ChaseDesign
ChaseDesign, operating as FutureBrand, is an IPG-affiliated global brand agency providing brand strategy, design, management, and spatial design services to enterprise clients including Nespresso, American Airlines, and Riyadh Air.
- Company typePrivate
- Founded1957
- HeadquartersSkaneateles, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ChaseDesign does
ChaseDesign is a US-based design firm founded in 1957 and headquartered in Skaneateles, with 101-250 employees. The company's public web presence (chasedesign.net) now operates under the FutureBrand identity, indicating consolidation into FutureBrand, a global brand agency affiliated with the IPG (Interpublic Group) holding company network.
FutureBrand delivers four integrated service pillars: Brand Strategy (positioning, identity architecture), Brand Design (visual identity systems, logos, guidelines), Brand Management (ongoing governance, standards, tools), and Spatial Design (physical brand environments including retail, hospitality, offices, and events). These are human-delivered professional services rather than software products; there is no disclosed platform, API, or technology stack.
The firm's client base is entirely enterprise-tier and includes Nespresso, Acqua Panna, Riyadh Air, American Airlines, Atlantis Resorts, Intermountain Health, Kohler, Brembo, The Hundred, and The Brazilian Amazon. The business model is project-based and retainer professional services engagements sold directly to large corporations and institutions, with no publicly disclosed pricing. Marketing is conducted through owned digital channels (website, LinkedIn, Instagram) and the IPG network provides global distribution. Revenue, headcount trend, and financial details are not disclosed in the source data.
ChaseDesign firmographics
Firmographics- Name
- ChaseDesign
- Website
- https://chasedesign.net
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ChaseDesign, operating as FutureBrand, is an IPG-affiliated global brand agency providing brand strategy, design, management, and spatial design services to enterprise clients including Nespresso, American Airlines, and Riyadh Air.
- Ownership category
- akta.pro rank
ChaseDesign industry classification
Industry- Product category
- Brand Consulting Services
- NAICS
- Advertising Agencies (54181), Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where ChaseDesign is headquartered
LocationHeadquarters
- HQ city
- Skaneateles
- HQ country
- United States
- HQ region
- North America
Markets served
ChaseDesign business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Marketing channels3 records
ChaseDesign product offering
Product offeringCore offering
ChaseDesign (operating as FutureBrand) is a brand consultancy delivering four integrated service pillars: Brand Strategy (positioning, identity, and long-term brand architecture), Brand Design (visual identity systems, logos, and brand guidelines), Brand Management (ongoing brand governance and standards), and Spatial Design (physical and environmental design for retail, offices, and events). The firm serves large enterprise clients across beverages, aviation, automotive, hospitality, healthcare, and consumer goods.
Product overview
FutureBrand is a brand agency that operates as a unified service offering rather than a software platform. The company provides four integrated service pillars: Brand Strategy, Brand Design, Brand Management, and Spatial Design. These services work together to help businesses improve their brand performance through strategic positioning, visual identity development, ongoing brand governance, and physical space design. The company serves a diverse client portfolio including Nespresso, Riyadh Air, American Airlines, Atlantis Resorts, Intermountain Health, Kohler, and Brembo.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy
- Brand Design Creative design services encompassing visual identity systems, logo design, brand guidelines, and design assets that communicate brand personality and values.
- Brand Management Ongoing brand governance and management services to ensure consistency across all touchpoints, including brand standards, tools, and governance frameworks.
- Spatial Design Physical and environmental design services for retail spaces, offices, events, and other physical brand touchpoints to create immersive brand experiences.
Companies that use ChaseDesign
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
ChaseDesign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ChaseDesign partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
ChaseDesign competitors and assessment
Company assessmentDirect peers
- Landor & Fitch: Landor & Fitch is a global brand consultancy offering strategy, design, and brand experience services for enterprise clients—directly competing with ChaseDesign/FutureBrand for the same marquee brand transformation RFPs across industries like aviation, hospitality, and consumer goods.
- Interbrand: Interbrand is a global brand consultancy specializing in brand strategy, naming, and design for enterprises such as Microsoft, Apple, and Nike—sharing the same Fortune 500 client base and integrated brand strategy/design service model as ChaseDesign/FutureBrand.
- Lippincott: Lippincott is a brand strategy and design firm serving enterprise clients across financial services, technology, and consumer sectors—directly comparable in offering integrated brand strategy, visual identity, and experience design services to large corporations.
- Pentagram: Pentagram is a partner-led design firm specializing in brand identity, environmental graphics, and brand strategy for major institutions—competing for the same high-end brand design and spatial design engagements as ChaseDesign/FutureBrand.
- Siegel+Gale: Siegel+Gale is a global brand strategy, design, and experience firm with services in brand positioning, identity, and simplification—directly comparable to ChaseDesign/FutureBrand's four integrated service pillars and enterprise client focus.
- Superunion: Superunion is a global brand and design agency offering brand strategy, identity, and experience design for enterprise clients—comparable in service mix, client tier, and integrated delivery model to ChaseDesign/FutureBrand.
- Saffron Brand Consultants: Saffron is a global brand consultancy focused on brand strategy and innovation for enterprise clients—directly competing in the same enterprise brand strategy and positioning space as ChaseDesign/FutureBrand.
- MetaDesign: MetaDesign is an international brand and design agency offering brand strategy, identity design, and digital experiences—comparable to ChaseDesign/FutureBrand in serving multinational enterprises with integrated brand transformation programs.
Emerging players
- RKS Design: RKS Design is a human-centered design consultancy offering strategy, research, and product/brand design services—overlapping with ChaseDesign/FutureBrand's brand design and spatial design capabilities, particularly in research-driven brand work.
Broad incumbents
- IDEO: IDEO is a globally recognized design and innovation firm spanning product, service, and brand design—offering overlapping brand experience and design capabilities to enterprise clients, but with a much broader portfolio beyond pure brand work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ChaseDesign social profiles
Digital presenceChaseDesign financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChaseDesign leadership team
Management profileNumber of profiles
Profiles3 records
ChaseDesign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChaseDesign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChaseDesign
What does ChaseDesign do?
ChaseDesign (operating as FutureBrand) is a brand consultancy delivering four integrated service pillars: Brand Strategy (positioning, identity, and long-term brand architecture), Brand Design (visual identity systems, logos, and brand guidelines), Brand Management (ongoing brand governance and standards), and Spatial Design (physical and environmental design for retail, offices, and events). The firm serves large enterprise clients across beverages, aviation, automotive, hospitality, healthcare, and consumer goods.
When was ChaseDesign founded?
ChaseDesign was founded in 1957. It employs 101 to 250 people.
Where is ChaseDesign based?
ChaseDesign is headquartered in Skaneateles, United States, in the North America region.
Who are ChaseDesign's main competitors?
Direct peers on record are Landor & Fitch, Interbrand, Lippincott, Pentagram, Siegel+Gale, Superunion, Saffron Brand Consultants and MetaDesign. RKS Design is listed as an emerging player. IDEO is listed as a broad incumbent.
Does ChaseDesign have an API?
No public API is recorded for ChaseDesign.
What industry is ChaseDesign in?
ChaseDesign's product category is Brand Consulting Services. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.