What Zurnal24 does

Zurnal24 (Žurnal24) is a Slovenian-language digital news portal operated by Styria Media si, d.o.o., a subsidiary of the Styria Media Group media conglomerate. Headquartered in Ljubljana, Slovenia, the portal delivers breaking news, investigative reporting, and lifestyle coverage across nine primary verticals — Slovenia, World, Sports, Magazine, Health, Auto, Travel, Home, and Sustainability — supported by an affiliated network of niche portals covering health (Med.over.net), lifestyle and design (Style.over.net), parenting (Mama.over.net), recipes (Recepti.over.net), pets (Tačka.over.net), weather (Vreme.net), and classifieds (Bolha.com). The platform is a product-led, digital-first web portal with mobile-responsive design, an underlying content management system, RSS feeds, and OpenID-based social login via Google, Facebook, Yahoo, MySpace and Flickr. Editorial accountability sits with Matej Košir as responsible editor (Odgovorni urednik).

The business is monetized almost exclusively through digital advertising: programmatic display, sponsored content published through the "Žurnal24 Priporoča" native-content platform (priporoca.zurnal24.si), and partner-portal syndication. Audience reach is the central commercial asset — Zurnal24 ranks among the top three most visited Slovenian websites — and growth is driven organically via SEO, social channels (Facebook, Instagram, X), and email newsletters to registered users. The platform is GDPR, Slovenian ZVOP-1, and EU Digital Services Act compliant, with dedicated regulatory contact points. No external funding rounds are disclosed; the company is privately held within Styria Media Group and operates with a headcount of 11–50 employees. The GTM motion is product-led-growth: free content is the acquisition vehicle, advertising monetization is the revenue layer.

Name

Zurnal24

Legal name

Styria Media si, d.o.o.

Website

https://zurnal24.si

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Zurnal24 is a Slovenian-language digital news portal operated by Styria Media si, d.o.o. (a Styria Media Group subsidiary), delivering general-interest news, sports, and lifestyle coverage across nine verticals to Slovenian consumers, monetized through digital advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Advertising: The primary revenue stream is digital display advertising on the news portal, including sponsored content and promotional articles from partners like PIRO.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Zurnal24 is a Slovenian online news portal that publishes original editorial content covering domestic and international news, sports, entertainment, health, automotive, travel, home, and sustainability topics. The portal is free to access and monetized through digital advertising, supported by a network of affiliated partner sites covering niche topics such as health, parenting, lifestyle, pets, and weather.

Product overview

Žurnal24 is a multi-platform Slovenian news and media company operating as a unified news portal with affiliated lifestyle and niche content sites. The core offering is the Žurnal24 News Portal (žurnal24.si), a general-interest news website covering Slovenian and international news, sports, health, auto, travel, home, and sustainability. Supporting the core portal are affiliated partner sites including Med.over.net (health blog/community), Style.over.net (lifestyle/design), Tačka.over.net (pet care), Bolha.com (classifieds), and Vreme.net (weather). Additionally, Žurnal24 operates Priporoča (priporoca.zurnal24.si), a branded content and recommendations platform featuring sponsored articles and product features. The platform is built on Publitzer technology (as noted in footer).

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eight partnerships are on record, tiered minor.

• PIROminorGTM or Marketing Partner · 15 June 2026Sponsored content partnership where PIRO (water mist cooling systems provider) appears in promoted content section 'Žurnal24 priporoča' (Žurnal24 recommends)
• Bolha.comminorOthersPartner portal providing classifieds advertising services; linked as partner on Zurnal24 footer
• Med.Over.NetminorOthersLargest blog platform in Slovenia; partnered with Zurnal24 for health content (medover.zurnal24.si)
• Style.Over.NetminorOthersHome and design content partner (style.zurnal24.si); featured in Zurnal24 network
• Mama.over.netminorOthersParenting and family content partner portal; included in Zurnal24 partner network
• Recepti.over.netminorOthersRecipe content partner portal; part of the Over.Net network
• Tačka.over.netminorOthersPet content portal (tacka.zurnal24.si); dedicated section for pet owners with veterinary advice and animal care content
• Vreme.netminorOthersWeather information partner (vreme.zurnal24.si); provides weather forecasts integrated into Zurnal24

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• 24ur.com: Slovenian commercial digital news portal operated by Pro Plus, one of Zurnal24's direct competitors for Slovenian news, sports, and entertainment audiences, and one of the top-3 most-visited sites in the country.
• Siol.net: Major Slovenian online news portal covering general news, sports, and lifestyle; competes head-to-head with Zurnal24 for the same Slovenian digital audience and ad budget.
• Dnevnik: One of Slovenia's largest quality daily newspapers with a strong digital portal; competes with Zurnal24 in general news, politics, and opinion, with a more premium-editorial positioning.
• Nova24TV: Slovenian online news and video portal competing for Slovenian general-news audiences, with an opinion-driven editorial stance similar in style to Zurnal24's news/lifestyle mix.
• Slovenske novice: Slovenian tabloid-style news outlet with online portal; closely comparable to Zurnal24 in content mix (crime, celebrity, lifestyle) and Slovenian audience targeting.

Broad incumbents

• RTV Slovenija: Slovenia's public broadcaster with a large online news and video offering; the dominant incumbent in Slovenian-language news and a key reference point for reach and editorial authority.

Regional players

• Index.hr: Largest Croatian online news portal; structurally similar to Zurnal24 as a Central-European ad-funded digital news brand, useful as a regional comparable for ad monetization and audience scale.
• Net.hr: Croatian general-interest digital news and lifestyle portal; comparable business model (ad-supported multi-vertical news) and regional market context to Zurnal24.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zurnal_24
• Facebookfacebook.com/zurnal24.si
• Instagraminstagram.com/zurnal24

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zurnal24