Appartoo
Appartoo is a French online marketplace founded around 2015 that connects tenants seeking shared housing with property owners across major French cities. It offers free listings, a Pass Premium subscription for direct contact exchange, a Profil Garanti guarantor service, and in-person Coloc'dating networking events.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Appartoo does
Appartoo is a privately-held French online marketplace founded around 2015 in Paris by Jimmy Crombez, specializing in colocation (shared housing) and furnished-apartment rentals. The platform connects tenants seeking shared accommodation — primarily students, young professionals, and relocators — with individual property owners, existing colocation groups, and small agencies across major French metropolitan areas (Paris, Lyon, Marseille, Bordeaux, Toulouse, Nantes, Montpellier, Strasbourg, Rennes, Lille, Nice, and Grenoble). At the time of available data the company had accumulated 134,000+ registered users, ~760 property owners and agencies on the supply side, and 15,000 rooms rented lifetime, with reported engagement of 300 messages exchanged per day and a 4.8/5 customer satisfaction rating.
The platform is web-based (no native mobile app disclosed) and provides profile-based listing, in-platform messaging, a reservation workflow with owner confirmation, and verified user profiles. Beyond the core marketplace, Appartoo operates three distinct product lines: Pass Premium, a monthly subscription that unlocks direct-contact exchange (phone, email, Facebook) between members; Profil Garanti, a premium guarantor service in which Appartoo itself vouches for tenants, bundled with a verified badge and 8-hour approval; and Coloc'dating, a recurring in-person roommate-matching event series held in Paris bars. An informational blog covering French rental law, CAF/APL subsidies, and neighborhood guides supplements the acquisition funnel. Technology integrations, APIs, and AI/ML components are not disclosed in the source material.
Appartoo operates as a for-profit private company (SASU, RCS Paris 812 631 349, €10,000 share capital) headquartered in Neuilly-sur-Seine, with 1–10 employees. The business model combines a freemium core (free listing posting and in-platform messaging) with four monetization layers: Pass Premium subscriptions, paid listing promotion (Mise en Avant), Profil Garanti guarantor fees, and managed-listing service fees ranging from €390 to €990 per transaction. Go-to-market is predominantly community-led and product-led: organic growth via large Facebook groups ('Plan coloc à Paris' and adjacent communities cited at 100,000+ members each), SEO across French metros, educational-institution referral partnerships (Université Paris-Dauphine, HEC Paris, ISEP, Arts et Métiers), and physical Coloc'dating events. No external funding rounds, institutional investors, or acquisition activity are disclosed.
Appartoo firmographics
Firmographics- Name
- Appartoo
- Legal name
- APPARTOO
- Website
- https://appartoo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Appartoo is a French online marketplace founded around 2015 that connects tenants seeking shared housing with property owners across major French cities. It offers free listings, a Pass Premium subscription for direct contact exchange, a Profil Garanti guarantor service, and in-person Coloc'dating networking events.
- Ownership category
- akta.pro rank
Where Appartoo is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Appartoo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Premium Subscriptions (Pass Premium): Monthly subscription allowing users to exchange direct contact information (phone, email, Facebook) with other members. Free tier allows messaging through platform only.
- Listing Promotion / Mise en Avant: Paid service for property owners to increase listing visibility with better positioning and visual highlighting.
- Profil Garanti (Guaranteed Profile): Premium service where Appartoo can act as guarantor for tenants, includes verified badge and direct contact access. Pricing varies by rental duration.
- Service Fees: Fees charged for certain managed listings covering lease writing and ongoing support. Examples range from 390 to 990 euros.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Basic Access |
| Subscription | Monthly | Pass Premium |
| Subscription | Pay-as-you-go | Profil Garanti |
| One time/ perpetual license | Pay-as-you-go | Managed Listings Service Fees |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Appartoo product offering
Product offeringCore offering
Appartoo operates a French web-based colocation marketplace that connects tenants seeking shared housing with property owners and existing roommate groups. The platform enables profile-based matching, direct messaging, listing management, and reservation workflows across major French cities. It also offers a Profil Garanti guarantor service for tenants lacking traditional guarantors and organizes in-person coloc'dating networking events.
Product overview
Appartoo operates as a unified colocation platform offering a core rental listing and matching service, supplemented by a premium guaranteed-profile add-on (Profil Garanti), in-person roommate networking events (Coloc Dating), and an informational blog. The platform connects tenants with available rooms in shared apartments across major French cities, enabling profile-based matching between seekers and property owners, with an optional premium tier that provides guarantor services for enhanced credibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Appartoo Platform A French web-based colocation and furnished apartment rental marketplace that connects tenants seeking shared housing with property owners and existing roommate groups. Features include profile-based matching, direct messaging, listing management, and reservation workflows across major French cities. Users can browse listings without registration.
- Profil Garanti (Guaranteed Profile)
Quantifiable outcome
- 4.8/5 customer rating with 94% satisfaction
- +2 more outcomes
Companies that use Appartoo
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Appartoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Appartoo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Université Paris-DauphineminorEducational institution partner whose students use Appartoo for housing. Listed among partner institutions on platform.
- HEC ParisminorPrestigious business school partner whose students use Appartoo for colocation housing needs.
- ISEP (Institut Supérieur d'Électronique de Paris)minorEngineering school partner whose students utilize the platform for shared housing.
- École nationale supérieure d'Arts et MétiersminorGrande école partner whose students access Appartoo for colocation housing.
- IONIS 361minorHosted afterwork events at IONIS 361 coworking space with other real estate startups under theme 'Acheter mieux, Louer mieux, Gérer mieux, Vendre mieux'.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Appartoo competitors and assessment
Company assessmentEmerging players
- Immojeune: French real estate platform specialized in young professionals and students. Competes with Appartoo for the same primary customer segment and French university partnerships.
- Studapart: French student housing platform partnering with universities and résidences étudiantes. Directly overlaps with Appartoo on student segment and university partnership distribution.
Direct peers
- LeBonCoin: Dominant French classifieds platform owned by Adevinta. While broader than colocation, it is the primary listing destination for rental seekers in France and directly competes with Appartoo for property owner listings and tenant search traffic.
- SpareRoom: UK-headquartered roommate and shared accommodation marketplace that has expanded into several European markets including France. Closest direct comparable in product (roommate/colocation matching) and business model (freemium subscriptions).
- Roomster: International roommate matching platform with presence across Europe and the US. Competes in the same shared-housing search category with similar profile-based matching mechanics.
- Roomlala: French roommate and shared accommodation platform. Most direct French competitor to Appartoo, focused on the same colocation and roommate-matching use cases.
Broad incumbents
- SeLoger: Leading French real estate portal owned by Axel Springer. Operates broadly across residential rentals, including colocation listings, and competes for both property owner marketing budgets and tenant search demand.
- Bien'ici: French real estate search platform backed by major French real estate agencies. Competes with Appartoo at the property owner acquisition layer and increasingly in shared-housing search UX.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Appartoo social profiles
Digital presenceAppartoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appartoo leadership team
Management profileNumber of profiles
Profiles1 record
Appartoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appartoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appartoo
What does Appartoo do?
Appartoo operates a French web-based colocation marketplace that connects tenants seeking shared housing with property owners and existing roommate groups. The platform enables profile-based matching, direct messaging, listing management, and reservation workflows across major French cities. It also offers a Profil Garanti guarantor service for tenants lacking traditional guarantors and organizes in-person coloc'dating networking events.
Is Appartoo a public or private company?
Appartoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Appartoo founded?
Appartoo was founded in 2015. It employs 1 to 10 people.
Where is Appartoo based?
Appartoo is headquartered in Paris, France, in the Europe region.
How does Appartoo make money?
Four revenue lines are on record. Premium Subscriptions (Pass Premium) is the primary driver. The others are listing Promotion / Mise en Avant, profil Garanti (Guaranteed Profile) and service Fees.
Who are Appartoo's main competitors?
Emerging players on record are Immojeune and Studapart. Direct peers are LeBonCoin, SpareRoom, Roomster and Roomlala. Broad incumbents are SeLoger and Bien'ici.
Does Appartoo have an API?
No public API is recorded for Appartoo.