MediVet Products Inc.

What MediVet Products Inc. does

MediVet Products Inc. is a privately-held veterinary medical device and recovery products company operating as a brand portfolio under parent entity BoDee, Inc., headquartered in Benkelman, Nebraska. The company markets and distributes a multi-brand collection of orthopedic braces, post-operative recovery garments, protective boots, cryotherapy systems, and mobility aids for companion animals — primarily dogs and cats — sold under eight sub-brands (DogLeggs, GingerLead, Hero Braces, MediPaw, NoveTech, Scandi Orthopedic, Surgi-Sox, WiggleLess). Core technology centers on proprietary fabric formulations (antimicrobial silver-woven Surgi-Sox textile, waterproof Scandi-Tex, 3D fleece-faced DogLeggs material) and clinician-engineered custom orthotics, protected by three US utility patents covering antimicrobial textiles, shoulder stabilization systems, and remote monitoring device integration. Hero Braces (custom stifle, carpal, and hock orthotics priced $1,246-$1,396) carry a 20+ year design lineage originally developed at Alameda East in Denver, indicating MediVet functions partly as a brand rollup of established veterinary product lines.

The company operates a hybrid B2B2C and distribution-led business model. Direct revenue comes through a Shopify-based e-commerce storefront serving pet owners (consumer pricing $37.99-$89 for recovery garments, $139+ for back braces) and registered veterinary clinics via a Vet Pro professional pricing program with free shipping above $200. Wholesale revenue is routed through at least seven major US veterinary distributors (MWI Animal Health, Patterson, Penn Vet, Midwest Vet, Vetcove, VitalVet, DVM Central) and multiple international partners (Zoomadog in the UK, Mikan, Scandi Orthopedic), giving MediVet reach across US, UK, Scandinavian, and Canadian markets without proportional fixed-cost overhead. Pricing tiers extend from sub-$50 consumables to $4,299-$4,729 CryoNOV cold-compression systems and custom orthopedic braces, with Fast-Fit Canine Kit bulk packages (5-15% volume discounts) and private-label clinic branding services adding institutional revenue layers. The company operates with 1-10 employees from three US facilities (Nebraska HQ and WiggleLess distribution, Pennsylvania DogLeggs manufacturing/distribution), participates in major veterinary conferences (ACVS 2025, VMX 2026), and supports customers with CE courses, webinars, and educational content targeting both professionals and pet owners.

Name

MediVet Products Inc.

Legal name

MediVet Products (a BoDee, Inc. Brand)

Website

https://medivetproducts.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MediVet Products Inc. distributes a multi-brand portfolio of veterinary orthopedic braces, post-operative recovery garments, and cryotherapy systems for companion animals, selling through direct e-commerce to pet owners, Vet Pro accounts for clinics, and broad US and international veterinary distributor networks.

Ownership category

akta.pro rank

Product category

Veterinary Orthopedic and Rehabilitation Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

DME, Mobility & Assistive Devices (Wheelchairs, Braces, Recovery Collars) (HLAMAFAN)

akta.pro secondary industries

Orthopedic & Implantable Devices (Plates, Screws, TPLO, Prosthetics) (HLAMAFAE), Wound Care, Bandaging & Consumables (Dressings, Sutures, Staplers) (HLAMAFAF)

Keywords

• Veterinary orthopedic devices
• Canine rehabilitation products
• Veterinary braces
• Pet recovery supplies
• Animal wound protection

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Orthopedic Braces: Sale of custom and standard-fit orthopedic braces including stifle/knee braces, carpal braces, hock braces, and back braces. Custom braces are priced higher ($1,246-$1,396) as they require individual fitting and manufacturing.
2. Product Sales - Recovery Garments: Sale of cone alternatives, recovery suits, wound protection products, and bandage boots. Products include Surgi-Sox, MediPaw suits, Scandi Wraps, and Happy Wraps priced from $37.99 to $89.00.
3. Product Sales - Cryotherapy Equipment: Sale of cold compression therapy systems including CryoPUSH Module ($989-$1,429), CryoNOV Compression Unit ($4,299-$4,729), and compatible sleeves and accessories.
4. Product Sales - Harnesses and Support: Sale of mobility support products including GingerLead Support Harness ($44+) and WiggleLess back braces ($139+).
5. Professional/Clinic Volume Packages: Fast-Fit Canine Kits for veterinary clinics offering volume discounts (5-15% savings). Includes multi-size packs of various product lines for clinic inventory.
6. Replacement Parts and Accessories: Sale of replacement parts including casting kits ($79), refurbished braces ($99), and device accessories. Supports ongoing revenue from existing customer base.

Pricing tiers

Go-to-market motion3 records

Distribution channels11 records

Marketing channels6 records

Core offering

MediVet Products Inc. designs, manufactures, and distributes veterinary orthopedic and rehabilitation devices for canines under eight sub-brands (DogLeggs, GingerLead, Hero Braces, MediPaw, NoveTech, Scandi Orthopedic, Surgi-Sox, WiggleLess), including braces, slings, boots, recovery suits, and cold-therapy units. Products are sold through direct e-commerce to pet owners, a Vet Pro B2B program for veterinary clinics, and a network of US and international distributors.

Product overview

MediVet Products Inc. is a veterinarian-owned B2B/B2C medical supply company operating as a distribution platform for multiple branded product lines focused on veterinary rehabilitation, protective wear, and orthopedic support for companion animals (primarily dogs and cats). The portfolio is organized as a multi-brand collection including DogLeggs (protective sleeves for elbows/carpals/shoulders), GingerLead (mobility support harnesses), Hero Braces (custom orthopedic braces for stifle/hock/carpal), MediPaw (boots and recovery suits as cone alternatives), NoveTech (cryotherapy and compression therapy systems), Scandi Orthopedic (waterproof leg wraps), Surgi-Sox (antimicrobial recovery garments), and WiggleLess (back braces and comfort wear). Individual products like the Stifle Brace, WiggleLess Back Brace, CryoNOV Compression Therapy System, and Rugged-X Boot represent distinct offerings across orthopedic bracing, wound protection, and cold/compression therapy categories. The company also offers private labeling services and Fast-Fit Canine Kits for clinic inventory.

Differentiator

Problem solved

Functional benefit

Brands

• DogLeggs: Product line including protective elbow sleeves, carpal support, shoulder stabilization systems, and other rehabilitation garments for dogs.
• GingerLead
• Hero Braces
• MediPaw
• NoveTech
• Scandi Orthopedic
• Surgi-Sox
• WiggleLess

Products and services

• DogLeggs DogLeggs is a sub-brand line of dog leg braces, wraps, and protective apparel using 3D fleece-faced fabric technology, sold to veterinary clinics and pet owners for canine orthopedic support, injury recovery, and post-operative care.
• GingerLead GingerLead is a sub-brand sling and rear-support harness for dogs with mobility limitations, sold to veterinary clinics and pet owners to assist dogs recovering from surgery, injury, or age-related weakness.
• Hero Braces Hero Braces is a sub-brand line of custom-designed veterinary orthotic braces founded by Ben, sold to veterinary clinics and pet owners for canine orthopedic conditions and post-injury support.
• MediPaw MediPaw is a sub-brand line of veterinary medical paw and limb protection products, sold to clinics and pet owners to cover and protect wounds, surgical sites, and sensitive paw tissue.
• NoveTech NoveTech is a sub-brand line of advanced veterinary devices, including cryotherapy and compression therapy equipment such as CryoPUSH and CryoNOV systems, sold to veterinary clinics for post-operative cold and intermittent compression treatment.
• Scandi Orthopedic Scandi Orthopedic is a sub-brand line of veterinary orthopedic products using Scandi-Tex fabric technology, sold to clinics and pet owners for canine orthopedic support.
• Surgi-Sox Surgi-Sox is a sub-brand line of antimicrobial protective post-surgical apparel for dogs, sold to veterinary clinics and pet owners to cover and protect surgical sites.
• WiggleLess WiggleLess is a sub-brand line of back braces for dogs featuring a spinal stabilization design, sold to clinics and pet owners to support dogs with back injuries, IVDD, or post-spinal-surgery recovery.
• Vet Pro Account Program Vet Pro is a B2B professional account program offering professional pricing, Fast-Fit kit bundling for common clinical cases, and volume discounts to veterinary clinics and veterinary professionals purchasing MediVet products for in-clinic use or resale.

Quantifiable outcome

• Over 60% of dogs will tear their other CCL within a year - supporting the stifle reduces that risk
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• MWI Animal HealthcoreChannel Partner/ Reseller/ DistributorMajor US veterinary distributor carrying MediVet products including DogLeggs, Hero Braces, MediPaw, and other recovery product lines.
• Patterson VeterinarycoreChannel Partner/ Reseller/ DistributorMajor US veterinary supply company distributing MediVet Products to veterinary clinics across the United States.
• Penn VetmajorChannel Partner/ Reseller/ DistributorUS-based veterinary distributor carrying MediVet product lines.
• Midwest VetmajorChannel Partner/ Reseller/ DistributorRegional US veterinary distributor.
• VetcovemajorChannel Partner/ Reseller/ DistributorVeterinary marketplace platform distributing MediVet products.
• VitalVetminorChannel Partner/ Reseller/ DistributorUS veterinary distributor.
• DVM CentralminorChannel Partner/ Reseller/ DistributorUS veterinary distributor.
• ZoomadogcoreChannel Partner/ Reseller/ DistributorInternational distributor serving the UK veterinary market.
• Mikan VeterinarymajorChannel Partner/ Reseller/ DistributorInternational veterinary distributor.
• Scandi OrthopedicmajorChannel Partner/ Reseller/ DistributorInternational distributor serving Scandinavian markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OrthoPets: OrthoPets designs and fabricates custom orthotic and prosthetic devices for companion animals, with stifle, carpal, and hock bracing plus wheeled mobility. It directly overlaps MediVet's Hero Braces and DogLeggs/WiggleLess product lines in custom veterinary orthotics.
• Animal Ortho Care: Animal Ortho Care provides custom orthotics, prosthetics, and knee braces for dogs and cats, including stifle braces, carpal supports, and harnesses. It competes head-to-head with MediVet's Hero Braces and GingerLead lines for non-surgical orthopedic care.
• Thera-Paw: Thera-Paw manufactures therapeutic pet orthoses, supports, and assistive devices for canine rehabilitation and post-surgical recovery. Its therapeutic bracing and assistive product line addresses the same companion-animal orthopedic and recovery use cases as MediVet's braces and recovery suits.
• Walkin' Pets: Walkin' Pets (by K9 Carts) offers wheelchairs, splints, boots, and rear-support harnesses for disabled and recovering pets. It directly competes with MediVet's MediPaw boots, GingerLead harnesses, and DogLeggs support sleeves in the companion-animal mobility category.
• K9 Orthotics: K9 Orthotics supplies custom-made knee, hock, carpal, and elbow braces for dogs, typically prescribed by veterinarians and rehabilitation specialists. It overlaps MediVet's Hero Braces and DogLeggs lines in custom orthopedic bracing for working and companion dogs.

Broad incumbents

• Dechra Veterinary Products: Dechra is a global specialty veterinary pharmaceuticals and medical devices company selling through major vet distributors including MWI and Patterson, the same channels that carry MediVet. It competes broadly in veterinary orthopedic, wound care, and supportive therapy categories with substantially greater resources and portfolio breadth.
• Patterson Companies: Patterson Companies is one of the largest US veterinary distributors and a MediVet channel partner through Patterson Veterinary. Its companion-animal practice supplies portfolio and equipment catalog place it as a broad incumbent that shapes the shelf competitive landscape for specialty brands like MediVet.
• Midmark Animal Health: Midmark offers veterinary equipment, exam/treatment room solutions, and animal care devices distributed through major US vet channels. While primarily table and equipment focused, its recovery and rehabilitation-adjacent product breadth overlaps the broader category in which MediVet competes.

Emerging players

• iFit / Wearable Pet Health vendors: Wagz (and similar smart-collar / wearable pet health startups) expand into post-procedure monitoring and activity tracking for dogs. MediVet's US Patent 7,665,425 already protects a vest for remote/portable monitoring devices, positioning the company at the intersection of wearable health monitoring and orthopedic recovery — an adjacent emerging category.
• VetStem (Ardent Animal Health): VetStem provides regenerative medicine (stem cell therapy) and biologic services for canine osteoarthritis, ligament injuries, and orthopedic conditions. It competes for the same veterinarian-prescribed, non-surgical orthopedic caseload that MediVet's braces and cryotherapy systems address.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@medivetproducts
• Instagraminstagram.com/medivetproducts
• Xx.com/MedipawProducts
• LinkedInlinkedin.com/company/medivet-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediVet Products Inc.