The Connaught
The Connaught is a five-star luxury hotel in Mayfair, London, operated by Maybourne Hotels Limited, offering signature suites and residences, a nine-outlet food-and-beverage platform headlined by a three-Michelin-star restaurant, the first Aman Spa outside an Aman resort, and private event spaces serving affluent travellers, corporate clients, and wellness members.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Connaught does
The Connaught is a five-star luxury hotel situated on Carlos Place in the heart of Mayfair, London, operated by Maybourne Hotels Limited as part of the Maybourne collection (which also includes Claridge's, The Berkeley, The Emory, The Maybourne Beverly Hills, and The Maybourne Riviera). Its core product is luxury accommodation — ranging from Superior Rooms and Contemporary Studios up to a portfolio of signature suites including The Apartment, The Mews (a 225 sq m private townhouse on Adams Row with butler service), The Terrace Suite, The Library Suite, the Sutherland Suite, and the Connaught Suite, alongside a newer Residences product (Two-Bedroom and Four-Bedroom) for extended stays. The hotel is anchored by a deep food-and-beverage platform of nine-plus venues, most notably the three-Michelin-star restaurant Hélène Darroze at The Connaught, complemented by Jean-Georges at The Connaught, The Connaught Grill, the award-winning Connaught Bar (with its iconic Martini Trolley), the Coburg Bar, the Red Room wine bar, Nicolas Rouzaud's pastry boutique, and The Connaught Cigar Merchants. It also operates the Aman Spa — the first Aman Spa outside of an Aman resort — with five treatment rooms, a black-granite pool, steam room, lounge, private gym, and tiered annual memberships priced from £650/month up to £8,000/year plus joining fees, plus a dedicated Gong Fu Cha tea ceremony experience at £320 per person. The business runs a direct-to-consumer model through maybourne.com, phone reservations, and WhatsApp, supplemented by a dedicated Groups Desk for 10+ room bookings and a dedicated events team handling weddings, corporate meetings, and social occasions across four event spaces (Mayfair Room up to 180 guests, Maple Room up to 100, Silver Room 8–10, Georgian Room 6–10). Revenue streams are diversified across accommodation, F&B, spa (including recurring memberships), private events, in-room dining, gift vouchers via theconnaught.wearegifted.co.uk, and The Connaught Shop; customer segments span affluent international travellers, cultured Londoners, corporate event clients, private celebration hosts, and wellness members. The company is privately held by Maybourne Hotels Limited, has 331 employees, and discloses no financials; its competitive position rests on heritage brand equity, signature culinary talent partnerships, bespoke butler service, and reciprocal access to the Maybourne and Aman ecosystems.
The Connaught firmographics
Firmographics- Name
- The Connaught
- Legal name
- Maybourne Hotels Limited
- Website
- https://the-connaught.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Connaught is a five-star luxury hotel in Mayfair, London, operated by Maybourne Hotels Limited, offering signature suites and residences, a nine-outlet food-and-beverage platform headlined by a three-Michelin-star restaurant, the first Aman Spa outside an Aman resort, and private event spaces serving affluent travellers, corporate clients, and wellness members.
- Ownership category
- akta.pro rank
The Connaught industry classification
Industry- Product category
- Luxury Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), All Other Traveler Accommodation (721199)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Historic/Heritage Conference Hotels (THAGALAL)
- akta.pro secondary industry
- Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where The Connaught is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Connaught business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Accommodation / Room Revenue: Revenue from hotel room and suite stays. The Connaught offers a range of accommodation categories including Superior Rooms, Deluxe Rooms, Contemporary Studios, Junior Suites, and Signature Suites (The Apartment, The Mews, The Terrace Suite, The Library Suite, Sutherland Suite, Connaught Suite, and others). Pricing is quote-based and varies by season and availability. Check-in from 3:00 pm, check-out by 12 noon.
- Food & Beverage (Restaurants & Bars): Revenue from multiple dining and bar outlets: Hélène Darroze at The Connaught (three Michelin stars), Jean-Georges at The Connaught (all-day dining), The Connaught Grill, Connaught Bar (award-winning cocktails), Coburg Bar, The Red Room (wine bar), Nicolas Rouzaud at The Connaught (French pastry boutique), The Connaught Cigar Merchants, and afternoon tea service.
- Spa & Wellness Services: Revenue from Aman Spa treatments, spa memberships (The Connaught: £8,000/12 months + £1,000 joining fee; Wellness: £6,500/12 months + £1,000 joining fee; 3 months: £1,900; 1 month: £650; Aman Extreme Fitness: price on request; Aman Spiritual & Mindfulness: price on request), personal training sessions, and the Gong Fu Cha tea ceremony experience (£320 per person).
- Private Events & Celebrations: Revenue from hosting weddings, black-tie galas, corporate meetings, social occasions, and private dining. Event spaces include the Mayfair Room (up to 180 guests), Maple Room (up to 100), Silver Room (8-10), and Georgian Room (6-10). Outside event catering is also offered for Mayfair events.
- In-Room Dining: Curated in-room dining menu featuring signature dishes such as black truffle pizza, Sakura Wagyu Sirloin, and Middle Eastern Mezze. Served via butler service, with options ranging from bakery baskets to elegant dinners for two.
- Gift Vouchers & Retail: Revenue from The Connaught Shop (curated products) and gift vouchers for hotel stays, dining experiences, and spa treatments. Gift vouchers available via theconnaught.wearegifted.co.uk.
- Residences: Two-Bedroom and Four-Bedroom Residences at The Connaught, offering extended-stay luxury accommodation for guests seeking residential-style experiences in Mayfair.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Aman Spa - The Connaught Membership (12 months) |
| Subscription | Annual | Aman Spa - Wellness Membership (12 months) |
| Subscription | Multi-year contract | Aman Spa - Wellness Membership (3 months) |
| Subscription | Monthly | Aman Spa - Wellness Membership (1 month) |
| Subscription | Annual | Aman Extreme Fitness Membership (12 months) |
| Subscription | Annual | Aman Spiritual & Mindfulness Membership |
| Unit Pricing | Pay-as-you-go | Gong Fu Cha Tea Ceremony |
| Unit Pricing | Pay-as-you-go | Connaught Summer Body Scrub & Massage (120 minutes) |
| Subscription | Multi-year contract | The Mews (Two-Bedroom Townhouse Suite) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
The Connaught product offering
Product offeringCore offering
The Connaught is a five-star luxury hotel in Mayfair, London, operated by Maybourne Hotels Limited. It offers luxury accommodation (rooms and signature suites with personal butler service), award-winning restaurants and bars (including three Michelin-star Hélène Darroze at The Connaught and the Connaught Bar), the Aman Spa (the first outside an Aman resort) with treatments and memberships, private event spaces for weddings and corporate functions, in-room dining, and curated retail via The Connaught Shop.
Product overview
The Connaught is a luxury five-star hotel located in Mayfair, London, operated by Maybourne Hotels. It offers a portfolio of signature suites and rooms as its core accommodation product, complemented by an award-winning portfolio of restaurants and bars including the three Michelin-starred Hélène Darroze at The Connaught, Jean-Georges at The Connaught, The Connaught Bar (known for its Martini Trolley), The Connaught Grill, Coburg Bar, Nicolas Rouzaud pastries, The Connaught Cigar Merchants, and the Red Room wine bar. The hotel features the Aman Spa, the first Aman Spa outside of Aman resorts, offering treatments, memberships, and wellness programs. Additional services include in-room dining, event spaces for weddings and celebrations, and The Connaught Shop retail. The Mews, a two-bedroom townhouse on Adams Row, provides a unique private townhouse experience with butler service.
Differentiator
Problem solved
Functional benefit
Products and services
- Suites & Rooms
Quantifiable outcome
- Three Michelin stars at Hélène Darroze at The Connaught
- +2 more outcomes
Companies that use The Connaught
Customer profileSegments4 records
Ideal customer profiles3 records
The Connaught technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Connaught partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Aman (Ultra-Luxury Hotel & Spa Brand)flagshipThe Connaught hosts the Aman Spa, the first of its kind outside Aman resorts. This is a flagship partnership bringing Aman-branded wellness to Mayfair. The spa offers five treatment rooms, a serene pool, aromatic steam room, relaxing lounge, and private gym, with membership tiers and exclusive treatments. The Connaught (membership) includes preferential rates when booking retreats at Aman resorts.
- Hélène DarrozecoreChef Hélène Darroze operates the three Michelin-star Hélène Darroze at The Connaught restaurant. Each dish celebrates seasonal produce from farmers, makers, and growers Hélène personally selects. The restaurant offers bespoke menus, chef's table experience, and sommelier's table wine pairing.
- Jean-Georges VongerichtencoreChef Jean-Georges Vongerichten operates Jean-Georges at The Connaught, an all-day dining venue blending relaxed elegance with bold flavours—British favourites meet Asian inspiration. Also offers afternoon tea with a contemporary twist. Menu items such as black truffle pizza are signature dishes served in-room as well.
- Bryan O'SullivancoreInterior designer Bryan O'Sullivan designed The Connaught Bar (platinum-leaf walls, Cubist-inspired design) and The Red Room (oak-framed design vision), creating signature interior aesthetics for key hotel venues.
- Nicolas RouzaudcoreMaster Pâtissier Nicolas Rouzaud operates Nicolas Rouzaud at The Connaught, a French pastry boutique blending French tradition with creative flair, celebrated for reinterpreting French pastries.
- Master Adam Lajca – Connaught Cigar MerchantsminorMaster Adam Lajca provides expert guidance at The Connaught Cigar Merchants, offering rare cigars in a refined space shaped by Bryan O'Sullivan's design vision.
- Guy OliverminorGuy Oliver designed the Mayfair Room, The Connaught's largest event space, featuring antique mirrors, a sprung parquet floor, and cutting-edge audio-visual features.
- Moyses StevensminorFresh flowers for The Connaught and welcome amenities are provided by Moyses Stevens, featured as part of The Mews suite welcome package.
- John LobbminorComplimentary John Lobb shoeshine service is offered once per stay for suite guests at The Connaught, adding a bespoke touch to the butler service offering.
- Geshe YongDong (Geshe La)minorTibetan Bon Dzogchen Buddhist master and scholar who visits Aman locations across South-East Asia and Bhutan, and is referenced in the Aman Spiritual & Mindfulness membership programme at The Connaught.
- RochegaussenminorArtist Rochegaussen created the ceiling art featured at the Chef's Table at Hélène Darroze at The Connaught, situated on a Terrazzo dais.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
The Connaught competitors and assessment
Company assessmentDirect peers
- The Berkeley: Another Maybourne sister property in Knightsbridge, London. Operates in the same ultra-luxury segment with comparable suite, dining, and wellness offerings, and shares distribution and loyalty infrastructure with The Connaught.
- The Savoy: Iconic London luxury hotel on the Strand with heritage positioning, multiple dining outlets, event spaces, and long-standing appeal to high-net-worth guests. Closest external competitor for the Mayfair luxury traveler.
- Claridge's: Sister property within the Maybourne collection, also a heritage five-star Mayfair hotel. Directly comparable in guest profile, pricing tier, and F&B-driven luxury positioning, making it the most natural comp for The Connaught.
- The Ritz London: Heritage five-star London hotel in Piccadilly, synonymous with traditional British luxury. Competes directly with The Connaught for the top tier of leisure, celebration, and corporate-event demand.
- The Langham, London: Heritage five-star London hotel in Marylebone with Chuan Spa, multiple dining venues, and event facilities. Competes for the upper-upscale luxury guest with comparable amenities.
- The Dorchester Collection (The Dorchester, 45 Park Lane): Collection of two flagship London luxury hotels in Mayfair/Park Lane. Overlaps directly with The Connaught on geography, prestige positioning, F&B excellence, and event hosting.
- Four Seasons Hotel London at Park Lane: Luxury hotel in Mayfair with comparable suite inventory, spa, Michelin-level dining, and event spaces. Direct competitor for the same high-net-worth leisure and corporate segments.
- Corinthia London: Grand luxury hotel near Trafalgar Square with spa, multiple restaurants, and ballroom event spaces. Comparable in scale, luxury positioning, and broad amenity mix.
- Mandarin Oriental Hyde Park, London: Luxury five-star hotel overlooking Hyde Park with award-winning dining, spa, and event facilities. Comparable in scale, ADR band, and target guest demographic.
- Rosewood London: Luxury hotel in High Holborn with strong F&B (Mirror Room, Holborn Dining Room), spa, and event spaces. Targets a similar affluent traveller and corporate-event demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Connaught social profiles
Digital presenceThe Connaught financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Connaught leadership team
Management profileNumber of profiles
The Connaught subsidiaries and ownership
Company hierarchySubsidiaries10 records
The Connaught funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Connaught M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Connaught
What does The Connaught do?
The Connaught is a five-star luxury hotel in Mayfair, London, operated by Maybourne Hotels Limited. It offers luxury accommodation (rooms and signature suites with personal butler service), award-winning restaurants and bars (including three Michelin-star Hélène Darroze at The Connaught and the Connaught Bar), the Aman Spa (the first outside an Aman resort) with treatments and memberships, private event spaces for weddings and corporate functions, in-room dining, and curated retail via The Connaught Shop.
Is The Connaught a public or private company?
The Connaught is a private company. It is classified as corporate owned and is currently operating.
When was The Connaught founded?
The Connaught was founded in -1. It employs 251 to 500 people.
Where is The Connaught based?
The Connaught is headquartered in London, United Kingdom, in the Europe region.
How does The Connaught make money?
Seven revenue lines are on record. Accommodation / Room Revenue is the primary driver. The others are food & Beverage (Restaurants & Bars), spa & Wellness Services, private Events & Celebrations, in-Room Dining, gift Vouchers & Retail and residences.
Who are The Connaught's main competitors?
Direct peers on record are The Berkeley, The Savoy, Claridge's, The Ritz London, The Langham, London, The Dorchester Collection (The Dorchester, 45 Park Lane), Four Seasons Hotel London at Park Lane, Corinthia London, Mandarin Oriental Hyde Park, London and Rosewood London.
Does The Connaught have an API?
No public API is recorded for The Connaught.
What industry is The Connaught in?
The Connaught's product category is Luxury Hotels. Its primary akta.pro industry code is THAGALAL, Historic/Heritage Conference Hotels, with a secondary code of THAHAAAC, Hotel & Resort Convention Venues (Convention Hotels). Its NAICS code is 72111 and its SIC code is 7011.