CreateX
CreateX is a Bulgaria-based digital marketing agency founded in 2017 that provides SEO, PPC, social media, web design, branding, and graphic design services to B2B clients in Central and Eastern Europe, now operating as a subsidiary of Sweden's White Pearl Technology Group.
- Company typePrivate
- Founded2026
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CreateX does
CreateX is a Bulgaria-based digital marketing agency founded in 2017, operating with a headcount band of 11-50 employees and headquartered in Sofia. The company provides SEO optimization, PPC advertising, social media marketing, website creation, branding, and graphic design services to B2B clients in the Central and Eastern European market. Its service model is agency-based project and retainer work, with no separately structured or branded product lines disclosed in available sources and no public pricing transparency. Customer logos, contract sizes, and segmentation detail are not disclosed, limiting visibility into the underlying client base.
On a combined basis with its peer agency Native Digital, CreateX reported approximately EUR 1.48 million in revenue and EUR 156,000 in EBITDA for 2025, up from SEK 13.6 million (~EUR 1.18M) in revenue and SEK 1.6 million in EBITDA in 2024. In April 2026, CreateX was acquired by White Pearl Technology Group AB (WPTG), a Swedish publicly listed company on Nasdaq Stockholm, for EUR 475,000 upfront plus a potential ~EUR 400,000 earn-out tied to 2026-2028 EBITDA targets, becoming a wholly-owned subsidiary. The transaction is notable as Europe's first AI-powered M&A deal, facilitated by Eilla AI, which reduced typical deal timelines from 6-12 months to approximately 15 days. Following the acquisition, CreateX forms part of WPTG's strategic entry into the Central and Eastern European digital services market.
CreateX firmographics
Firmographics- Name
- CreateX
- Legal name
- CreateX Ltd.
- Website
- https://createx.bg
- Company type
- Private
- Founded year
- 2026
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- CreateX is a Bulgaria-based digital marketing agency founded in 2017 that provides SEO, PPC, social media, web design, branding, and graphic design services to B2B clients in Central and Eastern Europe, now operating as a subsidiary of Sweden's White Pearl Technology Group.
- Ownership category
- akta.pro rank
CreateX industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Customer Experience (CX) & Digital Experience (BPAHAEAC), Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where CreateX is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
CreateX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
CreateX product offering
Product offeringCore offering
CreateX is a Bulgaria-based digital marketing agency that provides SEO optimization, PPC advertising, social media marketing, website creation, branding, and graphic design services to business clients. The company contracts with B2B customers in the Central and Eastern European market to plan and execute digital marketing programs across paid, owned, and earned channels.
Product overview
CreateX is a Bulgaria-based digital marketing agency that was acquired by White Pearl Technology Group (WPTG), a Swedish listed company. The company operates as a digital marketing services provider without any separately named or structured product offerings identified in available sources.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Optimization Services
Companies that use CreateX
Customer profileSegments1 record
Ideal customer profiles1 record
CreateX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CreateX partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
CreateX competitors and assessment
Company assessmentDirect peers
- Native Digital: Native Digital is a Bulgaria-based digital marketing agency that was acquired together with CreateX by White Pearl Technology Group in the same transaction. It is the closest possible peer, offering near-identical digital marketing services in the same Bulgarian/CEE market.
- Netpeak: Netpeak is a larger CEE-focused digital marketing agency headquartered in Bulgaria/Ukraine, offering SEO, PPC, and web analytics services. It is a direct competitor to CreateX in the same regional market with overlapping service lines and target clients.
- Disruptive Advertising: Disruptive Advertising is a full-service PPC, SEO, and digital advertising agency serving mid-market and enterprise clients. It is comparable to CreateX in service mix (PPC, SEO, social media) and target customer profile (SMB to mid-market businesses).
- Wpromote: Wpromote is a US-based digital marketing agency offering SEO, paid media, social, and creative services. It is a comparable full-service digital marketing agency, though operating at significantly larger scale than CreateX.
- Directive Consulting: Directive is a B2B digital marketing agency specializing in SEO, PPC, and content for SaaS and tech clients. Comparable to CreateX for B2B-focused digital marketing service delivery, though serving primarily North American clients.
- KlientBoost: KlientBoost is a digital marketing agency focused on PPC, SEO, and conversion rate optimization. It overlaps with CreateX's PPC and SEO service offerings for mid-market clients seeking performance marketing support.
- Lounge Lizard: Lounge Lizard is a digital marketing and web design agency offering branding, SEO, PPC, and social media services. It overlaps with CreateX across web creation, branding, and digital marketing service lines for SMB and mid-market clients.
Broad incumbents
- Publicis Groupe: Publicis is one of the world's largest advertising holding companies, offering digital marketing, creative, and media services globally. It competes broadly with CreateX for digital marketing budgets but at vastly larger scale and across enterprise clients.
- Dentsu: Dentsu is a global advertising and marketing services conglomerate with deep digital marketing capabilities. It is a broad incumbent competing for digital marketing budgets in CEE and globally, including via acquisition-led expansion in the region.
Regional players
- BrandLume: BrandLume is a digital marketing agency offering SEO, PPC, social media, and web design services primarily to North American SMBs. It is a comparable full-service digital agency but operates in a different geography than CreateX's CEE focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
CreateX social profiles
Digital presenceCreateX financial estimates
Financial estimateRevenue estimate
Valuation estimate
CreateX leadership team
Management profileNumber of profiles
CreateX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CreateX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CreateX
What does CreateX do?
CreateX is a Bulgaria-based digital marketing agency that provides SEO optimization, PPC advertising, social media marketing, website creation, branding, and graphic design services to business clients. The company contracts with B2B customers in the Central and Eastern European market to plan and execute digital marketing programs across paid, owned, and earned channels.
Is CreateX a public or private company?
CreateX is a private company. It is classified as corporate owned and is currently acquired.
When was CreateX founded?
CreateX was founded in 2026. It employs 11 to 50 people.
Where is CreateX based?
CreateX is headquartered in Sofia, Bulgaria, in the Europe region.
Who are CreateX's main competitors?
Direct peers on record are Native Digital, Netpeak, Disruptive Advertising, Wpromote, Directive Consulting, KlientBoost and Lounge Lizard. Broad incumbents are Publicis Groupe and Dentsu. BrandLume is listed as a regional player.
Does CreateX have an API?
No public API is recorded for CreateX.
What industry is CreateX in?
CreateX's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 541430 and its SIC code is 7311.