Tasti D-Lite
Tasti D-Lite is a New York-originated frozen-dessert franchise founded in 1987, now operated under Kahala Franchising, L.L.C. in Scottsdale, AZ, serving 100+ flavors of lower-calorie soft serve to health-conscious consumers through 100+ franchise stores in the United States.
- Company typePrivate
- Founded1987
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tasti D-Lite does
Tasti D-Lite is a U.S. frozen-dessert franchise founded in 1987 in New York, positioned as a lower-calorie, lower-fat soft-serve alternative to traditional ice cream. The brand is offered in more than 100 flavor variants, including proprietary recipes such as Greek Frozen Yogurt and Tart 'n Tasti, and is supported by a gift-card program with balance-checking handled by Valutec. The legal entity operating the franchise system is Kahala Franchising, L.L.C., an Arizona LLC headquartered at 9311 E Via de Ventura, Scottsdale; the company claims 100+ retail locations across the United States, though only one store address (416 3rd Ave, New York) is publicly listed in the locator.
The business model is exclusively franchise-based: corporate earns revenue through franchise royalties, marketing fees, and supply economics rather than direct retail sales; pricing is set per location, and there is no direct-to-consumer online ordering channel. The technology footprint is minimal — a marketing website, a store locator, and a customer feedback form — with no proprietary platform, no app, no public API, and no disclosed data assets or integrations beyond Valutec for gift-card balances. Marketing is concentrated in organic Instagram, email/rewards programs, gift cards, and the store locator; the brand holds registered trademarks and is ADA- and CCPA-compliant (privacy policy last updated July 1, 2023). The customer base is end consumers seeking guilt-free daily dessert consumption, segmented horizontally as health-conscious dessert consumers. No enterprise customers, funding rounds, M&A activity, named senior leadership beyond a CFO, or disclosed financial figures were identified in the source data.
Tasti D-Lite firmographics
Firmographics- Name
- Tasti D-Lite
- Legal name
- Kahala Franchising, L.L.C.
- Website
- https://tastidlite.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tasti D-Lite is a New York-originated frozen-dessert franchise founded in 1987, now operated under Kahala Franchising, L.L.C. in Scottsdale, AZ, serving 100+ flavors of lower-calorie soft serve to health-conscious consumers through 100+ franchise stores in the United States.
- Ownership category
- akta.pro rank
Tasti D-Lite industry classification
Industry- Product category
- Frozen Dessert Retail
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Soft-Serve & Custard Stands (THAFAGAC)
- akta.pro secondary industry
- Frozen Yogurt Shops (THAFAGAB)
Keywords
Where Tasti D-Lite is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tasti D-Lite business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Franchise Product Sales: Revenue is generated through franchise operations selling frozen dessert products to consumers at retail locations. Franchisees purchase products and supplies from the company or approved suppliers and generate revenue through direct consumer sales at store locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard menu pricing varies by location |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Tasti D-Lite product offering
Product offeringCore offering
Tasti D-Lite serves creamy, lower-calorie frozen desserts in more than 100 flavors through independently owned and operated franchise retail locations. The brand has operated since 1987 in New York and is currently franchised under Kahala Franchising, L.L.C., offering Greek frozen yogurt, seasonal flavors, and dessert-inspired varieties as a lower-fat alternative to traditional ice cream.
Product overview
Tasti D-Lite is a frozen dessert franchise business offering a single unified product line: premium frozen dessert treats in 100+ flavors. The core product is the frozen dessert itself, served at franchise store locations. The product portfolio consists of the signature frozen dessert line (offered in over 100 flavor varieties including Acai, Birthday Cake, Chocolate, Peanut Butter, and Greek Frozen Yogurt options), supported by gift card products and a store locator service. The company operates as a franchise model under Kahala Franchising, LLC, with stores serving customers daily since 1987.
Differentiator
Problem solved
Functional benefit
Products and services
- Tasti D-Lite Frozen Desserts Frozen dessert treats served in more than 100 unique flavors including Acai, Birthday Cake, Chocolate varieties, Peanut Butter flavors, Greek Frozen Yogurt, Tart 'n Tasti, Oreo-based products, and seasonal offerings. Positioned as a lower-calorie, lower-fat alternative to traditional ice cream for daily dessert consumption.
- Tasti D-Lite Gift Cards Gift cards available for purchase, enabling customers to give the gift of Tasti D-Lite frozen desserts. Balance checking is available through third-party integration with Valutec.
Companies that use Tasti D-Lite
Customer profileSegments1 record
Ideal customer profiles2 records
Tasti D-Lite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Tasti D-Lite partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kahala Franchising, LLCcoreKahala Franchising, LLC operates as the parent company and franchisor for Tasti D-Lite. The company owns the Tasti D-Lite brand, trademarks, and franchise system. Corporate offices are located at 9311 E Via de Ventura, Scottsdale, AZ 85258. Phone: 866-4-KAHALA.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Tasti D-Lite competitors and assessment
Company assessmentDirect peers
- TCBY: TCBY is a long-standing frozen yogurt franchise chain offering soft-serve frozen yogurt with a similar health-conscious positioning. Direct competitor in the frozen yogurt shop category.
- Marble Slab Creamery: Marble Slab Creamery is a premium ice cream franchise with mix-in customization on a frozen slab, similar to Cold Stone. Comparable as a specialty ice cream franchise with similar product format.
- Carvel: Carvel is an established soft-serve and ice cream cake franchise with East Coast heritage, operating shoppes that serve similar products to Tasti D-Lite. Direct comparable in soft-serve dessert retail format.
- Yogurtland: Yogurtland is a self-serve frozen yogurt franchise with rotating flavors and customization. Comparable business model and target customer as Tasti D-Lite's frozen yogurt offerings.
- Pinkberry: Pinkberry is a premium frozen yogurt franchise chain known for healthier positioning and trendy brand experience. Comparable to Tasti D-Lite's Greek Frozen Yogurt line and health-conscious value proposition.
- Menchie's Frozen Yogurt: Menchie's is a self-serve frozen yogurt franchise with strong brand identity and store experience focus. Comparable as a frozen yogurt franchise targeting similar health-conscious consumer segments.
Broad incumbents
- Häagen-Dazs Shops: Häagen-Dazs Shops are premium ice cream retail stores operated as part of the Nestlé-owned brand. Comparable as a higher-end ice cream retail experience targeting dessert-focused consumers.
- Cold Stone Creamery: Cold Stone Creamery is a direct sister brand under Kahala Franchising (same parent as Tasti D-Lite), operating premium ice cream franchise stores with mix-in customization. Highly comparable business model and corporate parent.
- Baskin-Robbins: Baskin-Robbins is one of the largest ice cream specialty shop chains globally with thousands of locations offering 31 flavors. Comparable as a franchise ice cream retailer with broader footprint.
- Dairy Queen: Dairy Queen is the dominant soft-serve ice cream and fast-food QSR franchise in the US with thousands of locations. Direct competitor in soft-serve with far greater scale and brand recognition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tasti D-Lite social profiles
Digital presenceTasti D-Lite compliance and trust
Trust signalCompliance2 records
Tasti D-Lite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tasti D-Lite leadership team
Management profileNumber of profiles
Profiles1 record
Tasti D-Lite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tasti D-Lite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tasti D-Lite
What does Tasti D-Lite do?
Tasti D-Lite serves creamy, lower-calorie frozen desserts in more than 100 flavors through independently owned and operated franchise retail locations. The brand has operated since 1987 in New York and is currently franchised under Kahala Franchising, L.L.C., offering Greek frozen yogurt, seasonal flavors, and dessert-inspired varieties as a lower-fat alternative to traditional ice cream.
Is Tasti D-Lite a public or private company?
Tasti D-Lite is a private company. It is classified as corporate owned and is currently operating.
When was Tasti D-Lite founded?
Tasti D-Lite was founded in 1987. It employs 11 to 50 people.
Where is Tasti D-Lite based?
Tasti D-Lite is headquartered in Franklin, United States, in the North America region.
How does Tasti D-Lite make money?
One revenue line is on record: franchise Product Sales.
Who are Tasti D-Lite's main competitors?
Direct peers on record are TCBY, Marble Slab Creamery, Carvel, Yogurtland, Pinkberry and Menchie's Frozen Yogurt. Broad incumbents are Häagen-Dazs Shops, Cold Stone Creamery, Baskin-Robbins and Dairy Queen.
Does Tasti D-Lite have an API?
No public API is recorded for Tasti D-Lite.
What industry is Tasti D-Lite in?
Tasti D-Lite's product category is Frozen Dessert Retail. Its primary akta.pro industry code is THAFAGAC, Soft-Serve & Custard Stands, with a secondary code of THAFAGAB, Frozen Yogurt Shops. Its NAICS code is 31152 and its SIC code is 2024.