bruno
- Company typePrivate
- Founded2020
- HeadquartersSan Pedro, Mexico
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
bruno firmographics
Firmographics- Name
- bruno
- Legal name
- Bruno, Agente de Seguros S.A. de C.V.
- Website
- https://bruno.com.mx
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
bruno industry classification
Industry- Product category
- Digital Insurance Distribution Platform
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- B2B Channel Partners & Referral Agencies (Cross-Industry Referral) (FSAEAMAN)
Keywords
Where bruno is headquartered
LocationHeadquarters
- HQ city
- San Pedro
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
bruno business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Intermediation Commission: Bruno acts as a licensed insurance agent (Agente de Seguros) earning commission from insurers for policies intermediated through the platform. Bruno facilitates quoting, issuance, and ongoing policy management while the actual risk is underwritten by partnered insurers.
- Recurring Premium Collection Fee: Bruno automates recurring premium collection and renewal billing for partner channels, creating predictable income streams from ongoing policy renewals and premium processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auto: Cobertura Básica (essential legal minimum) |
| Subscription | Monthly | Auto: Cobertura Limitada |
| Subscription | Monthly | Auto: Cobertura Amplia |
| Unit Pricing | Monthly | Casa: Plan Básico — from $193/month |
| Unit Pricing | Annual | Casa: Plan Total |
| Unit Pricing | Monthly | Pertenencias: Plan Básico — from $169/month |
| Unit Pricing | Annual | Pertenencias: Plan Total |
| Subscription | Monthly | Gastos Médicos: Plan Básico — Hospital network essential |
| Subscription | Monthly | Gastos Médicos: Plan Óptimo — Wide hospital network (best price-quality) |
| Subscription | Monthly | Gastos Médicos: Plan Total — Premium hospital network (Red Ángeles, ABC, San José) |
| Unit Pricing | Pay-as-you-go | Viaje: Plan Básico / Plan Óptimo |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
bruno product offering
Product offeringCore offering
bruno is a digital insurance advisor and "insurance operating system" that operates as a licensed Mexican insurance agent (Agente de Seguros), intermediating policies from five integrated insurers across six product lines—Auto, Gastos Médicos Mayores, Casa, Pertenencias, Viaje, and Bóveda Digital. The platform enables multi-insurer quote comparison in a single flow, automated policy issuance in minutes, recurring premium collection, and digital policy self-service, available directly to consumers via web and mobile app and embedded into B2B partner channels (automotive dealerships, brokers, financial institutions) through API integration.
Product overview
Bruno is an insurance operating system platform that enables multi-insurer quoting and policy management through both a direct-to-consumer digital platform and a partner API integration. The core product portfolio includes six insurance categories: Auto, Gastos Médicos Mayores (major medical), Casa (home), Viaje (travel assistance), Pertenencias (possessions), and Vida (life). The platform differentiates through its multi-insurer approach, allowing users to compare offers from multiple carriers in a single flow. A key feature is the Bóveda Digital (digital vault) for document storage and policy management. Distribution partners (automotive agencies, brokers, financial institutions) can integrate via API to embed insurance products into their existing customer experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguro de Auto Multi-insurer auto insurance comparison and purchase. Users compare quotes from multiple carriers in a single flow and choose between basic (legal minimum), limited, or comprehensive coverage. Includes roadside assistance, theft, and material damage options. For Mexican individual consumers and automotive dealership partners.
- Gastos Médicos Mayores Major medical expense insurance with customizable plans (Básico, Óptimo, Total). Users select hospital network tier, adjust deductibles, and choose monthly or annual billing with coverage starting in under 24 hours. Includes hospitalization, surgeries, emergencies, medications, diagnostics, and maternity (with waiting period). For Mexican individual consumers.
- Seguro de Casa Home insurance for owners, landlords, and tenants covering fire, earthquakes, floods, theft, and civil liability. Available in Básico and Total plans, with starting price of $193 MXN per month. Includes home assistance (plumber, electrician, locksmith) and optional electronic equipment and mobile device coverage.
- Asistencia de Viaje Travel assistance insurance providing worldwide coverage (excluding country of residence) for medical emergencies abroad, lost baggage, flight cancellation, and legal assistance. Available in Básico or Óptimo plans purchasable in under 5 minutes. For Mexican individual consumers.
- Seguro de Pertenencias Possessions insurance covering electronics, appliances, and personal belongings against theft, damage, floods, and earthquakes. Available in Básico (from $169 MXN per month) or Total plans, with optional dedicated cell phone coverage.
- Bóveda Digital Cloud-based digital document vault for storing insurance policies and personal documents (IDs, receipts). Supports offline access, photo upload, expiry notifications, and file sharing via email or WhatsApp.
- bruno Platform (Insurance Operating System) Cloud-based insurance distribution platform that orchestrates multi-insurer quoting, automated policy issuance, recurring billing, and renewal management. Provides a unified real-time dashboard (app.somosbr.com) for distribution channels (agencies, brokers, financial partners) to manage quotes, policies, and insurer relationships. Sold to B2B partners (automotive dealerships, brokers, financial institutions) via API integration.
Quantifiable outcome
- 24.3% quote-to-policy conversion rate (+0.8pp YoY)
- +2 more outcomes
Companies that use bruno
Customer profileSegments4 records
Ideal customer profiles4 records
bruno technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
bruno partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- GNP SeguroscoreMajor Mexican insurer and one of the top insurers by complaint volume (8,930 complaints in 2020 per CONDUSEF). Partner insurer for policy issuance and underwriting.
- HDI SeguroscorePartner insurer integrated into bruno's multi-insurer quoting and issuance platform.
- MAPFREcoreGlobal insurer with Mexican operations. Partner insurer for policy issuance across one or more product lines (Auto, Casa, GMM).
- VelPaycorePayment facilitator (VelPay, S.A. de C.V.) enabling electronic payment processing for insurance premiums. Per terms and conditions, VelPay handles payment processing, PCI-compliant card data storage, and fund disbursement. Core infrastructure partner.
- Grupo Automotriz (Northeast Mexico)coreLeading automotive dealership network in Northeast Mexico. Partner channel distributing bruno's embedded auto insurance products through their vehicle sales process.
- Banco DigitalcoreDigital bank ecosystem for financial and automotive services integrating bruno's insurance products into their digital banking experience. Listed as 'Por anunciar' (to be announced).
- Plataforma de Gestión AutomotrizcoreAutomotive management and financing platform — market leader in Mexico for automotive fleet management. Integrating insurance into automotive financing lifecycle.
- Marketplace AutomotrizcoreNew and used vehicle buying and selling marketplace embedding bruno insurance into the vehicle purchase transaction flow.
Scale indicators8 records
Recent moves5 records
bruno competitors and assessment
Company assessmentEmerging players
- Pier: Mexican digital auto insurance startup using telematics and data to offer auto coverage directly. Comparable as a Mexican insurtech but with a vertically integrated carrier model rather than aggregator approach.
- Akua: Brazilian embedded insurance infrastructure provider enabling partners to offer insurance products via API. Closely comparable to Bruno's embedded distribution motion, though operating in Brazil rather than Mexico.
- Sofía: Mexican health insurance insurtech offering Gastos Médicos Mayores and accident products digitally. Comparable as a Mexican insurtech operating in Bruno's GMM product line, though with a carrier rather than aggregator model.
- Vitau: Mexican digital health benefits and insurance platform serving both consumers and B2B partners. Comparable in operating geography and adjacent product lines (health) with embedded B2B distribution motion.
Broad incumbents
- Lemonade: US-listed digital insurance company using mobile-first, AI-driven distribution across multiple product lines. Represents the broader digital insurance incumbent model against which Bruno's tech-enabled distribution must compete for talent and capital.
Direct peers
- ComparaOnline: LATAM insurance and financial product comparison platform with operations across multiple Spanish-speaking markets. Similar aggregator business model serving Latin American insurance consumers.
- The Zebra: US-based insurance comparison platform offering real-time multi-carrier quotes across auto, home, and other lines. Highly comparable self-serve aggregator model, though operating at significantly larger scale in the US market.
- ComparaBien: Peruvian-founded LATAM insurance and financial product comparison platform active in Mexico. Closely comparable multi-insurer comparison model targeting Mexican consumers seeking best-fit coverage.
- Decide: Mexican digital insurance marketplace aggregating multiple insurer offerings for consumer comparison and purchase. Directly comparable model to Bruno's multi-insurer self-serve platform.
- iúnigo: Mexican digital insurance comparison platform offering multi-insurer quotes across auto and other lines. Comparable to Bruno as a direct-to-consumer aggregator operating in the same Mexican market with similar product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
bruno social profiles
Digital presencebruno financial estimates
Financial estimateRevenue estimate
Valuation estimate
bruno leadership team
Management profileNumber of profiles
bruno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bruno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bruno
What does bruno do?
bruno is a digital insurance advisor and "insurance operating system" that operates as a licensed Mexican insurance agent (Agente de Seguros), intermediating policies from five integrated insurers across six product lines—Auto, Gastos Médicos Mayores, Casa, Pertenencias, Viaje, and Bóveda Digital. The platform enables multi-insurer quote comparison in a single flow, automated policy issuance in minutes, recurring premium collection, and digital policy self-service, available directly to consumers via web and mobile app and embedded into B2B partner channels (automotive dealerships, brokers, financial institutions) through API integration.
Is bruno a public or private company?
bruno is a private company. It is classified as unknown and is currently operating.
When was bruno founded?
bruno was founded in 2020. It employs 1 to 10 people.
Where is bruno based?
bruno is headquartered in San Pedro, Mexico, in the Latin America region.
How does bruno make money?
Two revenue lines are on record. Insurance Intermediation Commission is the primary driver. The others are recurring Premium Collection Fee.
Who are bruno's main competitors?
Emerging players on record are Pier, Akua, Sofía and Vitau. Lemonade is listed as a broad incumbent. Direct peers are ComparaOnline, The Zebra, ComparaBien, Decide and iúnigo.
Does bruno have an API?
Yes. Bruno offers an API for partner integration, enabling financial partners and other distribution channels (such as automotive agencies, brokers, and digital platforms) to embed insurance products into their existing experiences. The API supports integration for quoting, policy issuance, and payment processing within partner platforms. Partners can access the platform via app.somosbr.com for real-time operations including quotes, policies, channels, and insurer management.
What industry is bruno in?
bruno's product category is Digital Insurance Distribution Platform. Its primary akta.pro industry code is FSAEAMAN, B2B Channel Partners & Referral Agencies (Cross-Industry Referral). Its NAICS code is 524210 and its SIC code is 6411.