SITU

What SITU does

SITU is a Brooklyn, New York-based architecture practice founded in 2005. According to its company description, it works at the intersection of design, research, and fabrication to deliver projects oriented toward creative and social impact. The practice operates as a for-profit private firm with a headcount in the 11–50 range, indicating a small, studio-scale organization rather than a large commercial architecture enterprise.

The practice is led by two founders — Basar Girit (Founder/owner) and Brad Samuels (Founding Partner) — and is positioned around an integrated workflow that combines architectural design with in-house research and fabrication capabilities. This combination is consistent with practices that use digital fabrication tools (such as CNC milling, robotic fabrication, and additive manufacturing) to prototype and build architectural and installations work, enabling tighter design-to-build iteration than firms that outsource fabrication. The Brooklyn location and situ.nyc domain indicate a primary geographic anchor in the New York City market.

The revenue model is not disclosed in the source material; however, as an architecture practice, SITU most likely generates revenue through fee-based project engagements — including design commissions, research collaborations, fabrication contracts, and potentially grant-funded social-impact work. No pricing details, customer logos, customer segments, marketing channels, distribution channels, partnerships, awards, patents, or funding rounds are documented in the available data, which materially limits deeper business-model inference.

Name

SITU

Website

https://situ.nyc

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

SITU is a Brooklyn-based architecture practice founded in 2005 that combines design, research, and fabrication to deliver creative and socially impactful projects, primarily serving clients in the New York City market.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Commercial and Institutional Building Construction (236220), Commercial and Institutional Building Construction (23622), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Fabricated Structural Metal Products (3440), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Office & Corporate Building Construction (IMAFACAA)

akta.pro secondary industries

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH), Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)

Keywords

• Architecture services
• Design research
• Fabrication services
• Social impact design
• Creative architecture

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Core offering

SITU is an architecture practice that delivers built environment projects through integrated design, research, and fabrication. The firm engages in spatial, structural, and material investigations to produce buildings, installations, and objects for cultural, civic, and commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture and Design Services Integrated architectural design services covering buildings, installations, and spatial projects for cultural, civic, and commercial clients.
• Design Research Investigative research into spatial, structural, and material conditions, informing architectural and built-environment outcomes.
• Fabrication Services In-house fabrication of architectural components, installations, and physical objects using digital and physical making tools.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• SHoP Architects: NYC-based architecture practice known for design innovation and integrated fabrication/digital fabrication workflows. Highly comparable to SITU given shared NYC base, multi-disciplinary model, and willingness to push beyond traditional architectural services.
• Snøhetta: Multi-disciplinary design practice spanning architecture, landscape, interior, and product design with research and fabrication baked in. Comparable to SITU as a research-driven design firm that uses cross-disciplinary methods and built fabrication.
• The Living (by David Benjamin): Design studio focused on architecture, computational design, and fabrication of experimental installations. Comparable to SITU in fusing research, fabrication, and architectural experimentation in a small studio format.
• Studio Gang: Architecture and urban-design practice emphasizing research, material experimentation, and integrated design-build. Comparable to SITU in mission-driven design approach and willingness to engage fabrication as part of the design process.
• Diller Scofidio + Renfro: NYC-based architecture and design studio working at the intersection of architecture, art, and performance with strong cultural-institution portfolio. Closely comparable to SITU in creative/social-impact orientation and NYC cultural-sector positioning.
• Rockwell Group: NYC-based architecture and design firm known for experiential, cultural, and hospitality work, with in-house fabrication capabilities. Comparable to SITU on integrated design-fabrication delivery and creative-impact client mix.
• SO-IL (Solid Objectives - Idenburg Liu): Brooklyn-based architecture practice with research-driven, socially-engaged project portfolio. Comparable to SITU in location, studio size band, and design-research orientation.
• Barkow Leibinger: Architecture practice known for research-based, fabrication-integrated projects including pavilions and experimental structures. Comparable to SITU in combining architecture with custom-built fabrication output.
• MOS Architects: NYC-based experimental architecture studio working on pavilions, installations, and built work that blurs architecture and fabrication. Comparable to SITU in studio scale, NYC base, and project mix of architecture and installation.

Broad incumbents

• KieranTimberlake: Larger architecture practice with deep investment in integrated research, prototyping, and fabrication (including a dedicated shop). Comparable to SITU in the design-research-fabrication integration model, though at materially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/situ_nyc
• Facebookfacebook.com/situ.nyc
• LinkedInlinkedin.com/company/situ-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SITU