Thumbplay
- Company typePublic
- Founded1972
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Thumbplay firmographics
Firmographics- Name
- Thumbplay
- Legal name
- iHeartMedia, Inc.
- Website
- https://thumbplay.com
- Company type
- Public
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Thumbplay industry classification
Industry- Product category
- Music Streaming
- NAICS
- Broadcasting and Content Providers (516), Other Sound Recording Industries (512290)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
Keywords
Where Thumbplay is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Thumbplay business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Advertising: Free tier monetized through advertising including display ads, audio ads during streaming, and promotional content
- iHeartRadio All Access Subscription: Premium subscription service offering ad-free listening, enhanced features, and exclusive content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free ad-supported streaming |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Thumbplay product offering
Product offeringCore offering
Thumbplay is a cloud-based music subscription service that delivers audio, video, and gaming content to mobile device users. The platform streams live radio stations, on-demand podcasts, and curated music across web, iOS, Android, Alexa-enabled smart speakers, and built-in automotive entertainment systems. It operates a freemium model combining an ad-supported free tier with a premium iHeartRadio All Access subscription that provides ad-free listening and enhanced features.
Product overview
The source data contains iHeartRadio/iHeartMedia content and does not include specific information about Thumbplay's current product portfolio, services, or offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- iHeartRadio Streaming Platform Free ad-supported streaming platform delivering music, podcasts, and live radio to consumers across web, iOS, Android, Amazon Alexa devices, and built-in automotive entertainment systems. Targeted at general consumers who want consolidated, no-cost access to diverse audio content.
- iHeartRadio All Access Subscription Recurring premium subscription offering ad-free listening, enhanced features, and exclusive content on top of the free streaming platform. Targeted at consumers willing to pay for an uninterrupted listening experience and additional capabilities.
Companies that use Thumbplay
Customer profileSegments1 record
Ideal customer profiles1 record
Thumbplay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Thumbplay partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Amazon AlexacoreiHeart app integrated with Amazon Alexa voice platform enabling hands-free streaming through Alexa-enabled devices. Users can ask Alexa to play iHeartRadio stations and content.
- Automobile ManufacturerscoreiHeartRadio built into vehicle entertainment systems providing streaming access through automobile dashboards and connected car platforms.
- FIFAflagshipOfficial audio broadcast partner for FIFA World Cup 2026, providing live streaming of all tournament matches through the iHeart platform.
Scale indicators1 record
Thumbplay competitors and assessment
Company assessmentDirect peers
- Spotify: Global music streaming subscription leader. Directly comparable to Thumbplay as a cloud-based music subscription service targeting mobile and web consumers with freemium pricing.
- Pandora: Internet radio and music streaming service. Directly comparable to Thumbplay on the live radio + personalized artist stations experience and freemium subscription model.
- TuneIn: Live audio streaming service aggregating radio stations, sports, news, and podcasts. Directly comparable to Thumbplay on live radio dial functionality and free streaming with optional premium.
Broad incumbents
- Apple Music: Music streaming service from Apple operating as part of a broad consumer electronics and software portfolio. Overlaps with Thumbplay in mobile music subscription but competes from a much larger platform footprint.
- iHeartRadio: Free broadcast radio, music streaming, and podcast platform operated by iHeartMedia. Directly comparable to Thumbplay on live radio, podcast hosting, and freemium music streaming across web, mobile, automotive, and voice platforms.
- Amazon Music: Music streaming service from Amazon bundled with Prime. Comparable to Thumbplay on freemium/subscription streaming, voice assistant integration (Alexa), and smart-speaker distribution.
- SiriusXM: Satellite and internet radio subscription service with deep live-radio and talk programming. Comparable to Thumbplay on live radio streaming and premium subscription monetization.
Emerging players
- SoundCloud: Audio streaming platform with creator-uploaded music and emerging subscription tiers. Comparable to Thumbplay as a mobile-friendly music streaming platform serving independent and emerging artists.
- LiveOne: Music, podcast, and live event streaming platform with ad-supported and subscription tiers. Comparable to Thumbplay on the audio-plus-live-event positioning and freemium monetization.
Regional players
- Deezer: Music streaming subscription service with strongest presence in France, Brazil, and MENA. Comparable to Thumbplay on freemium mobile subscription model, but primarily serves non-U.S. geographies.
Market position
Weaknesses4 records
Key risks5 records
Key highlights5 records
Customer concentration
Thumbplay social profiles
Digital presenceThumbplay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thumbplay leadership team
Management profileNumber of profiles
Thumbplay funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thumbplay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thumbplay
What does Thumbplay do?
Thumbplay is a cloud-based music subscription service that delivers audio, video, and gaming content to mobile device users. The platform streams live radio stations, on-demand podcasts, and curated music across web, iOS, Android, Alexa-enabled smart speakers, and built-in automotive entertainment systems. It operates a freemium model combining an ad-supported free tier with a premium iHeartRadio All Access subscription that provides ad-free listening and enhanced features.
Is Thumbplay a public or private company?
Thumbplay is a public company. It is classified as venture growth investor backed and is currently operating.
When was Thumbplay founded?
Thumbplay was founded in 1972. It employs 51 to 100 people.
Where is Thumbplay based?
Thumbplay is headquartered in New York, United States, in the North America region.
How does Thumbplay make money?
Two revenue lines are on record. Advertising is the primary driver. The others are iHeartRadio All Access Subscription.
Who are Thumbplay's main competitors?
Direct peers on record are Spotify, Pandora and TuneIn. Broad incumbents are Apple Music, iHeartRadio, Amazon Music and SiriusXM. Emerging players are SoundCloud and LiveOne. Deezer is listed as a regional player.
Does Thumbplay have an API?
No public API is recorded for Thumbplay.
What industry is Thumbplay in?
Thumbplay's product category is Music Streaming. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms. Its NAICS code is 516.