Annabel's
Annabel's is a prestigious private members' club in Mayfair, London, offering exclusive dining, social, and event experiences to high-net-worth individuals. Founded in 1963, it is part of the Birley Clubs portfolio now majority-owned by Abu Dhabi-based DIAFA, with planned expansion to New York.
- Company typePrivate
- Founded1963
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Annabel's does
Annabel's is a private members' club founded in 1963 and headquartered at 46 Berkeley Square, Mayfair, London. The club operates under the legal entity 46 Berkeley Square Ltd and trades as "A Birley Club," part of the broader Birley Clubs collection of private members' clubs and hospitality venues controlled historically by Richard Caring and, since April 2026, by majority owner DIAFA — an Abu Dhabi-based luxury hospitality platform affiliated with International Holding Co. Its core offering is exclusive access to fine dining, social networking, and private event space for high-net-worth individuals in London's most prestigious post code, with a planned New York location extending the brand internationally.
The business derives revenue from three primary streams: recurring membership fees from selective admissions, food and beverage sales from upscale dining, and venue hire for private events. Pricing is not publicly disclosed and membership is granted by application rather than open enrollment, with the club relying on word-of-mouth, Instagram (@annabelsmayfair), and a dedicated application portal at membership.birleyclubs.co.uk to manage prospective members. The go-to-market is a controlled enterprise-style field admission process aimed at HNW individuals seeking exclusivity, privacy, and a premium social environment.
In April 2026, DIAFA completed a majority investment in Richard Caring's broader six-venue portfolio — Annabel's, The Ivy, Scott's, Sexy Fish, Noema and the Birley Clubs — in a deal valued at approximately £1 billion (~$1.3 billion). Richard Caring remains executive chairman, and the strategic intent is to deploy capital behind international expansion, with Annabel's New York as the marquee flagship rollout. The company employs 501–1,000 staff across the portfolio and operates with no public listing, no AI or proprietary technology product, and a business model anchored on physical venue experience and brand prestige rather than technology differentiation.
Annabel's firmographics
Firmographics- Name
- Annabel's
- Legal name
- 46 Berkeley Square Ltd
- Website
- https://annabels.co.uk
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Annabel's is a prestigious private members' club in Mayfair, London, offering exclusive dining, social, and event experiences to high-net-worth individuals. Founded in 1963, it is part of the Birley Clubs portfolio now majority-owned by Abu Dhabi-based DIAFA, with planned expansion to New York.
- Ownership category
- akta.pro rank
Annabel's industry classification
Industry- Product category
- Luxury Private Members' Club
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)
- SIC
- Services-Membership Organizations (8600), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Private Memberships & Invitation-Only Experiences (HSACAMAL)
- akta.pro secondary industry
- Specialty Membership Clubs (Category-Focused) (CRAEADAI)
Keywords
Where Annabel's is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Annabel's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Membership fees: Private members' club model with selective membership admissions providing recurring revenue
- Food and beverage sales: Upscale dining and hospitality services within the club venue
- Event and venue hire: Private event hosting capabilities within the club's exclusive London location
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Annabel's product offering
Product offeringCore offering
Annabel's operates an exclusive private members' club at 46 Berkeley Square in Mayfair, London, offering members-only fine dining, bar, social, and private event/venue hire services. The club is part of the Birley Clubs portfolio and operates under a selective membership model with applications reviewed for admission. Revenue is generated from recurring membership fees, on-premise food and beverage sales, and event/venue hire for private functions.
Product overview
Annabel's operates as a single core offering — a luxury private members' club in Mayfair, London. The club is part of the Birley Clubs portfolio, owned by 46 Berkeley Square Ltd. The brand is currently expanding internationally with an announced New York location.
Differentiator
Problem solved
Functional benefit
Products and services
- Annabel's Private Members' Club A prestigious private members' club located at 46 Berkeley Square in Mayfair, London, offering exclusive social and dining experiences, bar service, and private event hosting to its members. Membership is selective and granted via formal application.
Companies that use Annabel's
Customer profileSegments1 record
Ideal customer profiles1 record
Annabel's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Annabel's partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Richard CaringcoreExecutive chairman of the portfolio following DIAFA's majority investment. Richard Caring founded and built the restaurant and private members' club group including Annabel's, The Ivy, Scott's, and Sexy Fish. He continues in an executive leadership role overseeing the portfolio's operations and expansion plans.
- The Birley ClubscoreAnnabel's operates as 'A Birley Club,' part of the Birley Clubs collection including leading private members' clubs and hospitality venues under the unified Birley brand.
- The Caring Family FoundationminorCharitable foundation associated with the Caring family, referenced on Annabel's website as part of their corporate social responsibility and community involvement.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Annabel's competitors and assessment
Company assessmentDirect peers
- The Ivy: Flagship restaurant in the Caring portfolio and sister brand to Annabel's. Comparable as a London-centric, high-traffic luxury dining brand targeting aspirational and affluent guests within the same operating group.
- 5 Hertford Street / LouLou's: London-based private members' club and restaurant group in Mayfair. Closely comparable to Annabel's by geography (Mayfair), exclusivity, HNW clientele, and combined dining/nightclub format.
- Sexy Fish: Sister venue within the Caring / Birley Clubs portfolio. Comparable as an upscale Mayfair restaurant and late-night venue with shared HNW clientele and ownership overlap with Annabel's.
- Soho House: Global private members' club operator with a portfolio of houses worldwide. Most directly comparable to Annabel's by business model (paid membership), target customer (creative/affluent professionals and HNW individuals), and selective admission approach, and is the most relevant public benchmark for international clubhouse scaling.
- The Ned: Members' club and hotel concept originating in London. Comparable business model combining paid membership, F&B, events, and hospitality in a single venue, with subsequent international rollout.
- The Arts Club: Historic private members' club in Mayfair, London. Comparable to Annabel's as a long-established, selective, HNW-focused London private club with restaurant and event facilities.
- Scott's: Sister brand within the same Richard Caring / Birley Clubs portfolio as Annabel's. Highly comparable as a Mayfair-based upscale restaurant/late-night venue targeting overlapping HNW clientele and sharing the same ownership platform.
- Home House: Private members' club in central London. Comparable by membership-based access, HNW clientele, F&B-led offering, and event hosting model.
Regional players
- CORE: Club: New York-based private members' club. Directly relevant as the most established US analogue to Annabel's and a natural competitive benchmark for the planned Annabel's New York launch.
Broad incumbents
- The Connaught (Maybourne): Luxury Mayfair hotel whose Connaught Bar and club-style offerings compete for the same HNW London clientele. Comparable as a broader incumbent in the Mayfair luxury hospitality/club ecosystem overlapping with Annabel's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Annabel's social profiles
Digital presenceAnnabel's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Annabel's leadership team
Management profileNumber of profiles
Profiles1 record
Annabel's subsidiaries and ownership
Company hierarchySubsidiaries1 record
Annabel's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Annabel's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Annabel's
What does Annabel's do?
Annabel's operates an exclusive private members' club at 46 Berkeley Square in Mayfair, London, offering members-only fine dining, bar, social, and private event/venue hire services. The club is part of the Birley Clubs portfolio and operates under a selective membership model with applications reviewed for admission. Revenue is generated from recurring membership fees, on-premise food and beverage sales, and event/venue hire for private functions.
Is Annabel's a public or private company?
Annabel's is a private company. It is classified as corporate owned and is currently operating.
When was Annabel's founded?
Annabel's was founded in 1963. It employs 501 to 1,000 people.
Where is Annabel's based?
Annabel's is headquartered in London, United Kingdom, in the Europe region.
How does Annabel's make money?
Three revenue lines are on record. Membership fees are the primary driver. The others are food and beverage sales and event and venue hire.
Who are Annabel's's main competitors?
Direct peers on record are The Ivy, 5 Hertford Street / LouLou's, Sexy Fish, Soho House, The Ned, The Arts Club, Scott's and Home House. CORE: Club is listed as a regional player. The Connaught (Maybourne) is listed as a broad incumbent.
Does Annabel's have an API?
No public API is recorded for Annabel's.
What industry is Annabel's in?
Annabel's's product category is Luxury Private Members' Club. Its primary akta.pro industry code is HSACAMAL, Private Memberships & Invitation-Only Experiences, with a secondary code of CRAEADAI, Specialty Membership Clubs (Category-Focused). Its NAICS code is 7224 and its SIC code is 8600.