Mind of my Own

What Mind of my Own does

Mind of My Own Ltd is a UK-based digital platform company, founded in 2013 and headquartered in London, that builds software enabling children and young people involved with social care and youth justice services to share their views, feelings and lived experiences with practitioners. The platform comprises three purpose-built products: One, for children and young people aged 7 and above to prepare for meetings, reviews and care planning; Express, for younger children and those with additional or SEND communication needs using accessible visuals and inclusive formats; and Xchange, a strengths-based digital participation tool for youth justice and secure settings, aligned with AssetPlus requirements.

The company operates a B2B software licensing model, selling organizational subscriptions of these products directly to UK local authority children's services departments and independent social care providers. Revenue mechanics are recurring and contract-based, with no publicly disclosed pricing. Marketing is executed primarily through sector content marketing, thought leadership tied to UK policy reforms such as Families First, and targeted enterprise field sales into local authorities, with no consumer-facing distribution.

Following its acquisition by Noveva Software Group in February 2025, Mind of My Own operates as a wholly-owned subsidiary within a portfolio that also includes OITUK Ltd, Thomson Screening Solution Ltd, CCube and SchoolScreener, expanding total workforce from 25 to 33 employees. Select named customers include North Yorkshire Children's Services and Youth Justice, Durham County Council, and Five Rivers. The company is single-geography (UK), has no disclosed external venture funding beyond a 2014 Social Tech Trust grant of $134,011, and reports no revenue, AI/ML capabilities, patents, or third-party integrations in the available source material.

Name

Mind of my Own

Legal name

Mind Of My Own Ltd

Website

https://mindofmyown.org.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Mind of My Own is a UK digital platform licensing three products (One, Express, Xchange) to local authorities and social care providers so that children and young people can safely share views with practitioners across social care and youth justice.

Ownership category

akta.pro rank

Product category

Children's Social Care Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL)

akta.pro secondary industries

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH), Virtual Second Opinion & Care Navigation Platforms (HLALAAAF)

Keywords

• Children's social care software
• Youth participation platform
• Digital participation tools
• Youth justice software
• Local authority social care

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing: Licensing of digital platform products (One, Express, Xchange) to local authorities, social care providers, and youth justice services. Sold as organizational licenses for practitioner access.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Mind of My Own provides a purpose-built digital platform consisting of three licensed software products — One, Express and Xchange — that enable children and young people in social care and youth justice settings to record their views, feelings and experiences in their own words. The platform is sold to UK local authorities, social care providers and youth justice teams via organizational software licensing, with practitioner dashboards delivering shareable, auditable records that inform care planning, reviews and safeguarding decisions.

Product overview

Mind of My Own is a purpose-built digital platform consisting of three integrated products: One App (for children and young people aged 7+ in social care), Express (for younger children and those with SEND), and Xchange (for youth justice and secure settings). The platform gives children and young people safe, accessible ways to share their views, feelings and lived experiences. Their voice is recorded and shared with trusted professionals to inform decisions about their lives, supporting more meaningful engagement, earlier identification of concerns, and stronger safeguarding practice.

Differentiator

Problem solved

Functional benefit

Brands

• One App: A structured digital tool for children and young people aged 7+ to prepare for meetings, reviews and care planning, capturing views in the child's own words to inform decisions.
• Express
• Xchange

Products and services

• One App (One: Social Care)

Quantifiable outcome

• 10,000 voices heard - North Yorkshire Children's Services milestone
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Five RiverscoreStrategic or Co-development Partner · 6 May 2026Five Rivers, one of England's most experienced providers supporting children to recover from trauma, partnered with Mind of My Own to strengthen young people's voices. Five Rivers has all services rated Good or Outstanding across fostering, residential, and education. The partnership introduces a consistent, accessible way for children to share their views, supporting richer insight across services and helping teams evidence impact and improve practice.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Carelogic (Casebook / Mosaic): Carelogic provides the Casebook and Mosaic children's social care platforms used by a number of UK councils. Like Liquidlogic, it sits in the same procurement environment and competes for the same per-council software spend.
• Liquidlogic: Liquidlogic (now part of NEC Software Solutions) provides children's social care case management software to UK local authorities. It is the dominant incumbent in the same buyer segment Mind of My Own sells into, and is the primary platform that Mind of My Own's voice-capture tools would sit alongside or integrate with.
• Antser: Antser delivers technology and services for children's services, fostering agencies, and local authorities in the UK. It overlaps with Mind of My Own's buyer base, particularly in fostering and residential care, and competes for similar discretionary software budgets.
• Access Health and Social Care (formerly OLM Systems): Access Group's social care division (absorbing OLM Systems) sells children's services and adult social care case management to UK councils. It competes for the same local authority IT budget that funds Mind of My Own licenses and represents a potential bundling threat to a best-of-breed participation layer.
• SchoolScreener: SchoolScreener is a sister company within the Noveva Software Group portfolio, providing health screening software to schools and NHS-commissioned services. While not a direct competitor, it shares the same UK public-sector buyer base and is the closest comparable internal portfolio asset for cross-sell and benchmarking.

Broad incumbents

• Advanced Health and Care: Advanced Health and Care (formerly part of the Advanced group) provides software to UK social care and health buyers. Several of Noveva's senior leaders previously held senior roles at Advanced, making it both a comparable buyer-relationship competitor and an industry pedigree reference point.
• Civica: Civica (incorporating the former Tribal Education and public-sector software businesses) sells a broad portfolio of software to UK local authorities, including education, social care, and regulatory solutions. It is a broader incumbent whose reach into the same council buyers could pressure specialist participation tools.
• Capita Children's Services: Capita provides IT services and software to UK public sector buyers including children's services teams. It competes broadly for local authority IT spend and could bundle participation tools alongside wider transformation contracts.
• Nourish Care: Nourish Care provides digital care management software to UK social care providers. It is comparable to Mind of My Own as another UK-focused care technology vendor selling evidence-of-care tooling to the same broader social-care ecosystem.
• Person Centred Software: Person Centred Software provides care management and evidence-of-care software to UK social care providers, with strong penetration in residential and home care. It targets an adjacent buyer segment (care providers) and represents a comparable care-evidencing software model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MindOfMyOwnApp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind of my Own