Arte
Arte is a Belgian, third-generation family-owned designer and manufacturer of premium wallcoverings, serving luxury hospitality, interior designers, and high-end residential customers across 90+ countries via a curated distributor network and seven company-owned showrooms.
- Company typePrivate
- Founded1981
- HeadquartersZonhoven, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Arte does
Arte NV is a Belgian, family-owned designer and manufacturer of premium wallcoverings, headquartered in Zonhoven and led by third-generation Managing Directors Philippe and Steven Desart. The company operates an in-house design studio that produces approximately 50 new designs per year, supported by two dedicated screen printing production lines, digital printing, and a 20,000 m² facility maintaining roughly 5,000 unique products in permanent stock, which enables immediate fulfillment of over 90% of orders and worldwide delivery within 72 hours.
Arte's product portfolio spans vinyl, non-woven, textile, natural-material, metallic, and contract-grade wallcoverings, plus specialty collections such as Les Tapisseries (tapestry-inspired), Décors & Panoramiques, Paint Finish effects, and the proprietary Clearpro adhesive and Easypro remover. The company also distributes Moooi Wallcovering as a complementary sub-brand and offers a Bespoke Wallcovering contract service for large-scale custom projects.
The business model is B2B and channel-exclusive: Arte sells only through a curated network of specialized distributors (who must operate physical showrooms) and seven company-owned showrooms in Paris, London, Los Angeles, New York, Singapore, Barcelona, and Culemborg. End customers are luxury hospitality, interior designers and architects, high-end residential, bars and restaurants, commercial spaces, and healthcare, with pricing set via Recommended Retail Prices to distributors rather than published list prices. Arte is active in 90-100+ countries through wholly-owned regional entities in France, the UK, Spain, Singapore, and operating subsidiaries Noster NV and Murco NV.
Arte firmographics
Firmographics- Name
- Arte
- Legal name
- Arte NV
- Website
- https://arte-international.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Arte is a Belgian, third-generation family-owned designer and manufacturer of premium wallcoverings, serving luxury hospitality, interior designers, and high-end residential customers across 90+ countries via a curated distributor network and seven company-owned showrooms.
- Ownership category
- akta.pro rank
Arte industry classification
Industry- Product category
- Premium Wallcoverings and Interior Surface Products
- NAICS
- Ornamental and Architectural Metal Products Manufacturing (33232), Sheet Metal Work Manufacturing (332322)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)
Keywords
Where Arte is headquartered
LocationHeadquarters
- HQ city
- Zonhoven
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
Arte business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wallcovering Sales: Arte generates revenue through the sale of premium wallcoverings, including vinyl, non-woven, textile, natural materials, metallic, and contract-grade wallcoverings. Products are sold through a global network of specialized distributors and company-owned showrooms.
- Contract Wallcovering Services: Bespoke wallcovering solutions for large-scale projects including hotels, commercial spaces, and healthcare facilities, with custom design and installation services.
- Sample Sales: Professional sample requests (A5 samples) available for interior design professionals through the professional area portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Distributor/B2B pricing through registered professional accounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Arte product offering
Product offeringCore offering
Arte designs, manufactures, and distributes premium wallcoverings made from unconventional materials (metal leaf, leather, silk, banana bark, textile, vinyl, non-woven), panoramic décor wallcoverings, and proprietary installation accessories. The company produces approximately 50 new designs per year through its in-house design studio, maintains roughly 5,000 unique products in permanent stock, and sells to interior design professionals through specialized distributors and company-owned showrooms in major design capitals.
Product overview
Arte is a premium wallcovering company offering a comprehensive portfolio of high-end interior wall treatments. The core offering consists of wallcoverings in various materials (vinyl, non-woven, natural materials, textile, metallics), supplemented by the Moooi Wallcovering sub-brand. The product range includes specialty collections such as Les Tapisseries (tapestry-inspired designs), Décors & Panoramiques (decorative and panoramic patterns), and Paint Finish effects. Supporting products include professional installation accessories (Clearpro Adhesive, Easypro Remover) and a bespoke customization service for contract projects. The company also offers contract-grade products under the Arte Contract line for commercial applications.
Differentiator
Problem solved
Functional benefit
Brands
- Moooi Wallcovering: A wallcovering brand under Arte's portfolio
Products and services
- Wallcoverings Arte's core product line of premium wallcoverings available in vinyl, non-woven, natural materials, textile, and metallics, offered in standard and contract grades for residential and commercial interior applications. Designed and manufactured in-house using screen printing, digital printing, and weaving techniques, with innovative material compositions including metal leaf, leather, silk, banana bark, denim, and wood veneer.
- Moooi Wallcovering A sub-brand collaboration featuring bold, designer wallcoverings from the Moooi design brand, distributed exclusively through Arte's network of specialized distributors. Targets designers and architects seeking unconventional, statement-making wall treatments.
- Arte Contract Contract-grade vinyl wallcoverings engineered for commercial, hospitality, and high-traffic applications, meeting commercial durability and performance standards. Targets large-scale projects in hotels, healthcare facilities, commercial offices, and retail environments.
- Bespoke Wallcovering Custom wallcovering design and production service for contract projects, allowing customization of materials, colors, patterns, and dimensions to meet specific project requirements. Targets architects, interior designers, hospitality operators, and commercial clients with unique specification needs.
- Les Tapisseries Collection A premium wallcovering collection inspired by classic centuries-old tapestries (14th–18th century), reimagined through a contemporary lens as luxurious decorative wallcoverings. Targets interior designers and luxury hospitality projects seeking heritage-inspired designs.
- Décors & Panoramiques Decorative and panoramic wallcovering collections featuring elaborate designs and large-scale scenic patterns for feature walls and statement interiors. Includes two sub-categories: Décors (elaborate decorative designs) and Panoramiques (large-scale scenic murals).
- Paint Finish Decorative paint effects and specialty finishes for walls, providing textured and specialty surface options that complement Arte's wallcovering portfolio. Targets designers seeking alternative wall treatments beyond traditional wallpaper.
- Clearpro Adhesive Professional-grade wallpaper adhesive developed and produced by Arte in-house, featuring extended open time and strong initial tack for reliable wallcovering installation. Sold as a complementary accessory to Arte wallcoverings for professional installers and distributors.
- Easypro Wallcovering Remover A professional, ready-to-use, splash-free wallpaper remover gel designed for clean and easy removal of wallcoverings. Sold as a complementary accessory alongside Arte's wallcovering installation products.
Quantifiable outcome
- 90%+ of orders delivered immediately from stock
- +2 more outcomes
Companies that use Arte
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Arte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Arte partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Moooi WallcoveringcoreArte distributes Moooi Wallcovering products alongside their own brand collections. Moooi is a design brand known for innovative and unconventional interior products. This partnership allows Arte to offer complementary design-forward wallcovering options to their distributor network.
Scale indicators10 records
Recent moves1 record
Expansion highlights6 records
Arte competitors and assessment
Company assessmentDirect peers
- Vescom: Dutch premium manufacturer of contract-grade wallcoverings, upholstery, and curtain fabrics for the international hospitality, healthcare, and office markets. Closely comparable to Arte in product category (vinyl wallcoverings), target customer base (architects/specifiers), and contract project focus.
- Omexco: Belgian high-end wallcovering manufacturer producing natural and specialty wallcoverings from materials such as silk, linen, mica, and metals. Directly comparable to Arte in terms of premium Belgian wallcovering positioning, unconventional material focus, and global designer/specifier distribution.
- Lelièvre: French luxury textile and wallcovering house supplying premium residential and hospitality projects worldwide. Comparable to Arte in premium positioning, French/European designer showroom distribution, and hospitality project emphasis.
- Elitis: French designer and manufacturer of high-end wallcoverings, textiles, and trimmings with a strong presence in luxury hospitality and residential interiors. Comparable to Arte in material experimentation, designer-led collections, and showrooms in international design capitals.
- Designers Guild: UK-based premium brand offering wallcoverings, fabrics, and furnishings designed in-house and sold globally. Comparable to Arte in design-led premium wallcovering, global showroom and distributor model, and interior designer/specifier target customer.
- Romo (Black Edition): UK-based premium wallcovering and fabric brand group (Black Edition, Romo, Sanderson, Morris & Co.) supplying design-led wallcoverings to international residential and contract markets. Comparable to Arte in premium wallcoverings, multi-brand design strategy, and global distribution.
- Osborne & Little: British designer and manufacturer of luxury wallpapers and fabrics distributed globally through showrooms and designers. Comparable to Arte in premium designer wallpaper, in-house studio output, and trade/distributor-led go-to-market.
- Phillip Jeffries: US-based premium natural and specialty wallcovering brand supplying designers and architects globally with grasscloth, silk, wood veneer, and unique material wallcoverings. Comparable to Arte in unconventional-material premium wallcoverings, designer/specifier focus, and contract-grade offerings.
Broad incumbents
- Farrow & Ball: British heritage premium paint and wallpaper brand with global showroom and distributor presence serving high-end residential interiors. Comparable to Arte as a broader premium interior finishes incumbent with adjacent wallcovering product and global showroom footprint.
- York Wallcoverings: Large North American wallcovering manufacturer and licensor with broad residential and hospitality coverage. Comparable to Arte in wallcovering manufacturing and distribution but operates at significantly greater scale and across mass-market to premium tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Arte social profiles
Digital presenceArte compliance and trust
Trust signalCompliance1 record
Arte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arte leadership team
Management profileNumber of profiles
Profiles2 records
Arte subsidiaries and ownership
Company hierarchySubsidiaries6 records
Arte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arte
What does Arte do?
Arte designs, manufactures, and distributes premium wallcoverings made from unconventional materials (metal leaf, leather, silk, banana bark, textile, vinyl, non-woven), panoramic décor wallcoverings, and proprietary installation accessories. The company produces approximately 50 new designs per year through its in-house design studio, maintains roughly 5,000 unique products in permanent stock, and sells to interior design professionals through specialized distributors and company-owned showrooms in major design capitals.
Is Arte a public or private company?
Arte is a private company. It is classified as family owned and is currently operating.
When was Arte founded?
Arte was founded in 1981. It employs 51 to 100 people.
Where is Arte based?
Arte is headquartered in Zonhoven, Belgium, in the Europe region.
How does Arte make money?
Three revenue lines are on record. Wallcovering Sales are the primary driver. The others are contract Wallcovering Services and sample Sales.
Who are Arte's main competitors?
Direct peers on record are Vescom, Omexco, Lelièvre, Elitis, Designers Guild, Romo (Black Edition), Osborne & Little and Phillip Jeffries. Broad incumbents are Farrow & Ball and York Wallcoverings.
Does Arte have an API?
No public API is recorded for Arte.
What industry is Arte in?
Arte's product category is Premium Wallcoverings and Interior Surface Products. Its primary akta.pro industry code is IMADAKAG, Specialty Wallcoverings (Wallpaper, Vinyl, Fabric). Its NAICS code is 33232 and its SIC code is 5031.