What Ourself does

Ourself is a privately held, US-based biotech skincare company founded in 2022 that sells a premium portfolio of topical products built around its patented Tiered-Release Vesicle™ (TRV™) delivery platform — phospholipid-based vesicles with 18–50 concentric layers engineered to progressively release active ingredients into the dermis, marketed as delivering up to 10× the actives of conventional topical systems. The catalog spans 21+ SKUs across anti-aging face/neck/décolleté serums (Advanced Regenerative Serum in 30mL and 15mL), an eye serum, a Replenishing Lip Filler with refill cartridge, moisturizers (Daily Renewal Cream/Rich), mineral SPF 50, a Complexion Brightening Serum featuring the patented MI9™ peptide, a dark-spot serum, a cleanser, and curated regimens/bundles priced from $35 to $504. Other proprietary technologies include the Intides™ intelligent peptide platform, an HA+ hyaluronic acid complex, and Subtopical Plumping Technology™; the company states the portfolio is protected by 8+ filed and issued patents.

The company operates a dual go-to-market: a direct-to-consumer e-commerce site (ourself.com) shipping only within the United States, supported by auto-replenishment subscriptions (15% discount), a tiered Ourself Society loyalty program, and a $20/$20 referral program; and a professional/aesthetic channel reaching dermatologists, plastic surgeons, nurse practitioners, and medspas via a Provider Selector tool and clinician resources. Seven-plus named dermatologists and surgeons are featured as endorsers, and the brand has earned coverage in Self, Elle, Vogue, and Byrdie. Commerce stack integrations include Recharge (subscriptions), Yotpo (reviews), and Afterpay (BNPL). The leadership bench — Co-Founders Lauren Otsuki and Scott Glenn (creators of Alastin Skincare and SkinMedica) and President/CEO Jim Hartman (former CCO of Alastin) — is the central operating asset; Great Oaks Venture Capital is disclosed as an investor. Revenue, unit economics, and detailed funding size are not publicly disclosed.

Name

Ourself

Legal name

Ourself

Website

https://ourself.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Ourself is a US-based biotech skincare company selling 21+ premium topical products powered by its patented Tiered-Release Vesicle™ delivery system, distributed direct-to-consumer and through a professional aesthetics channel for adults seeking injectable-level results without needles.

Ownership category

akta.pro rank

Product category

Biotech Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Professional Skincare & Facial Treatments (CRABALAF), Eye & Lip Skincare (CRABAAAC)

Keywords

• Biotech skincare products
• Topical skincare delivery
• Anti-aging skincare
• Professional skincare brand
• Hyaluronic acid skincare

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure, Operations

Revenue model

1. Direct-to-Consumer E-commerce: Ourself sells its skincare products directly to consumers through its e-commerce website (ourself.com). Customers can purchase individual products or curated regimens and sets. The brand offers both one-time purchases and subscription/auto-replenish options at a 15% discount, providing recurring revenue from engaged customers.
2. Professional/Provider Channel: Ourself products are also available through aesthetic providers, medspas, and skincare professionals selected via the Provider Selector on the website. This B2B or professional-dispensed channel serves customers who prefer in-office recommendations, consistent with the background of founders who built Alastin Skincare and SkinMedica through professional channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Ourself develops and sells biotech-backed topical skincare products built around its patented Tiered-Release Vesicle™ (TRV™) delivery technology, which encapsulates active ingredients such as hyaluronic acid and proprietary peptides (MI9™, Intides™) within phospholipid vesicles that progressively release them into the dermis. The product line spans anti-aging serums, lip volumizers, moisturizers, mineral sunscreens, cleansers, and curated regimen sets priced from $35 to $450.

Product overview

Ourself is a biotech skincare company founded by industry veterans from Alastin Skincare and SkinMedica, offering a portfolio of 21+ skincare products centered on its proprietary Tiered-Release Vesicle™ (TRV™) technology. The core product line includes the Advanced Regenerative Serum family (30mL and 15mL) for face/neck/décolleté anti-aging treatment, the Advanced Regenerative Eye Serum for eye area concerns, Replenishing Lip Filler for topical lip volumization, Daily Renewal Cream and Daily Renewal Cream Rich for moisturizing, Intelligent Defense Mineral Sunscreen SPF 50 for sun protection, Complexion Brightening Serum for hyperpigmentation treatment, Daily Dark Spot Intercept for dark spot correction, and Daily Purifying Cleanser for cleansing. The company also offers curated regimen sets including Face Firming Duo, Filler Trio/Duo, Volume Recovery Set, Collagen Reset Regimen, and lip-specific regimens (Lip Plumping and Enhancing Regimen). Products feature proprietary technologies including Tiered-Release Vesicle™ delivery system, MI9™ patented peptide, Intides™ intelligent peptides, HA+ Complex with dual-weight hyaluronic acid, and Subtopical Plumping Technology™. The company sells direct-to-consumer through its website and through aesthetic providers/medspas.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Regenerative Serum 30mL An all-in-one face, neck, and décolleté serum with Tiered-Release Vesicle™ technology that volumizes, firms, smooths wrinkles, and evens skin tone; for individual consumers and clinical recommendation use.
• Advanced Regenerative Serum 15mL A smaller 15mL size version of the all-in-one face, neck, and décolleté serum with Tiered-Release Vesicle™ technology for volumizing, firming, and smoothing.
• Advanced Regenerative Eye Serum A multi-benefit eye serum clinically proven to visibly improve dark circles, redness, and lines and wrinkles around the eye area.
• Replenishing Lip Filler A topical lip treatment with Tiered-Release Vesicle™ technology that infuses hyaluronic acid deep into the lips to visibly recover volume, definition, and suppleness without needles.
• Replenishing Lip Filler Refill A refill cartridge for the Replenishing Lip Filler pen, providing ongoing topical lip-volumizing ingredient refills.
• Daily Renewal Cream A daily moisturizer with Intides™ intelligent peptides, niacinamide, and antioxidants that firms, boosts radiance, and deeply hydrates while reducing visible signs of aging.
• Daily Renewal Cream Rich An ultra-nourishing, restorative cream version infused with Intides™, niacinamide, and antioxidants for intensely moisturized skin, leaving it visibly healthier, firmer, and calmer.
• Lip Conditioner A nourishing lip balm with vitamin E and hyaluronic acid that improves the look and feel of lips for a pillowy, supple, glossy effect.
• Lip Conditioner Trio A mini nourishing balm trio that helps improve the look and feel of lips for a pillowy, supple, glossy effect.
• Intelligent Defense Mineral Sunscreen Broad Spectrum SPF 50 A non-nano zinc oxide mineral sunscreen with PA++++ protection providing broad-spectrum UVA/UVB defense, reef-friendly formulation, water-resistant for 80 minutes, and infused with Intides™ for firmness and elasticity support.
• Complexion Brightening Serum A biotech-powered serum addressing the discoloration cycle using patented MI9™ peptide and TRV™ delivery technology to reduce melanin and discoloration without hydroquinone or irritation.
• Daily Dark Spot Intercept A pigment correcting serum clinically proven to target and correct the look of uneven pigmentation for brighter, more even-toned skin, featuring Brightening Intides™, niacinamide, and vitamin C.
• Daily Purifying Cleanser A multitasking gel-to-foam cleanser that gently removes impurities and makeup while balancing pH, leaving skin visibly hydrated, refreshed, soft, and primed.
• Face Firming Duo Gift Set A supercharged serum duo for eyes, face, neck, and décolleté combining the Advanced Regenerative Serum and Eye Serum for comprehensive anti-aging benefits.
• Filler Duo A bundle pairing breakthrough TRV™-powered face and lip volumizing treatments for visibly recovered volume.
• Filler Trio A limited-edition, profoundly powerful trio combining TRV™-powered face and lip volumizing treatments.
• Volume Recovery Set A targeted regenerative duo designed to recover visible volume, improve firmness, and replenish deep moisture for skin affected by rapid weight loss.
• Collagen Reset Regimen A multi-benefit regimen targeting visible signs of hormonal changes and collagen decline, designed to improve firmness, visibly even skin tone, and replenish moisture.
• The Lip Plumping and Enhancing Regimen A lip treatment regimen combining Replenishing Lip Filler and Lip Conditioner to reclaim volume, definition, moisture, and nourishment in the lips.
• The Lip Plumping and Enhancing Maintenance Regimen A maintenance lip care pairing of Lip Filler to plump, smooth, and define lips, combined with Lip Conditioner for moisturizing and nourishing care.
• Your Best Lips Gift Set An ultimate lip-enhancing gift set featuring the Replenishing Lip Filler and Mini Lip Conditioner Trio.

Quantifiable outcome

• 92% of users said skin texture looks and feels smoother in 2 weeks (Advanced Regenerative Serum, face clinical study)
• +8 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alastin Skincare: Professional-dispensed skincare brand built by the same co-founders (Lauren Otsuki and Scott Glenn) before Ourself; competes in the same anti-aging, post-procedure, and rejuvenation categories through aesthetic providers and medspas — making it the closest direct comparable.
• SkinMedica: Medical-grade skincare brand also co-founded by Scott Glenn and acquired by Allergan Aesthetics; competes head-to-head with Ourself in dermatology-dispensed anti-aging, brightening, and rejuvenation regimens.
• SkinCeuticals: L'Oréal-owned dermatologist-founded skincare brand built on patented CE Ferulic antioxidant delivery and clinically proven topicals; directly comparable as a prestige, science-led, professional-channel brand with premium pricing.
• iS Clinical: Innovative Skincare is a professional-dispensed cosmeceutical brand built around proprietary botanical and active-ingredient formulations; comparable as a science-led, professional-channel skincare brand targeting anti-aging and rejuvenation.
• Obagi Medical: Physician-dispensed medical-grade skincare brand (formerly Valeant/Bausch Health) covering anti-aging, brightening, and prescription-strength topicals; overlapping positioning with Ourself's 'medical-grade' narrative and professional channel.
• Revision Skincare: Professional-grade skincare brand sold through dermatologists and plastic surgeons with proprietary peptide-based formulations; comparable premium, KOL-driven go-to-market and clinical claims.
• StriVectin: Clinical anti-aging skincare brand built around proprietary peptide/niacinamide science with mass-prestige and professional distribution; comparable positioning in anti-aging efficacy claims and premium pricing.
• ZO Skin Health: Dr. Zein Obagi's physician-dispensed skincare line covering anti-aging, pigmentation, and corrective regimens; directly comparable as a dermatologist-only, premium-priced, results-driven medical-grade brand.

Emerging players

• Allies of Skin: Premium clinical skincare brand with patented formulations and a DTC-led, science-forward positioning; comparable as a younger, prestige, biotech-adjacent skincare brand with subscription and refill motions.
• Dr. Barbara Sturm: Premium doctor-led skincare brand built around proprietary biotech ingredients (e.g., the vampire facial/PRP line) sold DTC at $100–$400 price points; comparable as a high-priced, celebrity-physician-driven, science-positioned prestige brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ourselfskin
• Facebookfacebook.com/ourselfskin
• LinkedInlinkedin.com/company/ourself
• Instagraminstagram.com/ourselfskin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ourself