What Media Services Group does

Media Services Group, Inc. (MSG) is a privately held US-based media brokerage and appraisal firm founded in 1989 by George R. Reed, headquartered in Ponte Vedra Beach, Florida, and operating through eight regional offices across the United States (New York Metro, Chicago, Dallas, St. Simons Island, Salt Lake City, Jacksonville/Florida, Charlotte, and a team covering Virginia). The firm provides intermediary, valuation, and consulting services to owners of broadcast media assets—including radio stations, television stations, cell and communications towers, and new media businesses—staffed by senior professionals who predominantly hold 20+ years of industry experience and are former operators or broadcasters themselves.

MSG's service suite comprises five core offerings: Radio & TV Brokerage (transaction representation on an exclusive right-to-sell basis for sellers, with occasional buy-side work), Tower Brokerage (monetization of broadcast and cell tower assets), Valuations/Appraisals (hundreds of reports with aggregate appraised value exceeding $2 billion), Financing Services (sourcing capital from banks, finance companies, insurance companies, hedge funds, and venture capital firms), and Consulting Services (workout restructuring and general business consulting). The firm operates a proprietary, password-protected online due diligence room that MSG pioneered, containing descriptive memoranda, financial data, real estate detail, and employee information used to process confidential transactions.

The business model is transactional and commission-based: MSG primarily represents sellers on exclusive right-to-sell engagements, earning fees on closed deals, while occasionally representing buyers. Pricing is not publicly disclosed. The go-to-market motion is sales-led and relationship-driven, leveraging memberships in the National Association of Broadcasters and most state broadcasting associations, referral networks across private equity and debt providers, and the personal broadcast-industry backgrounds of its senior practitioners. The customer base is composed of individual station and tower owners rather than concentrated enterprise accounts, with deal sizes spanning from under $2 million to several hundred million dollars.

Name

Media Services Group

Legal name

Media Services Group, Inc.

Website

https://mediaservicesgroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Services Group is a privately held US media brokerage firm founded in 1989 that represents sellers of radio and TV stations, communications towers, and new media businesses, earning commission-based fees on completed transactions across eight US offices.

Ownership category

akta.pro rank

Product category

Media Brokerage Services

NAICS

Media Representatives (54184)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Media Auditing & Contract Compliance (MPAAABAM)

Keywords

• Media brokerage services
• Radio station brokerage
• Broadcast property valuations
• Cell tower brokerage
• Media business consulting

Headquarters

HQ city

Ponte Vedra Beach

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commissions: The firm acts as a media broker providing brokerage services for radio stations, television stations, cell towers, and new media businesses. Revenue is generated through commissions on completed transactions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Media Services Group is a national media brokerage and appraisal firm providing representation for sellers (and occasionally buyers) of radio stations, television stations, cell towers, and new media businesses on an exclusive right-to-sell basis. In addition to transaction brokerage, the firm offers thorough media property valuations/appraisals, financing and investment banking services, workout restructuring consulting, and a proprietary password-protected online due diligence room that supports discreet transaction processing.

Product overview

Media Services Group is a national brokerage and appraisal firm offering a unified suite of services for the media and broadcasting industry. The core offering consists of Radio & TV Brokerage, Tower Brokerage, Valuations/Appraisals, Consulting Services, and Financing Services. These services are supported by a proprietary Online Due Diligence Room platform that enables efficient and discreet transaction process reporting to stakeholders. The company specializes in radio stations, television stations, digital assets, and communications towers, bringing over twenty-five years of industry experience with eight offices nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio & TV Brokerage Brokerage services for radio stations, television stations, and new media businesses. MSG works with clients during the transaction process on an exclusive right-to-sell basis to maximize returns based on current market conditions.
• Tower Brokerage Brokerage services for cell towers and communications towers, enabling broadcasters and tower companies to monetize tower assets without hindering station operations.
• Valuations/Appraisals Thoroughly researched, accurate, and incisive valuations of media properties. The team has completed hundreds of appraisal reports with aggregate value exceeding $2 billion over more than twenty years.
• Financing Services Full array of investment banking services including identification of funding sources, procurement of financing, SBA financing, and establishment of relationships with banks, finance companies, insurance companies, hedge funds, and venture capital firms.
• Consulting Services Workout restructuring consultation and general business consulting for broadcasters and tower owners, helping clients navigate challenging financial situations and FCC-related complexities.

Quantifiable outcome

• Over $2 billion in appraisals completed
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• National Association of Broadcasters (NAB)coreOthersMSG supports the National Association of Broadcasters, a key broadcasting industry association providing industry standards, advocacy, and events.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Media Venture Partners: Media Venture Partners is a dedicated media M&A advisory firm that brokers transactions in radio, TV, and digital media properties, with offices in the western U.S. It overlaps directly with MSG's core brokerage offering, competing for the same sell-side mandates from independent station owners and on similar valuation/appraisal work.
• Patrick Communications: Patrick Communications is a media-focused advisory and brokerage firm serving radio, TV, and tower owners across the U.S. It competes with MSG on station sales, tower transactions, and financing introductions, with comparable boutique-scale operations and exclusive-right-to-sell engagements.
• BIA Advisory Services: BIA Advisory Services provides valuations, appraisals, and consulting for broadcasting and media properties, formerly operating as BIA Financial Networks. It directly competes with MSG's Valuations/Appraisals service line and overlaps on broker relationships with broadcasters across the U.S.
• Kalil & Co. Kalil & Co. is a long-standing media brokerage firm specializing in the sale and appraisal of radio and television stations, headquartered in Scottsdale, AZ. It competes head-to-head with MSG on the same exclusive right-to-sell model for radio and TV transactions, serving the same broadcasters and targeting similar per-deal commission economics.
• Greene Holcomb & Fisher: Greene Holcomb & Fisher is a mid-sized investment bank that specializes in media and communications M&A, including radio and TV station sales, tower transactions, and broadcast financing. It mirrors MSG's structure as a focused boutique serving broadcasting clients, with similar boutique-scale economics.
• Stan Ray & Associates: Stan Ray & Associates is a long-standing media brokerage firm brokering radio and TV stations across the U.S. It is a like-sized direct competitor to MSG, operating on the same exclusive right-to-sell basis with similar commission economics and the same broadcaster customer base.

Broad incumbents

• S&P Global Market Intelligence (Kagan): S&P Global Market Intelligence houses the Kagan research franchise, which provides industry intelligence, valuation data, and advisory for the radio, TV, and tower sectors. While Kagan's primary business is data and research (not brokerage), it overlaps with MSG's appraisal work and is frequently accessed by the same buyer/seller universe MSG serves.
• Wells Fargo Corporate & Investment Banking: Wells Fargo's CIB division operates a dedicated Telecom, Media & Technology practice that advises broadcasting and tower companies on M&A and financing. It competes with MSG on larger station/tower deals and on the financing introductions that form part of MSG's suite, though Wells Fargo serves a much broader client set and deal sizes.
• Houlihan Lokey: Houlihan Lokey is a global investment bank with an active Media & Telecom group advising on broadcasting M&A, including radio/TV station transactions and tower deals. It is a relevant incumbent competing with MSG on larger transactions while operating at much greater scale and offering broader financing capabilities.
• Raymond James Investment Banking: Raymond James Investment Banking has a Communications & Media practice with activity in radio and TV station transactions, tower sales, and related financing. It operates as a larger incumbent competing with MSG on higher-value mandates while not specializing exclusively in broadcasting.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/media-services-group-inc-
• Facebookfacebook.com/mediaservicesgroupinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Services Group