Animal Ortho Care

What Animal Ortho Care does

Animal Ortho Care (AOC) is a Blaine, Minnesota-based private company that designs, fabricates, and sells orthopedic braces, prosthetics, and pain management products for pets, primarily dogs. Its core offering is custom-fitted braces (knee braces at $895, hock/ankle braces at $995, and back braces), built from a cast of the animal's own limb using vacuum forming and polypropylene shells with Tamarack tether hinges that allow full range of motion while preventing abnormal motion; the custom process requires a 12-15 week fabrication lead time. The company also offers a proprietary EM/PEMF (Pulsed Electromagnetic Field) therapy product line (EMpower, EMU, EMbed, and the EMbrace L'il Back System), rehabilitation equipment such as the Haute Wheels pet wheelchair and rear lifting slings, and a pet supplement sub-brand called Gnawty Bites.

The business operates a direct-to-consumer e-commerce model through aocpet.com, layered with a veterinary distribution channel consisting of a free Preferred Provider network offering wholesale pricing, a Vet Affiliate Program paying $100+ per referred sale, and a pet-influencer affiliate program. AOC has established insurance provider partnerships with Trupanion, Pets Best, and Healthy Paws to reduce out-of-pocket cost for buyers, and integrates Vet Triage for 24/7 veterinary second opinions in the customer journey. The company has helped over 100,000 animals since founding and has accumulated 2,920+ customer reviews, with its flagship custom dog knee brace showing an 87% five-star rating across 1,049 reviews. Founded around 2005-2006 and led by CEO/owner Aneeta Boor Boor, AOC has remained privately held and bootstrapped with no disclosed external funding rounds.

Name

Animal Ortho Care

Legal name

Animal Ortho Care

Website

https://aocpet.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Animal Ortho Care designs and sells custom-fitted orthopedic braces, PEMF pain therapy devices, prosthetics, and rehabilitation products for pets, primarily serving dog owners and veterinary professionals through DTC e-commerce and a vet referral network.

Ownership category

akta.pro rank

Product category

Pet Orthopedic Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Orthopedic & Implantable Devices (Plates, Screws, TPLO, Prosthetics) (HLAMAFAE)

akta.pro secondary industries

DME, Mobility & Assistive Devices (Wheelchairs, Braces, Recovery Collars) (HLAMAFAN), Veterinary Rehabilitation, Physiotherapy & Pain Management (AFAEANAL)

Keywords

• Custom pet braces
• Veterinary orthopedic devices
• PEMF pain therapy
• Pet mobility aids
• Animal prosthetics

Headquarters

HQ city

Blaine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Orthopedic Braces: One-time purchase model for custom-fitted dog braces including knee braces ($895), hock/ankle braces ($995), and back braces. Process involves customer casting their pet's limb, shipping the mold, and receiving a custom-fitted brace 12-15 weeks later. Includes refurbishment services ($120) and replacement parts.
2. Performance/Ready-to-Fit Braces: Standardized off-the-shelf orthopedic braces including Performance Dog Knee Brace ($495) and L'il Back Bracer (from $119.95) for immediate purchase without custom fitting wait time.
3. PEMF Pain Relief Devices: EMpower Device System, EMU Device System ($265), EMbed Drift Pet Bed ($395), and related accessories. Wearable and portable PEMF therapy devices with recurring accessory/replacement sales.
4. Pet Supplements: Gnawty Bites supplement line including Allerg-Ease, Biome Balance, Joint Flex, and Omega Shine products ($13.99-$27.99). Recurring purchase opportunity with subscription options.
5. Pet Mobility Equipment: Haute Wheels Pet Wheelchair ($189), pet cones ($18.99), rear lifting slings ($79.99), and rehab/wellness products.
6. Refurbishment and Replacement Parts: Custom brace refurbish service ($120) and replacement parts including straps ($7-$8), pads ($4.50), and casting accessories ($2-$50).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Animal Ortho Care designs, fabricates, and sells custom-fitted and ready-to-fit orthopedic braces, prosthetics, and PEMF (Pulsed Electromagnetic Field) pain-management devices for dogs and other animals. The brace line is built from a cast of the pet's own limb using vacuum forming, while the EM/PEMF line (EMpower, EMU, EMbed, EMbrace L'il Back System) provides non-invasive, drug-free pain relief at the cellular level. Complementary offerings include pet wheelchairs, rehab equipment, supplements, and a refurbishment service for existing braces.

Product overview

Animal Ortho Care is a pet mobility and rehabilitation company offering a comprehensive portfolio of orthopedic products for dogs and other animals. The core offerings include custom-fitted braces (knee, hock/ankle, and back braces) built from casts of the pet's limb, semi-custom performance braces, prosthetics, and a line of PEMF (Pulsed Electromagnetic Field) pain relief devices including the EMpower Device System, EMbed Drift Pet Bed, and EMU Device System. These are complemented by rehabilitation equipment (wheelchairs, lifting slings), a supplements sub-brand called Gnawty Bites (Allerg-Ease, Biome Balance, Omega Shine, Joint Flex), and accessories (replacement straps, pads, casting kits, refurbishment services). The EMbrace product line, launched in October 2019, represents the company's orthopedic support offerings. Products are available as both ready-to-fit (off-the-shelf) and fully custom options, with the custom process involving customer self-casting using provided kits followed by 12-15 week fabrication.

Differentiator

Problem solved

Functional benefit

Brands

• L'il Back Bracer: Dog back brace product line for IVDD and spinal support treatment
• EMbrace
• Haute Wheels
• Gnawty Bites
• EMpower/EMU

Products and services

• Custom Dog Knee Brace Custom-fitted orthopedic knee brace for dogs built from a cast of the pet's limb using vacuum forming, with Tamarack hinges providing full range of motion; priced at $895 with a 1,049-review track record and 12–15 week fabrication lead time after cast receipt. Indicated for CCL/ACL tears, patellar luxation, and post-surgical support.
• Custom Hock/Ankle Brace Custom-fitted ankle/hock brace for dogs with Achilles tendon injuries, post-operative care, or arthritis, featuring Tamarack-Tether hinges; priced at $995 and shipped within 12–15 weeks of receiving the customer's cast.
• Performance Dog Knee Brace Ready-to-fit semi-custom knee brace for active dogs requiring CCL support and stabilization without the custom casting process; priced at $495.
• L'il Back Bracer Patented dog back brace for IVDD, herniated discs, arthritis, and spinal support, with breathable neoprene and stabilizing stays; priced from $119.95 with a Haute upgraded version available at $139.95.
• EMbrace L'il Back System Combination therapy system pairing the EMpower PEMF device with the L'il Back Bracer for comprehensive IVDD and back pain treatment in dogs; described as the world's first wearable pain management therapy system for dogs.
• Dog Leg Prosthetic — Partial Limb Custom prosthetic brace for dogs with partial limb loss or amputation, custom-fabricated to enable functional ambulation in amputee patients (e.g., double-amputee German Shepherds, footless Great Danes).
• EMpower Device System Wearable PEMF therapy device providing 2-hour treatment sessions with 2–4 inch treatment depth; rechargeable lithium battery with hook-and-loop attachment for non-invasive, drug-free pain management.
• EMU Device System Portable PEMF therapy device that gently pulses electromagnetic fields into soft tissue, with treatment depth of 2–4 inches in all directions; priced at $265 and includes the device, straps, and charger.
• EMbed Drift Pet Bed Therapeutic pet bed with embedded EMpower PEMF devices for passive therapy during rest; Small bed includes 1 EMpower device and Large includes 2, priced at $395.
• EMbed Relief System Blanket with integrated EM/PEMF technology delivering PEMF pain relief therapy across hip, back, and shoulder regions.
• EMbrace Relief System PEMF therapy system for hip, back, and shoulder treatment in dogs; part of the EMbrace orthopedic support line.
• Haute L'il Back System Complete back therapy system combining the Haute L'il Back Bracer with EMpower PEMF technology for comprehensive back pain treatment.
• Haute Wheels Pet Wheelchair Adjustable dog wheelchair offered in 7 sizes with height, length, and width adjustability, lightweight alloy frame, and a removable padded harness; priced at $189.
• Dog Rear Lifting Sling Plush lifting harness for dog rehab, rear leg support, and spine support with Sherpa lining and adjustable straps; available in Small (up to 30 lbs) and Large (up to 150 lbs), priced at $79.99.
• Animal Ortho Care Pet Cone E-collar for post-surgical wound protection and recovery; priced at $18.99.
• Gnawty Bites Supplements Pet supplement line of soft-chew products for dogs including Allerg-Ease (allergy/immune support with kelp, colostrum, and bee pollen), Biome Balance (digestive/probiotic), Joint Flex (hip & joint with glucosamine), and Omega Shine (skin & coat with Omega 3-6-9 and wild Alaskan salmon oil); priced $13.99–$27.99 with subscription discount available.
• FitPaws Rehabilitation & Fitness Equipment Rehabilitation and fitness equipment brand for pets, distributed through the AOC storefront under the FitPaws sub-brand.
• Custom Brace Refurbish Service Maintenance and refurbishment service for existing custom braces including strap replacement, pad replacement, foam liner, shell trim, foot treads, and padding build-up; priced at $120 per service.

Quantifiable outcome

• 100,000+ animals helped since founding
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TrupanioncoreOthersInsurance provider partnership allowing pet owners to potentially receive coverage for Animal Ortho Care custom braces and other products.
• Pets BestcoreOthersInsurance provider partnership allowing pet owners to potentially receive coverage for Animal Ortho Care custom braces and other products.
• Healthy PawscoreOthersInsurance provider partnership allowing pet owners to potentially receive coverage for Animal Ortho Care custom braces and other products.
• NASAminorStrategic or Co-development PartnerReference to NASA research on EM technology for astronaut bone health. AOC's EM technology is a lighter frequency optimized for pain management derived from space-based PEMF research.
• Tamarack Hinge CompanycoreTechnology or IntegrationSupplier of Tamarack tether hinges used in all Animal Ortho Care custom braces. Tamarack hinges allow full range of motion while preventing abnormal motion, with a lifetime warranty.
• Vet TriagecoreStrategic or Co-development Partner24/7 access to licensed veterinarians with 10+ years experience for second opinions and condition questions. Integrated into the customer journey for product recommendations.

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/animalorthocare
• Facebookfacebook.com/128259910702
• LinkedInlinkedin.com/company/aocpet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Ortho Care