EWO

What EWO does

EWO is a South Tyrolean manufacturer of high-specification outdoor LED lighting systems, founded in 1996 and headquartered in Cortaccia (Kurtatsch), Italy, with 130+ employees and wholly-owned subsidiaries in Germany (ewo Deutschland GmbH), Austria (ewo Austria GmbH), France, and the United States (ewo USA LLC). Its product portfolio spans more than 25 modular luminaire families covering floodlights, projectors, bollards, light columns, pole-mounted luminaires, recessed wall fixtures, urban furniture, linear and ground-recessed systems, addressing applications in airports, urban regeneration, roads and traffic, sports facilities, ports and logistics, and architecture.

The technology stack centres on in-house developed proprietary optics (A-Series, E-Series, AP07, AS08, EP09 lens systems), the patented ewoLightTile area optic for catenary lighting, and the proprietary ewoECP Extreme Corrosion Protection coating backed by a 10-year warranty. Products integrate intelligent controls via DALI, Zhaga Book 18, and motion sensors; the R-System floodlight family is DarkSky International Approved. Differentiated offerings include the ewoIndividual bespoke luminaire development programme (e.g., CLER for Ardez, spherical PMMA for Vienna's Reichsbrücke) and the ewoReLight sustainable system renewal service, which retrofits existing installations by replacing LED boards, lenses, and control gear while reusing 80–90% of original housings.

Revenue is generated through bespoke B2B project-based hardware sales to airports, municipal governments, sports facility operators, ports/logistics operators, and architectural clients, with no public price list and every project quoted individually under typical payment terms of 50% on contract conclusion and 50% on delivery readiness. Go-to-market combines direct enterprise field sales via regional subsidiaries and country sales representatives with channel partners in markets such as Australia and New Zealand (Light and Design Group, Webb Australia, Rubidium Light), supported by digital planning tools, project case studies, industry awards (Black Sky, IESANZ, Prix Lumière), and trade-fair presence. Mission-critical tender wins include Zurich Airport (288 R-System gen3 R2 floodlights on 116 poles in 2022), Dubai International, Munich Airport, and the City of Vienna LED conversion programme due for completion by end of 2026.

Name

EWO

Legal name

ewo GmbH / ewo S.r.l. (GmbH)

Website

https://ewo.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

EWO is a South Tyrolean LED lighting manufacturer founded in 1996, producing floodlights, urban furniture, projectors, and bespoke luminaires for airports, municipalities, sports facilities, ports, and architectural projects across Europe, North America, and Oceania.

Ownership category

akta.pro rank

Product category

Outdoor LED Lighting Manufacturing

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA), Lighting Controls & Smart Lighting Systems (BPABAGAC)

Keywords

• Outdoor LED lighting
• Architectural luminaires
• Floodlight systems
• Pole-mounted luminaires
• Custom lighting solutions

Headquarters

HQ city

Cortaccia

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. LED Luminaire Sales (B2B/Project-based): Primary revenue stream from sale of LED luminaires and lighting systems to B2B customers including municipal governments, airports, sports facility operators, architects, and urban planners. Products are sold as standard catalogue items and as custom project-specific luminaires (ewoIndividual). Revenue is project-driven and lumpy, with long sales cycles typical of infrastructure procurement. Payment terms include 50% advance payment on contract conclusion, balance upon delivery readiness (per T&Cs). No subscription or recurring revenue model is indicated for product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

EWO designs, manufactures and sells a modular portfolio of proprietary LED outdoor luminaires (floodlights, projectors, bollards, light columns, pole-mounted systems, recessed wall luminaires, and urban furniture) for airports, urban public spaces, roads and traffic, sports facilities, logistics and ports, and architectural applications. In addition to its 25+ standard luminaire families, EWO offers fully bespoke luminaire development through its ewoIndividual programme and a sustainable ewoReLight retrofit service that replaces LED boards, lenses and control gear inside existing housings. Products are sold B2B as bespoke, project-quoted installations rather than via standard list pricing, supported by photometric and product configurators for specifiers.

Product overview

EWO is a South Tyrolean LED lighting manufacturer established in 1996, offering a comprehensive portfolio of outdoor luminaires designed for urban, architectural, sports, airport, logistics, and road applications. The product portfolio includes over 25 distinct luminaire families (Chameleon, FA, FN, GO, FO, F-System, IR, DA, CO, CN, AM, SM, EL, ZA, if, ifround, R-Series, IN, RAZER, ID, UP-Series, RIVAL, R–System, R–System round, ECLIPSE) plus custom solutions through ewoIndividual and system renewal services via ewoReLight. The company also provides web-based planning tools including a Photometric Configurator and Product Configurator for project planning. Products are characterized by modular design, precise optics, and intelligent control technology, with many families featuring tunability, RGBW, and DALI/Zhaga interfaces for smart city integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Chameleon The first customizable projector from EWO with modular design, available in 6 sizes (C90 to C365) with luminous flux from 297 lm to 43,000 lm, supporting symmetrical and asymmetrical distributions, tunable white, RGBW, and GOBO projection capabilities, for architectural and urban applications.
• FA A versatile lighting system suitable for all urban spaces with a consistent design language despite varied design options, featuring cubic minimalist design and precise lens optics for city, plaza, and campus applications.
• FN Versatile pole luminaire range suitable for both street and accent lighting, providing bidirectional lighting for urban and roadway applications.
• GO Compact luminaire usable as a wall or pole-mounted luminaire offering optimum lighting control and visual comfort for well-being in urban spaces and streets.
• FO Versatile lighting system with a timeless design, adaptable for a wide range of applications through variable light distributions and lens options.
• F-System Luminaire system designed by Jörg Boner in three sizes, effortlessly scalable for a wide range of architectural applications and mounting options.
• IR Intelligence-ready luminaire with an elegant appearance and high-precision optics for safety and pleasant lighting accents, featuring ewoECP coating for weather resistance.
• DA Hemispherical luminaire that lends urban spaces a precise lighting look and a soft, slightly playful aesthetic across various design variants.
• CO Luminaire family sharing design features of the CN series, embedding square lighting units within a round luminaire head, with high-precision light suitable for urban roads and sidewalks.
• CN Product family with several design options and a consistent design language, designed for straightforward integration into any urban context.
• AM Classic lantern-shaped luminaire combining state-of-the-art LED technology with vintage design and sustainability, suitable for street, path and area lighting.
• SM Retro charm luminaire with state-of-the-art LED technology and sustainability, providing a vintage atmosphere with high-precision lenses for street, path and area lighting.
• EL Dynamic bollard light for public spaces improving well-being with precision for problematic lighting schemes, glare-free illumination, and excellent colour mixing.
• ZA Light column product family suitable for architectural or art situations and public spaces, enhancing urban squares and parks with discreet, rounded design and elegant light.
• if Directional bollard light solution for walkways, gardens and squares in architectural surroundings, providing uniform illumination meeting highest requirements.
• ifround Round version of the if product family, designed for directional light on walkways, gardens and squares in architectural surroundings.
• R-Series EWO's in-ground luminaire solution for the architectural sector, with a clean design and variety of available sizes for every situation.
• IN Linear recessed luminaires suitable for direct or indirect lighting of wall surfaces and walkways, providing pleasant light or aesthetic accents indoors and outdoors.
• RAZER Street lighting luminaire inspired by the soft grazing light of sunrise, designed for very low mounting heights of 0.4-1 m.
• ID Recessed luminaires for handrails that ensure greater safety on stairs or in dangerous areas, usable for wall washing and spotlighting.
• UP-Series Seemingly floating urban furniture family in clear, rounded design that includes light bollards, seating, and litter bins with accent lighting for attractive public spaces.
• RIVAL Sports floodlight with optimised optics, lightweight design and precise illumination that increases athlete well-being while reducing costs with up to 20% fewer luminaires required.
• R-System (Generation 5) Modular LED floodlight family for large outdoor work and operating areas, available in multiple generations (gen3, gen4, gen5) and shapes (square and round), covering applications from airport aprons to logistics yards and port facilities. DarkSky Approved certification on R2 and R4 variants.
• R-System round Round version of the R-System floodlight family, ideal for sports halls and hangars, complementing the installation and illumination capacities of the square R-System.
• ECLIPSE Luminaire designed to transform city squares into stages, kick off visitor experiences outside venues, and create unique corporate lighting for brands.
• ewoIndividual Bespoke, custom luminaire development service that designs tailor-made lighting solutions for unique project requirements, including custom luminaires such as CLER for Ardez village and spherical PMMA luminaires for Vienna's Reichsbrücke bridge.
• ewoReLight Sustainable system renewal service for existing lighting installations that replaces LED boards, lenses and control gear within existing housings, reusing 80-90% of existing luminaires and avoiding full replacement. Kit solution enables electrically qualified personnel to perform upgrades without specialist EWO technicians.

Quantifiable outcome

• Over 60% energy savings at Dubai International Airport; 52% at Munich Airport
• +7 more outcomes

Named customers40 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schréder: Schréder is a Belgian-headquartered specialist in outdoor and urban LED lighting (streetlights, floodlights, tunnels, smart-city controls) with comparable airport, road, and architectural segments. Both companies compete head-to-head on European municipal tenders and large infrastructure projects.
• Bega (Gebrüder Bega): Bega is a German premium outdoor luminaire maker with a strong architectural and urban-lighting portfolio. ewo's Chameleon, FA, and urban-furniture lines compete directly with Bega's design-led bollards, projectors, and pole-mounted luminaires specified by architects and lighting designers.
• Hess AG: Hess is a German specialist in urban outdoor lighting and city furniture (bollards, light columns, pole luminaires). ewo's UP-Series urban furniture and DA/CN/CO families overlap closely with Hess's municipal product portfolio across DACH region tenders.
• iGuzzini Illuminazione: iGuzzini is an Italian premium architectural lighting brand (now part of Fagerhult Group) focused on designer-driven indoor and outdoor luminaires. ewo's Italian base, design-led Chameleon / F-System families, and architect-specifier channel overlap directly with iGuzzini on architectural projects.
• Siteco (part of Zumtobel Group): Siteco is a German specialist in outdoor and street-lighting infrastructure (formerly within Osram, now Zumtobel). Their street and tunnel lighting directly competes with ewo's FN/GO/FO pole-mounted and Roads & Traffic segments across DACH municipal tenders.
• Targetti Sankey: Targetti is an Italian architectural lighting manufacturer with strong outdoor and urban-furniture ranges. Both companies share Italian heritage, architect-specifier channels, and design-led product positioning, competing on similar projects in DACH and Mediterranean markets.
• WE-EF Leuchten: WE-EF is a German architectural outdoor lighting maker (part of Fagerhult Group) specialising in urban, street, and façade luminaires. Their VFL/RFL/SL floodlight and pole-mounted ranges compete closely with ewo's R-System and FA families on architectural and infrastructure tenders.

Broad incumbents

• Zumtobel Group: Zumtobel Group is a much larger Austrian lighting conglomerate (Zumtobel, Thorn, Tridonic, acdc, SSS Siedle). Their Thorn outdoor and Siteco outdoor brands sit in similar airports/roads/stadium segments but with significantly broader portfolio and global distribution scale.
• Signify (Philips Lighting): Signify is the world's largest lighting company (Philips, Color Kinetics, Telensa). Their Philips outdoor lighting portfolio (RoadFlair, ClearFlood, UniStreet) competes in the same large airports, road, and smart-city segments where ewo is positioned, but at vastly greater scale and distribution reach.
• Fagerhult Group: Fagerhult is a Swedish public-listed lighting group (Fagerhult, iGuzzini, LED Linear, WE-EF, Simes). Their WE-EF and Simes outdoor brands overlap with ewo on architectural, urban, and infrastructure projects across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ewolighting
• Facebookfacebook.com/ewo.lighting
• LinkedInlinkedin.com/company/2373835
• Instagraminstagram.com/ewolighting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EWO