York Wallcoverings

Name

York Wallcoverings

Legal name

York Design Group

Website

https://yorkwall.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

NAICS

Paint and Wallpaper Retailers (44412)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)

Keywords

• Wallcovering manufacturing
• Removable wallpaper
• Contract wallcoverings
• Wall decor products
• Interior design supplies

Headquarters

HQ city

York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wallcovering Product Sales: York Wallcoverings generates revenue through the sale of wallcoverings, wallpapers, and related decorative products. The company sells through trade accounts to dealers, showrooms, and professional decorators, as well as direct online ordering capabilities for account holders. Products include removable wallpapers under brands like WallPops.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

York Wallcoverings manufactures and distributes residential and commercial wallcoverings through a trade-only B2B channel. The company operates a multi-brand portfolio under York Design Group, including the York Wallcoverings flagship line, WallPops removable wall decor, Brewster Home Fashions wallcoverings, and York Contract specification-grade products for commercial interiors. Sales are conducted exclusively through activated trade accounts, authorized dealers, and showrooms, with direct online ordering for account holders.

Product overview

York Wallcoverings operates as a product portfolio under the York Design Group umbrella, offering multiple branded wallcovering and wall decor lines. The core offering is York Wallcoverings (premium residential and commercial wallcoverings), complemented by WallPops (removable/decoral wall products for consumer and trade markets), and York Contract (specification-grade products for commercial interiors). Products are distributed exclusively through trade accounts, dealers, and showrooms via a trade-only website platform.

Differentiator

Problem solved

Functional benefit

Brands

• WallPops: Removable wallpaper and wall decor products for residential use
• York Contract

Products and services

• York Wallcoverings The flagship brand offering premium residential and commercial wallcoverings and wall decor products through the York Design Group, sold via trade-only access to professional designers and dealers.
• WallPops A sub-brand offering removable and repositionable wall decor products, including wall stickers and decals, designed for easy application and removal by consumers and trade buyers.
• Brewster Home Fashions A wholly-owned subsidiary brand under York Design Group offering wallcoverings and home decor products distributed through the same trade and dealer channels as York Wallcoverings.
• York Contract A commercial-grade wallcovering brand targeting hospitality, corporate, and healthcare interiors with durable, specification-grade materials.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• WallPopscoreOthersWallPops is a brand under the York Design Group umbrella, specializing in removable wall decor products. It operates as an affiliated brand alongside York Wallcoverings, Brewster Wallcovering, and York Contract, sharing distribution channels and potentially manufacturing capabilities.
• Brewster WallcoveringcoreOthersBrewster Wallcovering is a brand under York Design Group, offering wallcovering products alongside York Wallcoverings and other affiliated brands. It shares the same corporate parent and distribution infrastructure.
• York ContractcoreOthersYork Contract is a commercial/institutional wallcovering brand under York Design Group, targeting the contract and commercial interior design market segment. It complements the residential focus of other York brands.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• F. Schumacher & Co. F. Schumacher & Co. is a premium U.S. fabric and wallcovering house with a strong trade-only distribution model and a multi-brand portfolio (Schumacher, Seabrook). It is directly comparable to York Wallcoverings across premium residential wallcoverings, trade-account distribution, and decorator/designer customer base.
• Phillip Jeffries: Phillip Jeffries is a U.S. specialty wallcovering manufacturer known for natural and textured wallcoverings (grasscloth, silk, burlap), selling primarily to interior designers and specifiers. It directly competes with York Wallcoverings in the premium residential wallcovering category and shares the trade/showroom go-to-market model.
• Wolf-Gordon: Wolf-Gordon is a U.S. manufacturer of commercial wallcovering and architectural surface products serving corporate, healthcare, and hospitality markets. It is the closest direct competitor to York Contract's specification-grade commercial offering, with overlapping products and contract customer base.
• Tempaper: Tempaper is a removable peel-and-stick wallpaper brand sold across big-box and online retail channels. It directly competes with York's WallPops brand in the renter-friendly and DIY wallpaper segment and targets similar consumers and trade accounts.
• MDC Wallcoverings: MDC is a major commercial wallcovering supplier offering Type II vinyl, textures, and custom print programs to architects and contractors. Its specification-grade commercial focus and broad distributor network mirror York Contract's profile, making it a strong direct peer.
• Wallquest: Wallquest is a U.S.-based wallpaper manufacturer producing residential and contract wallcoverings, including licensed designs and custom print capabilities. It is comparable to York Wallcoverings in product mix and trade-channel strategy, with overlapping designer and dealer customers.
• Seabrook Wallcoverings: Seabrook Wallcoverings is a residential wallpaper brand (now part of F. Schumacher & Co.) selling to designers and consumers via showrooms and trade accounts. It overlaps directly with the York Wallcoverings flagship residential label in product positioning and customer segments.
• J.F. Fabrics: J.F. Fabrics is a Canadian wholesale distributor of wallcoverings, fabrics, and trims serving designers, decorators, and retailers. It mirrors York's wholesale distribution model and Canadian customer support function for trade account holders.

Broad incumbents

• Sherwin-Williams: Sherwin-Williams is the largest North American paint coatings retailer and also distributes selected wallpaper brands through its paint stores. While paint is its core business, its wallpaper distribution overlaps with York's trade channel and provides a broad benchmark for paint/wallpaper retailer scale.
• Anthropologie Home: Anthropologie (a URBN brand) sells a curated line of peel-and-stick and traditional wallpapers alongside broader home décor to a design-conscious consumer base. While not a traditional wallcovering manufacturer, its wallpaper line competes with WallPops and York's residential offerings in adjacent lifestyle-decor channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yorkwall
• Facebookfacebook.com/yorkwallcoverings
• LinkedInlinkedin.com/company/york-wallcoverings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about York Wallcoverings