Kuza Biashara
Kuza Biashara is a Kenya-based social enterprise that trains Youth Agripreneurs and operates a digital platform ecosystem to deliver bundled agricultural services (advisory, inputs, credit, markets) to 750,000+ smallholder farmers across Africa and Asia, primarily funded by development agency and government partnerships.
- Company typePrivate
- Founded2012
- HeadquartersWestlands, Kenya
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kuza Biashara does
Kuza Biashara Limited is a Kenya-headquartered, B Corp-certified social enterprise founded in 2012 that builds a multi-sided digital and human ecosystem to deliver agricultural extension, inputs access, credit, and market linkages to smallholder farmers across Africa and Asia. Its core operating model is the Rural Entrepreneur Development Incubator (REDI), which trains rural youth as "Youth Agripreneurs" — 5,000 of them by 2022 — who serve as trusted last-mile service providers to 750,000+ smallholder farmers across 4,000 villages. The technology stack combines the Kuza One digital platform (bite-sized HD video content in local languages covering 40+ food crops, horticulture, and livestock), self-powered portable digital kits designed for offline use in low-connectivity environments, and OneNetwork, a multi-sided platform that convenes farmers, Agripreneurs, inputs suppliers, credit providers, buyers, and public/private/AgTech partners into a 4P (Public-Private-Philanthropy) ecosystem.
The company's revenue model is twofold: (i) transaction-based service fees and commissions earned by Youth Agripreneurs on bundled solutions (crop advisory, inputs, credit, markets) sold at the farmgate, and (ii) program partnership revenue from development agencies (World Bank, WFP, Heifer International, FAO, UNICEF), corporations (Yara, Syngenta Foundation, Coca-Cola), and government contracts (27 Kenyan county governments, NARIGP, KCSAP) that fund Agripreneur incubation and farmer training programs. Primary go-to-market is enterprise/field sales to institutional partners, with community-led scaling through the Agripreneur network. The company also runs the Maisha Digital Platform, which extends its content and mentorship infrastructure into HIV education and testing, demonstrating vertical extension beyond agriculture.
Kuza Biashara firmographics
Firmographics- Name
- Kuza Biashara
- Legal name
- Kuza Biashara Limited
- Website
- https://kuza.one
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kuza Biashara is a Kenya-based social enterprise that trains Youth Agripreneurs and operates a digital platform ecosystem to deliver bundled agricultural services (advisory, inputs, credit, markets) to 750,000+ smallholder farmers across Africa and Asia, primarily funded by development agency and government partnerships.
- Ownership category
- akta.pro rank
Kuza Biashara industry classification
Industry- Product category
- Rural Development Services
- NAICS
- Farm Management Services (115116), Support Activities for Crop Production (11511), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
- akta.pro secondary industries
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)
Keywords
Where Kuza Biashara is headquartered
LocationHeadquarters
- HQ city
- Westlands
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
Kuza Biashara business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Agripreneur Service Fees: Youth Agripreneurs provide bundled services (crop advisory, quality inputs, credit access, market linkages) to smallholder farmers at the farmgate and earn sustainable income through service fees and commissions from these bundled solutions.
- Program Partnerships with Development Organizations: Revenue generated through partnerships with development agencies, governments, and corporations who fund and implement Agripreneur incubation and farmer training programs across Africa and Asia.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Kuza Biashara product offering
Product offeringCore offering
Kuza Biashara operates a digital platform ecosystem centered on Kuza One, a multi-facet platform delivering bite-sized HD video skills content in local languages on entrepreneurship, agriculture, and life skills. The company runs the Rural Entrepreneur Development Incubators (REDI) program that trains Youth Agripreneurs to provide bundled services (crop advisory, quality inputs, credit, and market linkages) to smallholder farmers at the farmgate. Its OneNetwork platform convenes public, private, and development sector partners to co-create sustainable solutions for smallholder farmers across Africa and Asia.
Product overview
Kuza Biashara offers a unified digital ecosystem centered on Kuza One (kuza.one) platform, which delivers bite-sized HD video content on entrepreneurship, business, soft skills, and life skills in local languages, along with digitized agricultural practices for 40+ food crops, horticulture, and livestock. The ecosystem comprises OneNetwork® (a multi-sided digital platform connecting ecosystem actors), Rural Entrepreneur Development Incubators (REDI) that train Youth Agripreneurs, Kuza Leadership Academy for skills development, and Portable Digital Kits for offline rural access. Youth Agripreneurs and Digital Agriculture Champions serve as last-mile human interfaces providing bundled services through Farmer Service Centers. The Maisha digital platform extends the ecosystem to HIV education. The company also operates the Maisha digital platform for health education.
Differentiator
Problem solved
Functional benefit
Brands
- OneNetwork: A multi-sided digital platform connecting ecosystem actors, Agripreneurs, service providers, and smallholder farmers for collaboration and service delivery.
- REDI (Rural Entrepreneur Development Incubators)
- Kuza Leadership Academy
- Maisha Digital Platform
Products and services
- Kuza One Digital Platform Multi-facet digital platform that educates smallholder farmers across Africa and Asia on agriculture and entrepreneurship through bite-sized HD video content, climate-smart technologies, and regenerative agriculture practices in local languages.
- OneNetwork Multi-sided digital platform that convenes, catalyzes, and co-creates sustainable solutions with public, philanthropy, and private sector partners, creating standards for performance, transparency, and accountable relationships while keeping farmers' interests at the core.
- Rural Entrepreneur Development Incubators (REDI) Incubation program that creates a dependable network of frontline rural leaders (Agripreneurs) equipped with a portable digital toolkit and hyper-local curated advisory content for immersive learning experiences without internet or power requirements.
- Kuza Leadership Academy Program that assesses rural youth's skills, interests, talents, and aspirations, building their business, technical, and leadership skills to become productive members of the OneNetwork.
- Portable Digital Kits Self-powered portable digital kits designed for extreme rural conditions of Africa and Asia that create immersive learning experiences in remote areas without requiring digital literacy or internet connectivity.
- Maisha Digital Platform HIV education, mentorship, and testing platform powered by Kuza Biashara that reached 3 million young people and facilitated 1 million HIV status tests.
Quantifiable outcome
- 97% of farmers experienced improvement in overall quality of life (World Bank Kenya and AgriFin 2022 independent study)
- +5 more outcomes
Companies that use Kuza Biashara
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Kuza Biashara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kuza Biashara partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered core and minor.
- World BankcoreWorld Bank's One Million Farmer Platform adopted Kuza's youth Agripreneur model for its Disruptive Agricultural Technologies (DAT) initiative in Kenya with 27 county governments. The World Bank featured Kuza founder speaking on precision agriculture at the Digital Disruption in Agriculture Forum.
- UN World Food ProgrammecoreSigned a long-term agreement to incubate 3,600 Farmer Service Centers (Agripreneurs) in Kenya & Rwanda. Kuza was also selected for WFP Innovation Accelerator from 793 applicants across 95 countries for solutions to end hunger by 2030.
- Heifer InternationalcorePartnered to incubate and support youth Agripreneurs as Digital Agriculture Champions (DAC) to support smallholder farmers across 11 African countries.
- YaracoreCo-created a program for Africa & Asia to build capacities of agro dealers and farmers. India and Kenya rolled out 1,000 MSMEs (Agripreneurs) in 2022.
- B LabcoreB Lab honored Kuza as the top-performing Certified B Corp globally for impact in serving customers earning US$2-4 per day. Kuza earned B Impact Score of 137.2 and won Best For The World: Customers award in 2022, 2021, and 2019.
- Syngenta Foundation for Sustainable AgriculturecoreDr. Baskar Reddy, Executive Director, described Kuza's approach as a refreshing collaborative partnership and shared value proposition. Partnership focused on sustainable agriculture solutions in India.
- FAOcoreKuza participated in expert roundtable on partnership initiatives for digital ecosystem development for inclusive rural and agrifood systems transformation of UN FAO 1,000 digital village initiative.
- UNICEFcoreUNICEF partnership with Kuza supporting youth programs and digital development initiatives across Africa.
- Mercy Corps AgriFincoreKuza's innovation was showcased at Mercy Corps Agrifin global annual learning event. Presented ecosystem strategy to support sustainable rural communities at scale at the opening plenary on emerging digital agriculture revolution.
- IDHminorIDH (Sustainable Trade Initiative) partnership with Kuza. Amy Ching, Program Officer at IDH Utrecht, recommended Kuza's micro learning platform for its professional design and practical functionality.
- GIZminorD4Ag, a GIZ initiative, recognized Kuza for outstanding performance in capacity development for Digital Platform Operators.
- World Economic ForumcoreFeatured case study on Kuza as part of WEF study on Future Readiness of SMEs: Mobilizing the SME sector to drive widespread Sustainability & Prosperity.
- SafaricomminorPartnership with Safaricom for telecommunications infrastructure supporting digital services in rural Kenya.
- UNDPminorPartnership with UNDP supporting sustainable development initiatives across operating regions.
- Farm to Market AllianceminorPartnership supporting market access and agricultural value chain development for smallholder farmers.
- Generation UnlimitedminorPartnership supporting youth employment and skills development programs.
- Feed the Future (USAID)minorUSAID initiative featured a global story on how Kuza is creating the next generation of Youth Agripreneurs with its innovation.
- Thunderbird School of Global ManagementminorPartnership supporting global management and entrepreneurship development programs.
- International Trade CentreminorPartnership supporting trade and market access for smallholder farmers.
- Coca-ColaminorPartnership supporting rural development and agricultural supply chain initiatives.
- ICRISATminorPartnership with International Crops Research Institute for the Semi-Arid Tropics for agricultural research and development.
- Africa HarvestminorPartnership supporting agricultural development and harvest improvement programs in Africa.
- IFDCminorPartnership with International Fertilizer Development Center for agricultural productivity.
- 2ScaleminorPartnership supporting inclusive agribusiness development in Africa.
- Catholic Relief ServicesminorPartnership supporting rural development and humanitarian programs.
- NARIGPminorNational Agricultural and Rural Inclusive Growth Project partnership in Kenya.
- KCSAPminorKenya Climate Smart Agriculture Project partnership.
- LafargeminorPartnership supporting sustainable construction and agricultural initiatives.
- Global AllianceminorPartnership supporting global agricultural alliances and initiatives.
- Producers MarketminorPartnership supporting producer market access and connections.
- Cereal Growers AssociationminorPartnership supporting cereal farmers and agricultural development in Kenya.
- TRIFminorThe Resilience Initiative Fund partnership supporting resilience programs.
- SDG Philanthropy PlatformminorPartnership supporting SDG-aligned philanthropy initiatives.
- BCIminorPartnership supporting Better Cotton Initiative and sustainable cotton production.
Scale indicators10 records
Recent moves7 records
Expansion highlights4 records
Kuza Biashara competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Kuza Biashara social profiles
Digital presenceKuza Biashara compliance and trust
Trust signalCompliance1 record
Kuza Biashara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kuza Biashara leadership team
Management profileNumber of profiles
Profiles2 records
Kuza Biashara funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kuza Biashara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kuza Biashara
What does Kuza Biashara do?
Kuza Biashara operates a digital platform ecosystem centered on Kuza One, a multi-facet platform delivering bite-sized HD video skills content in local languages on entrepreneurship, agriculture, and life skills. The company runs the Rural Entrepreneur Development Incubators (REDI) program that trains Youth Agripreneurs to provide bundled services (crop advisory, quality inputs, credit, and market linkages) to smallholder farmers at the farmgate. Its OneNetwork platform convenes public, private, and development sector partners to co-create sustainable solutions for smallholder farmers across Africa and Asia.
Is Kuza Biashara a public or private company?
Kuza Biashara is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kuza Biashara founded?
Kuza Biashara was founded in 2012. It employs 11 to 50 people.
Where is Kuza Biashara based?
Kuza Biashara is headquartered in Westlands, Kenya, in the Africa region.
How does Kuza Biashara make money?
Two revenue lines are on record. Agripreneur Service Fees are the primary driver. The others are program Partnerships with Development Organizations.
Does Kuza Biashara have an API?
No public API is recorded for Kuza Biashara.
What industry is Kuza Biashara in?
Kuza Biashara's product category is Rural Development Services. Its primary akta.pro industry code is AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics), with a secondary code of AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping). Its NAICS code is 115116 and its SIC code is 700.