Taste for Life
Taste for Life is a privately held natural health and wellness media brand that publishes a print and digital magazine, tflmag.com, plus ingredient, recipe, and wellness tool resources for health-conscious consumers in the United States, with affiliated Green Earth Grocery retail stores in Ohio.
- Company typePrivate
- Founded2010
- HeadquartersKeene, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Taste for Life does
Taste for Life is a privately held natural-health and wellness media brand operating as part of the Connell Communications portfolio of consumer media properties, headquartered at 155 Washington St. in Keene, New Hampshire. The company publishes the Taste for Life magazine in print and digital form, distributes editorial content via tflmag.com, and offers a suite of complementary resources including the Ingredient Intel supplement database, a categorized recipe library, and printable Wellness Tools (such as the Natural Health Guide and Herb & Supplement A-Z Guide). Distribution is multi-channel: a website, print subscriptions, a Mailchimp-powered email newsletter, and active social media accounts on Facebook, Instagram, YouTube, Pinterest, Twitter, and LinkedIn.
The brand's commercial footprint extends into physical retail through its associated Green Earth Grocery operations, a separate natural and organic grocery business operating two storefronts in Ohio (Toledo and Columbus) with over 30,000 square feet of retail space, an organic bakery, a full-service deli, and educational classroom space. Green Earth Grocery operates independently and is not a corporate subsidiary, but is tightly integrated as a sample retail site under the tasteforlife.com domain and co-branded newsletter, illustrating a content-to-retail play.
Revenue is generated through three streams: subscription-based print magazine sales, website-based advertising targeting health, wellness, and supplement brands, and the affiliated Green Earth Grocery retail operation. The company serves health-conscious consumers interested in natural health, supplements, and holistic wellness, with secondary audiences including natural food shoppers and a wellness learning community attending in-store classes. No public revenue, funding, or institutional investor relationships are disclosed.
Taste for Life firmographics
Firmographics- Name
- Taste for Life
- Legal name
- Taste For Life
- Website
- https://tflmag.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Taste for Life is a privately held natural health and wellness media brand that publishes a print and digital magazine, tflmag.com, plus ingredient, recipe, and wellness tool resources for health-conscious consumers in the United States, with affiliated Green Earth Grocery retail stores in Ohio.
- Ownership category
- akta.pro rank
Taste for Life industry classification
Industry- Product category
- Health and Wellness Publishing
- NAICS
- Specialty Food Retailers (4452), Health and Personal Care Retailers (456)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industry
- Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)
Keywords
Where Taste for Life is headquartered
LocationHeadquarters
- HQ city
- Keene
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Taste for Life business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Print Magazine Subscriptions: The company publishes Taste for Life magazine in print format, available for subscription. The magazine features health, wellness, and nutrition content.
- Digital Content and Advertising: Website-based content publishing with advertising opportunities for health, wellness, and supplement brands.
- Retail Partnership (Green Earth Grocery): Green Earth Grocery, a natural grocery store operating since 1980 with over 30,000 square feet, operates as a sample website under the Taste for Life brand umbrella, featuring products, recipes, and wellness content.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Taste for Life product offering
Product offeringCore offering
Taste for Life is a health and wellness media publisher that produces and distributes the Taste for Life print and digital magazine, an archive of Remedies magazine, and a library of educational wellness articles, recipes, ingredient guides, and printable wellness tools aimed at consumers interested in natural health, supplements, nutrition, and holistic living. The affiliated Green Earth Grocery operates as a separate natural and organic food retail storefront in Ohio, serving as a sample retail site under the Taste for Life brand umbrella.
Product overview
Taste for Life is a health and wellness content platform offering a unified portfolio of print and digital publications, educational tools, and a natural grocery store. The core product is the Taste for Life Magazine, which publishes health-focused articles, recipes, and wellness information. The company also operates Green Earth Grocery as a related natural foods retail presence, and provides complementary resources including an Ingredient Intel database, recipe collections, and wellness educational tools. The offerings work together to support natural health education and product discovery across multiple channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Taste for Life Magazine A health and wellness print and digital publication providing educational content on nutrition, supplements, natural health remedies, and healthy living for health-conscious individual consumers.
- Green Earth Grocery A natural grocery retail business operating since 1980 in Ohio, featuring over 30,000 square feet of natural and organic food, a full-service deli, organic bakery, and classrooms, aligned with the Taste for Life wellness mission.
- Remedies Magazine Digital archive of the Remedies magazine, an additional natural health publication within the Taste for Life portfolio covering natural health topics for health-conscious consumers.
Companies that use Taste for Life
Customer profileSegments3 records
Ideal customer profiles2 records
Taste for Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Taste for Life partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Local Food GrowersminorGreen Earth Grocery maintains partnerships with local food growers for sourcing fresh, local produce and supporting the community food system.
- Independent Natural Foods Retailers Association (INFRA)minorGreen Earth Grocery is associated with INFRA, a trade association for independent natural food retailers.
- MAHO (Midwest Asian Health Organization)minorHealth organization linked on the Green Earth Grocery site for wellness resources.
- Medline PlusminorReferenced as an authoritative resource for herbal remedies and supplements information, providing additional credibility to the wellness content.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Taste for Life competitors and assessment
Company assessmentBroad incumbents
- Whole Foods Market: Whole Foods Market is the largest U.S. natural and organic grocery retailer with extensive wellness content, dietitian programs, and supplier storytelling. It competes for the same shopper as Green Earth Grocery and frames similar health-forward narratives.
- Healthline: Healthline is a scaled health-and-wellness content publisher covering nutrition, supplements, and conditions, monetized primarily via advertising. It competes for the same search and reader demand as Taste for Life but at vastly larger scale under Dotdash Meredith.
- Prevention Magazine: Prevention is a long-running print-and-digital health and wellness publication covering nutrition, supplements, and natural remedies. It mirrors Taste for Life's print-magazine heritage and natural-health editorial positioning, but at established-incumbent scale.
- Sprouts Farmers Market: Sprouts is a large specialty grocer focused on natural and organic products with in-store wellness content and dietary expertise. It serves the same shopper as Green Earth Grocery but at national scale and competitive price points.
Direct peers
- Well+Good: Well+Good is a digital wellness media brand covering nutrition, supplements, beauty, and healthy living, monetized via advertising and brand partnerships. It is the most direct comparable to Taste for Life in audience, content verticals, and revenue model.
- MindBodyGreen: MindBodyGreen publishes wellness articles, recipes, and supplement guides targeted at health-conscious consumers, with a content + commerce + supplement-line hybrid model. It overlaps with Taste for Life in editorial positioning, supplement focus, and target persona.
- Natural Grocers (Vitamin Cottage): Natural Grocers is a multi-state chain of natural and organic grocery stores with in-store nutrition education and printed wellness literature. It is comparable to the Green Earth Grocery retail sub-brand in assortment, customer base, and educational positioning.
- Delicious Living (by New Hope Network): Delicious Living is a natural products retail magazine and digital content property serving independent natural foods retailers and their shoppers, mirroring Taste for Life's hybrid media + natural-grocery positioning through the same INFRA-style ecosystem.
Emerging players
- Wellness Mama: Wellness Mama is a digital wellness content and product brand covering natural health, supplements, and recipes with a strong organic-traffic and social-media presence. It overlaps with Taste for Life in editorial focus and target audience but operates as a pure-play digital media business.
Others
- New Hope Network (Informa): New Hope Network is the leading B2B media, events, and data business serving the natural products industry, including the Natural Products Expo trade shows. It is comparable to Taste for Life as an information and community layer supporting natural-product retailers and brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Taste for Life social profiles
Digital presenceTaste for Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taste for Life leadership team
Management profileNumber of profiles
Taste for Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taste for Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taste for Life
What does Taste for Life do?
Taste for Life is a health and wellness media publisher that produces and distributes the Taste for Life print and digital magazine, an archive of Remedies magazine, and a library of educational wellness articles, recipes, ingredient guides, and printable wellness tools aimed at consumers interested in natural health, supplements, nutrition, and holistic living. The affiliated Green Earth Grocery operates as a separate natural and organic food retail storefront in Ohio, serving as a sample retail site under the Taste for Life brand umbrella.
Is Taste for Life a public or private company?
Taste for Life is a private company. It is classified as unknown and is currently operating.
When was Taste for Life founded?
Taste for Life was founded in 2010. It employs 11 to 50 people.
Where is Taste for Life based?
Taste for Life is headquartered in Keene, United States, in the North America region.
How does Taste for Life make money?
Three revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are digital Content and Advertising and retail Partnership (Green Earth Grocery).
Who are Taste for Life's main competitors?
Broad incumbents on record are Whole Foods Market, Healthline, Prevention Magazine and Sprouts Farmers Market. Direct peers are Well+Good, MindBodyGreen, Natural Grocers (Vitamin Cottage) and Delicious Living (by New Hope Network). Wellness Mama is listed as an emerging player. New Hope Network (Informa) is listed as an others.
Does Taste for Life have an API?
No public API is recorded for Taste for Life.
What industry is Taste for Life in?
Taste for Life's product category is Health and Wellness Publishing. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRAHAEAE, Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly). Its NAICS code is 4452 and its SIC code is 5411.