Washington Redskins
The Washington Commanders are a privately held NFL franchise (NFC East) based in the Washington, D.C. metropolitan area, operating at Northwest Stadium in Landover, MD. The franchise delivers professional football entertainment, merchandise, sponsorships, digital content, and youth football programs to fans domestically and in select international markets.
- Company typePrivate
- Founded1932
- HeadquartersAshburn, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Washington Redskins does
The Washington Commanders (legal name "Washington Commanders", formerly the Washington Redskins and briefly the Washington Football Team) are a privately held professional American football franchise in the National Football League, founded in 1932 as the Boston Braves and relocated to Washington, D.C. in 1937. The club competes in the NFC East division and plays home games at Northwest Stadium (1600 FedEx Way, Landover, Maryland), with team headquarters and practice facilities in Ashburn, Virginia. The franchise was acquired in 2023 by Josh Harris and an investor group.
The team's core product is NFL game-day entertainment across an annual slate of preseason and regular-season home games, monetized through season tickets, single-game tickets via SeatGeek, luxury suites, and group sales. Beyond tickets, the franchise operates a multi-product engagement stack: a Pro Shop e-commerce storefront for licensed merchandise, a Command Force paid membership program, the Commanders Podcast Network (multiple shows), a Washington Commanders mobile app (iOS/Android) with digital ticketing, premium travel/experience packages through On Location (including international London Packages), and grassroots community programs such as youth flag football and girls flag football. Marketing channels span the official website, social platforms (Facebook, Instagram, YouTube, TikTok, X), email newsletters, press releases, and in-person events.
Revenue is generated across five principal streams: ticket sales (SeatGeek-fulfilled), merchandise and Pro Shop e-commerce, corporate sponsorships and Club Partnerships (Bank of America, Pepsi, BigBear.ai for 2026 Training Camp), NFL-shared media and broadcasting rights, and On Location travel/experience packages. The franchise sells directly to consumers (DTC) through its owned digital properties and indirectly via SeatGeek as a marketplace channel. GTM motion is both direct-to-consumer and event-driven, anchored on the ~17+ home games plus training camp, community events, and youth football programs across the NFL calendar.
Washington Redskins firmographics
Firmographics- Name
- Washington Redskins
- Legal name
- Washington Commanders
- Website
- https://redskins.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Washington Commanders are a privately held NFL franchise (NFC East) based in the Washington, D.C. metropolitan area, operating at Northwest Stadium in Landover, MD. The franchise delivers professional football entertainment, merchandise, sponsorships, digital content, and youth football programs to fans domestically and in select international markets.
- Ownership category
- akta.pro rank
Washington Redskins industry classification
Industry- Product category
- Professional Sports Franchise
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- American Football Leagues (MPAKAAAB)
- akta.pro secondary industries
- Team Sports Matches (Club & National) (MPAGAMAB), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Venue Operations, Management & Facility Services (MPAKAEAN)
Keywords
Where Washington Redskins is headquartered
LocationHeadquarters
- HQ city
- Ashburn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Washington Redskins business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Revenue from season tickets, single-game tickets, suite rentals, and premium seating at Northwest Stadium. Includes deposits for future season tickets and group ticket sales.
- Merchandise and Pro Shop: E-commerce revenue from official team merchandise including apparel, accessories, and memorabilia sold through the team's Pro Shop online store.
- Sponsorships and Club Partners: Corporate sponsorship revenue including Club Partners such as Bank of America and Pepsi, along with training camp sponsors (BigBear.ai) and other branded partnerships.
- Media and Broadcasting Rights: NFL media rights revenue shared among all 32 teams, including television, streaming, and radio broadcast rights.
- Travel and Experience Packages: Revenue from On Location travel packages including tickets, hotel accommodations, and exclusive experiences for fans, including international markets (London packages).
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Washington Redskins product offering
Product offeringCore offering
Washington Commanders operates as an NFL professional football franchise delivering live game-day entertainment through home games at Northwest Stadium in Landover, Maryland. The franchise sells season tickets, single-game and group tickets, premium luxury suites, official team merchandise through the Pro Shop, the Command Force membership program, On Location travel and experience packages (including London and UAE markets), and supports engagement via mobile apps, digital content, podcasts, and youth football programs.
Product overview
The Washington Commanders operate a digital ecosystem consisting of their official website and mobile application as the primary fan-facing platforms, supported by multiple integrated services. The core offerings include season tickets, single-game tickets, group tickets, and premium suites for game attendance. The team maintains a Commanders Podcast Network for digital content distribution and a Pro Shop for merchandise e-commerce. Youth football programs, training camp events, and the Command Force membership program round out community and engagement initiatives. The team rebranded from Washington Redskins to Washington Commanders in 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- Season Tickets Full-season ticket packages granting access to all regular season and select preseason home games at Northwest Stadium, including deposit-based future-season reservations.
- Single Game Tickets Individual game tickets purchased through the SeatGeek-integrated ticketing system for specific home games at Northwest Stadium.
- Group Tickets Ticket packages for groups attending home games together, including dedicated seating sections and potential group discounts.
- Luxury Suites Luxury suite rentals at Northwest Stadium offering premium seating, private amenities, catering options, and exclusive experiences for corporate events or private gatherings.
- Pro Shop Official team merchandise e-commerce store selling apparel, accessories, memorabilia, and officially licensed NFL products.
- Command Force Membership Official membership program providing exclusive benefits, early access to tickets, special events, and fan engagement opportunities.
- On Location Travel Packages Travel and experience packages including tickets, hotel accommodations, and exclusive experiences, including international London packages and UAE-market offerings.
- Washington Commanders Mobile App Official mobile application providing news, video content, schedule, roster information, digital ticketing, and fan engagement features available on iOS and Android platforms.
- Digital Ticketing Mobile-based digital ticketing system enabling fans to access game tickets through their smartphones via digital wallet integration.
- Commanders Podcast Network Multi-podcast network featuring team news, analysis, player interviews, and behind-the-scenes content across multiple shows including The Gameplan, Hail Tales, Press Pass, and Half-baked NFL takes.
- Youth Football Programs Grassroots football programs including youth flag football, girls flag football initiatives, and youth football clinics aimed at developing young players and engaging families.
- Training Camp Annual preseason training camp presented by BigBear.ai, open to fans for viewing player practices and team activities.
Companies that use Washington Redskins
Customer profileSegments1 record
Ideal customer profiles2 records
Washington Redskins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Washington Redskins partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- BigBear.aiminorBigBear.ai presented the 2026 Training Camp as the official presenting sponsor. The partnership provides branding and marketing activation around the team's training camp activities.
- Bank of AmericacoreBank of America is listed as a Club Partner of the Washington Commanders. As a major financial institution and sports sponsor, Bank of America leverages the partnership for brand visibility and community engagement with the NFL franchise.
- PepsicorePepsi is a Club Partner of the Washington Commanders. The partnership includes exclusive season ticket value menu collaboration (Levy and Pepsi partnership at stadium). Pepsi provides beverage sponsorship and branding at Northwest Stadium.
- SeatGeekcoreSeatGeek is the official ticket marketplace partner for the Washington Commanders. The partnership enables primary and secondary ticket sales for single-game tickets, season tickets, and premium seating through the SeatGeek platform.
- On LocationminorOn Location is the official travel and experience package provider for the Washington Commanders, offering London packages and premium game experiences for fans, including international markets like United Arab Emirates.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Washington Redskins competitors and assessment
Company assessmentDirect peers
- Baltimore Ravens: Neighboring Mid-Atlantic NFL franchise competing for overlapping regional fanbase and sponsors with an identical business and revenue structure.
- Green Bay Packers: NFL franchise with the same league economics and spectator-sports model; the only publicly-owned team, offering a useful financial-disclosure comparable.
- Dallas Cowboys: NFC East division rival and NFL franchise with the same business model of tickets, sponsorship, merchandise, and shared media rights; the most direct competitor for regional and league share.
- Chicago Bears: Historic NFL franchise with comparable legacy brand, large-market fanbase, and the same ticket/sponsorship/media revenue mix, including a new-stadium initiative.
- New York Giants: NFC East NFL franchise with the same spectator-sports, ticketing, sponsorship, and media-rights model, directly comparable in scale and market dynamics.
- Los Angeles Rams: NFL franchise that recently executed a marquee stadium/venue transformation, directly comparable to Washington's brand reset and new-stadium ambitions.
- Philadelphia Eagles: NFC East rival NFL franchise operating an identical revenue model and competing directly against Washington in the same division and Mid-Atlantic market.
- New York Jets: NFL franchise operating the same league-shared media and local ticket/sponsorship model; comparable large-market professional football club.
Others
- Manchester United: Global spectator-sports club with a comparable multi-stream model (tickets, sponsorship, media, merchandise) and heavy brand-equity dependence, though in soccer and a different geography/league.
- Dallas Stars / broader Josh Harris HBSE teams: Harris Blitzer Sports & Entertainment (76ers, Devils) is the ownership group behind the Commanders, an adjacent operator of professional franchises under common ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Washington Redskins social profiles
Digital presenceWashington Redskins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Washington Redskins leadership team
Management profileNumber of profiles
Profiles1 record
Washington Redskins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Washington Redskins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Washington Redskins
What does Washington Redskins do?
Washington Commanders operates as an NFL professional football franchise delivering live game-day entertainment through home games at Northwest Stadium in Landover, Maryland. The franchise sells season tickets, single-game and group tickets, premium luxury suites, official team merchandise through the Pro Shop, the Command Force membership program, On Location travel and experience packages (including London and UAE markets), and supports engagement via mobile apps, digital content, podcasts, and youth football programs.
Is Washington Redskins a public or private company?
Washington Redskins is a private company. It is classified as private equity controlled and is currently operating.
When was Washington Redskins founded?
Washington Redskins was founded in 1932. It employs 251 to 500 people.
Where is Washington Redskins based?
Washington Redskins is headquartered in Ashburn, United States, in the North America region.
How does Washington Redskins make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise and Pro Shop, sponsorships and Club Partners, media and Broadcasting Rights and travel and Experience Packages.
Who are Washington Redskins's main competitors?
Direct peers on record are Baltimore Ravens, Green Bay Packers, Dallas Cowboys, Chicago Bears, New York Giants, Los Angeles Rams, Philadelphia Eagles and New York Jets. Others are Manchester United and Dallas Stars / broader Josh Harris HBSE teams.
Does Washington Redskins have an API?
No public API is recorded for Washington Redskins.
What industry is Washington Redskins in?
Washington Redskins's product category is Professional Sports Franchise. Its primary akta.pro industry code is MPAKAAAB, American Football Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7900.