What Avery Dennison Graphics Solutions does

Avery Dennison Graphics Solutions is a business unit of Avery Dennison Corporation (NYSE: AVY), headquartered in Mentor, Ohio, specializing in the design, manufacture, and global distribution of high-performance vinyl graphic films. Its portfolio spans six core product families: paint protection films (including the new PrismaPro Color PPF and Supreme Defense lines), vehicle wrapping films (Supreme Wrapping Film and SW900 series), window films (Envision, NR Nano Ceramic IR, NR Pro, and XTRM PRO series), cut vinyl films, digitally printable films (MPI series with DOL overlaminates), and crafting vinyl (Siser by Avery Dennison). Underlying technology is rooted in materials science, including proprietary nano-ceramic IR coatings for solar rejection, self-healing film topcoats, and Easy Apply RS adhesive systems that enable conformability and repositionability during installation.

The company operates a channel-led go-to-market model, selling through authorized distributors and an elite network of Certified Wrap Installers (CWI) trained and certified via structured programs ($849-$999 per course, $995 per CWI certification exam). Revenue streams include one-time film product sales (the primary stream) and recurring professional services revenue from training, certification, and Business Bootcamp workshops. End-customer demand is fragmented across six primary use cases — automotive restyling, fleet vehicles, architecture and building, corporate branding, advertising and promotion, and general signage — served through regional sales operations spanning North America, Europe, Latin America, Asia Pacific, and EMENA.

Avery Dennison Graphics Solutions competes as a branded materials supplier within a Fortune 500 parent, leveraging 35+ years of window film innovation and an installer ecosystem to differentiate from competing film manufacturers. The business unit does not separately disclose revenue, and operates as a division of Avery Dennison Corporation rather than as an independent entity.

Name

Avery Dennison Graphics Solutions

Legal name

Avery Dennison Corporation

Website

https://graphics.averydennison.com

Company type

Public

Founded year

1935

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Avery Dennison Graphics Solutions is a division of Avery Dennison Corporation that designs and globally distributes vinyl graphic films — vehicle wraps, paint protection, window films, and printable vinyl — via authorized distributors and a Certified Wrap Installer network.

Ownership category

akta.pro rank

Product category

Pressure-Sensitive Graphic Films

NAICS

Unlaminated Plastics Film and Sheet (except Packaging) Manufacturing (326113), All Other Plastics Product Manufacturing (326199), Plastics Product Manufacturing (3261)

SIC

Unsupported Plastics Film & Sheet (3081), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Industrial & Protective Film Extrusion (Masking, Surface Protection, Barrier Films) (IMANACAD)

akta.pro secondary industries

Barrier & Specialty Films (EVOH, PVDC, Metallized, AlOx/SiOx Coated) (IMALABAC), Packaging Film Extrusion (Flexible Packaging Films) (IMANACAA), Multi-layer Coextrusion & Barrier Structures (EVOH/PA Barrier, Tie-Layer Systems) (IMANACAJ)

Keywords

• Vinyl graphic films
• Vehicle wrap films
• Paint protection films
• Window tinting films
• Digital printing films

Headquarters

HQ city

Mentor

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Film Products Sales: Revenue generated from sales of vinyl graphic films, vehicle wrapping films, paint protection films, window films, and related products through distribution channels.
2. Training and Certification: Revenue from wrap training programs, certification exams, and business bootcamp courses for installers and professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Avery Dennison Graphics Solutions manufactures and sells pressure-sensitive vinyl graphic films used for vehicle wrapping, paint protection, window tinting, architectural surfaces, digital printing, signage, and crafting. The division operates as the graphics materials arm of publicly traded Avery Dennison Corporation and supplies professional installers, sign makers, fleet graphics providers, and vehicle customizers globally through a distributor and Certified Wrap Installer (CWI) network.

Product overview

Avery Dennison Graphics Solutions is a comprehensive graphics and film solutions provider offering a multi-product portfolio organized into six core product families: Paint Protection Films (including PrismaPro™ Color PPF and Supreme Defense™), Vehicle Wrapping Films (Supreme Wrapping Film™ and SW900 series), Window Films (Envision, NR Nano Ceramic IR, NR Pro, and XTRM PRO series), Cut Vinyl Films, Digitally Printable Films (MPI series with DOL overlaminates), and Crafting Vinyl (Siser by Avery Dennison). The portfolio also includes Application Tools and support services such as Color Matching, ICC Profiles, Certified Wholesale Printer program, and Warranty services. The company serves applications across automotive restyling, fleet vehicles, corporate branding, architecture, and general signage.

Differentiator

Problem solved

Functional benefit

Brands

• Supreme Wrapping™ Film: Premium vehicle wrapping film for automotive restyling
• PrismaPro™ Color PPF
• SW900 Supreme Wrapping Film
• XTRM PRO Solar Window Films
• Envision Window Films
• Paint Protection Films
• MPI Series
• DOL Overlaminates

Quantifiable outcome

• Window films can reduce glare by up to 94%

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 3M: Diversified industrial conglomerate with overlapping window film and graphic film products through its Commercial Solutions and Safety & Graphics divisions. Directly competes in window film, printable film, and reflective graphic categories, but operates across dozens of unrelated categories rather than specializing in graphics.
• Lintec Corporation: Japanese specialty materials manufacturer producing adhesive films, specialty papers, and graphic films. Overlaps with Avery Dennison in specialty graphic and industrial film segments, particularly across APAC markets.

Emerging players

• Innovia Films: Specialty BOPP and label film manufacturer expanding into graphics and surface protection films. Less direct overlap, but competes in the broader specialty plastic film space relevant to Avery's industrial film products.

Direct peers

• Arlon Graphics (FLEXcon): US-based manufacturer of graphic cast films and overlaminates for vehicle wraps, fleet graphics, and architectural applications. Directly comparable product portfolio to Avery Dennison's MPI and DOL series for digital printing.
• XPEL Inc. Publicly traded pure-play in paint protection film, window film, and automotive appearance protection. Closest direct competitor to Avery Dennison's PPF and window film lines, with a strong installer/dealer network and overlapping technology roadmap.
• Orafol Europe: German manufacturer of self-adhesive graphic films, reflective materials, and specialty tapes. Competes head-on with Avery Dennison in cast vinyl wrapping films, cut vinyl, and digitally printable films globally.
• Hexis (Hexis SAS): French manufacturer specializing in self-adhesive vinyl films for vehicle wrapping, signage, and digital printing. Directly competes with Avery Dennison's Supreme Wrapping Film and MPI printable film product lines across European and global markets.
• Mactac (a brand of Avery Dennison): Avery Dennison-owned graphics brand serving Europe and APAC with self-adhesive vinyl films. Sister-brand relationship: technically same parent, but operates as a separate product line with overlapping vehicle wrap and printable film SKUs, making it the closest internal comparable.
• SunTek / Eastman Chemical: Eastman Chemical's window and paint protection film brand, offering automotive and architectural window films with nano-ceramic and metallized constructions. Directly overlaps Avery's Envision and NR Nano Ceramic IR lines.

Regional players

• Garware Polyester / Garware Hi-Tech Films: Indian specialty polyester and window film manufacturer with growing global presence. Competes with Avery Dennison primarily in window films and specialty PET-based films across Asian and emerging markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AveryDennisonGraphics
• LinkedInlinkedin.com/company/avery-dennison-graphics-solutions
• Instagraminstagram.com/adgraphics_na

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avery Dennison Graphics Solutions