Classroom Secrets

What Classroom Secrets does

Classroom Secrets Ltd is a UK-based private limited company that operates a web-based digital resource platform serving primary school teachers across EYFS, KS1, and KS2. The platform delivers 18,000+ ready-to-use, curriculum-aligned teaching resources — worksheets, PowerPoint presentations, lesson plans, assessments, and intervention programmes — covering Maths, Reading, GPS, Writing, Science, Geography, History, MFL (French/German/Spanish), EYFS, PSHE, RE, and SEND-specific offerings such as a 12-week Dyslexia Intervention. Resources are organised by subject, year group, and curriculum objective, and are aligned with the UK National Curriculum and OFSTED guidance.

The underlying technology is a standard web-based content delivery platform — there is no proprietary AI, no public API, and no mobile app; resources are downloadable files consumed in classrooms. The business model is freemium subscription: teachers register a free account to sample resources and upgrade to a paid membership (annual or monthly) for full library access. Distribution is entirely direct-to-consumer via classroomsecrets.co.uk, with marketing driven by SEO/content marketing, a twice-weekly email newsletter, and word-of-mouth through UK teacher networks. The company is founder/owner-operated, has not raised institutional capital, and serves a primarily UK-domestic market with no disclosed international expansion.

Name

Classroom Secrets

Legal name

Classroom Secrets Ltd

Website

https://classroomsecrets.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Classroom Secrets Ltd is a UK-based subscription platform providing 18,000+ curriculum-aligned teaching resources (worksheets, PowerPoints, lesson plans) to UK primary school teachers across EYFS, KS1, and KS2 via a freemium membership model.

Ownership category

akta.pro rank

Product category

Primary Education Teaching Resources

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Digital Teaching Resources & Lesson Plan Libraries (EDAGAEAK), Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms (EDAFAOAD)

Keywords

• Primary teaching resources
• Curriculum-aligned worksheets
• Educational subscription platform
• UK national curriculum
• Lesson planning resources

Headquarters

HQ city

Halifax

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Membership: Annual or monthly subscription plans providing access to the full library of 18,000+ teaching resources. Free account option allows limited access before upgrading to paid tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Classroom Secrets operates a digital subscription platform providing 18,000+ ready-to-use primary school teaching resources aligned with the UK National Curriculum. Resources are delivered as downloadable worksheets, PowerPoint presentations, lesson plans and assessments covering Maths, Reading, GPS, Writing, MFL, EYFS, Science, Geography, History and PSHE for EYFS through Key Stage 2.

Product overview

Classroom Secrets is an educational resource platform offering 18,000+ ready-to-use primary teaching resources and worksheets. The platform operates as a single unified product with multiple resource categories covering core subjects (Maths, Reading, GPS, Writing, Science, Geography, History) and supplementary offerings (MFL languages, EYFS, PSHE, RE). Key products include the Maths Scheme and Geography Scheme as comprehensive curriculum-aligned offerings, alongside specialized resources like Reading Skills, Rise and Read, Reader's Theatre for literacy, and the Dyslexia Intervention programme for SEND support. Additional modules cover classroom displays, sustainability education, events and celebrations, morning work, phonics, spelling, and extra-curricular clubs. Resources are organized by Key Stage (KS1 Years 1-2, KS2 Years 3-6), EYFS (Nursery and Reception), and Mixed Age configurations.

Differentiator

Problem solved

Functional benefit

Brands

• Classroom Secrets: Ready-to-use primary teaching resources covering Maths, Reading, GPS, Writing, MFL, EYFS, Science, Geography, History
• CSK (Classroom Secrets Kids)

Products and services

• Classroom Secrets Membership Annual or monthly subscription providing UK primary school teachers access to the full library of 18,000+ ready-to-use teaching resources, worksheets, PowerPoints and lesson plans aligned with the UK National Curriculum.
• Maths Scheme Comprehensive maths teaching resources aligned with UK National Curriculum objectives, supporting fluency, reasoning and problem-solving skills across all areas of mathematics with a fully-resourced offering mapped to small steps in the Classic View area.
• Science Resources Science lessons, assessments and overviews meeting National Curriculum objectives and OFSTED guidance, covering each science unit with linked knowledge between year groups.
• Geography Scheme New geography scheme combining fieldwork and key geography knowledge, providing high-quality geography lessons for primary schools.
• Dyslexia Intervention Programme 12-week structured programme for Years 2-6 focusing on phonological awareness, working memory and sequencing, available as PowerPoint or printable PDF with daily session resources.
• Rapid Arithmetic Maths practice resource offering 3 question sets per pack for on-screen maths lessons or transitions, with weekly packs covering taught content for year-round learning reinforcement.

Quantifiable outcome

• Teachers report saving 3-5 hours per week through use of Classroom Secrets resources
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Education Business Club (EBC)minorOthersLinked entity through the EBC (educationbusinessclub.co.uk) website, appearing as a related resource or partner organization serving the UK education sector.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Twinkl: Twinkl is the dominant UK subscription-based primary teaching resource platform, offering worksheets, lesson plans, and schemes of learning aligned with the UK National Curriculum. Most direct competitor to Classroom Secrets in target audience, business model, and content type.
• TES Resources: TES (Times Educational Supplement) provides downloadable teaching resources, lesson plans, and worksheets for teachers globally, with a strong UK primary and secondary presence. Directly competes with Classroom Secrets in the teacher resource marketplace.
• Hamilton Trust: Hamilton Trust is a UK-based charity producing high-quality lesson plans and resources for primary schools, particularly literacy and maths. Closely comparable to Classroom Secrets in subject scope and curriculum alignment.
• Primary Leap: Primary Leap offers UK primary school worksheets and learning resources across core subjects, often on a subscription or freemium model. Direct competitor serving the same UK primary teacher and parent audience as Classroom Secrets.
• Teaching Packs: Teaching Packs provides downloadable primary school resource packs for UK teachers, including topic-based lesson materials. Direct competitor in the UK primary teaching resource subscription market.
• Teachit Primary: Teachit Primary is a UK teaching resource library offering lesson plans, worksheets, and activities for primary teachers. Directly competes with Classroom Secrets in the UK primary downloadable resources market.

Broad incumbents

• BBC Bitesize: BBC Bitesize is a free, publicly funded educational resource covering UK primary and secondary curricula. It is a broad incumbent alternative to paid platforms like Classroom Secrets, particularly for parents and pupils.
• CGP Books: CGP is a major UK educational publisher producing revision guides, workbooks, and practice papers for primary and secondary schools. A broader incumbent adjacent to Classroom Secrets' worksheet and curriculum resource offering.

Emerging players

• Oak National Academy: Oak National Academy is a UK government-backed, free online classroom providing full lessons and curriculum resources for teachers. An emerging but well-funded free alternative that competes directly with Classroom Secrets' paid value proposition.

Others

• Whizz Education: Whizz Education provides adaptive maths tutoring and teacher tools, with overlap in UK primary maths curriculum delivery. Comparable as an educational technology provider serving UK primary schools, though focused specifically on maths.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/classroomsecltd
• LinkedInlinkedin.com/company/classroom-secrets-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classroom Secrets