selling through retail, club, drug, discount, food service, and international channels from facilities in New Jersey, California, and (soon) Georgia.

Ownership category

akta.pro rank

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Product Sales: Star Snacks manufactures and distributes its own branded products including Star Snacks, Imperial Nuts, Platinum, Harbor View, Medallion, and Southern Farms product lines.
2. Private Label Manufacturing: The company offers private labeling services for brand name retailers, national and regional drug store chains, supermarkets and deep discounters. This includes custom mix/blends, flavor profile creation, and custom packaging.
3. Bulk Wholesale: Star Snacks serves as a bulk nuts provider and wholesale food and snack vendor, supplying large quantities to retailers and distributors.
4. Food Service Industry: The company operates as a food service industry vendor, supplying nuts, dried fruits, and trail mixes to the food service sector.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Star Snacks manufactures and distributes branded and private label nuts, trail mixes, and dried fruits for retail and wholesale customers. The company operates a multi-brand portfolio (Star Snacks, Imperial Nuts, Platinum, Harbor View, Medallion, Southern Farms), offers private label/OEM manufacturing, custom mix/blend creation, and bulk wholesale distribution to chain drug stores, supermarkets, national distributors, club stores, deep discount stores, and food service operators.

Product overview

Star Snacks is a leading manufacturer and distributor of branded and private label nuts, trail mixes, and dried fruits. The company operates a multi-brand portfolio consisting of house brand Star Snacks along with sub-brands Imperial Nuts, Platinum, Harbor View, Medallion, and Southern Farms. The company offers comprehensive services including private label manufacturing, custom blend creation, flavor profile development, bulk wholesale distribution, custom packaging, and food service solutions. Products span a wide range of dried fruits (including apricots, banana chips, dried berries, mango, pineapple, and raisins) and nuts (including almonds, cashews, macadamia, pistachios, pecans, and walnuts), all processed in the company's several hundred thousand square foot facilities in the USA. All products are Kosher OU certified.

Differentiator

Problem solved

Functional benefit

Brands

• Star Snacks: Primary brand for nuts, trail mixes and dried fruits
• Imperial Nuts
• Platinum
• Harbor View
• Medallion
• Southern Farms

Products and services

• Star Snacks (House Brand) Star Snacks' primary house brand offering nuts, trail mixes, and dried fruits distributed through retail and wholesale channels.
• Imperial Nuts Star Snacks proprietary sub-brand offering premium nut products for retail and wholesale customers.
• Platinum Premium sub-brand product line within Star Snacks' portfolio of nuts, trail mixes, and dried fruits.
• Harbor View Branded product line within Star Snacks' portfolio of nuts and dried fruit snacks.
• Medallion Branded product line within Star Snacks' portfolio of nuts and dried fruit snacks.
• Southern Farms Branded product line within Star Snacks' portfolio of nuts and dried fruit snacks.
• Private Label / OEM Manufacturing Custom private label manufacturing services for brand name retailers, national and regional chain drug stores, supermarkets, and deep discounters, including custom mix/blends, flavor profile creation, and custom packaging.
• Custom Mix/Blend Services Custom blend creation and flavor profile development services for tailored nut, trail mix, and dried fruit products for retail and wholesale clients.
• Bulk Wholesale Distribution Bulk nuts and wholesale food/snack vendor service supplying large quantities of nuts, trail mixes, and dried fruits to retailers, distributors, and bulk buyers.
• Nuts Manufactured nut product line including almonds, Brazil nuts, cashews, hazelnuts, macadamia nuts, mixed nuts, sunflower seeds, peanuts, pecans, pistachios, pumpkin seeds, walnuts, flax seeds, and sesame seeds.
• Dried Fruits Manufactured dried fruit product line including dried apricots, banana chips, dried blueberries, dried cantaloupe, dried cherries, dried coconut, dried cranberries, dried grapes, dried ginger, dried kiwi, dried mango, dried papaya, dried pineapple, dried plums, and raisins.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• John B. Sanfilippo & Son: Public manufacturer of nuts and snacks under Fisher, Orchard Valley Harvest and Evon's, plus extensive private label programs to retailers and club stores. Closely comparable business model to Star Snacks' branded plus private label nut/dried fruit platform.
• Kar's Nuts: Mid-sized US manufacturer and co-packer of branded and private label trail mixes, nuts and snacks sold through retail, club and food service channels. Directly comparable scale and product mix to Star Snacks.
• Mariani Nut Company: Family-owned processor of nuts and dried fruits with a multi-brand portfolio and a strong private label and ingredients business serving retailers and food manufacturers. Highly comparable in ownership structure, product mix and B2B orientation.
• Setton International Foods: Vertically integrated pistachio processor and packer with branded lines (Setton Farms, Biena) and a large private label and ingredients business. Comparable as a multi-brand, private label nut manufacturer supplying mass retail and food service.
• Tropical Foods: US-based manufacturer and distributor of nuts, dried fruits, snack mixes and confections supplying retailers, convenience and food service. Closely comparable mid-market private label and branded snack manufacturer.

Broad incumbents

• Wonderful Pistachios & Almonds: The dominant US branded pistachio and almond processor, vertically integrated from farming through retail. Competes with Star Snacks in branded nuts, club packs and ingredients, but at far greater scale and marketing intensity.
• Blue Diamond Growers: Largest US almond processor and global snack nut marketer, with deep private label, ingredients and branded businesses (Blue Diamond, Almond Breeze). Broad incumbent overlapping with Star Snacks' nut category across multiple channels.
• Planters (Hormel Foods): Iconic US nut snack brand owned by Hormel Foods, with national distribution and deep retailer relationships. Competes with Star Snacks' branded and private label nuts at the mass-market and club tiers.
• Emerald (The J.M. Smucker Co.): Established US branded nut snack line owned by The J.M. Smucker Company, sold across grocery, mass and club. Overlaps with Star Snacks in both branded retail nuts and the broader private label supply ecosystem.

Emerging players

• Sahale Snacks: Premium nut and trail mix brand focused on better-for-you snacking with limited ingredient, non-GMO and clean-label positioning. Comparable in trail mix product format, though differentiated by premium and DTC channels where Star Snacks is underweighted.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Snacks