Rai Way
Rai Way is Italy's leading broadcasting infrastructure operator, running 2,300+ transmission sites for DTT, FM, and DAB+ services under a service contract with parent RAI. The company is expanding into edge data centers, hyperscale capacity, CDN, and fiber connectivity for broadcasters, MNOs, enterprises, and public administration.
- Company typePublic
- Founded2000
- HeadquartersRoma, Italy
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Rai Way does
Rai Way S.p.A. is the Italian operator of broadcasting and digital infrastructure, controlled by public broadcaster RAI and listed on Euronext Milan since 2014. The company runs over 2,300 transmission sites providing DVB-T/DVB-T2 digital terrestrial television, FM, and DAB+ radio coverage reaching more than 99% of the Italian population for DTT and FM and over 70% for DAB+. Beyond its core broadcasting mandate under a service contract with RAI running through 2028, Rai Way monetizes the same infrastructure through tower hosting for telecom operators, a proprietary Edge CDN with 10 points of presence, five operational Edge Data Centers, and a 6,000+ km DWDM fiber optic backbone.
The company's go-to-market is direct enterprise field sales in Italy, organized around service-specific commercial teams (broadcasting, data center, CDN/connectivity, tower hosting) targeting national and local broadcasters, mobile network operators, public administration, and large enterprises requiring Italian-based digital infrastructure. Revenue is generated through subscription/recurring contracts across all service lines, with the FY2025 core revenue base of €282.8 million generating €191.8 million adjusted EBITDA (~68% margin) and €88.6 million net profit. The product portfolio is being actively expanded: a €400 million hyperscale data center in Pomezia (planning permission received March 2026) and a target of 18 edge data center facilities will materially scale the data center business beyond the current five edge sites, while partnerships with Cubbit (Cloud Object Storage) and Oracle AI extend the platform into cloud and AI-enabled infrastructure services.
Strategically, Rai Way is in active merger negotiations with EI Towers (extended through end of June 2026), which would create a combined Italian TV tower entity of approximately 4,700 sites valued near €4 billion and reshape the competitive landscape of Italian broadcasting infrastructure. Underlying organic growth is modest at roughly 2-3% annually (Q1 2026 revenue +2.6% YoY), with significant operational leverage and free cash flow supporting the multi-year capex program and any merger-related integration costs.
Rai Way firmographics
Firmographics- Name
- Rai Way
- Legal name
- Rai Way S.p.A.
- Website
- https://raiway.it
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Rai Way is Italy's leading broadcasting infrastructure operator, running 2,300+ transmission sites for DTT, FM, and DAB+ services under a service contract with parent RAI. The company is expanding into edge data centers, hyperscale capacity, CDN, and fiber connectivity for broadcasters, MNOs, enterprises, and public administration.
- Ownership category
- akta.pro rank
Rai Way industry classification
Industry- Product category
- Broadcasting Infrastructure Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Broadcasting and Content Providers (516)
- SIC
- Communications Services, Nec (4899), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH)
Keywords
Where Rai Way is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices27 records
Markets served
Rai Way business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Broadcasting Transmission Services: Core broadcasting transmission and diffusion services for RAI and local broadcasters, including TV and radio signal transmission via DVB-T/T2, FM, and DAB+ networks.
- Tower Rental / Hosting: Tower hosting services for telecom operators, broadcasters, and public institutions, providing secure and high-performance hosting solutions on the company's distributed network of 2,300+ sites.
- Data Center & Cloud Services: Colocation, virtual private cloud, cloud object storage, and connectivity services from Edge Data Centers targeting enterprises and public administration.
- Content Delivery Network: CDN services for live and VoD streaming, origin shield, storage, DVR, transcoding, and dashboard services for broadcasters, OTT operators, and content providers.
- Connectivity Services: High-capacity dedicated fiber optic connections (6,000+ km DWDM network) with redundant paths for enterprises and public administration.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rai Way product offering
Product offeringCore offering
Rai Way operates Italy's national broadcasting and digital infrastructure portfolio. It provides DVB-T/T2, FM, and DAB+ transmission services for national and local broadcasters; tower hosting for mobile network operators; edge data center colocation together with cloud services (Virtual Private Cloud and Object Storage); a 10-PoP Content Delivery Network; and high-capacity DWDM fiber connectivity over 6,000+ km of network. Services are aimed at broadcasters, telecom operators, media/OTT companies, enterprises, and public administration.
Product overview
Rai Way operates as an integrated digital infrastructure operator offering a diversified portfolio of services centered around broadcasting, connectivity, and cloud infrastructure. The core offering includes Broadcasting Services (TV/radio transmission via DVB-T/DVB-T2, FM, DAB+ networks) and Tower Hosting, which form the traditional infrastructure business. The company has expanded into digital services including a proprietary Edge CDN (with 10 PoPs), Data Center & Cloud services (Colocation, Virtual Private Cloud, Cloud Object Storage), and Connectivity Services (6,000+ km fiber optic network). These services are delivered through 5 active Edge Data Centers and a planned Hyperscale Data Center in Rome. The portfolio serves Rai, local broadcasters, mobile network operators, enterprises, and public administrations, with all services designed to ensure Italian digital sovereignty.
Differentiator
Problem solved
Functional benefit
Products and services
- National Broadcasting Services (DVB-T/T2, FM, DAB+) End-to-end digital terrestrial television (DVB-T/T2), analog FM, and DAB+ digital radio transmission services delivered across Rai Way's nationwide network of more than 2,300 sites for national and local broadcasters.
- Tower Hosting Services Carrier-neutral hosting of mobile network antenna systems and equipment on Rai Way's transmission sites, providing power, space, and backhaul for Italian mobile network operators and wireless carriers.
- Edge Data Center Colocation Colocation services across Rai Way's 5 edge data centers in Italy, offering secure, sovereign, EU-compliant rack space and facilities for enterprises, OTT operators, and public administration.
- Virtual Private Cloud (VPC) Cloud computing infrastructure delivered from Rai Way's edge data centers, providing enterprises with on-demand virtual private cloud capacity hosted in Italy.
- Cloud Object Storage Object storage service offered from Rai Way's Italian edge data centers, providing scalable, sovereign storage capacity for enterprise and media workloads.
- Content Delivery Network (CDN) Content distribution service delivered through a 10-PoP edge CDN across Italy, enabling broadcasters, OTT operators, and media companies to distribute video and digital content with low latency and high reliability.
- Fiber Connectivity (DWDM Network Services) High-capacity DWDM fiber optic connectivity services over 6,000+ km of network, providing backbone and backhaul links for broadcasters, MNOs, enterprises, and public-sector buyers.
- Local Broadcasting Services Regional and local DTT/DAB+ transmission, contribution, and distribution services for Italian regional broadcasters, radio stations, and content producers.
- Mobility Services Infrastructure services supporting mobile network operators' rollout and densification, including 5G broadcasting capability and connected-mobility solutions over Rai Way's network.
- Integrated Solutions on Demand Custom integrated solutions combining transmission, hosting, data center, cloud, CDN, and fiber capabilities into tailored, on-demand service packages for broadcasters, enterprises, and public administration.
Quantifiable outcome
- 99%+ population coverage for DTT and FM radio
- +4 more outcomes
Companies that use Rai Way
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Rai Way technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature5 records
Rai Way partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- EI TowerscoreMerger negotiations between Rai Way and EI Towers (majority owned by infrastructure fund F2i and MFE) to create a joint TV tower company with approximately 4,700 sites worth nearly EUR 4 billion. Negotiations extended to end of June 2026.
- Hyperscale and Cloud CustomerscoreRai Way's hyperscale data center in Pomezia is designed for hyperscale and cloud customers with customizable density, layout, and cooling systems.
Scale indicators19 records
Recent moves8 records
Expansion highlights6 records
Rai Way competitors and assessment
Company assessmentDirect peers
- EI Towers: Italy's other major broadcast infrastructure operator, majority-owned by F2i and MFE. Operates towers and DTT transmission sites for Mediaset and other broadcasters; merger partner with Rai Way to create a ~4,700-site national champion.
- Inwit: Italy's largest tower company, jointly controlled by TIM and Vodafone, hosting the majority of Italian MNO macro sites. Competes with Rai Way for tower hosting revenue from MNOs and FWA operators across Italy.
- TDF (TDF Infrastructure): France's leading broadcast infrastructure operator (DTT, FM, DAB+) and a major tower hosting provider. Closest functional analogue to Rai Way outside Italy, with a comparable mix of broadcasting transmission, tower hosting and fiber connectivity.
- Arqiva: UK's primary broadcast infrastructure operator, providing DTT, radio and satellite transmission plus tower hosting and smart metering connectivity. Closest UK peer to Rai Way's integrated broadcast + tower + connectivity model.
- Retelit: Italian fiber optic network operator with ~14,000 km of infrastructure serving enterprises, MNOs and public administration. Directly competes with Rai Way's 6,000 km DWDM fiber and connectivity services in Italy.
- Open Fiber: Italian wholesale-only fiber operator (backed by CDP and Macquarie) building nationwide FTTH and FTTC infrastructure. Competes with Rai Way for enterprise and public sector connectivity in Italy.
Broad incumbents
- Cellnex Telecom: Europe's largest independent tower operator with extensive broadcast (DTT) and telecom tower portfolios across Spain, Italy, France, UK and other markets. Direct competitor in Italian tower hosting and a key European benchmark for tower valuations.
- American Tower Corporation: Global REIT-structured tower operator with a large European footprint. Competes with Rai Way in Italian/MNO tower hosting and provides a global valuation benchmark for tower-heavy business models.
- Equinix: Global colocation and interconnection leader with Milan data centers; competes with Rai Way's edge data center and colocation services for Italian enterprise and hyperscale workloads.
- Digital Realty Trust: Global hyperscale and colocation data center REIT with facilities in Milan. Competes with Rai Way's planned Pomezia hyperscale data center for cloud and hyperscale tenant contracts in Italy.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rai Way social profiles
Digital presenceRai Way compliance and trust
Trust signalCompliance9 records
Rai Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rai Way leadership team
Management profileNumber of profiles
Profiles2 records
Rai Way subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rai Way funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rai Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rai Way
What does Rai Way do?
Rai Way operates Italy's national broadcasting and digital infrastructure portfolio. It provides DVB-T/T2, FM, and DAB+ transmission services for national and local broadcasters; tower hosting for mobile network operators; edge data center colocation together with cloud services (Virtual Private Cloud and Object Storage); a 10-PoP Content Delivery Network; and high-capacity DWDM fiber connectivity over 6,000+ km of network. Services are aimed at broadcasters, telecom operators, media/OTT companies, enterprises, and public administration.
Is Rai Way a public or private company?
Rai Way is a public company. It is classified as public and is currently operating.
When was Rai Way founded?
Rai Way was founded in 2000. It employs 501 to 1,000 people.
Where is Rai Way based?
Rai Way is headquartered in Roma, Italy, in the Europe region.
How does Rai Way make money?
Five revenue lines are on record. Broadcasting Transmission Services are the primary driver. The others are tower Rental / Hosting, data Center & Cloud Services, content Delivery Network and connectivity Services.
Who are Rai Way's main competitors?
Direct peers on record are EI Towers, Inwit, TDF (TDF Infrastructure), Arqiva, Retelit and Open Fiber. Broad incumbents are Cellnex Telecom, American Tower Corporation, Equinix and Digital Realty Trust.
Does Rai Way have an API?
No public API is recorded for Rai Way.
What industry is Rai Way in?
Rai Way's product category is Broadcasting Infrastructure Services. Its primary akta.pro industry code is HDAIAKAH, Site Security, Monitoring & Remote Operations (NOC/IoT). Its NAICS code is 51711 and its SIC code is 4899.