We:Digitek
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What We:Digitek does
We:Digitek (legal entity WEDIGITEK B.V.) is a Netherlands-headquartered technology company founded in 2016 that builds end-to-end digital infrastructure for collective meals operations — corporate cafeterias, school dining, hospital food services, and remote-site catering in the energy sector. Its flagship product, the We:Food ecosystem, is an integrated stack comprising a mobile application (consulting and transactional features), a BackOffice management platform, self-service kiosks (totems), point-of-sale systems, IoT devices (occupancy sensors, smart turnstiles, table-prism reservations), corporate TV, and a data-driven analytics dashboard. The platform processes menu consultations, meal reservations, satisfaction surveys, and transactions across more than 4,000 restaurants in 11 countries.
The company monetizes through a fixed-fee annual subscription for the We:Food platform (no per-user charges), hardware rental for totems, tablets, smartphones and Mini PCs, and professional services for custom development such as smart lockers and tracking apps. Go-to-market is enterprise field sales with quote-based pricing, targeting contract caterers and large organizations in four vertical segments — Corporate (primary), Education, Healthcare, and Energy/Remote locations. Named enterprise customers include Sodexo (deployed across 1,000+ units in Brazil), GRSA, Menu Alimentação, and Exal. The company operates regional offices in Brazil (Alphaville/Barueri), Portugal (Setúbal), and Colombia (Medellín), with the Netherlands serving as the global holding entity established in 2023.
We:Digitek has pursued a deliberate international expansion path: founded in Brazil (2016), branch in Portugal (2018), We:Food sales module launch (2019), holding in the Netherlands and entry into Colombia (2023), and Mexico (2024). Compliance with both GDPR and LGPD is maintained across products and infrastructure. Headcount is reported at 11–50 employees, and no external funding rounds, institutional investors, or M&A activity are disclosed in the source material.
We:Digitek firmographics
Firmographics- Name
- We:Digitek
- Legal name
- WEDIGITEK B.V.
- Website
- https://wedigitek.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
We:Digitek industry classification
Industry- Product category
- Foodservice Technology Platform
- NAICS
- Food Service Contractors (72231)
- SIC
- Retail-Eating Places (5812)
- akta.pro industry
- Corporate/Office Catering & Group Ordering PlatformsFood Services & Catering (On-site/Corporate Dining/Vending)Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Facilities Management (Integrated FM)Vending, Kiosk & À La Carte Food Programs (On-Campus Retail)Education/Education Facilities & Support Services/School Food Services & Catering (Cafeteria Operations)
Keywords
Where We:Digitek is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
We:Digitek business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Software Licensing (We:Food): Annual or periodic licensing fees for access to the We:Food platform, including app, BackOffice, and management tools. Fixed pricing without per-user charges.
- Equipment Rental: Rental of totems (self-service kiosks), tablets, smartphones, and Mini PCs. Includes various models for different use cases (satisfaction surveys, transactional, premium).
- Custom Solutions Development: Development of bespoke solutions based on client-specific needs, such as Smart Lockers for Perpetuare and Protege Follow Me app for armored vehicle tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fixed licensing model for platform access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
We:Digitek product offering
Product offeringCore offering
We:Digitek provides the We:Food ecosystem, an end-to-end technology platform for collective meals and corporate dining operators. The offering combines a mobile app, self-service kiosks (totems), point-of-sale systems, IoT sensors (occupancy cameras, smart turnstiles, table reservation prisms), corporate TV displays, and a BackOffice management dashboard with predictive analytics. It also rents hardware and develops custom solutions for foodservice operators across corporate, education, healthcare, and energy segments.
Product overview
We:Digitek offers We:Food, a comprehensive end-to-end technology ecosystem for the collective meals and corporate dining market. The platform consists of multiple integrated modules: a mobile application for customer interaction (consulting and transactional features), a BackOffice platform for unit operations management, self-service kiosks and point-of-sale systems for transactions, IoT solutions (occupancy sensors, smart turnstiles, table reservations), corporate TV for menu boards and communications, a data-driven analytics platform with predictive capabilities, and equipment rental services. The system operates across four market segments (Corporate, Education, Healthcare, Energy) and is available across Latin America and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- We:Food: A comprehensive ecosystem of solutions for collective meals restaurants, including digital menus, satisfaction surveys, self-service kiosks, point of sale, IoT solutions, and corporate TV.
Products and services
- We:Food Platform Comprehensive end-to-end software ecosystem for collective meals, food service, and corporate dining operations. Combines a mobile app with consulting and transactional features (digital menus, satisfaction surveys, meal reservations, take-away, delivery, scan & go, loyalty, corporate/school wallet), a web BackOffice for unit managers with real-time dashboards (sales, satisfaction, predictive analytics), self-service kiosk software, point-of-sale software (Windows, iOS, Android), IoT solutions (occupancy cameras, smart turnstiles, table reservation prisms), and corporate TV displays with audible menu options. Designed for enterprise foodservice operators across corporate, education, healthcare, and energy segments.
- We:Food Equipment Rental Rental and sale of hardware required to run the We:Food platform, including self-service totems (standard for surveys, tabletop, transactional 15-inch and 32-inch, premium), tablets, smartphones, and Mini PCs. Includes real-time GPS tracking and offline operation support. Targeted at enterprise foodservice operators deploying the We:Food platform.
- We:Food Custom Solutions Development Bespoke software development for specific client needs beyond the standard We:Food platform. Examples include Smart Lockers for Perpetuare (urn management) and the Protege Follow Me App for armored vehicle tracking. Targeted at enterprise clients requiring tailored technology solutions.
Quantifiable outcome
- 4,000+ restaurants served
- +4 more outcomes
Companies that use We:Digitek
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
We:Digitek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
We:Digitek partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
We:Digitek competitors and assessment
Company assessmentBroad incumbents
- TOTVS: Brazil's largest enterprise software company with foodservice and restaurant management modules across its ERP suite — comparable as a broad incumbent with overlapping foodservice capabilities serving large enterprise caterers in LatAm.
- Aramark Digital Solutions: Global contract caterer with internal digital ordering, payment, and cafeteria management tools for corporate, education, and healthcare clients — broad incumbent operating in the same collective meals software space as a potential partner or competitor.
- Sodexo (My/Meal & Digital): Largest contract catering and on-site services operator worldwide with proprietary digital and cafeteria-management platforms — comparable as a customer/competitor overlap for the collective meals software market.
- Compass Group (EAT Solutions): Global contract caterer with internal digital and tech programs serving corporate, education, and healthcare foodservice — comparable as a large incumbent that both competes with and could adopt We:Digitek's stack at enterprise scale.
Direct peers
- Toast Inc. US-based end-to-end restaurant management platform combining POS, kiosks, online ordering, and back-office — directly comparable product breadth to We:Food and a global benchmark for the integrated restaurant SaaS model We:Digitek pursues.
- Linx (Stone Co.): Major Brazilian retail and restaurant management software provider, part of Stone, offering POS and back-office systems for restaurants and foodservice operations — comparable end-to-end stack targeting Latin American foodservice.
- Nutrisoft: Brazilian management software focused on corporate nutrition programs and collective meals — directly comparable niche SaaS targeting the same corporate cafeteria and contract caterer market.
- Lightspeed Restaurant: Cloud-based POS and restaurant management platform serving full-service and quick-service restaurants globally — comparable end-to-end stack (POS, kiosk, back-office, analytics) but without the collective-meals vertical specialization We:Digitek owns.
- Bluesoft: Brazilian restaurant-tech platform providing POS, back-office, and management software to restaurant and foodservice operators across Latin America — directly overlaps with We:Digitek's ecosystem play serving cafeterias and contract caterers in the same region.
Emerging players
- Softipos / Softfoods (Brazilian foodservice POS): Regional Brazilian foodservice and point-of-sale software targeting small and mid-sized restaurants and cafeterias — comparable emerging player with narrower focus and geographic overlap in Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
We:Digitek social profiles
Digital presenceWe:Digitek compliance and trust
Trust signalCompliance2 records
We:Digitek financial estimates
Financial estimateRevenue estimate
Valuation estimate
We:Digitek leadership team
Management profileNumber of profiles
We:Digitek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We:Digitek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We:Digitek
What does We:Digitek do?
We:Digitek provides the We:Food ecosystem, an end-to-end technology platform for collective meals and corporate dining operators. The offering combines a mobile app, self-service kiosks (totems), point-of-sale systems, IoT sensors (occupancy cameras, smart turnstiles, table reservation prisms), corporate TV displays, and a BackOffice management dashboard with predictive analytics. It also rents hardware and develops custom solutions for foodservice operators across corporate, education, healthcare, and energy segments.
Is We:Digitek a public or private company?
We:Digitek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We:Digitek founded?
We:Digitek was founded in 2016. It employs 11 to 50 people.
Where is We:Digitek based?
We:Digitek is headquartered in Amsterdam, Netherlands, in the Europe region.
How does We:Digitek make money?
Three revenue lines are on record. Software Licensing (We:Food) is the primary driver. The others are equipment Rental and custom Solutions Development.
Who are We:Digitek's main competitors?
Broad incumbents on record are TOTVS, Aramark Digital Solutions, Sodexo (My/Meal & Digital) and Compass Group (EAT Solutions). Direct peers are Toast Inc., Linx (Stone Co.), Nutrisoft, Lightspeed Restaurant and Bluesoft. Softipos / Softfoods (Brazilian foodservice POS) is listed as an emerging player.
Does We:Digitek have an API?
No public API is recorded for We:Digitek.
What industry is We:Digitek in?
We:Digitek's product category is Foodservice Technology Platform. Its primary akta.pro industry code is CRAFAFAJ, Corporate/Office Catering & Group Ordering Platforms, with a secondary code of IMAIAAAE, Food Services & Catering (On-site/Corporate Dining/Vending). Its NAICS code is 72231 and its SIC code is 5812.