Africa Travel Co

What Africa Travel Co does

Africa Travel Co is a privately held overland safari adventure tour operator headquartered in Cape Town, South Africa, with a regional operational base in Nairobi, Kenya, and legal registration as Africa Travel Co. Ltd. in Zimbabwe. The company organizes guided multi-country overland trips across 17 African countries, using its own fleet of specially built safari vehicles that operate in 10 Eastern and Southern African countries. Its product portfolio is organized along two axes, region (East Africa, Southern Africa, Trans Africa) and lodging style (camping or accommodated), and includes specialized itineraries such as gorilla trekking and Victoria Falls-based adventure packages; trip durations range from 9 to 57 days and priced in USD from $1,190 to $9,590 per person.

The company serves primarily individual leisure travelers, segmented into adventure travelers, families, students and gap-year travelers, long-duration expedition seekers, and return customers, with industry association memberships (ISIC, IGLTA) used to access student and LGBTQ+ segments. Its core technology is a custom website platform built by PrimeLogic cc, providing online tour search, filtering, booking, and customer account management, with no mobile app and no AI-driven features. Distribution is direct-to-consumer via the website and two offices, supplemented by a global network of travel agents and wholesalers, and supported by a multi-channel social media presence across at least eight platforms.

Revenue is generated almost entirely from one-time tour package sales, with a 25% non-refundable deposit required at booking and the balance due 42 days before departure; pricing is complemented by early-bird, student, family, and group discounts. The company holds no external funding, has no disclosed parent or subsidiary structure, and operates with a small headcount of 11-50 employees, indicating a lean operating model that relies on its owned fleet, long-tenured local crew, and 30-plus-year brand heritage as its core economic assets.

Name

Africa Travel Co

Legal name

Africa Travel Co. Ltd.

Website

https://africatravelco.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Africa Travel Co is a privately held South Africa-based overland safari tour operator that runs guided camping and accommodated group trips across 17 African countries using its own safari vehicle fleet, serving adventure travelers, families, and student travelers.

Ownership category

akta.pro rank

Product category

Adventure Tour Operator

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Wildlife Safaris & Game Drives (THAJAIAB), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Safari & Wildlife Travel Agencies (THAKAFAG)

Keywords

• Overland safari tours
• Africa camping tours
• Guided group adventure travel
• Trans africa expeditions
• Wildlife safari packages

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Overland Tour Packages: Sale of overland adventure tour packages ranging from 5 days to 56 days in length. Pricing includes trip price per person plus local payment. 25% non-refundable deposit required at booking, balance due 42 days prior to departure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Africa Travel Co operates guided multi-day overland safari tours across Eastern and Southern Africa using its own fleet of specially built safari vehicles, with trips ranging from 5 to 56 days across 17 countries. Tours are sold in two lodging styles (camping and accommodated) and organized regionally into East Africa, Southern Africa, Overland, and Trans Africa routes, supported by a dedicated crew of Trip Leader, Driver, and Safari Cook. The offering includes specialized experiences such as gorilla trekking, Victoria Falls adventure activities, and 50+ optional add-on activities.

Product overview

Africa Travel Co is a travel tour operator offering overland safari adventures across Eastern and Southern Africa. The company operates a fleet of specially built safari vehicles and provides tour packages categorized by region (East Africa, Southern Africa, Trans Africa) and accommodation type (Camping, Accommodated). Their product portfolio includes multi-day guided overland tours ranging from 9 to 57 days, covering 17 countries and featuring wildlife safaris, gorilla trekking, cultural experiences, and adventure activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Overland Tours Multi-day guided overland safari tours through Eastern and Southern Africa using specially built safari vehicles, with options for both camping and accommodated lodging styles. Trips range from 5 to 56 days covering 17 countries.
• Camping Tours Overland tours with camping accommodation, featuring pre-erected safari tents at designated campsites along the route. Camping prices range from $1,190 (9-day Victoria Falls to Windhoek) to $6,290 (57-day Cape Town to Nairobi).
• Accommodated Tours Overland tours with pre-booked accommodation at lodges, hostels and hotels along the route. Accommodated prices range from $1,900 (22-day Victoria Falls to Cape Town) to $9,590 (57-day Cape Town to Nairobi).
• East Africa Tours Safari tours covering Uganda, Kenya, Tanzania and Malawi, including gorilla trekking, game parks, and Zanzibar island visits.
• Southern Africa Tours Tours through South Africa, Botswana, Namibia and Zimbabwe featuring game reserves, national parks, and natural wonders such as Victoria Falls.
• Trans Africa Tours Extended multi-country overland trips spanning multiple African regions, including routes such as Accra to Cape Town and Cape Town to Fes.
• Gorilla Trekking Tours Specialized tours to Uganda and Rwanda for mountain gorilla trekking experiences in their natural volcanic mountain habitat.
• Victoria Falls Tours Tours featuring Victoria Falls visits with adventure activities including white-water rafting, bungee jumping, and game viewing.

Quantifiable outcome

• Over 60 different tour options available ranging from 5 to 56 days
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• South Africa Youth Travel (SAYTC)minorOthersIndustry association membership supporting youth and student travel in South Africa.
• Tourism Association of South Africa (TASA/Tracel)minorOthersNamibia tourism association membership for travel operators.
• South African Tourism Services Association (SATSA)minorOthersPeak industry body for tourism operators in South Africa.
• International Student Identity Card (ISIC)minorGTM or Marketing PartnerPartnership offering ISIC student card discounts to student travelers booking tours.
• International Gay & Lesbian Travel Association (IGLTA)minorOthersMembership indicating commitment to LGBTQ+ inclusive travel offerings.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• African Travel, Inc. US-based Africa-specialist tour operator offering curated safaris and overland journeys across Southern and East Africa, targeting similar inbound leisure travelers though weighted toward higher-end accommodated experiences.
• Drifters Adventure Tours: Long-standing South African overland operator running camping and accommodated group tours throughout Southern Africa with comparable trip lengths, equipment (own vehicles), and backpacker-to-mid-market pricing.
• Oasis Overland: UK-based overland expedition company offering camping and accommodated truck-based tours across Africa on multi-week and multi-month routes, matching Africa Travel Co's long-duration, multi-country overland positioning.
• Wild Frontiers: Southern Africa-focused adventure tour operator offering small-group overland and adventure trips (including gorilla trekking) with comparable routes and pricing tiers to Africa Travel Co.
• Nomad Adventure Tours: South Africa-based adventure tour operator running overland and camping trips through Southern and East Africa with its own vehicle fleet, directly competing with Africa Travel Co on similar routes, duration ranges, and backpacker/family segments.
• Acacia Africa: Specialist overland Africa operator offering camping and accommodated small-group tours across Southern and East Africa with comparable itineraries, durations (up to 56 days), and price points to Africa Travel Co.

Broad incumbents

• Intrepid Travel: Largest publicly listed adventure travel operator with a deep Africa overland and small-group safari catalog across the same 10+ countries, sharing customer overlap with Africa Travel Co's adventure traveler base but at significantly greater scale and digital maturity.
• G Adventures: Global small-group adventure tour operator with substantial Africa itineraries including overland and camping trips; comparable on product (multi-day guided tours), customer base (budget to mid-range adventure travelers), and GTM (DTC + agent network).
• Wilderness Safaris: Premium Southern Africa safari lodge and guided journey operator; overlaps with Africa Travel Co's accommodated/lodge tier and gorilla/multi-country offerings but at a substantially higher price point and luxury positioning.

Emerging players

• Roam Africa Travel: Digital-first Africa tour operator offering multi-country safaris and adventure itineraries across Southern and East Africa; competes on direct booking experience and curated itineraries similar to Africa Travel Co's online catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/AfricaTravelCo
• YouTubeyoutube.com/user/africatravelcotours
• Facebookfacebook.com/AfricaTravelCo.Tours
• LinkedInlinkedin.com/company/africa-travel-co
• Instagraminstagram.com/africatravelco
• Pinterestza.pinterest.com/africatravelco/?autologin=true
• TikToktiktok.com/@africatravelco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Africa Travel Co