AquaStar Pool Products
AquaStar Pool Products is a privately held US manufacturer of pool and spa circulation and sanitation components — pumps, filters, valves, ozone/chlorination systems, drain covers, and lighting — sold exclusively through authorized distributors to pool builders, service professionals, and commercial operators.
- Company typePrivate
- Founded2003
- HeadquartersVentura, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What AquaStar Pool Products does
AquaStar Pool Products is a privately held US manufacturer of pool and spa circulation and sanitation components, founded in 2003 and headquartered in Ventura, California. The company designs, patents, and produces a comprehensive portfolio of pool equipment including centrifugal pumps, filters, valves, ozone and chlorination systems, VGBA-compliant drain covers, skimmers, deck drains, automatic pool cleaners, vacuum heads, and nicheless LED lighting. With over 60 patents and a vertically integrated design-to-manufacturing model, AquaStar holds NSF/ANSI/CAN 50 and CE certifications and maintains VGBA 2017 compliance across its safety-critical drain cover lines.
The company operates a pure B2B channel: all products are sold exclusively through an authorized distributor network serving pool builders, installers, service professionals, and commercial operators (hotels, resorts, fitness facilities, and municipal pools). Pricing is not publicly disclosed, and orders are routed through a centralized customer-service line. Revenue streams comprise hardware sales across Pumps & Filters (Pipeline), Water Treatment (PureStar, Ultimate Ozone, ChemStar), White Goods, Cleaning, Lighting & Features, VGBA Drain Covers, Fittings, Skimmers, Valves, and Deck Drains, plus Builder Kits for vinyl/fiberglass installations and ProStar aftermarket replacement parts.
AquaStar's R&D output is evidenced by ongoing product launches (e.g., FlowSync in 2026), multiple Pool Nation Award nominations, and a portfolio of sub-brands that segment the portfolio by function. The company is founder/CEO-led by Olaf Mjelde, with no disclosed institutional funding, no M&A activity, and operations concentrated in the US market through its established distributor channel.
AquaStar Pool Products firmographics
Firmographics- Name
- AquaStar Pool Products
- Legal name
- AquaStar Pool Products, Inc.
- Website
- https://aquastarpoolproducts.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AquaStar Pool Products is a privately held US manufacturer of pool and spa circulation and sanitation components — pumps, filters, valves, ozone/chlorination systems, drain covers, and lighting — sold exclusively through authorized distributors to pool builders, service professionals, and commercial operators.
- Ownership category
- akta.pro rank
AquaStar Pool Products industry classification
Industry- Product category
- Pool Equipment Manufacturing
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industry
- Filter, Pump & Heater Maintenance/Repair (HSAIALAC)
Keywords
Where AquaStar Pool Products is headquartered
LocationHeadquarters
- HQ city
- Ventura
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AquaStar Pool Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Pool Equipment Sales: Sale of pool circulation equipment including pumps, filters, valves, skimmers, cleaners, lighting, water treatment systems (ozone, chlorinators), and spa jets. Products are sold through authorized distributors to pool builders, installers, and service professionals.
- Replacement Parts: ProStar replacement parts for pool cleaners (P180/P280), including drive shafts, ball bearings, vacuum tubes, frames, thrust jet kits, and water management systems.
- Builder Kits: Pre-packaged kits for vinyl and fiberglass pool builders containing skimmers, suction outlets, drain covers, return fittings, and decorative components.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
AquaStar Pool Products product offering
Product offeringCore offering
AquaStar Pool Products manufactures swimming pool and hot tub circulation and sanitation components sold exclusively through authorized distributors. The product portfolio includes Pipeline Pumps and Filters for water circulation, PureStar and Ultimate Ozone systems for chemical-free sanitization, FlowStar valves and flow meters, LiteStar LED lighting, AquaRover automatic cleaners, Gyro-Vac+ vacuum heads, ChemStar chlorinators, AquaThunder spa jets, skimmers, VGBA-compliant drain covers, deck drains, fittings, Builder Kits for vinyl/fiberglass pools, and ProStar replacement parts.
Product overview
AquaStar Pool Products is a comprehensive pool equipment manufacturer offering a portfolio of interconnected products for pool construction and maintenance. The core product lines include Pipeline Filters and Pipeline Pumps for water circulation, PureStar and Ultimate Ozone systems for chemical-free sanitization, FlowStar Valves for flow control, and LiteStar LED lighting. Supporting product lines include AquaRover automatic pool cleaners, Gyro-Vac+ vacuum heads, ChemStar chlorinators, AquaThunder spa jets, skimmers, fittings, and VGBA-compliant drain covers. The company also provides ProStar replacement parts and Builder Kits for vinyl and fiberglass pool installations. The portfolio is distributed through authorized distributors with support resources including digital catalogs, sizing guides, and installation documentation.
Differentiator
Problem solved
Functional benefit
Brands
- Pipeline Filters: Residential pool filters nominated for Best Residential Filter in 2023 Pool Nation Awards
- Pipeline Pumps
- PureStar
- Ultimate Ozone
- Lite Star
- FlowStar
- FlowSync
- GyroVac
- AquaRover
- AquaThunder
- ProStar
- ChemStar
- Dry Deck
- MoFlow
- ZarStar
Products and services
- Pipeline Filters Pool filtration systems for residential and commercial applications, nominated for Best Residential Filter in the 2023 Pool Nation Awards. Sold to pool builders, service professionals, and commercial operators via authorized distributors.
- Pipeline Pumps Centrifugal pumps for pool circulation, nominated for Best Variable Speed Pump in the 2023 Pool Nation Awards. Designed for residential and commercial pool builders and service professionals.
- PureStar Ozone System Geodesic corona discharge ozone generator for pool water treatment that reduces chlorine use and eliminates harmful microorganisms without irritating eyes or skin. Nominated for Innovative Product of the Year in the 2023 Pool Nation Awards. Targets pool builders, service companies, and commercial pool operators.
- Ultimate Ozone Corona discharge ozone pump systems for swimming pool sanitization that deliver clearer, cleaner water while reducing chlorine use and energy costs, built with CE-approved components. Sold through authorized distributors to pool builders and service professionals.
- FlowStar Valves Durable CPVC valves including 2-way and 3-way valves, check valves, and actuators designed for reliable performance, adjustable flow, and resistance to harsh pool conditions, with lifetime warranty on valve body. Sold to pool builders and service professionals through distributors.
- LiteStar LED Lights Nicheless LED pool lighting for retrofit and new construction applications, adjustable without traditional niches. Sold to pool builders and renovation contractors via authorized distributors.
- AquaRover Automatic Suction Pool Cleaner Automatic suction pool cleaner featuring Adaptive Cruise Control Technology for use with variable speed pumps, designed for concrete and vinyl/fiberglass pools. Includes hoses, regulator valve, skimmer cone, and safety vacuum lock. Sold to pool builders, service companies, and distributors.
- Gyro-Vac+ Vacuum Heads Commercial grade vacuum heads featuring Vac-Easy multi-directional wheels for smooth multi-directional control, available in 14 and 22 inch sizes for residential and commercial pool use. Sold through distributors to commercial operators and service professionals.
- ProStar Replacement Parts Replacement parts for P180/P280 pool cleaners including ball bearings, drive shafts, water management systems, frames, axles, vacuum tubes, and thrust jet kits. Sold through distributors to pool service professionals.
- ChemStar Chlorinators In-line and off-line chlorinator systems for automatic pool sanitization featuring top-load design for Trichlor or Bromine tablets, operating up to 50 PSI, available in clear body models for visual monitoring. Sold through distributors to pool builders and service professionals.
- AquaThunder Spa Jets Complete line of spa jet products including gunite jet housings, jet niches, jet barrels, retainers, and therapeutic spinners featuring clean scallop design with adjustable front flanges, made from ABS engineering-grade resin. Sold through distributors to spa builders and installers.
- FlowStar Skimmers Pool skimmers and accessories including round lids, decorative covers, extension collars, vacuum plates, and fillable lids for natural stone pavers up to 35mm thick, NSF/ANSI/CAN 50 certified. Sold through distributors to pool builders.
- Builder Kits Convenient kits for vinyl and fiberglass pool/spa installations including skimmers, drain outlets, fittings, and decorative covers, available in standard and bonded versions. Sold through distributors to pool builders.
- Fittings Complete line of return fittings, vacuum fittings, and light niches for pool installation, including flush-mount, extended, wall, and knock-in configurations with integrated water stops. Sold through distributors to pool builders.
- VGBA Drain Covers VGBA 2017 compliant drain covers in various sizes (6-24 inch) and configurations (round, square), including MACH-I series and channel drain options, compliant with the Virginia Graeme Baker Pool and Spa Safety Act. Sold through distributors to pool builders and service professionals.
- FlowSync NSF-approved 360-degree adjustable floor return fittings that deliver precision flow and perfect circulation through a durable flush design, adjustable from 1 to 83 GPM, meeting NSF 50 standards. Sold through distributors to pool builders and renovation contractors.
Quantifiable outcome
- Reduces chlorine use and energy costs with PureStar Ozone System
- +3 more outcomes
Companies that use AquaStar Pool Products
Customer profileSegments4 records
Ideal customer profiles4 records
AquaStar Pool Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
AquaStar Pool Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Every Child a SwimmercoreAquaStar co-created the 'Key Steps to Enhancing Pool Safety' educational guide with Every Child a Swimmer. The free resource is available for pool professionals to share with clients. AquaStar also donates a portion of proceeds from every sale of Pipeline Filters, Pipeline Pumps, and PureStar Ozone Systems to help fund the organization's drowning prevention mission.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
AquaStar Pool Products competitors and assessment
Company assessmentDirect peers
- Hayward Holdings: Hayward is one of the largest pool equipment manufacturers in North America, offering pumps, filters, heaters, sanitization, lighting, controls, and automation — directly overlapping AquaStar's Pipeline Pumps/Filters, PureStar ozone, and LiteStar LED product lines, sold through the same pool builder/installer channel.
- Pentair: Pentair's Pool segment is a global leader in pool pumps, filters, heaters, automation, and sanitization, serving residential and commercial pools. Direct overlap with AquaStar on variable-speed pumps, filtration, and water-treatment, and the same B2B channel through distributors and builders.
- Jandy (Fluidra): Jandy, now part of Fluidra, is a direct competitor in pool pumps, filters, valves, heaters, automation, and lighting with strong brand recognition among pool builders and service professionals — the same primary customer segments AquaStar targets.
- Polaris (Zodiac): Polaris is a leading brand of automatic pool cleaners (pressure-side and robotic) and a direct competitor to AquaStar's AquaRover suction cleaner and Gyro-Vac+ vacuum heads, serving the same pool service professional channel.
- Maytronics: Maytronics is the global leader in robotic pool cleaners (Dolphin brand) and competes directly with AquaStar's AquaRover suction cleaner line in the residential and commercial pool cleaning category.
- Speck Pumps: Speck Pumps is a specialty manufacturer of swimming pool and spa pumps, most directly comparable to AquaStar's Pipeline Pumps line. Both are mid-sized pump specialists selling through the same B2B pool industry channels.
Broad incumbents
- Fluidra: Fluidra is a global pool and wellness equipment conglomerate owning Jandy, Zodiac, and AstralPool. Comparable on product breadth (pumps, filters, cleaners, heaters, controls) and B2B distribution model, though much larger and more internationally diversified than AquaStar.
Others
- Pool Corporation: Pool Corporation is the largest wholesale distributor of pool equipment, supplies, and replacement parts in North America. While not a manufacturer-competitor, POOL is the dominant channel through which AquaStar's products reach pool builders and service pros, making it both a critical customer and a strategic dependency.
Regional players
- Waterco: Waterco manufactures pool pumps, filters, sanitizers, and water-treatment equipment with primary strength in Asia-Pacific/Australia. Comparable product categories (pumps, filters, chlorinators) and B2B distribution model, though Waterco's geographic focus overlaps with AquaStar's US market less directly.
Emerging players
- Intex Recreation: Intex is a leading manufacturer of above-ground pools, portable spas, and pool accessories globally. While more consumer-focused and lower-priced than AquaStar, the company overlaps in pumps, filters, and basic circulation equipment for entry-level and small-pool segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AquaStar Pool Products social profiles
Digital presenceAquaStar Pool Products compliance and trust
Trust signalCompliance4 records
AquaStar Pool Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
AquaStar Pool Products leadership team
Management profileNumber of profiles
Profiles1 record
AquaStar Pool Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AquaStar Pool Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AquaStar Pool Products
What does AquaStar Pool Products do?
AquaStar Pool Products manufactures swimming pool and hot tub circulation and sanitation components sold exclusively through authorized distributors. The product portfolio includes Pipeline Pumps and Filters for water circulation, PureStar and Ultimate Ozone systems for chemical-free sanitization, FlowStar valves and flow meters, LiteStar LED lighting, AquaRover automatic cleaners, Gyro-Vac+ vacuum heads, ChemStar chlorinators, AquaThunder spa jets, skimmers, VGBA-compliant drain covers, deck drains, fittings, Builder Kits for vinyl/fiberglass pools, and ProStar replacement parts.
Is AquaStar Pool Products a public or private company?
AquaStar Pool Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AquaStar Pool Products founded?
AquaStar Pool Products was founded in 2003. It employs 101 to 250 people.
Where is AquaStar Pool Products based?
AquaStar Pool Products is headquartered in Ventura, United States, in the North America region.
How does AquaStar Pool Products make money?
Three revenue lines are on record. Pool Equipment Sales are the primary driver. The others are replacement Parts and builder Kits.
Who are AquaStar Pool Products's main competitors?
Direct peers on record are Hayward Holdings, Pentair, Jandy (Fluidra), Polaris (Zodiac), Maytronics and Speck Pumps. Fluidra is listed as a broad incumbent. Pool Corporation is listed as an others. Waterco is listed as a regional player. Intex Recreation is listed as an emerging player.
Does AquaStar Pool Products have an API?
No public API is recorded for AquaStar Pool Products.
What industry is AquaStar Pool Products in?
AquaStar Pool Products's product category is Pool Equipment Manufacturing. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAIALAC, Filter, Pump & Heater Maintenance/Repair. Its NAICS code is 333914 and its SIC code is 3561.