Name

Silk'n

Website

https://silkn.eu

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Home Beauty and Personal Care Devices

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

Keywords

• Home beauty devices
• LED light therapy
• IPL hair removal
• Sonic electric toothbrushes
• Personal care electronics

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Hardware Device Sales: Silk'n generates primary revenue through the sale of physical beauty and personal care devices including LED masks, IPL hair removal devices, sonic toothbrushes, callus removers, and intimate care devices. These are one-time purchase items with various price points from €45 to €409.
2. Consumables and Accessories: Recurring revenue from consumable products including brush heads for toothbrushes, grinding discs and filters for callus removers, and intimate gels. These items require periodic replacement, creating repeat purchase opportunities.
3. Serums and Skincare Products: Specialized serums (Builder Serum, Balancer Serum, Electroporation Serum) designed for use with Silk'n devices, sold at €50 each. These skincare products complement the hardware ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Silk'n designs, manufactures, and sells home-use beauty and personal care devices through its direct-to-consumer e-commerce site silkn.eu. The product portfolio spans LED light therapy masks, IPL hair removal devices, sonic electric toothbrushes, electric callus removers, hair styling tools, intimate care devices, and complementary serums and consumables.

Product overview

Silk'n is a beauty technology company offering a diverse portfolio of home-use beauty and personal care devices. The product lineup is organized into several core categories: LED light therapy products (including face masks like the LED PRO Collection, LED EMS Face Mask, LED Face Mask Pro/100, LumiLips, Dual LED Set for face and neck, and LED Hand Mask); hair removal devices (Silk'n 7, Infinity Fast, and Motion Premium using IPL technology); hair care tools (SilkyAir Trinity, SilkyAir Flex, SilkyAir Pro, and SilkyStraight); intimate care (Tightra device and Intimate Gel); dental care (SonicYou, SonicSmile Plus, and ToothWave sonic toothbrushes with compatible brush heads); body care (VacuPedi, FreshPedi, and MicroPedi electric callus removers with replacement discs, filters, and rollers); and serums (Builder, Balancer, and Electroporation serums designed to enhance LED and ultrasound treatments). The offering follows a device-plus-consumables/accessories model where core devices are complemented by proprietary serums, replacement brush heads, grinding discs, and filters.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Face Mask Pro

Quantifiable outcome

• LED treatments show visible results in approximately 2-3 weeks
• +6 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Philips: Philips is the most direct comparable to Silk'n in the home-use beauty device category, with the Lumea IPL hair removal line, OneBlade, and Sonicare electric toothbrushes — overlapping directly with Silk'n's IPL, oral care, and personal grooming portfolios at scale across Europe and globally.
• Braun (P&G): Braun competes head-to-head with Silk'n in IPL hair removal (SilkExpert) and oral care (Oral-B electric toothbrushes, including the iO and Sonic Complete lines), with similar target consumers and price points.
• Foreo: Foreo is a direct competitor in home-use skincare devices, offering Luna cleansing brushes, UFO LED mask treatments, and Bear microcurrent toning — all addressing the same consumer need for professional-grade beauty results at home.
• NuFace: NuFace specializes in microcurrent facial toning devices, directly overlapping with Silk'n's LED EMS Face Mask technology. Both target consumers seeking non-invasive facial lifting and muscle stimulation at home.
• CurrentBody: CurrentBody sells a broad portfolio of at-home beauty devices including LED face masks, microcurrent, and hair removal devices alongside its retail marketplace, competing directly with Silk'n on product range and target consumer.
• Dr. Dennis Gross Skincare: Dr. Dennis Gross pioneered the at-home LED light therapy mask category with the SpectraLite FaceWare Pro, directly comparable to Silk'n's LED PRO Collection and LED Face Mask Pro for premium anti-aging consumers.
• Beurer: Beurer is a German manufacturer of home beauty and wellness devices including IPL hair removal, LED face masks, callus removers, and electric toothbrushes — overlapping with nearly every Silk'n category and competing primarily in the DACH region.
• Remington: Remington competes with Silk'n's SilkyAir hair dryer and SilkyStraight infrared straightener lines, and also sells IPL hair removal devices, targeting similar consumers in the at-home hair styling and grooming category.

Broad incumbents

• Panasonic: Panasonic offers a broad portfolio of personal care devices including IPL hair removal, electric shavers, oral care, and hair styling tools. While not specialized in LED skincare like Silk'n, it competes across multiple Silk'n categories with global distribution scale.
• Conair: Conair is a broad incumbent in personal care devices including hair dryers, straighteners, callus removers, and mirrors — overlapping with Silk'n's SilkyAir, SilkyStraight, and MicroPedi product lines through mass-market retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/silkn
• Xx.com/Silkn_sp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silk'n