MOUTHWASH Studio

What MOUTHWASH Studio does

MOUTHWASH Studio is a privately held design studio founded in 2019 and headquartered at 970 N Broadway, Los Angeles. The firm offers project-based professional services spanning creative direction, strategy, visual identity, graphic design, motion design, digital design, campaigns, narrative, and verbal identity. It targets leading global brands and innovators, with a disclosed client roster that includes Nike, The North Face, Apple Music, OpenAI, Fender, Seed, Air Company, Hims & Hers, Rimowa, Thom Browne, Brand.ai, and EigenCloud across sport, fashion, technology, health, beauty, sustainability, and architecture verticals. Pricing is quote-based and not publicly disclosed; revenue is generated through direct client engagements, with selective collaboration partners such as Moniker used to extend delivery capacity.

The studio's core technology consists of custom design systems and motion frameworks built per-engagement — for example, a responsive brand mark system for Brand.ai and a motion design system for Hims & Hers — rather than a proprietary productized platform. The studio's distribution model is direct enterprise sales driven by portfolio, referrals, and thought-leadership content. Beyond client services, MOUTHWASH operates an ecosystem of wholly owned sub-brands: a Research Center (research.mouthwash.studio), the Findings newsletter (5,000+ subscribers), MW Magazine, and Café Tondo, an all-day café-bar in Los Angeles. The studio is led by co-founders Abraham Campillo and Mackenzie Freemire, operates with 1–10 employees, has no disclosed external funding, and was recognized in Creative Boom's Hotlist 2025 as one of the 25 most popular design studios in a peer-voted ranking.

Name

MOUTHWASH Studio

Legal name

Mouthwash Studio

Website

https://mouthwash.studio

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MOUTHWASH Studio is a Los Angeles-based boutique design studio (founded 2019, 1–10 employees) delivering creative direction, visual identity, motion, and digital design for leading global brands including Nike, OpenAI, Apple Music, and The North Face.

Ownership category

akta.pro rank

Product category

Design Services

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Creative direction services
• Visual identity design
• Motion design systems
• Brand strategy consulting
• Digital experience design

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services and Design Projects: Project-based design services including creative direction, brand identity, digital design, motion design, campaigns, and narrative development. Revenue is generated through client engagements for specific deliverables.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MOUTHWASH Studio is a Los Angeles-based design studio that partners with leading brands and innovators to deliver creative direction, strategy, visual identity, graphic design, motion design, digital design, campaigns, narrative, and verbal identity services. Projects are delivered on a project basis across industries including technology, fashion, sport, health, beauty, sustainability, architecture, and art, with custom-built motion and design systems tailored per client.

Product overview

MOUTHWASH Studio is a design studio centered on new ideas and defining experiences, partnering with leading brands and innovators to influence culture. The studio offers a holistic approach through creative services including creative direction, strategy, visual identity, graphic design, motion design, digital design, campaigns, narrative, and verbal identity. The ecosystem extends beyond client work to include the Mouthwash Research Center (exploring art, design, and technology), Findings newsletter (cultural trends and influences), MW Magazine (contemporary culture in print), and Café Tondo (Los Angeles café). The studio's work spans multiple industries including art, architecture, technology, health, sport, fashion, beauty, and sustainability, with notable projects for clients such as Fender, Seed, Nike, The North Face, Brand.ai, Air Company, Hims & Hers, and Rimowa.

Differentiator

Problem solved

Functional benefit

Products and services

• MOUTHWASH Studio Creative Services Holistic creative services covering creative direction, strategy, visual identity, graphic design, motion design, digital design, campaigns, narrative, and verbal identity, delivered on a project basis to enterprise brands and innovators across technology, fashion, sport, health, beauty, sustainability, architecture, and art.

Quantifiable outcome

• Air Company gained more partnerships, more funding, and more credibility in the sustainable tech space following brand transformation
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pentagram: Pentagram is the world's largest independently owned design studio, offering branding, identity, and digital design for major global brands. It is the most direct comparability benchmark for MOUTHWASH's holistic, high-end design studio model.
• Collins: Collins is a brand strategy and design studio working across identity, packaging, and digital experience for global consumer and tech brands. It competes for the same enterprise brand transformation engagements as MOUTHWASH.
• &Walsh: &Walsh is a New York-based design and creative direction studio serving fashion, beauty, and tech clients. It is highly comparable in scope, client profile, and creative-direction-led model.
• Manual: Manual is a creative studio specializing in brand identity, digital design, and motion for tech-forward and lifestyle clients. Comparable positioning in the boutique creative studio category serving enterprise and high-growth brands.
• Koto Studio: Koto is a branding and design studio focused on identity, motion, and digital for tech and consumer brands. Directly comparable in service offering and target client profile.
• Studio Dumbar: Studio Dumbar is an independent design studio with strengths in visual identity, motion, and brand systems for global cultural and corporate clients. Comparable in independent boutique scale and identity-led creative output.
• Athletics: Athletics is a New York branding and design studio with capabilities spanning identity, digital, and motion. Competes for the same premium enterprise brand engagements.
• Mucca: Mucca is an independent design and branding studio with a strong motion and identity practice serving global brands. Comparable in independent boutique model and motion/identity specialism.
• Work Order: Work Order is a Brooklyn-based design and motion studio serving fashion, tech, and culture-driven brands. Directly comparable in size, creative direction, and motion-led offering.
• Giant Ant: Giant Ant is a motion and design studio specializing in animation, brand storytelling, and content production for global brands. Comparable in motion design specialism and project-based creative services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mouthwash.studio
• Xx.com/mouthwashstudio
• LinkedInlinkedin.com/company/mouthwashstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOUTHWASH Studio