AMBITIONED
- Company typePrivate
- Founded2013
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingServices
AMBITIONED firmographics
Firmographics- Name
- AMBITIONED
- Legal name
- AMBITIONED by SoftUni Labs LTD
- Website
- https://ambitioned.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AMBITIONED industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)
- akta.pro secondary industry
- Cloud Application Modernization & Refactoring (BPAEACAC)
Keywords
Where AMBITIONED is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
AMBITIONED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Software Development: Project-based custom software development services including digital transformation, automation software, product development (MVPs, MLPs, SaaS, web, mobile, desktop apps), and short-term IT support with single engineers or managed teams.
- Subscription-based Platform Development: Development and maintenance of subscription-based platforms (e.g., Interactive self-paced learning platform) that provide educational resources and programming courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
AMBITIONED product offering
Product offeringCore offering
AMBITIONED plans, designs, develops, and maintains custom software solutions for clients, including MVPs, MLPs, SaaS products, and web, mobile, and desktop applications. The company's services span digital transformation (cloud-native applications, data warehouses, analytics tools), automation software to eliminate manual work and reduce costs, full-cycle product development, and short-term IT support through single-engineer or managed-team augmentation. Projects are delivered remotely under quote-based engagements that begin with a free initial consultation.
Product overview
AMBITIONED is a custom software development company offering a portfolio of services centered around digital transformation, automation software, product development, and IT staffing. Their core offering is custom software development, which includes planning, designing, developing, and maintaining tailored solutions for clients. The company also delivers specific products including Judge (an HR pre-screening tool), Interactive (a self-paced e-learning platform), and the SoftUni e-learning platform. AMBITIONED's services are structured around four main pillars: Digital Transformation Services, Automation Software, Product Development (including MVPs, MLPs, SaaS, web, mobile, and desktop apps), and Short-term IT Support/Temporary Teams. The company leverages Microsoft ecosystem technologies and cloud platforms to deliver scalable, future-proofed solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Software Development Services Planning, design, development, and maintenance of custom software solutions tailored to client needs, including MVPs, MLPs, SaaS, web, mobile, and desktop applications. Target customers are businesses, startups, and enterprise IT leaders.
- Digital Transformation Services Technology consulting and implementation that helps businesses adapt, transform, and thrive in the digital age through custom software, cloud-native applications, data warehouses, and analytics tools. For businesses undergoing modernization and digital adoption.
- Automation Software Custom automation solutions that eliminate repetitive manual tasks, minimize human error, reduce costs, and improve efficiency and productivity to ease scaling. For businesses seeking operational efficiency gains.
- Short-term IT Support / Temporary Teams IT augmentation service that boosts an in-house team with a single fill-in software engineer or managed teams so the client can carry out essential projects, meet deadlines, or close a skill gap. For clients needing flexible engineering capacity.
Quantifiable outcome
- 1.2M+ users worldwide continue to use digital products built by AMBITIONED
- +3 more outcomes
Companies that use AMBITIONED
Customer profileNamed customers3 records
Segments10 records
Ideal customer profiles4 records
AMBITIONED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AMBITIONED partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SoftUnicoreAMBITIONED's founding organization and long-term strategic partner. SoftUni's core team created AMBITIONED as a custom software development company. AMBITIONED built SoftUni's comprehensive LMS, five e-learning platforms, and numerous automation tools that helped SoftUni grow to 400K+ students and win 40+ awards.
- MicrosoftcoreMicrosoft is listed as a longtime partner. AMBITIONED leverages the Microsoft ecosystem including Azure cloud computing, databases, virtual machines, AI and machine learning tools, serverless computing, and content delivery networks. Core technologies include C#, .NET Core, SQL Server, Entity Framework, and ASP.NET Core.
- CreateXminorListed as a longtime business partner with a logo displayed on the website.
- MotionSoftwareminorListed as a longtime business partner with a logo displayed on the website.
- FinanceAcademyminorListed as a longtime business partner with a logo displayed on the website. AMBITIONED built and maintains FinanceAcademy's e-learning platform.
- CodeItUpminorListed as a longtime business partner with a logo displayed on the website.
- ZaharaminorListed as a longtime business partner with a logo displayed on the website.
- LeaderClassminorListed as a longtime business partner with a logo displayed on the website.
- WAY-VEminorListed as a longtime business partner with a logo displayed on the website.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
AMBITIONED competitors and assessment
Company assessmentDirect peers
- Scalefocus: Bulgaria-headquartered custom software development and IT services firm serving enterprise and startup clients across multiple verticals. Directly comparable to AMBITIONED in geography, service portfolio (custom dev, cloud, data, digital transformation), and target customer profile.
- Musala Soft: Sofia-based custom software development and consulting company delivering web, mobile, and cloud solutions to enterprise clients globally. Closely matches AMBITIONED's Bulgarian origin, Microsoft-stack heritage, and project-based delivery model.
- Accedia: Bulgarian custom software development and IT consulting firm specializing in .NET, cloud, and digital transformation for European enterprise clients. Near-identical service offering, stack, and geography to AMBITIONED.
- MentorMate: US-headquartered custom software firm with a large Bulgaria development hub offering Microsoft-stack digital product engineering. Comparable delivery model and target verticals (including education and finance) to AMBITIONED.
Broad incumbents
- EPAM Systems: Large global IT services firm with deep Eastern European roots offering custom development, cloud, and digital transformation. Competes with AMBITIONED for the same enterprise digital transformation RFPs but at vastly greater scale and geographic reach.
- SoftServe: Eastern European-headquartered IT services and digital transformation provider with strong Microsoft and cloud capabilities. Overlaps with AMBITIONED on .NET/Azure custom development but operates at much larger scale with global delivery centers.
- Globant: Global digital transformation and custom software engineering firm competing for enterprise modernization mandates. Represents a much larger, publicly-listed incumbent that AMBITIONED must differentiate against on agility and Microsoft specialization.
- Cognizant: Global IT services major offering custom application development and digital transformation. Competes for the same enterprise .NET/Azure work as AMBITIONED at a vastly larger scale and with deeper enterprise relationships.
Emerging players
- Toptal: Global freelance talent marketplace for elite software developers that competes with AMBITIONED's short-term IT support and team augmentation offering. Similar buyer personas (startup founders, IT leaders seeking top-tier developers) but a fundamentally different delivery model.
- Andela: Global engineering talent platform that connects enterprises with vetted developers. Competes with AMBITIONED for clients seeking high-quality, remote engineering capacity, though operates a marketplace model rather than bespoke delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AMBITIONED social profiles
Digital presenceAMBITIONED financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMBITIONED leadership team
Management profileNumber of profiles
Profiles10 records
AMBITIONED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMBITIONED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMBITIONED
What does AMBITIONED do?
AMBITIONED plans, designs, develops, and maintains custom software solutions for clients, including MVPs, MLPs, SaaS products, and web, mobile, and desktop applications. The company's services span digital transformation (cloud-native applications, data warehouses, analytics tools), automation software to eliminate manual work and reduce costs, full-cycle product development, and short-term IT support through single-engineer or managed-team augmentation. Projects are delivered remotely under quote-based engagements that begin with a free initial consultation.
Is AMBITIONED a public or private company?
AMBITIONED is a private company. It is classified as corporate owned and is currently operating.
When was AMBITIONED founded?
AMBITIONED was founded in 2013. It employs 11 to 50 people.
Where is AMBITIONED based?
AMBITIONED is headquartered in Sofia, Bulgaria, in the Europe region.
How does AMBITIONED make money?
Two revenue lines are on record. Custom Software Development is the primary driver. The others are subscription-based Platform Development.
Who are AMBITIONED's main competitors?
Direct peers on record are Scalefocus, Musala Soft, Accedia and MentorMate. Broad incumbents are EPAM Systems, SoftServe, Globant and Cognizant. Emerging players are Toptal and Andela.
Does AMBITIONED have an API?
No public API is recorded for AMBITIONED.
What industry is AMBITIONED in?
AMBITIONED's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAG, Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization), with a secondary code of BPAEACAC, Cloud Application Modernization & Refactoring. Its NAICS code is 541511 and its SIC code is 7371.