786 Cosmetics

What 786 Cosmetics does

786 Cosmetics is a privately held, US-based nail care brand founded in 2017 by Ibrahim Ali and Iqra Isphahani and headquartered in the Chicago area. The company designs, manufactures, and sells breathable nail polish formulated with a water-permeable technology that allows water to pass through the film via osmosis, enabling Muslim women to perform wudu (ritual washing) while wearing polish. The formula is 21-free, vegan, cruelty-free, and halal-certified, with water permeability independently verified by SGS Labs and halal status issued by GIC International; PETA and Leaping Bunny provide additional cruelty-free certifications.

The core product line comprises 70+ globally inspired polish shades named after cities worldwide, sold as individual bottles ($13.99), customizable Build Your Sets ($54.99 for 4 pieces; $79.99 for 6 pieces), and curated capsule collections such as Golden Hour, Marrakesh Nights, Riviera, and Blush & Bare. The assortment has expanded to include a full nail care range: cuticle oil, soy-based remover, clear and matte top coats, and treatment products (Deep Nutrition, Nail Rescue Primer, Conditioning Ridge Filler, Nourishing Nail Treatment). To date, the company states it has shipped more than 200,000 orders globally.

786 Cosmetics operates a hybrid distribution model: direct-to-consumer e-commerce through its Shopify storefront, marketplace presence on Amazon and Walmart, retail placement in Bath and Body Works and TJ Maxx/Winners Canada, and regional distributors across more than 20 countries including Pakistan, UAE, Mauritius, Turkiye, Brunei, Kenya, and the UK. The brand is supported by earned media in WWD, Glamour, Cosmopolitan, PopSugar, and Who What Wear, an affiliate and loyalty program run on Superfiliate, and a stated commitment to donate 20% of profits to refugee-focused nonprofits (Islamic Relief USA, International Rescue Committee, USA for UNHCR, UNRWA). Pricing is unit-based with free shipping thresholds ($55 US, $100 Canada) and Shop Pay installment options; there is no disclosed external funding and the company appears bootstrapped at 1-10 employees.

Name

786 Cosmetics

Legal name

786 Cosmetics

Website

https://786cosmetics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

786 Cosmetics is a US-based, Muslim-founded nail care brand selling water-permeable, halal-certified, 21-free, vegan nail polish and nail care products primarily to Muslim women and clean beauty consumers through D2C e-commerce, major retailers, and distributors in 20+ countries.

Ownership category

akta.pro rank

Product category

Halal Nail Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)

akta.pro secondary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

Keywords

• Halal nail polish
• Breathable nail polish
• Water-permeable cosmetics
• Vegan nail care
• Clean beauty products

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through the company's Shopify storefront. Consumers purchase individual polishes, curated sets, and nail care products. Includes add-on products like cuticle oil and nail polish remover.
2. Wholesale/Retail Distribution: Bulk sales to retail partners including Amazon, Walmart, Bath and Body Works, TJ Maxx, Winners Canada, and international distributors (786 Pakistan, UAE, Mauritius, Turkiye) and independent retailers.
3. Affiliate and Creator Program: Revenue share program for affiliates and content creators who promote products through Superfiliate platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

786 Cosmetics manufactures and sells water-permeable, halal-certified, 21-free, vegan breathable nail polish available in over 70 globally-inspired shades, complemented by nail care add-ons (cuticle oil, soy remover, top coats, treatments) and customizable Build-Your-Own sets and curated capsule collections. Products are sold direct-to-consumer through a Shopify storefront and wholesale through retailers (Amazon, Walmart, Bath and Body Works, TJ Maxx) and international distributors in 20+ countries.

Product overview

786 Cosmetics is a nail polish and nail care brand specializing in water-permeable, halal-certified nail products. The core offering consists of breathable nail polishes available in over 70 globally-inspired shades named after cities worldwide (such as Marrakesh, Havana, Zhangye, Azores). The product portfolio includes customizable Build Your Set options (4-piece and 6-piece sets), curated capsule collections (Golden Hour, Marrakesh Nights, Riviera, Blush & Bare), and nail care add-ons including cuticle oils, nail polish removers, top coats (clear and matte), and treatment products (Deep Nutrition, Nail Rescue Primer, Conditioning Ridge Filler, Nourishing Nail Treatment). All products are 21-free, vegan, cruelty-free, and certified water-permeable by SGS Labs and halal by GIC International.

Differentiator

Problem solved

Functional benefit

Products and services

• Breathable Nail Polish Water-permeable, halal-certified nail polish with a 21-free non-toxic, vegan, cruelty-free formula. Available in over 70 globally-inspired shades named after cities, designed so Muslim women can perform wudu while wearing polish.
• Nail Polish Set 6 Piece (Build Your Set) Customizable 6-shade breathable nail polish set where customers choose any six polishes from the full color range. Priced at $79.99 USD.
• Nail Polish Set 4 Piece (Build Your Set) Customizable 4-shade breathable nail polish set where customers pick any four polishes. Priced at $54.99 USD.
• Golden Hour Collection - 6 Piece Nail Polish Set Curated 6-piece capsule set of warm-toned breathable nail polishes including Sorrento, Zhangye, Dubrovnik, Karachi, Seville, and Uluru. Originally $79.99, periodically discounted to $39.99.
• Marrakesh Nights Collection - 4 Piece Nail Polish Set Curated 4-piece capsule collection of breathable polishes featuring Marrakesh (bright crimson red), Tallinn (warm mauve rose), Bursa (muted sage green), and Dubrovnik (sun-baked clay spice). Priced at $49.99 USD.
• Riviera Collection - 4 Piece Nail Polish Set Curated 4-piece sun-soaked capsule collection of breathable polishes featuring Abu Dhabi (soft white cream), Zhangye (creamsicle orange), Sorrento (soft butter yellow), and Havana (soft mint green).
• Blush & Bare 4-Piece Nail Polish Set Curated 4-piece pink and neutral capsule collection of breathable polishes featuring Paris (soft luminous pink), Muscat (barely-there sheer neutral), Kyoto (soft peachy blush), and Alexandria (warm elevated nude).
• Almond & Ginseng Cuticle Oil Nourishing cuticle oil formulated with sweet almond oil, sunflower seed oil, argania spinosa kernel oil, and ginseng extract. Priced at $11.99 USD.
• Soy Nail Polish Remover With Almond Essential Oil Gentle soy-based nail polish remover enriched with almond essential oil. Priced at $14.99 USD.
• Top Coat Clear Clear breathable top coat designed to maintain water permeability and extend the wear of 786 nail polishes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered community and core.

• Islamic Relief USAcommunityOthers786 Cosmetics donates 20% of profits to support refugees. Islamic Relief USA provides relief and development regardless of gender, race, or religion, working to empower individuals in their communities. They have reached families affected by coronavirus in 33 countries.
• International Rescue CommitteecommunityOthersRecipient of 20% of 786 Cosmetics profits. The International Rescue Committee helps people whose lives are shattered by conflict and disaster to survive, recover, and regain control of their future, providing life-saving programs in countries threatened by the virus.
• USA for UNHCRcommunityOthersRecipient of 20% of 786 Cosmetics profits. USA for UNHCR is a non-profit that helps and protects refugees and people displaced by violence, conflict, and persecution, ensuring health and safety through critical supplies.
• UNRWA (United Nations Relief and Works Agency for Palestine Refugees in the Near East)communityOthersRecipient of 20% of 786 Cosmetics profits. UNRWA continues to provide essential services including primary health care and Education in Emergencies program during the COVID-19 crisis.
• SGS LabscoreStrategic or Co-development PartnerIndependent laboratory verification of water permeability. SGS Labs certified that 786 Cosmetics nail polishes are water permeable, validating the core product claim for halal certification requirements.
• GIC InternationalcoreStrategic or Co-development PartnerHalal certification body that verified 786 Cosmetics products as halal. Certification issued June 3, 2026 (appears to be renewal). Products contain no animal products or byproducts and no prohibited alcohol.
• PETAcoreStrategic or Co-development PartnerPETA certified 786 Cosmetics as vegan and cruelty-free. Verified through PETA's Beauty Without Bunnies program.
• Leaping BunnycoreStrategic or Co-development PartnerAdditional cruelty-free verification from Leaping Bunny program, providing dual certification for vegan and cruelty-free claims.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the 786 Cosmetics online store, enabling direct-to-consumer sales, inventory management, and checkout functionality.
• SuperfiliatecoreTechnology or IntegrationAffiliate and loyalty/rewards platform powering 786 Cosmetics' referral program, affiliate partnerships, and VIP rewards/loyalty program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OPI: Dominant global nail polish brand with broad salon and retail distribution. OPI represents the broad incumbent that 786 Cosmetics must compete against for shelf space and consumer attention, and is a credible entrant if it chose to launch a halal/breathable line.
• Orly: Professional salon-grade nail polish brand with strong global distribution. Comparable on the nail polish category positioning and wholesale distribution through beauty supply and retail channels.
• Butter London: Premium nail polish and color cosmetics brand with retail presence at Sephora, Ulta, and department stores. Comparable on the premium nail polish positioning and trend-driven color assortment strategy.
• Nails Inc. UK-based nail polish brand with strong international distribution and a track record of product innovation (e.g., nail polish strips). Comparable on the global retail and DTC distribution model 786 is pursuing.

Emerging players

• Piggy Paint: Water-based, non-toxic nail polish brand originally focused on kids but increasingly targeting clean beauty adults. Piggy Paint is comparable on the water-permeable/non-toxic technology axis and the clean beauty consumer.
• Iba Halal Cosmetics: Halal-certified beauty brand offering color cosmetics and personal care products. Iba is comparable on the halal positioning and the broader clean beauty + Muslim consumer overlap, though it is more regional (India-focused).

Direct peers

• Olive & June: Clean nail care brand with a focus on high-quality polish, manicure systems, and at-home nail care routines. Olive & June competes with 786 Cosmetics on the clean beauty nail consumer and on the broader nail care ecosystem.
• Ella + Mila: Nail polish brand built around 21-free, vegan, cruelty-free non-toxic formulations. Ella + Mila is one of the closest direct competitors to 786 Cosmetics in clean beauty nail polish, with overlapping free-from claims and accessible pricing.
• Sunni & Co. (Sunni Polishes): Halal-certified, water-permeable nail polish brand directly targeting Muslim women. Sunni & Co. is the most direct comparable peer to 786 Cosmetics given the shared halal/wudu-approved positioning and target customer.
• Zoya: Premium nail polish brand focused on clean, non-toxic, vegan formulations (10-free and Big 10-Free lines). Zoya is a direct competitor in the clean beauty nail polish category with similar price points and consumer positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/786cosmetics
• Xx.com/786cosmetics
• LinkedInlinkedin.com/company/786-cosmetics

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 786 Cosmetics