Pregones/Puerto Rican Traveling Theater

What Pregones/Puerto Rican Traveling Theater does

Pregones/Puerto Rican Traveling Theater (Pregones/PRTT) is a nonprofit bilingual performing arts organization and owner-operator of two New York City theater facilities: a 130-seat venue in the Bronx at 571 Walton Avenue (inaugurated 2005 at a $3.7 million build-out, the only standalone theater in the Bronx not affiliated with higher education) and a 190-seat playhouse in the Times Square/Broadway district at 304 West 47th Street (opened 1981 in a repurposed landmark firehouse). The entity was formed by the 2014 merger of Pregones Theater (founded 1979 in the South Bronx by Rosalba Rolón) and Puerto Rican Traveling Theater (founded 1967 by Miriam Colón). It functions as a multigenerational performing ensemble and multidisciplinary arts presenter executing four core programs: Mainstage (original Latinx plays and musicals integrating live music), Presenting (guest artists in theater, music, dance, and film), Education (artist development through the Raúl Juliá Training Unit, PRTT Playwrights Unit, and Asunción Playwrights Project), and Touring (national and international dissemination of original repertory).

Revenue is generated through four streams: ticket sales (including $25 preview pricing), an annual membership program offering ticket savings and exclusive benefits, venue rentals for performing and non-performing events at both locations, and contributed revenue from individual donations, corporate sponsorships, and foundation grants (with documented support from Bloomberg Philanthropies in 2021). Distribution combines a direct box office at both venues, online ticket sales, and direct membership/rental sales. Marketing runs through the company website, email newsletter, social platforms (Facebook, Instagram, X, YouTube), public access television via BronxNet, and earned media through press relations and community partnerships with organizations including The Sol Project, North Star Projects, Roadside Theater (25-year partnership), NALAC, and Lincoln Center Out of Doors.

The organization's technical infrastructure includes digital scenery and media projection, telepresence and live streaming capability, infrared assistive listening systems, and a Steinway & Sons grand piano; no AI, software-as-a-service, or proprietary technology products are part of the operating model. Operations are supported by approximately 20+ staff (including Artistic Director Rosalba Rolón, Managing Director Arnaldo J. López, Ph.D., two Associate Artistic Directors, Musical Director, and operational/administrative roles) and a board with Chair, Treasurer, Secretary, three additional members, and two advisory members. Strategic positioning centers on championing Puerto Rican/Latinx cultural legacy through original work, bilingual programming, and community-rooted engagement.

Name

Pregones/Puerto Rican Traveling Theater

Legal name

Pregones / Puerto Rican Traveling Theater, Inc.

Website

https://pregonesprtt.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Pregones/PRTT is a nonprofit bilingual performing arts organization operating two New York City theaters (Bronx and Manhattan/Times Square), producing original Latinx plays and musicals, presenting guest artists, running artist development programs, and touring nationally and internationally.

Ownership category

akta.pro rank

Product category

Performing Arts Theater

NAICS

Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

Keywords

• Bilingual performing arts
• Latinx theater productions
• Community arts education
• Theater venue rentals
• Artist development programs

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from Mainstage productions, presenting events, and touring performances at both Bronx and Manhattan venues. Includes preview performance pricing and regular tickets.
2. Membership Program: Annual membership offering savings on tickets and exclusive access to donor benefits
3. Venue Rentals: Theaters in The Bronx and Manhattan available for rental for performing and non-performing events
4. Donations and Fundraising: Individual donations, corporate sponsorships, and grant funding from foundations supporting Latinx arts and cultural preservation

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pregones/PRTT is a multigenerational performing ensemble and multidisciplinary arts presenter that creates and stages original plays and musicals, presents guest artists, provides professional arts education, and tours productions through bilingual programming across two NYC venues (130-seat Bronx theater and 190-seat Manhattan playhouse). Its mission centers on championing Puerto Rican/Latinx cultural legacy.

Product overview

Pregones/Puerto Rican Traveling Theater (Pregones/PRTT) is a multigenerational performing ensemble and multidisciplinary arts presenter operating two bilingual theater facilities in New York City: Pregones Theater in The Bronx (130-seat) and Puerto Rican Traveling Theater in Manhattan (190-seat). The organization offers four core programs: Mainstage (original plays and musicals with live music), Presenting (guest artist presentations including theater, music, dance, and film), Education (professional artist development and community-based arts learning), and Touring (dissemination of original repertory). Key sub-products include Bronx Film Wednesdays (BxFW) film screening series, the 21 Islands International Short Film Festival, SolFest Latiné Theater Festival, March Is Music concert series, Stage Garden Rumba outdoor performances, and specialized education initiatives like the Raúl Juliá Training Unit and Asunción Playwrights Project.

Differentiator

Problem solved

Functional benefit

Brands

• Mainstage: Home to Pregones/PRTT's award-winning acting and music ensemble featuring original repertory of new plays and adaptations with distinctive visual and rhythmic character.
• Presenting
• Education
• Touring

Products and services

• Mainstage Program Home to Pregones/PRTT's award-winning acting and music ensemble, featuring original repertory of new plays and adaptations that integrate live music as a primary element. Targets general audiences, theater patrons, and Latinx community members.
• Presenting Program Multidisciplinary performing arts programming that opens Bronx and Manhattan stages to theater, music, dance, and multimedia artists from the U.S. and around the world, including initiatives like Plataforma, 21 Islands, and March Is Music. Targets general audiences seeking diverse cultural programming.
• Education Program Professional Artist Development and Community-Based Arts Learning programs including Raúl Juliá Training Unit, PRTT Playwrights Unit, Asunción Playwrights Project, Forum Theater Marathon, and Seniors In Motion. Targets youth, older adults, and early-, mid-, and veteran-career playwrights.
• Touring Program Amplifies reach of Pregones/PRTT's original musical theater repertory through touring, including Stage Garden Rumba summer tour, partnerships with Roadside Theater, and international relay with theaters in Peru, South Africa, Slovakia, Belgium, and Holland.
• Pregones Theater (Bronx Venue) 130-seat theater in The Bronx with lobby, gallery, glass mosaic mural, and outdoor garden. Available for venue rentals for performing and non-performing events. Inaugurated in 2005.
• Puerto Rican Traveling Theater (Manhattan Venue) 190-seat playhouse in Manhattan with multi-use studio, artist workrooms, and display of founder Miriam Colón's career awards. Opened in 1977/1981 in repurposed NYC Firehouse No. 54, available for venue rentals.
• Bronx Film Wednesdays (BxFW) Monthly film screening series featuring curated selections from the 21 Islands International Short Film Festival and other independent films, broadcast online and on BronxNet Community Television. Targets independent film audiences and Latinx community.
• 21 Islands International Short Film Festival Annual short film festival featuring over 50 multigenre short films from island nations, territories, and states worldwide, with Festival Jury Prizes and Audience Choice Awards. Targets independent filmmakers and film audiences.
• SolFest: A Latiné Theater Festival Annual Latiné theater festival produced in partnership with The Sol Project and North Star Projects, featuring playwrights, poets, and performances both in-person and online. Targets Latinx theater artists and audiences.
• March Is Music Monthlong, multigenre concert series featuring world-class Latin, Jazz, Fusion, and Classical headlining artists. Targets music enthusiasts in the NYC area.
• Stage Garden Rumba Free outdoor performance series featuring multidisciplinary artists in South Bronx community gardens, broadcast weekly on social media and BronxNet Community Television. Targets local South Bronx community members.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and supporting.

• The Sol ProjectcoreStrategic or Co-development PartnerDedicated to amplifying Latiné voices and building a body of work for the new American theater. Co-producer of SolFest: A Latiné Theater Festival with Pregones/PRTT and North Star Projects. Rosalba Rolón serves on The Sol Project's Honorary Board. Partnership represents new stage in commitment to expanding repertoire of new works by Latinx theater artists.
• North Star ProjectscoreGTM or Marketing PartnerCollaborative partner in producing SolFest: A Latiné Theater Festival, with both in-person and online events. Co-producer of virtual SolFest 2020 during pandemic.
• Roadside TheatercoreStrategic or Co-development Partner25-year partnership with Appalachian artists including premiere of intercultural musical Betsy! Part of reciprocal relationship around art making, community development, and advocacy.
• Latinx Playwrights CirclemajorStrategic or Co-development PartnerCollaboration on 'the beautiful land I seek (la linda tierra que busco yo)' — a play exploring Puerto Rico's relationship with the U.S. Partnership on Greater Good Theater Festival for LGBTQIA+ Latinx playwrights.
• Fault Line TheatremajorStrategic or Co-development PartnerCollaboration on production 'the beautiful land i seek' at Puerto Rican Traveling Theater in December 2024.
• En FocosupportingGTM or Marketing PartnerPartnership for visual arts exhibitions and preservation of culture and legacy of diasporic lens-based artists. Co-presented exhibitions including Sophie Rivera Portraits.
• :Pública EspaciomajorGTM or Marketing PartnerPartnership for Puerto Rico Earthquake Relief micro-grants to affected artists, building on prior Hurricane María Relief Drive collaboration.
• National Association of Latino Arts & Cultures (NALAC)majorGTM or Marketing PartnerPartnership in launch of NFA – Puerto Rico grants for island-based artists as part of MásPorPuertoRico initiative supporting ongoing recovery of arts community.
• BronxNet Community TelevisionsupportingGTM or Marketing PartnerWeekly broadcasts on public access channels including Stage Garden Rumba and Spotlight series. Digital content distribution through cable television.
• Lincoln Center Out of Doors' LA CASITAsupportingGTM or Marketing PartnerCollaboration on annual Summer Block Party events combining performances, live previews, and community celebration.
• People's Theatre ProjectsupportingStrategic or Co-development PartnerCollaboration on productions including 'The Diamond' and 'Missing Socks'. Partnership on 48 Hours in El Bronx series.
• Hedgepig Ensemble TheatresupportingGTM or Marketing PartnerPartner in SolFest 2021 hybrid edition, contributing to Latinx theater festival programming.
• La Gente: The Latinx Theatre Design NetworksupportingGTM or Marketing PartnerPartner in SolFest 2021 hybrid edition for Latinx theater festival.
• Latinx/POC Arts Legacy ConsortiummajorStrategic or Co-development PartnerEight NYC anchor arts organizations united to challenge historical austerity and funding inequity when serving underrepresented communities. Pooling experiences, resources, and shared history to prepare diverse populations for reopening and overcome historic undercapitalization.
• Worldwide Theater CarrouselsupportingStrategic or Co-development Partner10-year international relay with theaters in Peru, South Africa, Slovakia, Belgium, and Holland for cross-cultural theater exchange.
• 21 Islands International Short Film FestivalcoreGTM or Marketing PartnerAnnual short film festival showcasing films from island nations, territories, and states worldwide. 8th edition in 2024 with 50+ multigenre short films.
• Prime Latino MediasupportingGTM or Marketing PartnerCo-presenter of multiple film screenings and cultural events including BxFW programming and exhibitions.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• The Sol Project: NYC initiative amplifying Latiné voices and building new American theater canon. Direct overlapping mission with Pregones/PRTT and active co-production partner (SolFest); represents a newer-generation, more agile peer focused on the same playwright pool.

Broad incumbents

• Atlantic Theater Company: Off-Broadway NYC theater producing new plays and developing emerging playwrights. Comparable in original-works programming and NYC producing scale, though broader in thematic focus.
• Roundabout Theatre Company: One of the largest nonprofit theater companies in NYC, operating multiple venues and producing a broad range of work. Comparable in NYC venue-based nonprofit producing model but at much larger scale and broader audience.
• Signature Theatre: NYC repertory theater with a residency-based model for playwrights, including support for diverse voices. Comparable in repertory strategy and original-work focus, but operates at significantly larger scale and budget.

Direct peers

• New Federal Theatre: NYC-based theater producing works by and about Black, Latino, Asian, and other historically marginalized communities. Comparable as a mission-aligned small nonprofit ensemble with similar producing scale and minority-focused programming.
• Repertorio Español: NYC-based Spanish-language theater company producing original and adapted works for Hispanic audiences. Directly comparable to Pregones/PRTT in mission (Spanish-language Latinx theater), audience focus (NYC Latino community), and venue-based producing model.
• INTAR Theatre: One of the longest-running Latino theater companies in NYC, producing new works by Latinx playwrights. Direct peer in artistic mission (developing and presenting Latinx voices) and operational structure (small nonprofit producing ensemble in NYC).
• Theater for the New City: Community-based NYC theater producing original works with strong neighborhood roots. Comparable as a small nonprofit producing venue combining original mainstage work, community festivals, and artist development programs.
• People's Theatre Project: Upper Manhattan-based Latinx theater company with strong community programming focus. Listed as an active co-production partner of Pregones/PRTT and directly comparable in audience and community-driven model.
• LAByrinth Theater Company: NYC ensemble theater focused on developing new works and diverse voices. Comparable in ensemble-driven producing model and commitment to original Latinx/multicultural playwright development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pregonesprtt
• YouTubeyoutube.com/channel/UChnpxPAWP-C6kySoGDG1gBg
• Facebookfacebook.com/PregonesPRTT
• Instagraminstagram.com/pregonesprtt
• LinkedInlinkedin.com/company/pregonesprtt

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pregones/Puerto Rican Traveling Theater