What ACE USA does

ACE USA is a private B2B custom merchandise and apparel decorator founded in 1955 and headquartered in Ronkonkoma, New York. The company supplies branded apparel (men's, ladies', and kids' lines), headwear, hard goods (drinkware and accessories), socks, hoodies, and travel items, while also offering in-house decoration services including screen printing, embroidery, and pad printing. Its production model is vertically integrated across three decoration methods, enabling it to apply customer logos and custom art to a diverse product mix spanning garments and non-apparel hard goods.

The company's go-to-market is sales-led B2B, targeting businesses, organizations, and brands that require corporate apparel, team wear, promotional products, event giveaways, or retail merchandise. Customers browse an e-commerce storefront at aceusa.net, request quotes, and receive orders shipped domestically via UPS, with pricing structured as per-unit pay-as-you-go across entry-level accessories (from $1.00 USD), mid-range apparel (~$10.00 USD), and premium items (up to ~$69.92 USD). Marketing and demand generation run through organic social channels (Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube) and through externally distributed digital catalogs and art books.

ACE USA's value proposition centers on end-to-end custom merchandise production — from curated trend boards and design concepts through to decorated finished goods — supported by an extensive garment inventory and a 72-hour post-delivery quality notification window. The company does not disclose revenue, ownership, or leadership data, and there are no recorded funding rounds, subsidiaries, or M&A events in the input. Its operating geography is limited to North America, and it appears to serve a fragmented SMB customer base without disclosed anchor accounts.

Name

ACE USA

Website

https://aceusa.net

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

251–500 employees

Short description

ACE USA is a private B2B custom merchandise supplier founded in 1955, offering apparel, headwear, and hard goods decorated via in-house screen printing, embroidery, and pad printing for businesses, brands, and organizations.

Ownership category

akta.pro rank

Product category

Custom Branded Merchandise

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Custom apparel
• Branded merchandise
• Screen printing
• Embroidery services
• Promotional products

Headquarters

HQ city

Ronkonkoma

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of branded merchandise including apparel (t-shirts, hoodies, jackets, fleece), headwear, hard goods (mugs, water bottles), socks, and accessories. Custom decoration services included with orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ACE USA is a custom merchandise distributor and decorator that supplies blank apparel, headwear, hard goods (drinkware and accessories), socks, and other accessories, and applies in-house decoration services including screen printing, embroidery, and pad printing. The company supports businesses and organizations by providing end-to-end custom branded merchandise production, from curated trend-based design concepts to finished decorated products ready for distribution.

Product overview

ACE USA is a custom merchandise and apparel company that provides screen printing, embroidery, and pad printing decoration services alongside a diverse portfolio of branded merchandise products. The product offering spans multiple categories including men's, ladies', and kids' apparel, headwear, hard goods (drinkware and accessories), socks, hoodies, and other accessories. The core services enable customers to customize products with their branding, while the product catalog includes ready-to-brand merchandise across apparel (t-shirts, jackets, sweatshirts, hoodies, shirts), headwear (beanies, caps), drinkware (mugs, travel mugs, water bottles, shot glasses), and accessories (socks, gloves, backpacks, ponchos). The company operates through an e-commerce platform where customers can browse catalogs and request quotes for bulk orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Printing

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Boundless (formerly Boundless Network): B2B promotional products distributor offering decorated apparel, drinkware and accessories. Comparable to ACE USA in custom merchandise, decoration services, and business customer focus.
• alphabroder / Prime Line: Wholesale supplier of blank apparel and accessories with decoration services, serving decorators and B2B buyers. Directly comparable to ACE USA in blank apparel inventory and custom decoration offerings.
• 4imprint: Publicly traded B2B promotional products company offering decorated apparel, headwear, drinkware and accessories with in-house decoration services - directly comparable to ACE USA's custom merchandise model and target market of businesses seeking branded merchandise.
• Halo Branded Solutions: One of the largest privately-held promotional products distributors in the U.S., offering decorated apparel, hard goods and accessories to B2B clients. Directly comparable to ACE USA's custom merchandise and decoration services model.
• SanMar Corporation: Wholesale supplier of apparel and accessories with in-house decoration services (screen printing, embroidery). Directly competes with ACE USA in the blank apparel and custom decoration segment serving B2B decorators and end-buyers.
• Anthem Promotional Group: Promotional products company offering decorated apparel, hard goods and accessories to businesses. Directly comparable to ACE USA in the custom merchandise and branded products category.
• Crestline Promotional Products: B2B promotional products company offering decorated apparel, drinkware, headwear and accessories. Directly comparable to ACE USA in product mix, target customer (business buyers), and decoration service model.
• BDA (Brand Activators): Promotional merchandise and branding company offering decorated apparel, hard goods and custom merchandise to enterprise clients. Directly comparable to ACE USA's B2B custom merchandise offering.
• Quality Logo Products: Online B2B promotional products distributor offering decorated apparel, drinkware and accessories with screen printing/embroidery services. Directly comparable to ACE USA in product range, decoration services, and target market.
• National Pen: Promotional products company specializing in decorated writing instruments and hard goods, with broader custom merchandise offerings. Comparable to ACE USA's hard goods and custom decoration services for B2B clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ACEUSAtweets
• YouTubeyoutube.com/channel/UCHL1tVGUJAlQ97vnWNZhWbQ
• Facebookfacebook.com/ace.usa.merch
• LinkedInlinkedin.com/company/aceusa
• Instagraminstagram.com/ace_usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE USA