Name

Aspro Parks

Legal name

ASPRO PARKS S.L.

Website

https://asproparks.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Leisure Parks & Family Entertainment

NAICS

Amusement and Theme Parks (71311), Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks & Theme Parks (THAAAAAA)

akta.pro secondary industries

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH)

Keywords

• Leisure parks
• Water parks
• Family attractions
• Marine aquariums
• Ski resorts

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Admission Tickets: Direct ticket sales to visitors for park entry and attractions
2. Corporate Events: Private event hosting including meetings, conferences, dinners, team building events at park venues
3. Food and Beverage Services: On-site food and beverage consumption within parks
4. Retail Merchandise: Gift shops and merchandise sales within parks

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Aspro Parks operates a portfolio of 68 leisure and entertainment parks across 10 European countries, including water parks, family attraction parks, marine parks and aquariums, ski stations, campings, and spas. The company sells admission tickets directly to individual visitors and offers dedicated corporate event packages, supplemented by on-site food and beverage, retail, and ancillary services revenue.

Product overview

Aspro Parks is a leading European leisure park operator with 68 parks and centers across 10 countries (Spain, UK, France, Finland, Portugal, Switzerland, Belgium, Netherlands, Germany, Austria). Founded in October 1991, the company operates five distinct park segments: Water Parks (Aqualand, Aqualeon, Alpamare), Family Attraction Parks (Walygator, Boudewijn Seapark), Zoological and Marine Parks (Marineland, Jungle Park, Palmitos Park, Dolfinarium), Aquariums (L'Aquàrium de Barcelona, Blue Reef, Bristol Aquarium), and Other facilities (ski stations, campings, spas). The portfolio also includes corporate event services and conservation/education activities through the Aspro Natura Foundation. The company employs approximately 2,000 staff year-round, expanding to over 5,150 during peak season.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Parks Slides, wave pools, lazy rivers, and water-based attractions across multiple European locations, primarily aimed at families and warm-season visitors.
• Family Attraction Parks Theme and amusement parks featuring rides, shows, and family-oriented attractions across the European portfolio.
• Marine Parks and Aquariums Zoological and marine parks with live animal exhibits and aquarium experiences for general public and educational visitors.
• Ski Stations Winter-season ski facilities offering slopes and related services for cold-weather leisure visitors.
• Campings Outdoor camping and accommodation sites operated as part of the leisure estate for vacationing visitors.
• Spas Spa and wellness facilities offered at selected park locations for relaxation and leisure visitors.
• Corporate Events Dedicated B2B offering where companies and organizations rent park venues or portions thereof for team-building, hospitality, and group outings.

Quantifiable outcome

• 15.1 MWp of solar energy capacity installed across European parks
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• Universidad Autónoma de Madrid (UAM) Biology DepartmentcoreStrategic or Co-development Partner · 1 January 2006Cytogenetic Laboratory agreement for primate blood sample analysis to study chromosome differentiation between phylogenetically related species at Palmitos Park.
• CEU Kolding (Denmark)minorStrategic or Co-development Partner · 1 January 2005Danish educational institution providing practical onsite training to Veterinary Assistant / Animal Keeper course students within Leonardo Scholarships framework.
• Clusius College (Netherlands)minorStrategic or Co-development Partner · 1 January 2005Agricultural vocational training school providing practical onsite training to Animal Keeper course students.
• Sabyhom (Denmark)minorStrategic or Co-development Partner · 1 January 2005Danish school providing practical onsite training to Animal Keeper and Horticulture course students.
• Alfonso X El Sabio University (Madrid)minorStrategic or Co-development Partner · 1 January 2005University providing practical training activities to Veterinary students at Aspro Parks facilities.
• University of VigominorStrategic or Co-development Partner · 1 January 2005University providing practical training activities to Sea Sciences students at Aspro Parks facilities.
• Fundación Universitaria de Las PalmascoreStrategic or Co-development Partner · 1 January 2001University foundation providing internship training activities to university students of Veterinary and Sea Sciences at Palmitos Park.
• Bochum University Department of Psychobiology (Germany)coreStrategic or Co-development Partner · 1 January 1999Research studies on Visual Cognition in Bottlenose Dolphins conducted at Marineland Mallorca's Dolphinarium, results published in scientific peer-reviewed publications.
• Balearic Islands UniversityminorStrategic or Co-development Partner · 1 January 1996University providing practical training activities to Biology students at Marineland Mallorca.
• Balearic Islands Government Species Protection ServicecoreStrategic or Co-development Partner · 1 January 1993Collaboration on Sea Turtle Rescue and Recovery Programme and Cetacean Conservation Programme since 1993.
• FrigominorGTM or Marketing PartnerBrand partnership providing product consumption opportunities in Aspro Parks' facilities. Frigo products available in parks and areas of influence.
• FontVellaminorGTM or Marketing PartnerBrand partnership with FontVella (water brand) providing product consumption in Aspro Parks' facilities.
• HeinekenminorGTM or Marketing PartnerBrand partnership with Heineken for beverage products available in Aspro Parks' facilities.
• KaliseminorGTM or Marketing PartnerBrand partnership with Kalise for product consumption opportunities in Aspro Parks' facilities.
• Coca-ColaminorGTM or Marketing PartnerBrand partnership with Coca-Cola for beverage products available in Aspro Parks' facilities.
• University of Barcelona GGVM (Large Marine Vertebrates Group)coreStrategic or Co-development PartnerCollaboration for gathering data and biological samples of sea turtles for genetic, food and satellite telemetry research within LIFE-Posidonia programme.
• EAZA (European Association of Zoos and Aquariums)coreStrategic or Co-development PartnerParticipation in European Endangered Species captive breeding programmes (EEP) and European Studbooks (ESB) for endangered wildlife conservation.
• Balearic Islands Government General Department of MinorscoreStrategic or Co-development PartnerCollaboration agreement for youth social integration programme at Marineland Mallorca where young offenders perform community service.
• Council of Mallorca Institute of Social ServicescoreStrategic or Co-development PartnerCollaboration for community service provision enabling minor/young offenders to complete rehabilitation at Marineland Mallorca.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parques Reunidos: Spanish-headquartered operator of regional and family leisure parks, zoos, and aquariums across Europe and the Americas. Directly comparable as a multi-category European leisure park operator with overlapping portfolio types (water parks, zoos, aquariums) and similar geographic footprint.
• Compagnie des Alpes: French-listed operator of ski resorts, theme parks, and leisure destinations across Europe. Comparable as a diversified European leisure operator covering both seasonal (ski/summer) and year-round attractions, with similar portfolio breadth and European geographic reach.
• Looping Group: French operator of regional theme parks across Europe (including Bagatelle, Fraispertuis City, Le Pal). Comparable as a mid-sized European leisure park roll-up with a similar focus on regional family destinations and seasonal attendance dynamics.

Broad incumbents

• Merlin Entertainments: Global operator of major theme parks (LEGOLAND, Madame Tussauds, SEA LIFE, Peppa Pig World) and aquariums under a diversified portfolio. A broad incumbent serving overlapping customer segments (families, tourists) and competing for aquarium and family attraction visits across Europe.
• Cedar Fair / Six Flags (merged): Major North American amusement park operator with European properties. Comparable as a global amusement park incumbent serving similar family thrill-seeker and seasonal visitor segments, though with a different geographic focus.
• SeaWorld Entertainment: US-based marine and theme park operator. Comparable in the marine/aquarium segment (L'Aquàrium de Barcelona, Bristol Aquarium, Marineland, Dolfinarium) where Aspro competes for educational and family visits, though SeaWorld is more theme-park weighted in the US.

Regional players

• Efteling: Dutch theme park operator and one of Europe's largest single-park destinations. Comparable as a leading European theme park operator competing for the same family tourism audience, particularly in Benelux and northern European markets.
• Europa-Park: Germany's largest theme park and a leading European family attraction. Comparable as a major European regional theme park competing for similar family/tourist visitation, particularly within the German-speaking markets where Aspro also operates.
• Puy du Fou: French themed historical entertainment park operator with multiple sites in Europe and beyond. Comparable as a destination leisure park operator delivering themed family experiences and competing in the European leisure park market.
• Tivoli: Historic Danish amusement park and entertainment operator in Copenhagen. Comparable as a leading European regional amusement park with strong tourism draw and family appeal, competing in the broader European family leisure market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspro Parks