Apwide
Apwide SA is a Lausanne-based software company that builds native Atlassian Marketplace apps, led by Apwide Golive for Test Environment Management in Jira and Apwide Booking for resource reservation in Jira Service Management, serving 500+ enterprise customers globally through a per-user subscription model.
- Company typePrivate
- Founded2015
- HeadquartersLausanne, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Apwide does
Apwide SA is a privately held Swiss software company headquartered in Lausanne that builds native Atlassian Marketplace applications for Test Environment Management (TEM) and resource reservation. Its flagship product, Apwide Golive, is a Jira-native app that provides an Environment Hub inside Jira: a single source of truth for environment inventory, conflict-aware scheduling and booking, deployment tracking linked to Jira versions, dependency mapping, and customizable dashboards. The app is available for Jira Cloud and Jira Data Center and integrates natively with Jenkins, Azure DevOps, GitHub Actions, Kubernetes, and Bamboo, with notifications delivered to Slack and Microsoft Teams. The product portfolio was extended in 2024 with Apwide Booking, a separate Marketplace app that brings resource reservation workflows into Jira and Jira Service Management.
The company operates an exclusively product-led, marketplace-distributed go-to-market. Pricing is publicly disclosed at USD 0.10-0.60 per Jira user per month with a free tier for teams of up to 10 users, and purchasing is handled through Atlassian's billing, supplemented by Atlassian Resellers and Solution Partners for enterprise procurement. The company has accumulated 500+ organizational customers across verticals (financial services, automotive, retail, aviation, healthcare, entertainment, gaming/lottery, facility management) with named logos including Swiss Re, Mercedes-Benz, Macy's, Southwest Airlines, Manulife, Disney France, Coles, Richemont, eHealth NSW, FortisAlberta, TCS, Lotto NZ, and HETSL. Co-founders Guillaume Vial and David Berclaz remain actively involved. The company is bootstrapped — no venture capital, private equity, or institutional investment is disclosed — and operates with a sub-10-person headcount. No M&A, IPO, or leadership transition events are documented.
Apwide firmographics
Firmographics- Name
- Apwide
- Legal name
- Apwide SA
- Website
- https://apwide.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apwide SA is a Lausanne-based software company that builds native Atlassian Marketplace apps, led by Apwide Golive for Test Environment Management in Jira and Apwide Booking for resource reservation in Jira Service Management, serving 500+ enterprise customers globally through a per-user subscription model.
- Ownership category
- akta.pro rank
Apwide industry classification
Industry- Product category
- Test Environment Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Testing, QA & Beta Distribution Platforms (BPAMADAK)
- akta.pro secondary industry
- IT Operations Management (ITOM) Platforms (HDAEALAC)
Keywords
Where Apwide is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Apwide business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Jira App Subscription (Cloud & Data Center): Apwide Golive is sold as a Jira app through the Atlassian Marketplace. Cloud Apps and Data Center Apps are subscription-based, available for monthly or annual terms. On-prem Server Apps are perpetual licenses with optional support/maintenance subscriptions. Pricing is tiered based on Jira user count.
- Marketplace Billing: Purchasing is handled through the Atlassian Marketplace, with Atlassian acting as commercial agent collecting payments on behalf of Apwide. Atlassian Resellers and Solution Partners can also place orders on behalf of customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small teams |
| Per seat | Monthly | Per-user pricing for larger organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Apwide product offering
Product offeringCore offering
Apwide provides Jira-native software applications for Test Environment Management (TEM) and resource reservation, distributed via the Atlassian Marketplace. Its flagship product, Apwide Golive, extends Jira with environment inventory, scheduling with conflict prevention, deployment tracking, dependency mapping, and integration with CI/CD pipelines. A secondary offering, Apwide Booking, adds resource reservation workflows to Jira and Jira Service Management.
Product overview
Apwide is a Swiss software company (Apwide SA, Lausanne) that provides Jira-native apps for Test Environment Management (TEM) and resource reservation. The product portfolio consists of two main offerings: Apwide Golive (the core environment hub product) and Apwide Booking (a resource reservation add-on for Jira and Jira Service Management). Apwide Golive integrates directly into Jira as a Jira app, providing environment inventory, scheduling, deployment tracking, and dependency visualization, while Apwide Booking extends Jira Service Management with structured booking workflows for resources. Both products are distributed through the Atlassian Marketplace and are available as Cloud Apps and On-prem Data Center/Server Apps.
Differentiator
Problem solved
Functional benefit
Brands
- Apwide Golive: Test Environment Management (TEM) solution for Jira that provides environment inventory, scheduling, deployment tracking, and orchestration capabilities integrated directly within the Jira platform.
- Apwide Booking
Products and services
- Apwide Golive Apwide Golive is a native Jira application that provides a single environment hub inside Jira, including environment inventory management, scheduling and booking with conflict prevention, deployment tracking linked to Jira versions, dependency mapping, KPI tracking, customizable dashboards, and integration with CI/CD tools via REST API, WebHooks, Jenkins Shared Library, and Azure DevOps. It is targeted at enterprises using Jira for release management, including Release Managers, DevOps teams, and QA teams.
- Apwide Booking Apwide Booking is a resource reservation application for Jira and Jira Service Management that turns Jira work items into booking requests for any resources (e.g., facilities, equipment, or test environments), with self-service reservation workflows, conflict detection, and approval automation. It is intended for IT, facilities, and shared-services teams that use Jira Service Management portals.
Quantifiable outcome
- Up to 40% of software development lifecycle effort is wasted due to environment-related issues (per Computerworld UK)
- +2 more outcomes
Companies that use Apwide
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
Apwide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature10 records
Apwide partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Jenkins (Cloudbees)coreNative integration with Jenkins through the Golive Jenkins Shared Library. Provides real-time updates within Jira when deployments occur through Jenkins pipelines. Enables teams to track which Jira issues have been deployed directly from Jenkins CI/CD jobs.
- Microsoft Azure DevOpscoreFree Azure DevOps extension enables integration with Azure DevOps (TFS/VSTS) pipelines. Teams can track deployments and environment updates directly through Azure DevOps with seamless Jira synchronization.
- GitHubcoreIntegration with GitHub for deployment tracking and environment management. Enables visibility into deployments triggered through GitHub Actions and workflows.
- KubernetescoreNative Kubernetes integration for containerized deployment tracking. Provides environment visibility for Kubernetes-based infrastructure and microservices architectures.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Apwide competitors and assessment
Company assessmentDirect peers
- Enov8: Standalone Test Environment Management platform explicitly cited by Apwide as a direct competitor. Both target release managers and DevOps teams for environment visibility, but Enov8 is a separate enterprise tool rather than a Jira-native app.
- Plutora: Enterprise release and environment management platform named by Apwide as a key competitor. Plutora serves large organizations with dedicated TEM and release orchestration tooling, contrasting Apwide's lightweight Jira-native approach.
Emerging players
- Xray (by Xblend): Jira-native test management app that overlaps with Apwide's QA and release coordination use cases. While focused on test case management, Xray addresses adjacent release-readiness workflows within the same Jira ecosystem.
- Zephyr (by SmartBear): Test management app for Jira serving QA teams. Competes for the Jira testing-and-release tooling budget that Apwide also targets, particularly for customers looking to consolidate testing and environment management in one ecosystem.
- ScriptRunner (by Adaptavist): Leading Jira automation and extension app. While not a direct TEM competitor, ScriptRunner shares the same Marketplace distribution channel and overlapping buyer personas (release managers, Jira admins), making it a potential cross-sell partner or substitute.
Broad incumbents
- Atlassian: Owner of the Jira platform and Atlassian Marketplace through which Apwide distributes. While not a TEM competitor today, Atlassian's native roadmap (Assets, deployment tracking features) is the single largest strategic risk and could subsume Apwide's value proposition.
- ServiceNow: Enterprise ITSM and ITOM platform that includes environment and release management capabilities. ServiceNow represents the broad-incumbent alternative for large enterprises evaluating whether to extend Jira or consolidate into a single ITSM platform.
- GitLab: End-to-end DevOps platform offering built-in environment management, CI/CD, and release features that compete with the broader workflow Apwide orchestrates. Represents a consolidation threat for enterprises considering single-vendor DevOps stacks.
- BMC Release Process Management (Clarity): Enterprise release and project portfolio management suite. Competes in the same release management and environment coordination category as Apwide, but at the high end of the enterprise market with significantly broader scope.
Others
- CloudBees (Jenkins): CI/CD platform that integrates with Apwide via the Jenkins Shared Library. As a core DevOps infrastructure provider, CloudBees is both an integration partner and an adjacent enabler in the same software-delivery workflow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apwide social profiles
Digital presenceApwide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apwide leadership team
Management profileNumber of profiles
Profiles2 records
Apwide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apwide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apwide
What does Apwide do?
Apwide provides Jira-native software applications for Test Environment Management (TEM) and resource reservation, distributed via the Atlassian Marketplace. Its flagship product, Apwide Golive, extends Jira with environment inventory, scheduling with conflict prevention, deployment tracking, dependency mapping, and integration with CI/CD pipelines. A secondary offering, Apwide Booking, adds resource reservation workflows to Jira and Jira Service Management.
Is Apwide a public or private company?
Apwide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apwide founded?
Apwide was founded in 2015. It employs 1 to 10 people.
Where is Apwide based?
Apwide is headquartered in Lausanne, Switzerland, in the Europe region.
How does Apwide make money?
Two revenue lines are on record. Jira App Subscription (Cloud & Data Center) is the primary driver. The others are marketplace Billing.
Who are Apwide's main competitors?
Direct peers on record are Enov8 and Plutora. Emerging players are Xray (by Xblend), Zephyr (by SmartBear) and ScriptRunner (by Adaptavist). Broad incumbents are Atlassian, ServiceNow, GitLab and BMC Release Process Management (Clarity). CloudBees (Jenkins) is listed as an others.
Does Apwide have an API?
Yes. Apwide Golive exposes a REST API that allows developers to programmatically create and manage environments, applications, and categories. The API can be used to integrate with CI/CD pipelines — for example, to automatically set microservice versions deployed on specific servers after project version release. Documentation is available at golive.apwide.com/doc.
What industry is Apwide in?
Apwide's product category is Test Environment Management Software. Its primary akta.pro industry code is BPAMADAK, App Testing, QA & Beta Distribution Platforms, with a secondary code of HDAEALAC, IT Operations Management (ITOM) Platforms. Its NAICS code is 5132 and its SIC code is 7372.