ICARUS
- Company typePrivate
- Founded2018
- HeadquartersGuangzhou, China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ICARUS does
ICARUS Branding & Marketing Solutions Ltd. is a privately held creative consultancy founded in 2018 and headquartered in Guangzhou, China. The firm delivers end-to-end branding and marketing services spanning logo and visual identity design, advertising and print marketing design, label and packaging design, website design and e-commerce development, WeChat marketing and management, multi-engine SEO (Baidu, Google, Bing, Yahoo), social media content creation, and branding and marketing consultancy for China market expansion. Services are sold on a project-based, quote-based model with no publicly disclosed pricing.
The company positions itself around a cross-border China-and-international wedge, supported by six offices across Guangzhou, Paris, London, New York, Mumbai, and Kathmandu. Its documented client base includes AV-ED Flight Academy, FlyThisSim, Bowtie History, DFG (Destined for Greatness), Social & Co., Waypoint, LACHENECHE, and PANGÄA, spanning aviation, tourism, arts, hospitality, real estate, and consumer packaging. The service portfolio targets enterprise and growth-stage clients seeking to establish or refresh brand identity, execute trade show and event collateral, and build digital presence tailored to both Chinese platforms (WeChat, Baidu) and global platforms (Google, Instagram, YouTube, Facebook).
The business is led by Founder and CEO Caferny Du, who previously held Branding Director and Marketing Director roles at a major Chinese news group subsidiary and a US general aviation company, and by Head of Design and Innovation Johan Faure-Brac, a French-trained industrial designer who merged his prior design agency into ICARUS. The firm operates without disclosed external funding, parent company, or subsidiaries, and combines in-house creative with a French design partner for label and packaging work. Headcount is reported in the 11-50 range, consistent with a small but internationally distributed professional services firm.
ICARUS firmographics
Firmographics- Name
- ICARUS
- Legal name
- ICARUS Branding & Marketing Solutions Ltd.
- Website
- https://icarus-bms.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ICARUS industry classification
Industry- Product category
- Branding & Marketing Consultancy
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where ICARUS is headquartered
LocationHeadquarters
- HQ city
- Guangzhou
- HQ country
- China
- HQ region
- Asia
Offices6 records
Markets served
ICARUS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Branding and Design Services: Professional services revenue generated through branding identity development, visual identity systems, logo design, and brand strategy consulting for enterprise and mid-market clients. Revenue is project-based with engagements typically involving multiple service components.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ICARUS product offering
Product offeringCore offering
ICARUS is a branding and marketing consultancy that delivers end-to-end creative and digital services, including logo and visual identity design, advertising and print marketing, label and packaging design, website design and e-commerce development, WeChat marketing and management, SEO, social media content, and branding/marketing consultancy. The company serves enterprise and mid-market clients globally through six offices and specializes in cross-border branding projects spanning China and international markets.
Product overview
ICARUS is a branding and marketing solutions agency offering a comprehensive suite of creative and digital services. The core service portfolio includes Logo & VI Design, Advertising and Print Marketing Design, Label & Packaging Design, Website Design and E-commerce Development, WeChat Marketing and Management, SEO Management, Social Medias, and Branding & Marketing Consultancy. These services work together to provide clients with end-to-end branding solutions from visual identity creation through digital marketing execution and market expansion consultancy.
Differentiator
Problem solved
Functional benefit
Products and services
- Logo & VI Design
- Advertising and Print Marketing Design
- Label & Packaging Design
- Website Design and E-commerce Development
- WeChat Marketing and Management
- SEO Management
- Social Medias (Social Media Content & Campaigns)
- Branding & Marketing Consultancy
Companies that use ICARUS
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
ICARUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
ICARUS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- French Design PartnerminorICARUS collaborates with a French design partner for label and packaging design projects, combining French design expertise with ICARUS's branding capabilities to serve clients including LACHENECHE and PANGÄA brands.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
ICARUS competitors and assessment
Company assessmentBroad incumbents
- Landor & Fitch: Large global branding and design consultancy offering logo, visual identity, and brand strategy across industries. Directly comparable to ICARUS's branding and visual identity offering but at vastly greater scale and with multinational coverage.
- Lippincott: Established brand strategy and design firm working on visual identity, brand expression and innovation. Overlaps directly with ICARUS's logo/VI and brand consultancy work but at much larger scale and global footprint.
- Siegel+Gale: Global brand strategy, naming, and design consultancy serving enterprise clients across markets. Comparable to ICARUS in delivering simplified brand identity and digital experience work, with deeper global resources.
- Interbrand: Global brand consultancy offering strategy, naming, identity, and brand valuation. Overlaps with ICARUS's branding and consultancy services at a much larger scale, including dedicated China-market capabilities.
Direct peers
- Pentagram: Independent design consultancy producing logos, visual identities, packaging and digital design for global brands. Highly comparable to ICARUS in service mix (brand identity, packaging, websites), though typically without ICARUS's explicit China cross-border focus.
- Dragon Rouge: International brand and packaging consultancy with strong presence in Asia (including China offices). Closely comparable to ICARUS in combining Western creative craft with China market execution for packaging, identity and brand strategy clients.
- Saffron Brand Consultants: Global branding consultancy offering brand strategy, naming, identity and digital services to enterprise clients. Comparable service scope to ICARUS, including cross-border and emerging-market engagements.
- JKR (Jones Knowles Ritchie): Independent global brand design agency delivering identity, packaging and brand experience work. Directly comparable to ICARUS in mid-sized creative agency profile and cross-sector brand work.
- MetaDesign: International brand consultancy with strong European and China/Asia presence offering logo, visual identity, and brand strategy. Comparable to ICARUS in combining European creative pedigree with cross-border Asia execution.
Emerging players
- RKS Design: US-based design and innovation consultancy specializing in human-centered design, brand identity and product design. Comparable to ICARUS in combining design thinking with brand identity execution for growth-stage and mid-market clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ICARUS social profiles
Digital presenceICARUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICARUS leadership team
Management profileNumber of profiles
Profiles2 records
ICARUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICARUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICARUS
What does ICARUS do?
ICARUS is a branding and marketing consultancy that delivers end-to-end creative and digital services, including logo and visual identity design, advertising and print marketing, label and packaging design, website design and e-commerce development, WeChat marketing and management, SEO, social media content, and branding/marketing consultancy. The company serves enterprise and mid-market clients globally through six offices and specializes in cross-border branding projects spanning China and international markets.
Is ICARUS a public or private company?
ICARUS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ICARUS founded?
ICARUS was founded in 2018. It employs 11 to 50 people.
Where is ICARUS based?
ICARUS is headquartered in Guangzhou, China, in the Asia region.
How does ICARUS make money?
One revenue line is on record: branding and Design Services.
Who are ICARUS's main competitors?
Broad incumbents on record are Landor & Fitch, Lippincott, Siegel+Gale and Interbrand. Direct peers are Pentagram, Dragon Rouge, Saffron Brand Consultants, JKR (Jones Knowles Ritchie) and MetaDesign. RKS Design is listed as an emerging player.
Does ICARUS have an API?
No public API is recorded for ICARUS.
What industry is ICARUS in?
ICARUS's product category is Branding & Marketing Consultancy. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541850 and its SIC code is 7311.