What SiOL does

SiOL, operating as Siol.net, is a Slovenian web-based news and entertainment portal launched in 1997 and operated by TSmedia, medijske vsebine in storitve, d.o.o., a wholly-owned subsidiary of Telekom Slovenije, the country's incumbent telecommunications operator (publicly traded on the Ljubljana Stock Exchange). The platform is structured as a multi-vertical destination for the Slovenian-speaking market: news (Novice, with sub-sections Slovenia, Evropa in svet, Digisvet, Posel danes, Kronika), sports (Sportal — including dedicated coverage of Slovenian athletes such as Tadej Pogačar and Luka Dončić), lifestyle (Trendi), automotive (Avtomoto), opinion (Mnenja), and podcasts (Spotkast). Around the editorial core sit a set of service verticals operated as wholly-owned sub-portals: real-estate classifieds (Nepremičnine, with Slovenian and Croatian listings), events (Dogodki), video (VideoSpot), radio streaming (RadioSpot), TV scheduling (TV-spored), weather (Vreme), horoscopes, business directory (Bizi, 1188, Itis.si), and a general search engine (Najdi.si).

The underlying technology is a web-based CMS and publishing platform serving as a comprehensive Slovenian-language portal; no proprietary AI/ML components, APIs, SDKs, or patents are disclosed. The platform is accessible via web and mobile browsers and is extended into connected-TV surfaces through the NEO TV and NEO TV Lite applications distributed by parent Telekom Slovenije. The portal is tightly integrated with the Telekom Slovenije consumer service stack — spletna pošta (webmail), mobile packages, internet, e-trgovina, and Moj Telekom self-care — and the Siol domain is the default entry point for many of these services within Slovenia.

The business model is principally advertising-supported: Siol.net is free to end users, with revenue generated through display and programmatic advertising placements (the Adform-driven creative on the homepage is evidence of programmatic ad-stack integration), classifieds in real estate and events, and indirect contribution to Telekom Slovenije's bundled-services strategy through cross-promotion and reduced customer-acquisition cost. Pricing for advertising inventory is not publicly disclosed. The customer base is the general Slovenian population (geographic segmentation, single-country), with B2B touchpoints via Telekom Slovenije's small-business (Mala podjetja) and enterprise (Velika podjetja) channels. Operations are headquartered at Cigaletova 15, 1000 Ljubljana, with a small organisation of 11–50 employees.

Name

SiOL

Legal name

TSmedia, medijske vsebine in storitve, d.o.o.

Website

https://siol.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

SiOL (Siol.net) is a Slovenian web portal operated by TSmedia, a Telekom Slovenije subsidiary, providing news, sports, lifestyle, automotive, real estate, events, and various consumer services to Slovenian-speaking audiences, monetised via advertising and integration with parent telecom services.

Ownership category

akta.pro rank

Product category

Online News and Media Portal

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Online news portal
• Digital media content
• News publishing
• Online classifieds listings
• Lifestyle entertainment portal

Headquarters

HQ city

Ptuj

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels1 record

Core offering

SiOL (Siol.net) is a Slovenian web-based media portal that aggregates and publishes news, sports, lifestyle, automotive, and entertainment content for Slovenian-speaking audiences. The platform operates multiple sub-portals covering specialized verticals including real estate listings, event discovery, video and radio streaming, podcasts, weather, horoscopes, and business directories. Revenue is generated primarily through advertising placements on the free content platform, which is integrated with Telekom Slovenije's telecommunications services.

Product overview

SiOL (Siol.net) is a Slovenian web portal platform operated by TSmedia, medijske vsebine in storitve, d.o.o., a subsidiary of Telekom Slovenije. The platform functions as a multi-category media and services hub comprising news (Novice with Digisvet and Posel danes sections), sports (Sportal), lifestyle (Trendi), automotive (Avtomoto), podcast content (Spotkast), real estate listings (Nepremičnine), video content (VideoS.pot), and event discovery (Dogodki). Supporting services include TV scheduling (TV Spored), radio streaming (RadioS.pot), weather forecasting (Vreme), horoscopes (Horoskop), business directories (Bizi, Itis.si, 1188), and web search (Najdi.si). The platform also integrates Telekom Slovenije services including NEO streaming TV platform, mobile packages, internet services, and e-commerce, positioning itself as a comprehensive digital lifestyle and information destination for Slovenian users.

Differentiator

Problem solved

Functional benefit

Brands

• Sportal: Sports news and coverage portal including football, basketball, cycling, and other sports
• Trendi
• Spotkast
• NEO
• Avtomoto
• Dogodki
• RadioSpot
• VideoSpot
• Nepremičnine
• TV-spored

Products and services

• Siol.net Novice (News) News portal covering Slovenia, Europe, world events, business, technology, and crime news with sub-sections including Digisvet (digital/tech news) and Posel danes (business today).
• Sportal Sports portal covering football, basketball, cycling, handball, winter sports, hockey, tennis, volleyball, athletics, motorsport, and other sports with dedicated coverage of Slovenian athletes like Tadej Pogačar and Luka Dončić.
• Trendi Lifestyle portal covering music and film, celebrities, fashion and beauty, health, culinary, home, curiosities, travel, and horoscopes.
• Avtomoto Automotive portal covering car news, traffic updates, e-mobility, tests, first drives, advice, technique, and stories.
• Spotkast Podcast platform featuring interviews, discussions, and series including Spotkast series.
• Siol.Nepremičnine Real estate portal for property listings including sales and rentals for apartments, houses, with regional coverage for Slovenia and Croatia.
• VideoSpot Video content platform featuring video content across various categories.
• Dogodki Events portal for finding and managing events including concerts, theater, exhibitions, literature, sports, education, for children, events, film, and fairs across Slovenia.
• TV Spored TV schedule service providing TV program listings and schedules.
• RadioSpot Radio content and streaming service.
• Vreme Weather forecasting service providing current weather conditions and forecasts.
• Bizi Business directory and company information service.
• Najdi.si Search engine service for web search.
• 1188 Phone directory and business listing service.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Telekom SlovenijecoreOthersSiol.net is operated by TSmedia, which is owned by Telekom Slovenije. The portal serves as an integrated platform for Telekom Slovenije's consumer services including NEO TV, mobile packages, internet, and business solutions. The portal drives traffic to Telekom services and provides brand visibility for the telecommunications company.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 24ur.com: Slovenia's most-visited news and entertainment portal, operated by Pro Plus (United Media). Directly competes with Siol.net for Slovenian news, sports (Sportal vs. 24ur Sport), and lifestyle audiences with similar multi-vertical portal structure.
• Dnevnik.si: Established Slovenian daily newspaper with a strong online presence. Directly competes with Siol.net Novice for Slovenian news readership and operates a similar digital-first publishing model.
• Slovenskenovice.si: Major Slovenian tabloid news portal competing for mass-market Slovenian news audience. Overlaps with Siol.net's Kronika and general news verticals.
• Žurnal24.si: Slovenian news portal operated by regional publisher. Competes directly with Siol.net for Slovenian general news and lifestyle readership.

Broad incumbents

• RTV Slovenija: Slovenia's public broadcaster, operating a major digital news portal at rtvslo.si. Comparable as a Slovenian-language news destination with broadcast heritage and publicly-funded content operations competing with Siol.net Novice.

Regional players

• Index.hr: Croatia's leading independent digital news portal. Comparable as a regional multi-vertical news and entertainment destination, serving a neighboring Adriatic market with similar small-country portal economics.
• Tportal.hr: Croatian news and lifestyle portal originally launched by HT (Hrvatski Telekom). Directly comparable to Siol.net as a telecom-affiliated multi-vertical digital portal in a neighboring former-Yugoslav market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/siolnews
• YouTubeyoutube.com/channel/siolnet
• Facebookfacebook.com/siol.net.novice
• LinkedInlinkedin.com/company/villa-flora-artists-residency-bed-breakfast

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SiOL