Solar Norge AS
- Company typePrivate
- Founded1919
- HeadquartersGardermoen, Norway
- Headcount251–500
- GTM typeB2B
- OfferingServices
Solar Norge AS firmographics
Firmographics- Name
- Solar Norge AS
- Legal name
- Solar Norge AS
- Website
- https://solarnorge.no
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Solar Norge AS industry classification
Industry- Product category
- Electrical Wholesale Distribution
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)
- akta.pro secondary industry
- Solar Workforce, Training & Safety Services (Installer Training, Certification, EHS) (EUAMABAO)
Keywords
Where Solar Norge AS is headquartered
LocationHeadquarters
- HQ city
- Gardermoen
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Solar Norge AS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Electrical Materials Wholesale: Sale of electrical installation materials, cables, lighting, tools, and related products to professional installers, industry, and trade customers. Revenue generated through product sales with quote-based pricing.
- Logistics Services: Integrated logistics solutions including night delivery, night delivery (95% of turnover), 2boks inventory management, VMI (Vendor Managed Inventory), Fastbox express delivery, project logistics, and container rental.
- Consulting and TCO Services: Total Cost of Ownership consulting, lean consulting, lighting design/project planning, and technical support services.
- Training and Education (Solarskolen): Professional courses within electrical industry including NEK 400:2022 updates, PV solar installation, FSE training with first aid, fire alarm system inspection, and custom tailored courses for partner companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Product sales with quote-based pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Solar Norge AS product offering
Product offeringCore offering
Solar Norge AS distributes a broad range of professional electrical installation materials, lighting solutions, tools, cables, and security products to Norwegian business customers through curated product concepts (Solar Plus, Netto, Light, Tools, Cable). The company complements this core assortment with proprietary value-added services: time-critical logistics (Fastbox 1-hour delivery, Night Delivery before 07:00), automated inventory solutions (VMI and 2boks), digital ordering (Solar Webshop, Solar Mobile app with AI assistant, EDI), TCO procurement consulting, and Solarskolen professional training.
Product overview
Solar Norge AS is an electrical wholesaler (elektrogrossist) offering a broad assortment of over 120,000 electrical materials, lighting solutions, tools, and security products. The portfolio is organized around branded product concepts — Solar Plus (quality-assured daily-use materials), Solar Cable (professional cables), Solar Light (lighting solutions with design services), Solar Tools (tools and equipment), and Solar Netto (budget/value line) — complemented by logistics add-on services including Fastbox (1-hour delivery), VMI (inventory management), 2boks (two-bin inventory system), night delivery, and EDI integration. The company also operates partner programs (Sikringen electrician chain with 170+ members, Data- and Security Partner, Climate and Energy Partner) and a Solar Mobile app with an AI chatbot. A major development is the ongoing fusion with Sonepar Norge to create a strengthened nationwide store network.
Differentiator
Problem solved
Functional benefit
Brands
- Sikringen: A nationwide electrician chain established by Solar in 1998, with over 170 member companies, offering green electrician certification.
- Solar Plus
- Solar Netto
- Solar Light
- Solar Tools
- Solar Cable
- Solar Mobile
- Solar Webshop
- Klima- og Energipartner
- Data- og sikkerhetspartner
- Solarskolen
- Solar Assist
Products and services
- Solar Plus
- Solar Netto
- Solar Light
- Solar Tools
- Solar Cable
- Solar Webshop
- Solar Mobile App (with Solar Assistent AI)
- 2boks Inventory Solution
- Fastbox Express Delivery
- Night Delivery (Nattlevering)
- VMI (Vendor Managed Inventory)
- TCO Consulting (Total Cost of Ownership) Procurement optimization consulting service analyzing customers' total cost of ownership for electrical products and supplier base, and recommending improvements.
- Solarskolen
- Sikringen Electrician Chain
Quantifiable outcome
- 95% of merchandise delivered via night delivery service
- +6 more outcomes
Companies that use Solar Norge AS
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Solar Norge AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Solar Norge AS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sikringen (Elektrikerkjede)coreNational electrician chain established by Solar in 1998 with over 170 member companies. Covers both smaller electrical installers and large electrical contractors. Free membership with no annual fees or share purchases required. Benefits include tailored agreements, discounted training courses, professional networking, website visibility, activity support, and Green Electrician (Grønn Elektriker) certification.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Solar Norge AS competitors and assessment
Company assessmentDirect peers
- Elektroskandia: Swedish electrical wholesaler and part of the Sonepar Group, serving Swedish and broader Nordic markets. Direct peer to Solar Norge with comparable product range, installer-focused services, and logistics solutions targeting professional electrical contractors.
- Onninen: Finnish-based Nordic electrical and HVAC distributor serving installers, industry, and infrastructure customers. Direct competitor to Solar Norge with overlapping product categories, channel structure (loyalty/partner programs), and target customers across the Nordics.
- Sonepar: Global electrical distributor and the former parent of Sonepar Norge AS, which was acquired by Solar A/S for DKK 315M and merged with Solar Norge in December 2025. Sonepar remains a direct competitor to Solar Norge across other Nordic and European markets with the same product portfolio and customer segments.
- Solar A/S: Danish-listed parent company of Solar Norge AS operating sister electrical wholesale businesses in Denmark, Sweden, Netherlands, and other European markets. Same business model, product concepts (Solar Plus, Solar Light, Solar Cable), and TCO methodology, providing direct benchmarking and group synergies.
- Rexel: Paris-listed global electrical distribution group competing directly with Solar in the Nordics and across Europe. Rexel serves installer, industrial, and commercial customers with comparable electrical materials, lighting, and energy-efficiency solutions.
- Ahlsell: Leading Nordic technical wholesale and MRO distributor headquartered in Sweden with significant Norwegian presence. Direct competitor to Solar Norge across electrical materials, lighting, tools, and industrial supplies serving installers, contractors, and industrial customers.
- Lemvigh-Müller: Danish electrical wholesaler (part of the Würth Group) operating in Denmark with similar customer base of installation companies and industrial customers. Sister/regional peer to Solar Norge within the broader Solar Group / Danish-Norwegian electrical wholesale landscape.
Broad incumbents
- Würth: Global market leader in fastening and assembly materials with an expanding electrical wholesale division (including Lemvigh-Müller in the Nordics). Broader incumbent with overlapping electrical materials, tools, and MRO offerings to installers and industrial customers, though Würth's core focus remains fasteners.
Others
- Mitsubishi Electric (Norwegian distribution): Global electrical equipment manufacturer with Norwegian distribution relationships. Not a direct peer but a key supplier/partner ecosystem participant for Solar Norge's lighting, automation, and industrial product categories.
Regional players
- Power Norge (Power International AS): Nordic consumer electronics and electrical retail chain. Adjacent peer rather than direct competitor, as Power focuses primarily on B2C sales of consumer electronics and home electrical products, whereas Solar Norge targets B2B installer and industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Solar Norge AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solar Norge AS leadership team
Management profileNumber of profiles
Profiles4 records
Solar Norge AS subsidiaries and ownership
Company hierarchySubsidiaries1 record
Solar Norge AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solar Norge AS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solar Norge AS
What does Solar Norge AS do?
Solar Norge AS distributes a broad range of professional electrical installation materials, lighting solutions, tools, cables, and security products to Norwegian business customers through curated product concepts (Solar Plus, Netto, Light, Tools, Cable). The company complements this core assortment with proprietary value-added services: time-critical logistics (Fastbox 1-hour delivery, Night Delivery before 07:00), automated inventory solutions (VMI and 2boks), digital ordering (Solar Webshop, Solar Mobile app with AI assistant, EDI), TCO procurement consulting, and Solarskolen professional training.
Is Solar Norge AS a public or private company?
Solar Norge AS is a private company. It is classified as corporate owned and is currently operating.
When was Solar Norge AS founded?
Solar Norge AS was founded in 1919. It employs 251 to 500 people.
Where is Solar Norge AS based?
Solar Norge AS is headquartered in Gardermoen, Norway, in the Europe region.
How does Solar Norge AS make money?
Four revenue lines are on record. Electrical Materials Wholesale is the primary driver. The others are logistics Services, consulting and TCO Services and training and Education (Solarskolen).
Who are Solar Norge AS's main competitors?
Direct peers on record are Elektroskandia, Onninen, Sonepar, Solar A/S, Rexel, Ahlsell and Lemvigh-Müller. Würth is listed as a broad incumbent. Mitsubishi Electric (Norwegian distribution) is listed as an others. Power Norge (Power International AS) is listed as a regional player.
Does Solar Norge AS have an API?
No public API is recorded for Solar Norge AS.
What industry is Solar Norge AS in?
Solar Norge AS's product category is Electrical Wholesale Distribution. Its primary akta.pro industry code is EUAMABAK, Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics), with a secondary code of EUAMABAO, Solar Workforce, Training & Safety Services (Installer Training, Certification, EHS). Its SIC code is 3600.