MACtac Europe S.A.

What MACtac Europe S.A. does

MACtac Europe S.A. is a Belgian-headquartered manufacturer of pressure-sensitive adhesive (PSA) graphic films, operating as a wholly-owned subsidiary of Avery Dennison Corporation (NYSE: AVY) since August 2016. The company is domiciled in Soignies, Belgium — the site of an ISO 9001-certified manufacturing plant established in 1967 — and operates a Singapore regional headquarters (460 Alexandra Road, PSA Building #28-02/03) to serve Asia Pacific. Geographically it covers the EMENA region plus more than 20 Asia Pacific markets, with explicit exclusion of the United States, Canada and Mexico, where the legacy Mactac North America entity operates separately. The firm is privately held, structured as a Belgian S.A. (previously Mactac Europe SPRL), and is treated as a private operating subsidiary within Avery Dennison's Graphics Solutions division.

The product portfolio is built around three core adhesive chemistries (emulsion-based, hot melt, and solvent-based) and spans signage and marking films (MACal 8000/8200 Pro/9200 Pro/9700 Pro/9800 CAST, MACal Glass Decor, MACal Mirror Films), digital printing media (JT 5400–10800 series across monomeric, polymeric and cast chemistries), laminating films (LF 8500–10700, anti-slip FloorGrip/StreetLam, anti-graffiti, anti-fingerprint PET), vehicle wrap lines (ColourWrap, TF series), paint protection films (Mactac Protect Pro, CrystalProtect 150, Permacolor HORIZon), and specialty products (MACscreen, MACmask, MacGlide anti-fouling, WallCHALKER, whiteboard films, MACtransfer). Differentiated technology includes patented Bubble-Free (BFG) adhesive systems with 50% application time savings, self-healing polyurethane films, and patented non-ooze scored-liner adhesive sheets. Complementary services include a worldwide Colour Matching Service (Pantone/RAL custom orders) and the Mactac Car Wrap Training certification program.

The business model is exclusively indirect: MACtac sells only through a network of distributors and converters/installers across EMENA and Asia Pacific, with a public "Find a Distributor" tool and regional telephone support across Australia, Malaysia, South Africa, New Zealand, Philippines, India, Indonesia, Singapore, and Thailand. Pricing is not publicly disclosed and is negotiated through the distributor channel. End customers include vehicle wrap shops, signage producers, architectural and interior designers, printers, and digital imaging converters. Customer segments span Architecture and Interior Design, Vehicle and Transport, Signage and Marking, Protection, Eco-Responsible films, and specialty applications (whiteboard/chalkboard). The firm has no public revenue disclosure, runs Mactac Creative Awards (2025), and reports compliance with REACH and RoHS regulations.

Name

MACtac Europe S.A.

Legal name

Mactac Europe S.A.

Website

https://mactacgraphics.eu

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

MACtac Europe S.A. is a Belgian manufacturer of pressure-sensitive adhesive graphic, wrapping and laminating films, wholly-owned by Avery Dennison since 2016, serving EMENA and Asia Pacific distributors and converters across vehicle wrap, signage, architectural and protection applications.

Ownership category

akta.pro rank

Product category

Pressure-sensitive adhesive graphic films

NAICS

Adhesive Manufacturing (32552), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Adhesives & Sealants (2891), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)

akta.pro secondary industries

Adhesives (Structural & Assembly) (IMAEAGAH), Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)

Keywords

• Pressure sensitive adhesive films
• Graphic films manufacturing
• Vehicle wrapping films
• Digital printing media
• Laminating films

Headquarters

HQ city

Soignies

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Pressure Sensitive Adhesive Film Products: MACtac generates revenue through the sale of pressure sensitive adhesive films and graphic products, including signage films, wrapping films, laminating films, screen printing films, masking/mounting films, and decorative films. Products are sold exclusively through a distributor and converter network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MACtac Europe S.A. manufactures pressure-sensitive self-adhesive graphic films, digital printing media, and laminating films. Its portfolio spans signage and marking films (MACal series), digital printing media (JT series), laminating films (LF and LUV series), vehicle wrapping films (ColourWrap, TF), paint protection films (CrystalProtect, Permacolor HORIZon, Mactac Protect Pro), specialty films (MACscreen, MACmask, WallCHALKER, anti-fouling films), and application tools. Products are sold exclusively through a global network of distributors and converters for use in architectural, vehicle, signage, and protection applications across EMENA and Asia Pacific.

Product overview

MACtac Europe S.A. is a manufacturer of pressure-sensitive self-adhesive graphic films, digital printing media, and laminating films, operating as a subsidiary of Avery Dennison since August 2016. The company is headquartered in Soignies, Belgium, with operations serving Europe, Middle East, Africa (EMENA), and Asia Pacific markets. The product portfolio is organized across several interconnected film categories: MACal series (signage & marking films including cast, calendered, translucent, reflective, and specialty films like Glass Decor and Mirror Films); JT series (digital printing media across monomeric, polymeric, and cast chemistries for flat, vehicle wrap, and wall applications); LF and LUV series (laminating films for graphic protection including anti-slip, UV-resistant, anti-graffiti, textured, and eco-friendly options); ColourWrap and TF series (vehicle wrapping films in diverse colors and textures); Paint Protection Films (including self-healing CrystalProtect and Permacolor HORIZon); specialty films (MACscreen screen printing films, MACmask masking films, MacGlide anti-fouling films, WallCHALKER chalkboard film, Whiteboard film); and application tools (squeegees, fluids, transfer tapes). The portfolio is complemented by a global Colour Matching Service and Mactac Car Wrap Training certification program. The company holds ISO 9001 certification and is compliant with REACH and RoHS regulations.

Differentiator

Problem solved

Functional benefit

Brands

• MACal: Signage and marking film series including MACal 8000, 8200 Pro, 9200 Pro, 9700 Pro, 9800 CAST, and 9800 Pro Series
• ColourWrap
• GlassDecor
• JT Series
• LF Series
• MACscreen
• MACmask
• MACtransfer
• Mactac Protect Pro
• Squid
• MACcrystal
• MAClite
• WallCHALKER

Products and services

• MACal Signage and Marking Film Series A family of calendered and cast self-adhesive films for interior and exterior signage, including the MACal 8000 Series (with fluorescent options), MACal 8200 Pro Series, MACal 9200 Pro Series (premium cast for long-term exterior signage), MACal 9700 Pro Series (translucent for backlit applications), MACal 9800 CAST (premium cast for high-end signage, branding, and architectural applications), and MACal 9800 Pro Series (high-performance calendered for vehicle wrapping and architectural use). Designed for sign makers and graphic professionals.
• JT Digital Printing Media Series A range of self-adhesive digital printing films covering monomeric (JT 5400, 6700, 7000, 8500, 8700), polymeric (JT 9300, 9500), and cast (JT 9700, 9800) chemistries, plus specialty bubble-free series (JT 10500, JT 10700, JT 8300 Dot). Compatible with solvent, eco-solvent, UV, and latex inks, with HP Latex certification across multiple series. Used by print service providers for flat, vehicle wrap, wall, and architectural applications.
• ColourWrap Vehicle Wrapping Film Series Premium vehicle wrapping film available in a wide range of colors including pearlescent, glitter, leather, wood, carbon, and velvet textures. 12 new colors have been added to the range. Designed for vehicle customization and architectural applications, used by vehicle wrap installers.
• TF Series Wrapping Films Intensely colored wrapping films available in 30 colors, some featuring pearlescent or glitter finishes. Used for vehicle customization and architectural applications.
• Mactac Protect Pro Paint Protection Film Paint protection film series for automotive surface protection against stone chips, scratches, and environmental damage. Launched in 2025 under the Mactac Protect Pro brand.
• CrystalProtect 150 Self-Healing Protective Film Optically transparent, glossy polyurethane self-healing protective film (150 µm thickness, 8-year durability) for painted vehicle bodies, bumpers, and mirrors. Minor scratches disappear through sunlight or heat exposure, providing protection against stone chips, scratches, vandalism, and corrosion.
• Permacolor HORIZon Self-Healing Overlaminate Self-healing, ultra-clear glossy polyurethane laminating film (35 µm, 7-year durability) for digital printed vehicle wraps, providing UV protection, acid rain resistance, and superior abrasion resistance.
• LF and LUV Laminating Film Series Laminating films for protection of printed graphics, including LF 8500 Series (short-term), LF 8700 UV / LF 9300 UV / LF 9700 UV Series (UV-resistant for outdoor use), LF 9500 Series (mid- to long-term), LF 10500 CG (crystal-clear adhesive), LF 10700 Series (vehicle wrap complement), LF 9510 CM UV Anti-Fingerprint PET, and LUV 6000 Series / FloorGrip / StreetLam (anti-slip for floor graphics). LUV 7499 is a PVC-free, phthalate-free, and chlorine-free eco-friendly option for UV prints.
• Special Laminating Films (Textured and Anti-Graffiti) Specialty laminating films including textured finishes (brushed stainless steel, leather, wood grain) and anti-graffiti protection films that allow graffiti removal without damaging underlying graphics or surfaces.
• GlassDecor Window Film Series Decorative window films available in frosted, dusted, and sandblasted finishes with five color options (Offshore Blue, Refreshing Mint, Sparkling Yellow, Romantic Rose, Luxurious Gold). Provides privacy and etched glass effect for architectural and interior design applications.
• MACal Glass Decor Series Window decoration film series available in frosted, dusted, and sandblasted finishes with five color options (Offshore Blue, Refreshing Mint, Sparkling Yellow, Romantic Rose, Luxurious Gold), providing privacy and decorative effects for glass surfaces.
• MACal Mirror Films Reflective mirror-effect marking films for signage and decorative applications.
• MACal Truck Tarp Heavy-duty marking film specifically designed for truck tarpaulins and canvas applications.
• MACCrystal 8400 Crystal-clear adhesive film for glass decoration and transparent surface applications.
• MAClite Reflective Films (4700 / 5700) Reflective marking films for high-visibility signage and safety applications requiring enhanced nighttime visibility.
• SQUID Window Textile Films Textile-based window film for decorative and privacy applications in interior design and architectural settings.
• Wall Wrap Series Digital printing media specifically designed for wall graphic and interior decoration applications.
• MACscreen Screen Printing Films (MACal 9829 / MACal 9899) Screen printing films for industrial and commercial screen printing applications.
• MacGlide Anti-Fouling Boat Film Series Anti-fouling film series for boat hulls, preventing marine growth on vessel exteriors.
• MACmask Masking and Mounting Films Masking and mounting films for plotter cutting, vehicle painting stencils, and substrate masking applications.
• WallCHALKER Chalkboard Film Self-adhesive chalkboard film (120 µm thickness) that transforms walls and smooth surfaces into writable chalkboards, suitable for plotter cutting into custom shapes.
• Whiteboard Film Transparent self-adhesive film that converts any smooth surface into a dry-erase whiteboard, suitable for large-scale wall applications in corporate settings.
• Anti-Graffiti Films Transparent protective laminating films that allow graffiti removal without damaging underlying graphics or surfaces.
• TagAway Anti-Graffiti Gel Biodegradable, non-flammable cleaning gel specifically designed for removing graffiti from Mactac anti-graffiti protective films.
• JT 8500 Series Monomeric Digital Printing Film Monomic digital printing film series for short-term indoor signage and graphics, launched in 2021 for the Southeast Asia market.
• JT 8200 and LF 8200 Series Digital print films and matching laminating films launched specifically for the Southeast Asia market in 2021, expanding the regional product portfolio.
• MACtransfer Transfer Films (Application Tapes) Application tapes for transferring die-cut graphics and decals onto surfaces, including various release properties for different application needs.
• Application Tools (Squeegees and Fluids) Application and maintenance fluids (cleaning solutions and application aids) and squeegees for installing large-format self-adhesive films, ensuring bubble-free installation.
• Mactac Colour Matching Service Global color matching service that custom-matches film colors to customer-provided Pantone or RAL color references or physical samples, available across MACal 9800 Cast, MACal 9800 Pro, MACal 9200 Pro, MACal 8200 Pro, and other product lines. Minimum order quantities vary by product line.
• Mactac Car Wrap Training Certified training program for vehicle wrapping techniques, combining theory on pressure-sensitive films and practical hands-on application training, delivered at distributor locations over one day.

Quantifiable outcome

• 50% time savings in application when using Bubble-Free adhesive technology compared to conventional films
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

One partnership is on record.

• Avery DennisoncoreStrategic or Co-development Partner · 1 August 2016Mactac Europe SPRL was acquired by Avery Dennison as of August 2016 (FAQ states August 2017 in some sources; German history page states August 2016). Mactac operates under Avery Dennison's Graphics Solutions division for EMENA and Asia Pacific markets. Avery Dennison is a global materials science company (NYSE: AVY) with approximately 36,000 employees in more than 50 countries and reported 2021 sales of $8.4 billion. Mactac trainers are certified by Avery Dennison. Mactac Creative Awards and sustainability programs are managed under the Avery Dennison umbrella.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• 3M: Global diversified manufacturer with a substantial Commercial Solutions division offering 3M Controltac and Wrap Film Series for vehicle wraps, signage, and architectural graphics. Directly competes with MACtac in PSA graphic films and overlaminates across EMENA, but also operates far beyond graphics.
• Avery Dennison Graphics Solutions: Parent company division offering Avery Dennison-branded Supreme Wrapping Film, MPI digital media, and DOL overlaminates. Operates alongside MACtac Europe within the same corporate group and competes for similar vehicle wrap and signage customers in EMENA.

Direct peers

• Orafol Europe GmbH: German-based manufacturer of self-adhesive graphic films (Oracal, Orajet, Oraguard) for vehicle wrapping, signage, and digital printing. Directly competes head-to-head with MACtac across signage, vehicle wrap, and laminating film categories in EMENA markets.
• Arlon Graphics: US-headquartered manufacturer of pressure-sensitive graphic films including SLX, DPF, and Series 3200 vehicle wrap films, plus signage and digital print media. Direct competitor to MACtac in cast wrapping films and signage media globally.
• Hexis S.A.S. French manufacturer of self-adhesive vinyl films (HXR, HX, Suptac) for vehicle wrapping, signage, and architectural decoration. Direct European peer to MACtac with comparable product portfolio and channel-based distribution.
• KPMF (Kay Premium Marking Films): UK-based manufacturer of high-performance self-adhesive vinyl films (K-Series wrap films, signage media) primarily serving vehicle wrap and architectural markets. Directly comparable to MACtac's ColourWrap and TF Series offerings.
• Drytac: Manufacturer of self-adhesive films, mounting adhesives, and laminates for print, signage, and graphics markets, including ReTac and SpotOn product lines. Direct peer to MACtac's laminating films (LF/LUV series) and signage media categories.
• Ritrama S.p.A. Italian-headquartered manufacturer of self-adhesive materials including graphic films, labelstocks, and specialty tapes. Direct peer to MACtac in PSA graphic and specialty films across European markets.

Emerging players

• LG Hausys (LG Decorative Films): South Korean manufacturer of architectural and decorative films, including window films and graphic products. Emerging peer to MACtac in APAC architectural and decorative film segments, particularly relevant given Mactac's APAC growth ambitions.

Regional players

• Lintec Corporation: Japanese manufacturer of pressure-sensitive adhesive films, labelstocks, and specialty tapes including graphic and window films. Comparable product technology and pressure-sensitive film manufacturing focus, primarily serving APAC markets that overlap with MACtac's regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mactac_graphics
• Xx.com/MACtacEurope
• Facebookfacebook.com/MACtacEuropeSoignies
• LinkedInlinkedin.com/company/mactac

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MACtac Europe S.A.