What LaingBuisson does

LaingBuisson is a London-based business intelligence provider serving the UK healthcare, social care, and education sectors. Founded in 1976 by William Laing (after his tenure as Deputy Director at the Office of Health Economics) and Agnes Buisson-Laing, the company has operated continuously for nearly 50 years as a privately held, founder-controlled firm under William Laing's continued leadership as Executive Chairman. It functions as the sole provider of independent sector healthcare market data to the UK Government's Office for National Statistics, a designation that anchors its credibility across both public and private sector customers.

The company's product portfolio spans seven integrated categories: (1) annual market reports (30+ regularly updated titles covering independent acute, mental health, primary care, social care, dentistry, later living, and education markets, priced from £650 to £4,825+); (2) monthly subscription journals (Healthcare Markets and Care Markets, 10 issues per year at £510-£765/year); (3) cloud-based data platforms including CareSearch, HealthSearch, Care Cost Benchmarks, and Care Quality Benchmarks (subscribed on 12-month licenses with weekly data updates, priced £599-£22,250+); (4) events including the LaingBuisson Awards and sector conferences; (5) enterprise membership packages (Knowledge and Intelligence tiers) with dedicated account management; (6) bespoke consulting engagements led by sector-specialist consultants; and (7) long-running patient acquisition portals (GoPrivate.com, Treatment Abroad, Doctor Internet) operating for 20+ years. Underlying technology is a cloud-based architecture with proprietary SQL databases, password-protected CRM systems, AES-256-encrypted data portals, Cyber Essentials certification, and payment integrations including Klarna installments.

The business model combines recurring subscription revenue (memberships, journals, data licenses) with transactional revenue (individual report sales, event tickets, expert Q&A consultations at £350/hour, advertising on patient portals). Distribution operates through B2B direct enterprise sales (account-managed), self-serve e-commerce, and event-driven acquisition, targeting senior executives and decision-makers in private healthcare providers, social care operators, government/NHS, professional services firms, investors, and real estate advisors. The customer base includes Bupa, Ramsay Health Care, Spire Healthcare, Nuffield Health, Cleveland Clinic, McKinsey, Deloitte, KPMG, PwC, EY, JLL, Savills, Knight Frank, CBRE, Grant Thornton, AXA Health, the Department of Health and Social Care, ONS, and NHS bodies.

Name

LaingBuisson

Legal name

LaingBuisson Ltd

Website

https://laingbuisson.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

LaingBuisson is a UK-based business intelligence provider serving healthcare, social care, and education sectors with market reports, subscription data platforms, journals, conferences, and consulting. Founded in 1976, it is the sole independent healthcare data provider to the UK Office for National Statistics.

Ownership category

akta.pro rank

Product category

Healthcare Market Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health Data, Vital Statistics & Population Health Informatics (BPAIAJAM)

akta.pro secondary industry

Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)

Keywords

• Healthcare market intelligence
• Social care research
• Market reports subscription
• Healthcare benchmarking data
• Medical sector consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership packages (Knowledge and Intelligence tiers) providing access to proprietary news, analysis, market reports, conferences, data tools, and consulting services. Includes enterprise access for entire organizations and dedicated account manager support.
2. Market Reports: One-time purchase of in-depth market reports covering UK healthcare and social care sectors. Available in single-user and multi-user digital PDF formats with supporting Excel data workbooks. Prices range from £650 to £4,825+ depending on report type and license tier.
3. Journal Subscriptions: Annual subscriptions to Healthcare Markets and Care Markets journals delivering 10 issues per year in print and digital format with full online archive access. Digital subscriptions include full website access and downloadable PDFs.
4. Data Licensing: Subscription-based access to contact databases and datasets for healthcare, social care, and education sectors. Includes 12-month licenses with weekly data updates and client dashboard access. Prices from £1,495 to £22,250+ for databases covering NHS, local authorities, care homes, dentistry, and other sectors.
5. Events and Conferences: Revenue from conference tickets, awards ceremony attendance, and event sponsorship. Includes Private Acute Healthcare Conference, Social Care Summits, Women's Health and FemTech Conference, and LaingBuisson Awards.
6. Consulting Services: Tailored consultancy engagements and bespoke data requests for public and private sector clients. Supporting business case propositions, sector white papers, and public sector policy with evidence-led insights from independent experts.
7. Patient Acquisition Portals: Online portals (GoPrivate.com, Treatment Abroad, Doctor Internet) connecting private healthcare providers with patients seeking private medical services internationally, operating for over 20 years.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

LaingBuisson is a business intelligence provider selling in-depth market reports, subscription journals (Healthcare Markets and Care Markets), cloud-based data platforms (CareSearch, HealthSearch, Care Cost Benchmarks, Care Quality Benchmarks), membership subscriptions, and tailored consulting services to organizations operating in UK healthcare, social care, and education sectors. The company also runs an annual awards ceremony, sector conferences, summits, and patient acquisition portals connecting private healthcare providers with patients.

Product overview

LaingBuisson is a business intelligence provider offering an integrated portfolio of products and services for the healthcare, social care, and education sectors. The core offering combines market reports (annual in-depth analysis publications covering 17+ distinct healthcare and care markets), subscription journals (Healthcare Markets and Care Markets providing monthly news and insights), and cloud-based data solutions (Care Cost Benchmarks, HealthSearch, CareSearch, and Care Quality Benchmarks for real-time benchmarking and research). The portfolio also includes patient acquisition portals (GoPrivate.com, Treatment Abroad, Doctor Internet), events (LaingBuisson Awards, healthcare conferences, social care summits), membership programs, and consulting services. Founded over 30 years ago by William Laing, the company positions itself as the leading provider of independent sector healthcare market data to the UK Government's Office for National Statistics.

Differentiator

Problem solved

Functional benefit

Brands

• GoPrivate.com: Patient acquisition portal connecting private healthcare seekers in the UK.
• Treatment Abroad
• Doctor Internet
• Healthcare Markets
• Care Markets
• CareMarkets
• HealthcareMarkets
• LaingBuisson Awards

Products and services

• Market Reports LaingBuisson publishes comprehensive market reports covering UK healthcare and social care sectors, including analysis of market size, trends, key players, and investment activity. Reports include detailed data, expert analysis, and proprietary insights, available in single-user and multi-user digital PDF formats with supporting Excel workbooks.
• Healthcare Markets Journal Monthly independent healthcare newsletter covering developments and trends in independent acute, mental health, and primary care sectors. Published 10 issues annually in print and digital format with full online archive access and downloadable PDFs. Annual subscription £510/year.
• Care Markets Journal Monthly independent social care newsletter covering developments and trends in care homes, homecare, and specialist services. Published 10 issues annually in print and digital format with full online archive access.
• Care Cost Benchmarks Interactive benchmarking spreadsheet tool enabling care providers to compare key performance indicators including staffing costs, pay rates, occupancy, and fee levels against industry peers. Available on 12-month subscription with weekly updates.
• HealthSearch Real-time data platform providing searchable healthcare provider and facility information for benchmarking and research purposes, enabling analysis and integration of trusted sector-specific data.
• CareSearch Online database of UK care homes and care home groups providing detailed provider information, contact data, and organizational structure for market research, benchmarking, and outreach.
• Care Quality Benchmarks Cloud-based quality benchmarking tool enabling comparison of care service quality metrics against sector averages and national standards, using cloud-based benchmarking tools for comparing care quality metrics against industry peers.
• Membership Premium annual membership providing access to proprietary news, analysis, market reports, conferences, data tools, and consulting services. Available in Knowledge and Intelligence tiers with enterprise-wide organizational access and dedicated account manager support.
• Consulting Services Tailored consultancy engagements and bespoke data requests for strategic decision-making, business case development, sector white papers, and public sector policy support, delivered by experienced consultants with sector expertise.
• LaingBuisson Awards Annual prestigious awards ceremony recognizing excellence and outstanding contributions in healthcare and social care sectors, bringing together senior leaders and CEOs.
• Healthcare Conferences Sector-specific conferences including Private Acute Healthcare & Cover Conference, Women's Health and FemTech Conference, Out-of-Hospital Healthcare Conference, Sustainability Conference, and Investing in Healthcare Conference for senior executive networking.
• Social Care Summits Regional social care summits including Social Care Summit NORTH and Social Care Summit, bringing together sector leaders to discuss key issues and trends in social care.
• GoPrivate.com Patient marketing portal connecting private medical practices with UK-based healthcare seekers, operating for over 20 years as a patient acquisition platform.
• Treatment Abroad International patient portal helping connect individuals seeking medical treatment with healthcare providers abroad.
• Doctor Internet Digital patient acquisition platform helping medical practices expand their international patient reach, focused on the Middle East region.
• Contact Datasets Accurate, up-to-date marketing contact databases covering healthcare and social care sectors including NHS organizations, care homes, dental practices, housing associations, local authorities, schools, and other public sector entities. Available on 12-month subscription licenses with weekly data updates and client dashboard access.
• AI in Private Healthcare Market Report A market report covering artificial intelligence applications in the private healthcare sector, representing a new report category for LaingBuisson.

Quantifiable outcome

• Trusted by the UK Government as sole provider of independent sector healthcare market data to the Office for National Statistics

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Sonder ConsortiumcoreImplementation/ SI/ Consulting PartnerLaingBuisson is listed on several UK government frameworks as part of the Sonder consortium, enabling public sector engagement through established procurement pathways.
• PHIN (Private Healthcare Information Network)coreStrategic or Co-development PartnerDr Ian Gargan, Chief Executive of PHIN, serves on LaingBuisson's Healthcare Advisory Board, bringing expertise in private healthcare data and regulatory compliance including CMA order implementation.
• IHPN (Independent Healthcare Providers Network)coreStrategic or Co-development PartnerDavid Hare, Chief Executive of IHPN, serves on LaingBuisson's Healthcare Advisory Board. IHPN consolidates industry representation and has grown membership from 20 to over 120 members under his leadership.
• Casson Consulting London LtdsupportingStrategic or Co-development PartnerDaniel Casson, Managing Director of Casson Consulting London Ltd, serves on LaingBuisson's Social Care Advisory Board, contributing expertise in digital transformation and social care technology integration.
• FasthostssupportingTechnology or IntegrationCloud infrastructure provider hosting LaingBuisson's private servers with industry leading security and encryption for data storage and benchmarking services.
• Jaguar Computers LtdsupportingTechnology or IntegrationThird-party software provider for LaingBuisson's Care Home Benchmarking Service, used for hosting and report production within the benchmarking platform.
• Professional Publishers Association (PPA)supportingOthersLaingBuisson is a member of the PPA, the professional body for magazine and journal publishers in the UK, supporting credibility in publishing standards.
• Care EnglandsupportingOthersLaingBuisson is a member of Care England, the leading representative body for care providers, supporting industry advocacy and policy engagement.
• International Data Forum (IDF)supportingOthersLaingBuisson is a member of the International Data Forum, supporting best practices in data management and international data collaboration.
• The Care Workers' CharitysupportingOthersLaingBuisson supports The Care Workers' Charity (CWC), which was founded in 2009 to prevent care workers from falling into financial hardship, providing hardship grants for emergencies.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Definitive Healthcare: US-listed provider of healthcare commercial intelligence, analytics and data products serving providers, payers, and life sciences companies. Comparable SaaS-like subscription analytics and benchmarking product set, although focused on the US market.
• CHKS (Mizaic): UK provider of healthcare data, analytics and benchmarking for hospitals and health systems. Direct competitor in healthcare intelligence with comparable target customers and subscription analytics offerings.
• Dr Foster: UK provider of healthcare analytics, benchmarking and outcomes data for the NHS and independent sector. Direct competitor in UK healthcare benchmarking and intelligence, with overlapping buyer base of NHS trusts and private hospital operators.
• EMIS Group: UK-listed supplier of healthcare data, software and analytics services, primarily to primary care, NHS and wider UK health economy. Comparable UK healthcare data and analytics product set with subscription and licensing revenue model.
• Wilmington plc: UK-listed B2B intelligence and events group with a healthcare-focused division that produces market research, regulatory data and events. Closely comparable business model: subscription intelligence, conferences, and data products sold to healthcare professionals and compliance buyers.
• KLAS Research: US healthcare IT market research firm producing subscription reports and benchmarking on healthcare technology vendors. Comparable B2B research, data benchmarking and member-driven intelligence model targeting provider buyers.

Broad incumbents

• Informa (Intelligence division): Global FTSE-listed events, intelligence and B2B data group with healthcare-focused intelligence and research subscriptions. Much broader portfolio but overlaps directly in healthcare sector intelligence, data subscriptions and conferences.
• Clarivate: Global data and analytics firm serving healthcare, life sciences and intellectual property markets with subscription intelligence products. Operates at significantly larger scale but competes for healthcare data and benchmarking budgets.
• IQVIA: Global leader in life sciences and healthcare data, analytics and market intelligence serving pharma, providers and payers. Significantly broader scope and scale, but competes for the same healthcare commercial intelligence budgets.

Emerging players

• Health Catalyst: US-based healthcare data and analytics platform serving providers, payers and life sciences with subscription data products. Comparable subscription data and benchmarking model, though more software-platform oriented than pure market research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LaingBuisson
• YouTubeyoutube.com/channel/UCTP8i9pzHLL4_y4lSx5dnVA
• Facebookfacebook.com/LaingBuissonLtd
• LinkedInlinkedin.com/company/laingbuisson

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaingBuisson