MOUTHWASH Studio
MOUTHWASH Studio is a Los Angeles-based boutique design studio (founded 2019, 1–10 employees) delivering creative direction, visual identity, motion, and digital design for leading global brands including Nike, OpenAI, Apple Music, and The North Face.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MOUTHWASH Studio does
MOUTHWASH Studio is a privately held design studio founded in 2019 and headquartered at 970 N Broadway, Los Angeles. The firm offers project-based professional services spanning creative direction, strategy, visual identity, graphic design, motion design, digital design, campaigns, narrative, and verbal identity. It targets leading global brands and innovators, with a disclosed client roster that includes Nike, The North Face, Apple Music, OpenAI, Fender, Seed, Air Company, Hims & Hers, Rimowa, Thom Browne, Brand.ai, and EigenCloud across sport, fashion, technology, health, beauty, sustainability, and architecture verticals. Pricing is quote-based and not publicly disclosed; revenue is generated through direct client engagements, with selective collaboration partners such as Moniker used to extend delivery capacity.
The studio's core technology consists of custom design systems and motion frameworks built per-engagement — for example, a responsive brand mark system for Brand.ai and a motion design system for Hims & Hers — rather than a proprietary productized platform. The studio's distribution model is direct enterprise sales driven by portfolio, referrals, and thought-leadership content. Beyond client services, MOUTHWASH operates an ecosystem of wholly owned sub-brands: a Research Center (research.mouthwash.studio), the Findings newsletter (5,000+ subscribers), MW Magazine, and Café Tondo, an all-day café-bar in Los Angeles. The studio is led by co-founders Abraham Campillo and Mackenzie Freemire, operates with 1–10 employees, has no disclosed external funding, and was recognized in Creative Boom's Hotlist 2025 as one of the 25 most popular design studios in a peer-voted ranking.
MOUTHWASH Studio firmographics
Firmographics- Name
- MOUTHWASH Studio
- Legal name
- Mouthwash Studio
- Website
- https://mouthwash.studio
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MOUTHWASH Studio is a Los Angeles-based boutique design studio (founded 2019, 1–10 employees) delivering creative direction, visual identity, motion, and digital design for leading global brands including Nike, OpenAI, Apple Music, and The North Face.
- Ownership category
- akta.pro rank
MOUTHWASH Studio industry classification
Industry- Product category
- Design Services
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where MOUTHWASH Studio is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MOUTHWASH Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Services and Design Projects: Project-based design services including creative direction, brand identity, digital design, motion design, campaigns, and narrative development. Revenue is generated through client engagements for specific deliverables.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MOUTHWASH Studio product offering
Product offeringCore offering
MOUTHWASH Studio is a Los Angeles-based design studio that partners with leading brands and innovators to deliver creative direction, strategy, visual identity, graphic design, motion design, digital design, campaigns, narrative, and verbal identity services. Projects are delivered on a project basis across industries including technology, fashion, sport, health, beauty, sustainability, architecture, and art, with custom-built motion and design systems tailored per client.
Product overview
MOUTHWASH Studio is a design studio centered on new ideas and defining experiences, partnering with leading brands and innovators to influence culture. The studio offers a holistic approach through creative services including creative direction, strategy, visual identity, graphic design, motion design, digital design, campaigns, narrative, and verbal identity. The ecosystem extends beyond client work to include the Mouthwash Research Center (exploring art, design, and technology), Findings newsletter (cultural trends and influences), MW Magazine (contemporary culture in print), and Café Tondo (Los Angeles café). The studio's work spans multiple industries including art, architecture, technology, health, sport, fashion, beauty, and sustainability, with notable projects for clients such as Fender, Seed, Nike, The North Face, Brand.ai, Air Company, Hims & Hers, and Rimowa.
Differentiator
Problem solved
Functional benefit
Products and services
- MOUTHWASH Studio Creative Services Holistic creative services covering creative direction, strategy, visual identity, graphic design, motion design, digital design, campaigns, narrative, and verbal identity, delivered on a project basis to enterprise brands and innovators across technology, fashion, sport, health, beauty, sustainability, architecture, and art.
Quantifiable outcome
- Air Company gained more partnerships, more funding, and more credibility in the sustainable tech space following brand transformation
- +2 more outcomes
Companies that use MOUTHWASH Studio
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles1 record
MOUTHWASH Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MOUTHWASH Studio partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
MOUTHWASH Studio competitors and assessment
Company assessmentDirect peers
- Pentagram: Pentagram is the world's largest independently owned design studio, offering branding, identity, and digital design for major global brands. It is the most direct comparability benchmark for MOUTHWASH's holistic, high-end design studio model.
- Collins: Collins is a brand strategy and design studio working across identity, packaging, and digital experience for global consumer and tech brands. It competes for the same enterprise brand transformation engagements as MOUTHWASH.
- &Walsh: &Walsh is a New York-based design and creative direction studio serving fashion, beauty, and tech clients. It is highly comparable in scope, client profile, and creative-direction-led model.
- Manual: Manual is a creative studio specializing in brand identity, digital design, and motion for tech-forward and lifestyle clients. Comparable positioning in the boutique creative studio category serving enterprise and high-growth brands.
- Koto Studio: Koto is a branding and design studio focused on identity, motion, and digital for tech and consumer brands. Directly comparable in service offering and target client profile.
- Studio Dumbar: Studio Dumbar is an independent design studio with strengths in visual identity, motion, and brand systems for global cultural and corporate clients. Comparable in independent boutique scale and identity-led creative output.
- Athletics: Athletics is a New York branding and design studio with capabilities spanning identity, digital, and motion. Competes for the same premium enterprise brand engagements.
- Mucca: Mucca is an independent design and branding studio with a strong motion and identity practice serving global brands. Comparable in independent boutique model and motion/identity specialism.
- Work Order: Work Order is a Brooklyn-based design and motion studio serving fashion, tech, and culture-driven brands. Directly comparable in size, creative direction, and motion-led offering.
- Giant Ant: Giant Ant is a motion and design studio specializing in animation, brand storytelling, and content production for global brands. Comparable in motion design specialism and project-based creative services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MOUTHWASH Studio social profiles
Digital presenceMOUTHWASH Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOUTHWASH Studio leadership team
Management profileNumber of profiles
Profiles2 records
MOUTHWASH Studio subsidiaries and ownership
Company hierarchySubsidiaries4 records
MOUTHWASH Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOUTHWASH Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOUTHWASH Studio
What does MOUTHWASH Studio do?
MOUTHWASH Studio is a Los Angeles-based design studio that partners with leading brands and innovators to deliver creative direction, strategy, visual identity, graphic design, motion design, digital design, campaigns, narrative, and verbal identity services. Projects are delivered on a project basis across industries including technology, fashion, sport, health, beauty, sustainability, architecture, and art, with custom-built motion and design systems tailored per client.
Is MOUTHWASH Studio a public or private company?
MOUTHWASH Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOUTHWASH Studio founded?
MOUTHWASH Studio was founded in 2019. It employs 1 to 10 people.
Where is MOUTHWASH Studio based?
MOUTHWASH Studio is headquartered in Los Angeles, United States, in the North America region.
How does MOUTHWASH Studio make money?
One revenue line is on record: creative Services and Design Projects.
Who are MOUTHWASH Studio's main competitors?
Direct peers on record are Pentagram, Collins, &Walsh, Manual, Koto Studio, Studio Dumbar, Athletics, Mucca, Work Order and Giant Ant.
Does MOUTHWASH Studio have an API?
No public API is recorded for MOUTHWASH Studio.
What industry is MOUTHWASH Studio in?
MOUTHWASH Studio's product category is Design Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production).