BDA
BDA Creative GmbH is a Munich-based creative agency delivering branding, motion design, and campaign services to entertainment and sports broadcasters and streamers across Europe, the US, and Australia.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What BDA does
BDA Creative GmbH is a Munich-based creative agency founded in 2004 that delivers branding, motion design, and campaign services to entertainment and sports brands across broadcast, streaming, and digital channels. The firm operates with 51–100 employees organized into three service departments — Branding & Motion Design, Campaigns & Brand Communication, and Content & On-Air Promotion — each led by a dedicated Managing Director alongside a Strategy & Finance MD. Its portfolio centers on tier-1 European broadcasters (ARD, ZDF, SWR, 3sat), streamers (Amazon Prime Video Germany, RTL+, Disney), sports properties (ARD Sportschau, Magenta Sports, UEFA Champions League, Ballerleague), and adjacent B2B clients (GEMA, Amazon Music), with notable scale demonstrated by a Disney Channel global rebrand delivering 5,000+ on-air assets across 150+ countries. Geographically the firm is anchored in Germany and Europe but has executed work in the US (Disney Malcom in the Middle launch) and Australia (ABC News rebrand). Core production capabilities span motion design, channel branding, on-air packaging, key art, and integrated launch campaigns, with early-stage use of AI-generated imagery in select productions.
The business model is a B2B professional-services agency selling project-based and retainer engagements to enterprise entertainment and sports clients. Revenue flows from creative services — brand identity development, campaign execution, motion graphics, and on-air packaging — delivered directly by Managing-Director-led client teams. New business is acquired through direct outreach and a portfolio website (bdacreative.com), supported by a structured senior leadership bench of five Managing Directors (Philipp Wundt, Benjamin Kerneck, Tim Finnamore, Marc Strotmann, Alexander Hell) and dedicated creative and operational leadership. Pricing is not publicly disclosed. The firm is privately held with no institutional investors or parent company identified in the available data, and is registered at the Local Court of Munich (HRB 204371).
BDA firmographics
Firmographics- Name
- BDA
- Legal name
- BDA Creative GmbH
- Website
- https://bdacreative.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BDA Creative GmbH is a Munich-based creative agency delivering branding, motion design, and campaign services to entertainment and sports broadcasters and streamers across Europe, the US, and Australia.
- Ownership category
- akta.pro rank
BDA industry classification
Industry- Product category
- Creative Advertising Agency Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Packaging & Brand Identity Creative Agencies (MPAAAAAN), Creative & Brand Campaign Development (BPAFAAAB)
Keywords
Where BDA is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
BDA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: Full-service advertising agency providing branding, campaign development, content promotion, and production services for entertainment and sports brands on a project and retainer basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
BDA product offering
Product offeringCore offering
BDA Creative is a creative advertising agency providing branding, motion design, campaign development, and content promotion services for entertainment and sports brands. The agency operates as a one-stop creative partner combining branding boutique, content promotion specialist, and production house capabilities, delivering services such as channel rebrands, launch campaigns, on-air graphics, key art, and social media assets for broadcasters and streaming platforms globally.
Product overview
BDA Creative is an advertising agency and branding boutique offering entertainment and sports branding services. The company operates as a unified creative services firm organized around two core offerings: Campaign & Content Promotion (launch campaigns, key art development, social media marketing) and Branding & Motion Design (channel branding, logo design, on-air packages, live graphics). The portfolio includes channel rebrands (3sat, SWR, ABC News, ZDF Heute), major streaming campaigns for Amazon Prime Video (BEAT, Champions League, Der Greif, Gąska, Paradis City, The Blue Cave, Arda Turan, The Tank), sports broadcasts (ARD Sportschau, Magenta Sports, Ballerleague, Wintersport, Frauen EM 2024), Disney properties (Global rebrand, Malcom in the Middle), and B2B campaigns (GEMA Music Impact Study, Amazon Music).
Differentiator
Problem solved
Functional benefit
Products and services
- Campaign & Content Promotion Development and execution of launch campaigns for entertainment brands, TV shows, and streaming content across multiple channels including TV, digital, social, and outdoor media. Targeted at entertainment brands, streaming platforms, and sports broadcasters needing integrated campaign delivery.
- Branding & Motion Design Creation of brand identities, channel branding, logo design, on-air packages, and motion graphics for media companies and entertainment brands. Targeted at TV networks, streaming platforms, and sports broadcasters requiring distinctive visual identity and on-air design systems.
Quantifiable outcome
- Over 5,000 on-air deliverables for Disney Channel across 150+ countries
Companies that use BDA
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
BDA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BDA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Bbox-typeminorType design partner for SWR corporate font development, creating a style-defining, highly variable corporate type system.
- Eleven Creative AudiominorAudio production partner for music videos including GEMA Music Impact Study; responsible for arrangement, recording, and mastering.
- Tobi (Creative Director)minorIn-house creative director who composed and wrote lyrics for GEMA Music Impact Study music videos.
- AllCity Media (London)minorCollaboration on key art development for Paradis City dystopian series.
- Julian RentzschminorIllustrator for Faking Hitler key art production, creating 80s-style illustrations.
- bildergut.comminorCreative retouching partner for Arda Turan documentary key art production.
- Ole ZapatkaminorIn-house director for ARD Wintersport campaign film and post-production.
Recent moves6 records
Expansion highlights6 records
BDA competitors and assessment
Company assessmentDirect peers
- Buck: Global design and motion studio with deep entertainment and broadcast branding credentials. Directly competes with BDA on title sequences, motion design, and content marketing for streaming and broadcast clients.
- Imaginary Forces: US-based design and motion graphics studio specializing in broadcast branding, title sequences, and entertainment marketing. Closest direct peer to BDA's branding and motion design work for broadcasters and streamers.
- MOCEAN: Los Angeles-based creative agency specializing in entertainment marketing, broadcast design, and motion graphics. One of the most direct US-based competitors to BDA's entertainment and sports branding work.
- Giant Ant: Canadian animation and motion design studio with strong entertainment and broadcast portfolio. Comparable to BDA in delivery of motion graphics, animated branding, and on-air packages for media clients.
- DixonBaxi: London-based creative agency specializing in brand identity, motion, and design for entertainment and media clients. Comparable to BDA's vertical focus on entertainment branding and motion design.
Broad incumbents
- Serviceplan Group: Largest independent owner-managed agency group in Europe, headquartered in Munich. Operates full-service creative, media, and digital capabilities and is a direct broad-based competitor to BDA for German enterprise clients including broadcasters and brands.
- Scholz & Friends: Long-established Hamburg-based creative agency group with deep German broadcast and entertainment client relationships. Directly comparable to BDA in offering integrated creative and brand campaign services to media clients.
- Dentsu Creative: Global creative network within Dentsu International with significant broadcast, entertainment, and sports client relationships. Competes with BDA for major international enterprise creative mandates.
- Jung von Matt: Major German creative agency network with strong entertainment and sports marketing credentials. Competes with BDA for integrated creative, brand, and campaign assignments from German-speaking enterprise clients.
Emerging players
- Studio Output: London-based design and branding studio with growing entertainment and media client work. A emerging competitor in the same creative bracket as BDA, particularly for branding and identity assignments.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BDA social profiles
Digital presenceBDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BDA leadership team
Management profileNumber of profiles
Profiles5 records
BDA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BDA
What does BDA do?
BDA Creative is a creative advertising agency providing branding, motion design, campaign development, and content promotion services for entertainment and sports brands. The agency operates as a one-stop creative partner combining branding boutique, content promotion specialist, and production house capabilities, delivering services such as channel rebrands, launch campaigns, on-air graphics, key art, and social media assets for broadcasters and streaming platforms globally.
Is BDA a public or private company?
BDA is a private company. It is classified as management employee owned and is currently operating.
When was BDA founded?
BDA was founded in 2004. It employs 51 to 100 people.
Where is BDA based?
BDA is headquartered in London, United Kingdom, in the Europe region.
How does BDA make money?
One revenue line is on record: creative Agency Services.
Who are BDA's main competitors?
Direct peers on record are Buck, Imaginary Forces, MOCEAN, Giant Ant and DixonBaxi. Broad incumbents are Serviceplan Group, Scholz & Friends, Dentsu Creative and Jung von Matt. Studio Output is listed as an emerging player.
Does BDA have an API?
No public API is recorded for BDA.
What industry is BDA in?
BDA's product category is Creative Advertising Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.