TouringPlans
- Company typePrivate
- Founded1985
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
TouringPlans firmographics
Firmographics- Name
- TouringPlans
- Legal name
- Magnolia Consulting Inc.
- Website
- https://touringplans.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
TouringPlans industry classification
Industry- Product category
- Travel Planning Software
- NAICS
- Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Travel Subscription, Membership & Deal Clubs (THAKAAAL)
Keywords
Where TouringPlans is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TouringPlans business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Subscriptions: Annual subscription-based access to destination-specific planning tools, crowd calendars, touring plans, and mobile app features. Priced at $24.97 per year for Disney World access.
- Advertising: The site is affiliated with CMI Marketing, Inc. d/b/a CafeMedia for placing advertising on the site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Disney World Annual Subscription - Full year access to planning tools |
| Subscription | Annual | Universal Orlando - Annual subscription |
| Subscription | Annual | Disneyland (California) - Annual subscription |
| Subscription | Annual | Disney Cruise Line - Annual subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
TouringPlans product offering
Product offeringCore offering
TouringPlans provides a subscription-based software platform for planning vacations to Disney World, Disneyland, Universal Orlando, and Disney Cruise Line. The platform includes Lines mobile apps delivering real-time and actual wait-time estimates, dynamically optimized step-by-step touring plans, crowd calendars, and searchable dining content. Companion web tools include a Room Finder (30,000+ hotel room photos), Ticket Calculator, Menu Search, Touring Plans (115+ pre-built itineraries), and Dining Ratings, all unified under destination-specific annual subscriptions priced at $24.97/year for Disney World access.
Product overview
TouringPlans is a subscription-based vacation planning platform for Disney World (Florida), Disneyland (California), Universal Orlando (Florida), and Disney Cruise Line. The core offering consists of Lines mobile apps for each destination (iOS and Android) providing real-time wait times, actual wait-time estimates, step-by-step touring plans that optimize in-park, searchable restaurant menus, crowd calendars, dining ratings, and attraction/restaurant ratings. On the web, the platform includes the Room Finder tool (with over 30,000 room-view photos for Disney World hotels), Crowd Calendar, Ticket Calculator, Menu Search, Dining Reservations Finder, and over 115 premium Touring Plans. TouringPlans also publishes the Disney Dish podcast and maintains an active blog and discussion forum. The product suite is unified under the TouringPlans brand, with destination-specific Lines apps and web tools that share crowd data and planning features across all covered theme park destinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Lines (Walt Disney World Lines App) Mobile application for iOS and Android providing real-time and actual wait-time estimates, step-by-step touring plans that update dynamically using in-park GPS data, searchable restaurant menus, crowd calendars, attraction and restaurant ratings, and ride-now suggestions for Walt Disney World parks.
- Lines (Universal Orlando Lines App) Mobile application for iOS and Android providing real-time and actual wait-time estimates, step-by-step touring plans, searchable menus, crowd calendars, attraction and restaurant ratings, and ride-now suggestions for Universal Orlando parks.
- Lines (Disneyland Lines App) Mobile application for iOS and Android providing real-time wait times, step-by-step touring plans, searchable menus, crowd calendars, attraction and restaurant ratings, and ride-now suggestions for Disneyland Resort in California.
- Room Finder Interactive web tool featuring over 30,000 room-view photographs across all Disney World hotels, with filtering by room type, walking distance to lobby, transportation proximity, floor, sound level, and accessibility. Provides specific room-request language for Disney reservations.
- Crowd Calendar Web-based predictive analytics tool showing which park has the lowest crowds for each day of a trip, along with daily park opening and closing times and special events, helping visitors choose the best dates and parks to visit.
- Ticket Calculator Web tool covering over 160 different admission ticket variations to find the best-priced deals for Walt Disney World tickets.
- Touring Plans Step-by-step itineraries for visiting theme parks that optimize attraction order to minimize wait times. Includes over 115 premium pre-made touring plans and a build-your-own plan tool, available for Walt Disney World, Universal Orlando, and Disneyland.
- Menu Search Searchable menu database for Disney World and Disneyland Resort restaurants allowing users to filter by location, restaurant type, and cuisine, with pricing and item details.
- Dining Ratings Aggregated dining ratings and reviews for all Disney World and Disneyland Resort restaurants, covering table service, quick service, and other dining venues.
Quantifiable outcome
- Save up to 4 hours per day in park lines
- +1 more outcomes
Companies that use TouringPlans
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
TouringPlans technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TouringPlans partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- AdventureKEENminorAdventureKEEN publishes the Unofficial Guide series of books. TouringPlans co-authors are associated with these books, but the company clarifies it does not publish the books and does not make hiring decisions for AdventureKEEN.
- Touring and CruisesminorIn late 2023, TouringPlans' travel agency was sold to Annette Jackson and renamed Touring and Cruises. This is now an independent company.
- PayPalminorPayment processor for transaction handling on the TouringPlans website.
- Apple App StoreminorApple processes payments and distributes the Lines mobile apps through the iOS App Store.
- Google PlayminorGoogle processes payments and distributes the Lines mobile apps through the Android Play Store.
Scale indicators5 records
Recent moves5 records
Expansion highlights3 records
TouringPlans competitors and assessment
Company assessmentDirect peers
- MouseSavers: MouseSavers is a long-running Disney vacation planning and discount resource covering Walt Disney World, Disneyland, and Disney Cruise Line. It serves the exact same U.S. consumer segment as TouringPlans with planning guides, deal listings, and money-saving content, making it a direct functional peer in the Disney travel planning niche.
- Undercover Tourist: Undercover Tourist sells discounted theme park tickets for Disney, Universal, and SeaWorld destinations, alongside planning content and crowd insights. Its combination of ticket commerce and planning information overlaps significantly with TouringPlans' audience of U.S. theme park visitors seeking value and guidance.
- Touring and Cruises: Touring and Cruises was the travel agency division of TouringPlans until late 2023, when it was spun off to its former director Annette Jackson as an independent agency. It retains heritage, branding lineage, and overlapping customer base with TouringPlans, serving Disney/Universal vacation booking for the same audience.
- ThemeParkInsider: ThemeParkInsider publishes theme park news, reviews, and planning content for major U.S. parks including Disney and Universal. It targets the same enthusiast traveler audience as TouringPlans with editorial-style planning content and crowd insight, sitting as a direct content-side competitor.
- ParkFans: ParkFans is a discussion community for theme park enthusiasts covering Disney, Universal, and other operators. It competes with TouringPlans' forum and blog for the same community-driven planning audience and offers user-generated touring advice that overlaps with TouringPlans' planning tools.
Broad incumbents
- Disney (My Disney Experience App): Disney's official My Disney Experience app provides park maps, wait times, Genie+/Lightning Lane, mobile ordering, and reservations across Walt Disney World and Disneyland. It is the first-party incumbent that offers overlapping core functionality (wait times, itineraries) within a much broader Disney ecosystem.
- Universal Orlando Resort App: Universal's official mobile app delivers wait times, virtual queue access, mobile food ordering, and park maps for Universal Orlando. It provides the park operator's own version of TouringPlans' core waiting-time and touring utility for Universal visitors, but as part of Universal's full guest services stack.
- Tripadvisor: Tripadvisor is a large travel planning platform with reviews, forums, and crowd-sourced advice covering theme park destinations alongside broader travel. While not a niche player, it overlaps with TouringPlans on destination research, attraction reviews, and dining ratings for Disney/Universal trips.
Emerging players
- Hopper: Hopper is a mobile-first travel booking and predictive-pricing app expanding into hotels, flights, and now broader trip planning. Its consumer travel planning orientation and predictive algorithm focus intersect with TouringPlans' subscription model and predictive crowd/wait insights, though at much broader travel scope.
Others
- AdventureKEEN (Unofficial Guides publisher): AdventureKEEN publishes the Unofficial Guide book series (Walt Disney World, Disneyland, Las Vegas) co-authored by TouringPlans team members. The publisher relationship creates overlapping content authority in the same Disney planning niche, even though TouringPlans explicitly states it does not publish the books.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TouringPlans social profiles
Digital presenceTouringPlans financial estimates
Financial estimateRevenue estimate
Valuation estimate
TouringPlans leadership team
Management profileNumber of profiles
Profiles2 records
TouringPlans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TouringPlans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TouringPlans
What does TouringPlans do?
TouringPlans provides a subscription-based software platform for planning vacations to Disney World, Disneyland, Universal Orlando, and Disney Cruise Line. The platform includes Lines mobile apps delivering real-time and actual wait-time estimates, dynamically optimized step-by-step touring plans, crowd calendars, and searchable dining content. Companion web tools include a Room Finder (30,000+ hotel room photos), Ticket Calculator, Menu Search, Touring Plans (115+ pre-built itineraries), and Dining Ratings, all unified under destination-specific annual subscriptions priced at $24.97/year for Disney World access.
Is TouringPlans a public or private company?
TouringPlans is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TouringPlans founded?
TouringPlans was founded in 1985. It employs 1 to 10 people.
Where is TouringPlans based?
TouringPlans is headquartered in Orlando, United States, in the North America region.
How does TouringPlans make money?
Two revenue lines are on record. Annual Subscriptions are the primary driver. The others are advertising.
Who are TouringPlans's main competitors?
Direct peers on record are MouseSavers, Undercover Tourist, Touring and Cruises, ThemeParkInsider and ParkFans. Broad incumbents are Disney (My Disney Experience App), Universal Orlando Resort App and Tripadvisor. Hopper is listed as an emerging player. AdventureKEEN (Unofficial Guides publisher) is listed as an others.
Does TouringPlans have an API?
No public API is recorded for TouringPlans.
What industry is TouringPlans in?
TouringPlans's product category is Travel Planning Software. Its primary akta.pro industry code is THAKAAAL, Travel Subscription, Membership & Deal Clubs. Its NAICS code is 56152 and its SIC code is 7900.