What APOK does

APOK NV is a Belgian wholesale distributor of roofing and facade materials, headquartered in Kampenhout, Belgium, and operating 31 physical branch locations across Flanders, Wallonia, and Brussels. Founded in 1970, the company runs a B2B sales-led model serving professional roofers, facade specialists, contractors, and construction companies, with a secondary channel for private consumers who can request quotes or visit branches. The product portfolio spans gutters and accessories, roofing, facade systems, insulation, roof accessories, skylights and domes, fastening materials, tools, and an in-house "APOK Exclusives" line (APOFIL underlay foils, APOLAC spray equipment, APOROOF accessories, STERLING OSB3 boards) alongside third-party brands including Dörken, Koramic, Knauf, Recticel, Unilin, Ursa, Rockwool, Isover, Monier, Soprema, Gutex, and BelgaClima.

The technology stack is operational rather than product-grade: an e-commerce storefront at apok.be, the myAPOK customer portal (personalized pricing, real-time stock, order tracking, invoice management), Peppol digital invoicing, ERP integration for B2B customers, and basic marketing automation across email newsletters, Facebook, LinkedIn, Instagram, TikTok, and YouTube. Value-added services include free professional training programs, custom fabrication (maatwerk), Varimat equipment rental, a night-safe service, APOK & Go delivery, recycling of clay roof tiles, and the APOK Informatief magazine, functioning as both retention mechanisms and specification-influencing tools.

APOK generates revenue through B2B hardware sales of building materials distributed across its 31 branches and online channel, with pricing not publicly disclosed and accessible only to authenticated myAPOK professional accounts on a monthly billing cadence. Revenue concentration sits in the Belgian professional roofing and facade trade, with no publicly disclosed named-customer logos, no exported revenue, and no foreign-market footprint. Marketing emphasizes free training as a customer-acquisition and specification-influencing lever, supplemented by branch-level service, promotions, and content channels.

Name

APOK

Legal name

APOK NV

Website

https://apok.be

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

APOK NV is a Belgian wholesale distributor of roofing and facade materials, operating 31 branches across Belgium and serving professional roofers, facade specialists, contractors, and construction companies with B2B accounts and value-added services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kampenhout

HQ country

Belgium

HQ region

Europe

Offices33 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Building Materials Wholesale: APOK generates revenue through wholesale distribution of roofing and facade materials to professional contractors and builders. Revenue comes from product sales across categories including roofing, insulation, facades, tools, and accessories. The company operates on a B2B model with professional customer accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

APOK is a Belgian wholesale distributor that sells roofing, facade, insulation, fastening materials, tools, and related construction products to professional roofers, facade specialists, and contractors. The company distributes third-party brands alongside its own APOK Exclusives private label and augments distribution with services such as custom fabrication (Maatwerk), Varimat equipment rental, training programs, ERP connectivity, and digital invoicing via Peppol. Distribution is delivered through 31 branches across Belgium and an online catalog with a professional myAPOK account system.

Product overview

APOK is a Belgian wholesale company ('groothandel') and the leading distributor of roofing and facade materials in Belgium. The company operates a one-stop-shop model serving professional roofers, facade specialists, contractors and construction companies. APOK's product portfolio is organized across main categories: gutters and accessories (dakgoten en toebehoren), roofing (dakbedekking), facade (gevel), insulation (isolatie), roof accessories (daktoebehoren), skylights and domes (dakramen en koepels), fastening materials (bevestigingsmaterialen), tools (gereedschap), plus their own APOK exclusives line and a sale section. The company distinguishes itself through a combination of product distribution (selling third-party brands such as Dörken, Koramic, Knauf, Recticel, Unilin, Ursa, Rockwool, Isover, Monier, Soprema, Gutex, BelgaClima, and its own APOK-branded products like APOFIL underlay foils, APOLAC spray products, and STERLING OSB3 boards) and value-added services including myAPOK personal customer zone, myAPOK Club loyalty program, custom fabrication (maatwerk), Peppol digital invoicing, night safe service, APOK & Go delivery, free training programs, Varimat equipment rental, ERP system connections, and transport logistics. APOK operates 31 branches across Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• APOFIL PLUS DAMPOPEN ONDERDAK 210GR 75M2 Damp-open gewapende onderdakfolie (vapour-open reinforced underlay foil) consisting of 4 layers of 100% polypropylene with self-adhesive strips, temperature resistant from -40°C to +80°C; intended for professional roofers and builders.
• APOK KABELDOORVOER DW D80 L500 APOROOF Double-walled PU-insulated cable duct for flat roofs with clamped membrane, featuring PP connector and reclosable PP cover cap for easy addition of extra cables; intended for professional flat roof installers.
• APOLAC SPRAYTANK 13.7 L Spray tank of 13.7 L applied as a fixing layer and adhesion layer for the preparation of bituminous membranes, self-adhesive membranes, and self-adhesive vapour barriers; for professional roofers.
• APOLAC SPRAYTANK SPUITPISTOOL LANG Long spray gun for use with the APOLAC spray tank during application of bituminous and self-adhesive membrane adhesion layers; intended for professional roofing installers.
• STERLING OSB3-22MM Sterling OSB3-Zero all-round construction board for general and load-bearing constructions in dry and humid conditions; used for timber frame construction, floors, walls, underlays, and roof edges; available in 12mm, 15mm, 18mm, and 22mm thicknesses.
• APOK Exclusives private-label product line APOK's own private-label line of branded roofing and construction accessories, including the APOFIL underlay foil range, APOLAC spray tanks and guns, and STERLING OSB3 construction boards; sold to professional roofers, facade specialists, and contractors through APOK branches and the e-commerce site.
• myAPOK professional customer zone Online professional account portal providing personalized pricing, real-time stock availability, order tracking, and invoice management for registered B2B customers; gated by myAPOK login.
• myAPOK Club loyalty program Loyalty program through the myAPOK zone aimed at professional customers, offering benefits tied to repeat purchasing.
• Maatwerk (custom fabrication) Custom fabrication service in which APOK produces or modifies materials to project-specific dimensions and specifications for professional construction customers.
• Varimat equipment rental Rental service for Varimat welding equipment used in the installation of roofing membranes; offered to professional roofers.
• APOK & Go delivery service Delivery service (Apok & Go) providing fast delivery of ordered materials to professional customers.
• ERP connection service Integration service enabling B2B customers to connect their enterprise resource planning (ERP) systems to APOK for direct ordering and procurement workflows.
• Digital invoicing via Peppol Digital invoicing service delivered via the Peppol e-invoicing network for B2B professional customers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BigMat: BigMat is a European cooperative of independent building materials distributors operating in Belgium and across the EU. It is the closest direct peer to APOK as both operate B2B wholesale branch networks serving professional builders with construction materials.
• Saint-Gobain Distribution Belgium: Saint-Gobain Distribution operates a Belgian branch network distributing building materials, insulation, and roofing products to professional contractors. It directly competes with APOK in the Belgian roofing and insulation distribution market with greater scale and supplier integration.

Regional players

• Vendrig: Vendrig is a Dutch specialized distributor of roofing materials and flat-roof systems serving professional contractors in the Netherlands. It is comparable to APOK as a specialist roofing wholesaler with a similar trade-focused B2B model, but operates in a different geography.

Broad incumbents

• BMI Group: BMI Group (Braas Monier Icopal) is a leading European manufacturer of pitched and flat roofing systems including tiles, slates, membranes, and waterproofing. It is a key supplier to APOK and a broad incumbent that could compete via direct distribution.
• Wienerberger: Wienerberger is a leading European manufacturer of building materials including clay roof tiles, bricks, and facade systems. While more focused on manufacturing than distribution, it competes with APOK in the Belgian roofing market via its Koramic brand (which APOK also distributes).
• Kingspan Group: Kingspan is an Irish-headquartered global leader in insulated panels, rigid insulation, and roofing membranes. It overlaps with APOK's insulation and roofing waterproofing categories as both supplier and potential competitor in integrated building envelope solutions.
• Soprema: Soprema is a major European manufacturer of waterproofing membranes, insulation, and roofing systems headquartered in France. It is one of APOK's key third-party brands (bituminous membranes) and a broad incumbent that competes across the Belgian roofing value chain.
• CRH plc: CRH is one of the world's largest building materials groups with significant European distribution operations including roofing and concrete products. It represents a potential acquirer or scale competitor to APOK in the Belgian market through its distribution subsidiaries.

Others

• Recticel: Recticel is a Belgian manufacturer of rigid polyurethane insulation boards used in roofing and facade applications. APOK is one of its distributors in Belgium; Recticel could compete via direct channels to large contractors.
• Knauf Insulation: Knauf Insulation is a major European insulation manufacturer whose products APOK distributes. It is adjacent to APOK as both a key supplier and an ecosystem participant with overlapping customer bases in Belgian roofing and facade projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@apok5966/featured
• Facebookfacebook.com/APOK.be
• LinkedInlinkedin.com/company/apok-nv
• Instagraminstagram.com/apok_belgium
• TikToktiktok.com/@apok

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APOK