Scratch Off Systems

What Scratch Off Systems does

Scratch Off Systems is a privately-held, full-service interactive printing company founded in 1998 and headquartered in Twinsburg, Ohio. It manufactures custom promotional products centered on scratch-off cards, pull-tab cards, scratch-and-sniff (scented) cards and labels, and interactive direct mailers, all produced in-house. The company serves marketing and promotional teams across breweries, cosmetics brands, state lotteries, wine producers, and other consumer-facing verticals, with a customer base described as exceeding 10,000 over 27 years.

The underlying technology combines specialty printing processes (precise scratch-off coatings, pull-tab mechanics, fragrance infusion) with a digital layer: an Online Sweepstakes platform that pairs physical cards with unique codes for online prize redemption, lead capture through customizable form fields (up to 15), and real-time reporting via Google Sheets integration. Variable data printing enables per-unit personalization at scale ranges from 10 to 10 million codes per campaign.

The business model is primarily project-based, quote-priced, and sales-led. Customers engage directly through phone, email, and online quote forms, and are assigned dedicated project managers who oversee design, production, and shipping. Revenue is generated from one-time manufacturing orders, Online Sweepstakes program packages with à la carte code generation ($75 per 10,000 additional codes), and a managed warehousing/fulfillment service offering climate-controlled storage and on-demand shipping. A separate e-commerce Prize Portal (prizes.scratchoff.com) provides a transactional channel for sourcing promotional merchandise for sweepstakes fulfillment, extending the model into SMB and individual buyers.

Name

Scratch Off Systems

Legal name

Scratch Off Systems

Website

https://scratchoff.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Scratch Off Systems is a privately-held, full-service interactive printing company founded in 1998 in Twinsburg, Ohio, manufacturing custom scratch-off cards, pull-tab cards, scented cards, and direct mailers for promotional marketing campaigns across consumer-facing verticals.

Ownership category

akta.pro rank

Product category

Promotional Printing Services

NAICS

Stationery Product Manufacturing (32223)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC)

Keywords

• Promotional printing services
• Interactive print marketing
• Custom scratch off cards
• Sweepstakes fulfillment services
• Direct mail marketing

Headquarters

HQ city

Twinsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Interactive Printing Products: Custom manufacturing and printing of interactive promotional cards including scratch-off cards, pull tab cards, and scented cards. Revenue is generated through one-time project-based orders with pricing based on quantity, customization level, and production requirements.
2. Online Sweepstakes Programs: Comprehensive online sweepstakes program where businesses can run scratch-off promotions with digital prize redemption. Includes unique code generation, lead capture forms, and real-time reporting. Scalable from 10 to 10 million codes.
3. Warehousing & Fulfillment Services: Storage and shipping solutions for printed and promotional items. Includes prize fulfillment services where prizes are stored in climate-controlled warehouses and shipped per customer requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Scratch Off Systems is a full-service manufacturer of interactive promotional print products, producing custom scratch-off cards, pull-tab cards, scented (scratch and sniff) cards, and interactive direct mailers. The company complements physical print with an online sweepstakes platform that enables digital code redemption and lead capture, and offers warehousing, prize fulfillment, and an online prize portal as turnkey support services for marketing campaigns.

Product overview

Scratch Off Systems is a full-service interactive printing company offering a portfolio of tactile marketing products centered on scratch-off, pull-tab, and scented card technologies. The core product lineup includes Scratch Off Cards, Pull Tab Cards, Scented Cards (Scratch & Sniff), and Direct Mailers—all designed to create physical, interactive brand experiences. These are complemented by an Online Sweepstakes platform that pairs physical cards with digital prize redemption and lead capture. Add-on services include Warehousing & Fulfillment (climate-controlled storage and distribution) and a Prize Portal for sourcing promotional items. The company positions itself as a complete solution for interactive marketing campaigns requiring print production, prize fulfillment, and data capture capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Scratch Off Cards
• Pull Tab Cards
• Scented Cards and Labels (Scratch and Sniff)
• Direct Mailers
• Online Sweepstakes
• Warehousing and Fulfillment
• Prize Portal

Quantifiable outcome

• Over 300 5-star customer reviews demonstrating consistent satisfaction with product quality and service
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators5 records

Expansion highlights5 records

Direct peers

• PrintingForLess: PrintingForLess is an online commercial printer offering custom marketing materials, direct mail, and promotional print. Comparable to Scratch Off Systems in serving marketing buyers seeking quote-based custom print runs.
• Moo: Moo is a premium online printing company specializing in business cards, postcards, and high-end marketing print products. It is comparable to Scratch Off Systems as a design-forward, premium-tier custom printer targeting brand marketers and promotional campaigns.
• 4over: 4over is a wholesale commercial printing marketplace offering a wide range of printed marketing products including postcards, direct mail, and promotional print. It is comparable to Scratch Off Systems as a competing channel for custom commercial and promotional print orders.
• PsPrint: PsPrint is an online commercial printing company offering custom printing for marketing materials, direct mail, and promotional products. Comparable to Scratch Off Systems in providing online-quoted custom print services to SMB and mid-market marketing buyers.
• Overnight Prints: Overnight Prints is an online commercial printing company offering marketing collateral, direct mail, and promotional products. Comparable to Scratch Off Systems as a competing online custom print provider targeting marketing and small-business buyers.

Broad incumbents

• FedEx Office: FedEx Office operates a nationwide network of print and document services locations offering marketing materials, signage, and direct mail. Comparable to Scratch Off Systems as a broad-based U.S. commercial print provider with enterprise reach.
• Cimpress (Vistaprint): Cimpress is the parent of Vistaprint and a portfolio of mass-customization printing businesses serving small businesses and marketers worldwide. Comparable to Scratch Off Systems as a much larger incumbent offering competing promotional and marketing print at scale.
• Pixartprinting: Pixartprinting is a large European online commercial printer offering custom marketing and packaging print products. Comparable to Scratch Off Systems as a broad online custom print provider competing for marketing print spend.

Emerging players

• Sticker Mule: Sticker Mule is an online custom printing company specializing in stickers, labels, and packaging with a strong direct-to-consumer e-commerce motion. Comparable to Scratch Off Systems as an emerging digitally-native custom print brand targeting marketing and promotional use cases.
• Instant Imprints: Instant Imprints is a franchise-based custom printing and branded apparel company offering marketing collateral and promotional products. Comparable to Scratch Off Systems as a smaller, multi-location provider of custom promotional print to local and regional marketing buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/scratchoff
• Facebookfacebook.com/ScratchOffSystems
• LinkedInlinkedin.com/company/scratch-off-systems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scratch Off Systems