Superfiliate
Superfiliate is a venture-backed SaaS platform that unifies influencer, affiliate, ambassador, and referral programs for D2C e-commerce brands across Shopify, Meta Partnership Ads, and TikTok Shop, monetizing via subscriptions plus 0-10% transaction fees.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Superfiliate does
Superfiliate, Inc. is a Los Angeles-based, venture-backed SaaS company founded in 2022 that operates a unified creator marketing platform for direct-to-consumer e-commerce brands. The platform consolidates influencer, affiliate, ambassador, and referral programs into a single system, with native integrations to Shopify for commerce, Meta for Partnership Ads amplification, and TikTok Shop for social commerce workflows. Core products include the Shopify Influencer Hub, Meta Ads Suite, TikTok Shop module, and modular add-ons such as AI-powered Creator Discovery, Automations (including Instagram DM workflows), Gifting, SuperBrief for campaign management, and Social Listening. Underlying technology rests on direct API integrations with Meta and TikTok for creator identification, ad authentication, and attribution, combined with cobranded landing pages, automated payouts via ACH/PayPal/Venmo/store credit, and a UGC library. The business model is hybrid: brands pay recurring subscription fees for platform access plus a covered transaction fee of 0-10% on gross sales attributed to creator-driven referrals, with monthly or annual billing. Go-to-market blends direct enterprise field sales via a 'Book Demo' motion, inside sales for mid-market accounts, and self-serve distribution through the Shopify App Marketplace. The customer base spans hundreds of SMB D2C brands across verticals including beauty, food and beverage, nutrition, pet care, baby and kids, fashion, and home and decor. Total disclosed funding is $5.1M across a 2023 seed round led by Hawke Ventures and Vanterra Ventures and a 2025 strategic round led by HappyStack; the company also acquired Sweden-based Off Script in October 2024 to expand into EU markets.
Superfiliate firmographics
Firmographics- Name
- Superfiliate
- Legal name
- Superfiliate, Inc.
- Website
- https://superfiliate.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Superfiliate is a venture-backed SaaS platform that unifies influencer, affiliate, ambassador, and referral programs for D2C e-commerce brands across Shopify, Meta Partnership Ads, and TikTok Shop, monetizing via subscriptions plus 0-10% transaction fees.
- Ownership category
- akta.pro rank
Superfiliate industry classification
Industry- Product category
- Creator Marketing Software
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where Superfiliate is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Superfiliate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees: Brands pay subscription fees for platform access. Subscription continues until canceled by the brand or Superfiliate terminates access.
- Covered Transaction Fees: Transaction fee between 0-10% of gross Covered Transaction amount (excluding shipping and taxes) for each transaction referred from a Creator's Superfiliate microsite or processed with a Creator promotional code provided by Superfiliate. Non-refundable even if customer returns or refunds product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Subscription + Transaction Fee Model |
| Transaction based/ take rate | Pay-as-you-go | Covered Transaction Fee Only |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Superfiliate product offering
Product offeringCore offering
Superfiliate is a unified creator marketing platform that consolidates influencer, affiliate, and ambassador programs for D2C e-commerce brands across Shopify, Meta Partnership Ads, and TikTok Shop. It provides AI-powered creator discovery, automations, gifting, payouts, cobranded landing pages, UGC collection, and performance analytics in a single subscription SaaS product with an additional 0-10% transaction fee on referred sales.
Product overview
Superfiliate is a unified creator marketing platform that consolidates influencer, affiliate, and ambassador programs across Shopify, Meta, and TikTok Shop into one scalable system. The core platform consists of three main channels: the Shopify Influencer Hub (for program management), the Meta Ads Suite (for Partnership Ads amplification), and TikTok Shop (for TikTok collaboration scaling). These are supplemented by modular tools including Meta Creator Discovery, Automations, Gifting, SuperBrief, and Social Listening. The platform enables brands to manage creator discovery, program enrollment, cobranded landing pages, payout management, gifting campaigns, and performance analytics within a single interface. Supporting resources include SuperMatch (job matching community), the Influencer Marketing Field Guide (educational curriculum), and Superfiliate Insiders (content hub with case studies, webinars, and industry reports).
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify Influencer Hub
Quantifiable outcome
- Creator-led ads can have 22% lower CPA and 30% higher ROAS compared to studio-shot brand ads
- +4 more outcomes
Companies that use Superfiliate
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles2 records
Superfiliate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature8 records
Superfiliate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MetacoreMeta is a technology partner providing API access for Superfiliate's AI-powered Creator Discovery platform. Superfiliate leverages Meta APIs to enable creator identification and Meta Partnership Ads functionality as a Meta integration partner.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Superfiliate competitors and assessment
Company assessmentDirect peers
- Later (formerly Mavrck): Influencer marketing platform (formerly Mavrck) combined with Later's social media scheduling suite. Targets D2C brands with creator discovery, relationship management, and paid amplification features overlapping with Superfiliate's offering.
- Tagger by Sprout Social: Influencer marketing platform acquired by Sprout Social, providing creator discovery, campaign management, and social listening. Direct competitor in the creator marketing software category, with the added distribution muscle of Sprout Social's social media management suite.
- Grin: Creator marketing platform explicitly named as a Superfiliate competitor in coverage of the 2025 funding round. Grin offers influencer CRM, gifting, content rights, and affiliate management for D2C brands, with a similar target customer and feature set.
- impact.com: Partnership management platform covering affiliate, influencer, and B2B partnerships at enterprise scale. Overlaps with Superfiliate on the affiliate and creator-tracking components, with a broader enterprise and global footprint.
- Upfluence: Influencer marketing platform with creator discovery, outreach, gifting, and analytics. Comparable in target market (D2C and e-commerce brands) and feature set, particularly on Shopify integrations.
- Aspire (now AspireIQ): Creator marketing platform also named in Superfiliate's funding coverage as a direct competitor. Serves enterprise and mid-market D2C brands with influencer discovery, relationship management, and campaign workflow tools.
- CreatorIQ: Enterprise-grade creator marketing platform with a focus on large brands and global enterprise customers. Overlaps with Superfiliate on creator discovery, partnership ads, and campaign measurement, though targeted at a larger customer segment.
- Refersion: Affiliate and influencer marketing platform with a native Shopify app, directly competing with Superfiliate's Shopify Influencer Hub for Shopify-based D2C merchants. Focuses on tracking, payouts, and recruitment automation.
Emerging players
- PartnerStack: Partner relationship management platform for SaaS and e-commerce ecosystems. Adjacent rather than head-to-head, but overlapping on affiliate/creator payout management, recruitment automation, and performance tracking for brand partnerships.
- Klear: Influencer marketing platform with strong creator discovery and social listening capabilities, acquired by Meltwater. Overlaps with Superfiliate's AI-powered Creator Discovery and Social Listening modules, though historically focused on PR and earned media measurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Superfiliate social profiles
Digital presenceSuperfiliate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superfiliate leadership team
Management profileNumber of profiles
Profiles6 records
Superfiliate subsidiaries and ownership
Company hierarchySubsidiaries1 record
Superfiliate funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superfiliate M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superfiliate
What does Superfiliate do?
Superfiliate is a unified creator marketing platform that consolidates influencer, affiliate, and ambassador programs for D2C e-commerce brands across Shopify, Meta Partnership Ads, and TikTok Shop. It provides AI-powered creator discovery, automations, gifting, payouts, cobranded landing pages, UGC collection, and performance analytics in a single subscription SaaS product with an additional 0-10% transaction fee on referred sales.
Is Superfiliate a public or private company?
Superfiliate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Superfiliate founded?
Superfiliate was founded in 2022. It employs 51 to 100 people.
Where is Superfiliate based?
Superfiliate is headquartered in Los Angeles, United States, in the North America region.
How does Superfiliate make money?
Two revenue lines are on record. Subscription Fees are the primary driver. The others are covered Transaction Fees.
Who are Superfiliate's main competitors?
Direct peers on record are Later (formerly Mavrck), Tagger by Sprout Social, Grin, impact.com, Upfluence, Aspire (now AspireIQ), CreatorIQ and Refersion. Emerging players are PartnerStack and Klear.
Does Superfiliate have an API?
No public API is recorded for Superfiliate.
What industry is Superfiliate in?
Superfiliate's product category is Creator Marketing Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure.